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   #2, Wednesday 20 June 2012                                                                                                                                            Scan the QR code and
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      Data is the new crude oil                                                                                                                       Download CommunicAsia and
                                                                                                                                                      BroadcastAsia App onto your mobile
                                                                                                                                                      phone and have the show information
      Joseph Waring                       oil rigs and don’t want to have a        He said they first need to      spent [on a medium]”, said         at your fingertips! CommunicAsia and
                                          data spill.”                         access information, by collect-     Watts, who sees web and mobile     BroadcastAsia Apps are available in
      Data is the world’s new crude           Amobee, recently acquired        ing the right data, then leverage   traffic figures being combined
      oil, but mobile operators have to   by SingTel, builds the “oil rigs”,   that big data. Optus now col-       into one aggregate metric for
      be able to refine it and provide    or the platform.                     lects some 120 data points. But     clients.
      the right platform to extract it.       Watts said advertising is a      no one is sure which ones will          There are of course ques-      Alternatively, visit our mobile sites at
          Amobee managing direc-          fact of life, but the challenge is   be the hot data points that will    tions in how each operator will    www.event2mobile.com/cmma and
      tor for APAC Grant Watts said       that most ads aren’t relevant to     drive increased returns in busi-    run its model, and each market     www.event2mobile.com/bca
      yesterday in the VAS track at       consumers, so there is a huge        ness. The industry will learn       will have different regulations.   for information on CommunicAsia and
                                                                                                                                                      BroadcastAsia respectively.
      the Summit that billion-dollar      opportunity for operators that       over time what these are.           For example, regulators in Aus-
      businesses will be built from       can deliver customers targeted           “We do know that money                                             CommunicAsia2012 Summit
      this resource. “Operators are the   messages.                            will follow adoption and time       Continued page 15...
                                                                                                                                                      Visionary Addresses
                                                                                                                                                      Profiting from the Turmoil
      ZTE to launch                                                                                                                                   Ambassador David A. Gross
                                                                                                                                                      Why Asia defines the Internet
      single-chip LTE                                                                                                                                 Aliza Knox, Managing Director of
                                                                                                                                                      Commerce for Google APAC
      smartphone                                                                                                                                      CEO Perspectives
                                                                                                                                                      Emerging Business Models and
                                           The minister approves:                                                                                     Challenges for ICT Stakeholders in
      ZTE has unveiled its first sin-      Minister for Information,                                                                                  the digital economy
      gle-chip LTE smartphone, the         Communications and the                                                                                     Five Tracks:
      Grand X LTE (T82), which it          Arts Dr Yaacob Ibrahim                                                                                     z	 Next Generation Broadband
      plans to launch in APAC and          (far left) applauds the IDA                                                                                   Infrastructure
      Europe during the third quarter.     stand, which is showcasing                                                                                 z	 Cloud Computing – The Next
                                                                                                                                                         Wave
         The handset uses Qual-            initiatives under the iN2015
                                                                                                                                                      z	 Technology Platforms,
      comm’s 0.28nm single-chip            Masterplan
                                                                                                                                                         Infrastructure & Models
      solution MSM8960, and a 1.5-                                                                                                                    z	 Mobile Payment Strategies
      GHz dual-core CPU. It runs An-                                                                                                                     – Operator Strategies &
      droid 4.0 and is Wi-Fi capable.                                                                                                                    Opportunities
                                                                                                                                                      z	 Mobile Marketing & Advertising
      Continued page 18...
                                                                                                                                                      MoMo highlights
                                  Telco Intelligence for 21st Century Survival                                                                        innovation in SEA
                                      Singapore TV going digital                                                                          www.telecom Page 4
Visit us at booth #BM3-01          Print • Online • Events • Research will
                                       Don Sambandaraksa       Singapore                         complete cost of energy efficient equip-
                                                                         the switchover from analog to ment can be claimed as tax re-
                                                                                                                                                      Opinion: The long
                                       Singapore’s Minister of Infor- digital broadcasting by 2020, in lief.                                          road to building
                                       mation, Communications and line with ASEAN’s agreed time-              Dr Ibrahim also highlighted             loyalty
                                       the Arts Dr Yaacob Ibrahim frame.
                                       announced in his Communic-
                                                                                                          the opportunities that will arise
                                                                            The minister also said that from his country’s next-genera- Page 6
                                       Asia2012 opening address that green data centers are being tion broadband network, which
                                                                                                                                                         www.tele
Visit us at booth #BM3-01           Cloud-focused News & Research for the a specialized has the potential to “change the
                                       Singapore’s free-to-air TV chan- promoted through
                                                                                             Telco Industry                       Bi-weekly Telco     The Diameter of
                                                                                                                                                              Cloud Newslette
                                       nels will go fully digital by the industrial park with a new green lives of citizens through connec-           LTE data services
                                       end of 2013 using the DVB-T2 tax incentive effective since
                                                                                                                                            Page 11
      ZTE’s Grand X LTE (T82)          standard.                         March, whereby 30-50% of the Continued page 14 ...



