Taking your Pinterest social media strategy to the next level. This is an intermediate level presentation on using Pinterest for marketing.

1. For Brands
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing

2. Background
• Corporate Social Media Strategist
• Carmine Media owner
• Business Insider Magazine blogger
• Contributor to Business2Community
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing

3. What started Pinterest?
“We wanted to create a place where you can go to
upload or collect things on the web and simply
organize it the way you want to.”
Evan Sharp
Pinterest Designer and Co-Founder

4. Why is Pinterest Addicting?
• Simple design
• Content hoarding
• Image takes
center stage
• Easy to use
• Interest rather
than relationship
based

5. What Can We do on
Pinterest?
• Curate content
• Share images
• Bookmark articles and images
• Organize what you love
• Share pins on Facebook and Twitter
• Comment on other pins
• Follow other pinners
• Follow other boards

6. Pinterest Growth
• Fastest of any social network
• More than 25 million unique monthly
users
• Arguably overtaking Twitter
• 2/3 users are over 35

7. Chart credit to: http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html

8. How does Pinterest Work?
• Interest boards
• Pinners can follow one another
• Upload images
• Pin images directly from websites
• Pinmarklet
• Repin other people’s content

9. Is Pinterest Right for Your
Brand?
• Can you visually represent your brand?
• Is your audience on Pinterest?
• Is your website optimized for Pinterest?
• Do you have someone that can create or
manipulate images?

10. What can Pinterest do for
My Business?
• Drive traffic to your website
• Interact with customers/leads
• Increase awareness about your brand
• Make your brand interesting

11. Developing a Strategy
• Define your goals
• Review your website
• Consult with your web designer
• Make a plan for future imagry

12. Convert your Account

13. Benefits of Business
Accounts
• Pin It buttons
• Follow buttons
• Board Widgets
• Profile Widgets
• Logos and Marketing guidelines
• Website verification

14. Verify Website
• Settings
• Verify Website
• HTML File or Meta Tag
• Complete on Pinterest
• Wordpress.com verification

15. Buttons and Widgets
• Profile Widget
• Board Widget
• Pin it button
• Follow Button Pinterest Board widget

16. Wordpress Widgets
• RSS Widget
• Pinterest Badge
• Pin it Button for Images
• Follow Button
• WP Pinner

17. Business TOS
• Using Pinterest
• Your Content
• Tools for Site Owners
• Copyright Policy
• Security
• Third party links, sites and services
• Indemnity
http://business.pinterest.com/tos/

18. Logos & Marketing
Guidelines
• Downloadable logos in .eps and
.png
• Logo guidelines
• Allowable words & phrases
• Marketing guidelines
• Contest and Promotions
• Aps and Naming Services
• Merchandise
http://business.pinterest.com/logos-and-marketing-guidelines/

19. Pinterest’s New Look
• Easier and faster navigation
• Slightly larger pins
• Access to Analytics
• Some missing features

20. Formatting Pins
• Use creative titles
• Focus on lifestyle
• Use keywords
• Tag others with @ symbol
• Add prices to products
• Credit your sources
• Ask questions to encourage comments

21. Pin Descriptions
• Descriptions are indexed
• Search for People, Boards
or Pins
• Alt text automatically
displays

22. What Works
• Host a live pinning event
• Collaborate with other pinners
• Ask questions, then pin answers on a
Pinterest Board
• Humor Board
• Company Culture Board
• Best Practices Board

23. Company Culture
• Your Headquarters
• What You Do
• Who You Are
• Industry Best Practices

24. Industry Best Practices

25. Humor

26. Contests and Sweepstakes
• Consult the TOS first
• Ask users to create boards about your
brand
– Include a keyword so you can repin
• Make a board for giveaways
– Direct pins to landing pages with info
• Random drawings of fans from repins
• Best board contests – offer grand prize

27. Digitize your Catalog
• Great potential
for retail
• Boost your
brand image
• Sharing
• Polyvore

28. Case Study: Jetsetter
Goals
•Cultivate Brand
Advocates
•Empower to
Share
•Obtain
actionable
feedback

29. Case Study: Etsy
Goals
•Inspiration
•Showcase Brand
•Increase sales
•Use Insights

30. Case Study: Organized
Interiors
Goals
•Design ideas
•Brand presence
•Discover unique
products

31. Housekeeping
• Admin rights
• Artwork
• Etiquette
• Do more than self promote

32. SEO
• Optimize your page
• Brand controlled search results
• Brand friendly pins
• Linkbuilding outreach
• Descriptions are indexed

33. Copyright
• TOS
• Cite your source
• Pin from original source
• Create your own content!
• Check before repinning
• Avoid embed

34. Measure and Track
• Google Analytics
– tagged URLs
– Direct traffic
• Cross account engagement?
• Repins
• ReTweets
• Pinterest Source Page

35. Analytics
• Business accounts only
• Website must be verified
• Learn what your followers like
• Track your pinning activity

36. Pay Attention
• Pinned months ago
• No website linked
• Repins began
3/31/13
• Quickly took off
• Created and linked
blog post and photo
album

37. Pinterest Source Page
http://pinterest.com/source/yourdomain.subdomain.com/

38. Brands Doing it Right
• Mashable
• Whole Foods
• General Electric
• Polyvore
• Smithsonian
• Pinterest Case
Studies

39. Don’t Give Up
• Regular posts
• Leverage existing SM platforms
• Spend the time
• Relationships take time
• Set aside time to follow new pinners
• Pin daily

40. References
• http://about.pinterest.com/copyright/
• http://mashable.com/2012/03/20/why-is-pinterest-so-addictive/
• http://about.pinterest.com/terms/
• http://business.pinterest.com/tos/
• http://techcrunch.com/2013/02/17/social-media-statistics-2012/
• http://pinterest.com/pin/52284045645363385/
• http://www.chipchick.com/2013/02/pinterest-twitter-social.html
• http://en.support.wordpress.com/webmaster-tools/#pinterest-site-verification
• http://www.hongkiat.com/blog/pinterest-wordpress-plugins/
• http://wordpress.org/extend/plugins/pinterest-rss-widget/
• http://wordpress.org/extend/plugins/pinterest-pinboard-widget/
• http://techcrunch.com/2011/08/19/wordpress-now-powers-22-percent-of-new-active-websites-in-
the-us/
• http://searchengineland.com/why-pinterest-is-not-your-seo-miracle-worker-117762
• http://pinterest.com/bergdorfs/i-never-forget/
• http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest-
for-Marketing.aspx
• http://www.socialmediaexaminer.com/pinterest-contest/#
• http://blog.pinterest.com/post/21816641071/introducing-improved-group-boards
• http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/

41. Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
Questions? Connect with me!
Pinterest: /carminemedia
Facebook: /carminemedia
Web: Carminemedia.com
Twitter: @suereynolds
Instagram: carminemedia