1. LinkedIn
101
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2. Agenda
1. LinkedIn basics
2. Personal basics
3. Business basics
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3. About LinkedIn
• Demographics
• Popular uses
• Free or Paid?
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4. Linked In
 LinkedIn is a social  Largest professional
networking site for network in the world
professionals >100 million members
 Top benefits: >200 countries.
 Grows your database  Gaining by a million
& reach immediately users per week
 Networking groups for  All fortune 500
everything
companies are on
 Highlights your creds
 Positions you as expert  Affluent users:
38% users earn >$100K
Top ranking on search

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4/20/2011  31% users earn $60-100K
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5. LINKEDIN:
Why you need it
Establish your Drive more traffic to
professional profile your website
Grow your database Get more leads
instantly Generate more sales
Stay in touch with Find other people you
colleagues and friends need to succeed e.g.
Find experts and ideas investors, sponsors,
Explore opportunities prospects
Drive people to sign
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6. LINKEDIN:
Free or Paid
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7. LinkedIn:
Getting Started
• Privacy/Security settings
• Optimizing your personal
profile
• Applications
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8. LINKEDIN PROFILE:
Privacy/Security Settings
 Profile Settings  Personal Information
 My Profile  Name & Location -- Control your
 My Profile Photo name, location, and display name
 Public Profile settings.
 Manage Recommendations  Email Addresses
 Member Feed Visibility  Change Password
 Twitter Settings  Close Your Account
 Email Notifications  Privacy Settings
 Contact Settings  Research Surveys
 Receiving Messages  Connections Browse
 Invitation Filtering  Profile Views
 Partner InMails  Viewing Profile Photos
 Home Page Settings  Profile and Status Updates
 Network Updates  Service Provider Directory
 RSS Settings  NYTimes.com Customization
 Your Private RSS Feeds  Partner Advertising
 Groups  Authorized Applications
Group Invitation Filtering  My Network
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Using Your Network
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9. LINKEDIN: Optimizing
your personal profile
 Upload your Five (5) Places to
picture add keywords
 Fill in the 1) Headline
blanks 2) Current work
 Summary paragraph experience
 Current & past 3) Past work
positions experience
Education

4) Summary
 Custom URL 5) Specialties
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10. LINKEDIN PROFILE:
Add applications
Benefits
Enrich your profile
Share & collaborate with your network
Get insights that help you be more effective
Application Directory
http://www.linkedin.com/static?key=application
_directory&trk=hb_side_apps
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11. LINKEDIN PROFILE:
Management Tips/Tricks
 Back up your contacts
http://www.linkedin.com/addressBookExport
 See who‟s viewed your profile
http://help.linkedin.com/app/answers/detail/a_id/42
 How many times are you coming up in
search?
 Network Statistics
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12. LinkedIn:
Business Basics
• Company Page
• Inviting friends
• Groups
• Answer questions
• Recommendations
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13. LINKEDIN BUSINESS:
Company Page
1. Import news feed
2. Add Products and services
3. Ask for recommendations
4. Ask people to „follow you‟
5. Post a job ($)
6. Direct ads ($)
7. Analytics
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14. LINKEDIN BUSINESS:
Invite Friends
1. Click on the “Add Connections” link on the top
right of your screen
2. Colleagues, Classmates, People You May Know
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15. LINKEDIN BUSINESS:
Groups
FIND/JOIN GROUPS CREATE GROUPS
1. http://www.linkedin.com 1. Limit 20
/groupsDirectory 2. Send messages once a
2. Limit 50 week to members
3. Increase your reach 3. Link to your website
4. Create welcome
WHICH GROUPS? messages
5. Shows your name
 Who do you need?
(credibility)
 Where do they hang out?
6. Create subgroups
 Industry specific groups
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7. Create events
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16. LINKEDIN BUSINESS:
Answer Questions
1. Post a question on Answers
(http://www.linkedin.com/answers)
and tap into
the experts
you‟re
connected
to and the
entire
LinkedIn
network
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17. LINKEDIN BUSINESS:
Recommendations
 HOW TO GIVE A  HOW TO ASK FOR A
RECOMMENDATION RECOMMENDATION
 Go to their profile  Click on „profile‟
 Click on link called…  Click on ‟recommendation‟
„recommend this person‟  Click „Ask to be endorsed‟
(top right)  Select the person you‟d like
 Select colleague, service a recommendation from,
provider, business partner, write note and hit „send‟
student, then „go‟ button button
 Fill in the blanks
It is better to give than
receive.
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18. Sue Sutcliffe
www.TheWebCoach.ca
sue@aWEBthatWORKS.com
1 (800) 579-9253
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19. LINKEDIN: Handout
Column in DBT
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20. LinkedIn Resources
1. LinkedIn
1. Learning Centre
http://learn.linkedin.com
2. Blog
http://blog.linkedin.com/category/tips-tricks
3. Weekly webinars
http://learn.linkedin.com/training/
2. Sue‟s blog
http://www.suesutcliffe.com/blog/10-most-
popular-questions-about-linkedin/
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