                                                                                                         Dedicated website sub-section
                                                                                                         on the Telco Cloud, plus:
    Visit us at booth #BM3-01                                                                            • Bi-weekly Telco Cloud Newsletter
                                                                                                         • Cloud eGuide
    www.telecomasia.net                                                                                  • Webinar
                                                                                                         • Research


                                                               Taking the cloud from vision to execution and profitability

                                                               12-13 September, 2012 • Singapore
Latest news
4 • 20 June 2012	                                                                                                                         www.telecomasia.net • CommunicAsia2012 Daily




MoMo highlights mobile
                                                                                                                                ...overnight. wire...
innovation in SEA                                                                                                               Orbis yields on Vodafone-C&WW deal
John C. Tanner                         includes details on innovation        panies here to partner with local                  Vodafone is close to clinching the £1.04 billion ($1.63 billion)
                                       networks, accelerator programs,       companies.”                                        takeover of Cable&Wireless Worldwide, after C&WW’s biggest
MobileMonday has released a            incubation facilities, competi-           Tammisto also said Mobi-                       shareholder Orbis dropped its opposition to the deal. Orbis had been
study that highlights the role of      tions and awards for mobile           leMonday is keen to establish                      resisting the offer price as too low, but in a statement revealed that
Southeast Asia as a hotbed of          start-ups in SEA – including          Singapore as a “concrete physi-                    it felt the merger is likely to succeed even if the company opposes it.
mobile innovation to encourage         MobileMonday, Startup Satur-          cal hub” for start-up activity.
mobile-related start-ups outside       day, Clearbridge Accelerator,             “We’ve been looking at es-
of Asia to seek partnership op-        NUS Entrepreneurship Center,          tablishing a Mobile Monday                         Optus completes purchase of 4G operator
portunities with local players.        NTU Ventures and JFDI Boot-           alliance in Singapore to facili-                   SingTel’s Australian subsidiary, Optus, has completed the A$230
    The report – “Crossroads of        camps – that play a crucial role      tate collaboration, help these                     million ($232.8 million) acquisition of Wimax operator Vividwireless.
Innovation: Mobile Southeast           in sustaining a regional innova-      companies come out here, set                       Announcing the closing of the deal, Optus said the company has
Asia Report 2012” – covers             tion ecosystem for mobile start-      up regional offices and target                     gained access to up to 98MHz of 2.3-GHz spectrum to support its
Indonesia, Malaysia, the Philip-       ups.                                  local start-ups in Southeast                       planned national TD-LTE rollout in 2013.
pines, Singapore, Thailand and             “Usually start-ups here look      Asia,” he said. “This is our
Vietnam, and showcases hot             West for partnership opportuni-       corporate responsibility – to
mobile user trends in each mar-        ties,” said MobileMonday CEO          harvest more value and bring                       Moody’s cuts outlook on Axiata Group
ket, such as mobile payments in        Jari Tammisto. “We want to en-        it to the community, and help                      Credit ratings agency Moody’s has downgraded its outlook for
Singapore and social network-          courage then to look East and         hook companies and individu-                       Malaysia’s Axiata Group to stable from positive. But the agency
ing in Indonesia.                      South as well. We want to help        als together.” Q                                   also confirmed its Baa2 rating for Axiata’s senior, unsecured bonds.
    However, the report also           bring the most innovative com-                                                           Moody’s said the new outlook reflects Axiata’s higher than expected
                                                                                                                                capex plans and increased shareholder returns, at a time when

Broadband Forum names official
                                                                                                                                revenue growth is slowing due to a maturing market.


TR-069 test lab                                                                                                                 Capex due to spike in 2012
                                       increase in the number of new de-     “Device conformance is a critical                  Telecom capex is expected to spike in 2012 as operators roll out
                                       vices coming online, it is critical   first step toward ensuring interop-                LTE, with APAC proving the world’s biggest spender. According to
                                       that the devices adhere to the TR-    erability.” Q                                      Infonetics, total capex grew 3% in 2011 to $301 billion, and will
                                       069 protocol so they can be eas-                                                         increase even further this year. The analysts expect spending to
                                       ily recognized, provisioned and                       An Event Organised by
                                                                                                                                continue to grow in the years ahead, until leveling out at around
                   Robin Mersh,        maintained over their lifecycle.                      Singapore Exhibition               $345 billion in 2015 or 2016.
                   Broadband               TR-069, recognized as a                           Services Pte Ltd
                   Forum CEO           major enabler of the connected
                                       home, has an important role to                                                           M2M connections to grow 20-foldfold by 2021
Joseph Waring                          play in allowing operators to                                                            Worldwide M2M connections are primed to grow by a factor of 20 in
                                       monitor, manage and control the                                                          the next ten years, new research shows. Analysys Mason predicts that
                                                                             Provider of the Official Daily
The Broadband Forum is launch-         increasingly complex collection       Newspaper and Online News Service                  M2M revenues will climb from $5.7 billion in 2011 to $50.9 billion
ing TR-069 protocol conform-           of connected devices in the home.                                                        in 2021. But ARPU rates for M2M connectivity are also expected to
ance testing that will lead to a       The Ovum report said that this                                                           decline from $4.71 per month in 2011, to just $1.98 in 2021.
global certification program and       will enable operators to ensure
begun beta testing with a vari-        quality of experience and will
ety of devices. It also has named      also provide them with the tools      CommunicAsia2012 Daily News is                     Smartphone accessories market worth $20b
the University of New Hamp-            to improve customer service, two      published by Questex Media Inc.                    The global smartphone boom is driving strong growth in the
shire’s InterOperability Labora-       important factors for a successful                                                       smartphone accessories market, which will be worth an estimated
                                                                             MANAGING DIRECTOR
tory (UNH-IOL) as its official test    multi-screen proposition.             Johnathan Bigelow                                  $20 billion this year. ABI Research calculates that smartphone
laboratory.                                Broadband gateway devices         GROUP Publisher                                    accessories account for more than half of the $36 billion aftermarket
    The Forum said UNH-IOL             account for 70% of devices man-       Gigi Chan                                          handset accessories market. By 2017, smartphone accessories are
was selected because it has been       aged by TR-069. The remain-           Editor                                             expected to generate $38 billion in revenues, compared to just $12
                                                                             Joseph Waring
active in driving the test suite de-   der includes IPTV set-top boxes                                                          billion for feature phones.
                                                                             Journalists
velopment and has a long history       (15%), VoIP phones (2.5%) and         John C. Tanner
of conducting tests for the Broad-     femtocell access points (5%).         Don Sambandaraksa
band Forum.                                “As the number and range of       Art Direction & Production                         Low-cost smartphones driving China market
                                                                             Dick Wong
    More than 147 million de-          new devices continues to grow,                                                           China is forecast to account for more than a third of global
vices are managed globally using       particularly in home networking       © 2012 Questex Media Group LLC                     growth in smartphone shipment volumes this year. Canalys
TR-069 CPE WAN management              and enterprise communications
                                                                             All rights reserved. No part of this publication
                                                                             may be reproduced or transmitted in any form       expects China, already the world’s largest smartphone market,
protocol, according to a report        as well as the retail and M2M         or by any means, electronic or mechanical,         to increase its lead in 2012 thanks to the growing prevalence
                                                                             including photocopy, recording, or any
from Ovum. Asia has almost 60          environments,      interoperability   information storage or retrieval system, without   of affordable smartphones. The research firm expects sub-$200
million TR-069-enabled devices.        and consistent protocol adherence     permission in writing from the publisher.
                                                                                                                                devices to account for 25% of the Chinese smartphone market
    The report, commissioned by        will be key factors,” said Broad-     The editorial content is not necessarily the       this year, and 40% by 2015.
the Forum, noted that with a huge      band Forum CEO Robin Mersh.
                                                                             opinion of the event’s organizer
opinion
 6 • 20 June 2012	                                                                                                       www.telecomasia.net • CommunicAsia2012 Daily




The long road to satisfying
the customer
Joseph Waring


Seems the harder we try to improve            carriers. Similar to our industry, legacy       iors by putting in place analytical and         The pace of the shift will differ from
customer service, or the customer expe-       processes, IT systems, employees and            customer managements tools that en-         market to market, but the cost of getting
rience as everyone in telecoms is now         infrastructure are certainly a hindrance,       courage subscribers to interact and pro-    it wrong can be swift, as the IBM report
calling it, the further we fall behind. Ac-   giving the startups the opportunity to not      actively provide feedback. This means       authors noted: antagonists cost more to
cording to a global consumer survey by        only beat incumbents on price but also          shifting resources away from traditional    support and are more likely to speak
IBM released earlier in the year, three       on convenience and customer service.            channels, such as call centers and retail   negatively about their service provider.
out of five customers have negative               So what are the incumbents doing            outlets, to emerging channels like social   The customer is certainly always right,
opinions about their communications           wrong?                                          media.                                      otherwise he won’t be around for long. Q
providers.                                        To start with, the consumer has
    The survey found that only 18% of         changed and most companies aren’t
customers are advocates while some
60% are antagonistic toward their tel-
                                              keeping up. It’s no secret that consum-
                                              ers are extremely demanding, because
                                                                                              STAT SNAP
ecom operator. An IBM report on the           they have more choice as well as almost
findings noted that this contrasts sharply
with industries such as retail and bank-
                                              instant access to information about com-
                                              petitive products and services.
                                                                                              Mobile internet infrastructure
ing, where the level of advocacy is twice
that of the telecom industry.
                                                  The internet and social media are
                                              their prime sources of information and
                                                                                              revenues double
    One industry that parallels telecoms      the medium of exchange. The IBM re-
in many respects, particularly customer       port noted that consumers now prefer
service, is the airline business. The US      comparison sites and internet searches
airline industry’s annual report card on      and recommendations from friends and
passenger satisfaction was released last      family, rather than traditional operator
week and it didn’t fare very well. J.D.       sites and channels. A customer is much
Powers and Associate reported that tra-       more likely to complain to friends about
ditional carriers’ customer satisfaction      a bad experience than to call customer
level dropped to 681 from 683 a year          service.
ago (1,000 point scale) while the budget          Add to the equation that telcos’ tradi-
airlines rating rose 3 points to 754.         tional measures of customer satisfaction
    The report, based on a survey of          haven’t changed much, and you have a
13,500 passengers, found that those who       recipe for being out of touch with cus-
paid for checked baggage gave a rating        tomers. The report authors pointed out
85 points lower than those that hadn’t.       that the key drivers of advocacy are
The company also said that factors such       emotive (less tangible things like per-
as processes and people often had more        ceived value) while the standard prac-
impact than price on a passenger’s deci-      tice for telcos is to target rational factors
sion to fly an airline again in the future.   (measurable aspects like service qual-
    It’s interesting that in recent years     ity).
the incumbent airlines have consist-              Telcos need to adapt to customers’          Source: TeleGeography & Synergy Research
ently been ranked far behind the budget       rapidly changing attitudes and behav-




                                                                                                                                                Please visit us at
                                                                                                                                                booth #BM3-01/1E4-01


Telco Intelligence for 21st Century Survival
Print • Online • Events • Research
www.telecomasia.net
small cells
CommunicAsia2012 Daily • www.telecomasia.net	                                                                                                             20 June 2012 • 7




Data boom fuels uptake of small-cell base stations
The installed base of small-cell        owners use Wi-Fi at home. operators can facilitate Wi-Fi         and authenticates the user auto-   zation and interoperability efforts
base stations increased to about        However, using Wi-Fi in smart- offloading by introducing con-    matically.                         aim to make the network selection
2.2 million units last year, and is     phones to access public hotspots nectivity management software      “The user experience will       and user identification process
forecast to reach 14 million units      can oftenCN200A__RA_Communicasia_JR_AD.pdf identifies Wi-Fi AM
                                                   be difficult. Mobile that 1 6/4/12 9:55 hotspots      soon improve as new standardi-     seamless” said Malm. Q
in 2016. According to a recent re-
port from Berg Insight, the market
will grow at a compound annual
growth rate (CAGR) of 44.8%
over the next four years.
     Small cells encompass a range
of low-power cellular base sta-
tions, including femtocells, pico-
cells and microcells with gradu-
                                                                                       The only constant
ally higher output power and
capacity in terms of simultaneous
users. Small cells are designed
                                                                                               is change.
to complement the base stations
forming the cellular macro net-
work by providing enhancements
in coverage and capacity in loca-
tions such as homes, offices and
public venues.
     Mobile operators are experi-
encing fast growth in mobile data
and signaling traffic as customers
increasingly use mobile comput-
ing devices, the report said. Adop-
tion of smartphones is rising and
more subscribers use multiple
connected devices such as PCs
and tablets.                      C


     “Total mobile data traffic inM

cellular networks has more than
doubled every year since 2007
                                  Y




and is forecasted to grow at a
                                 CM




compound annual growth rate of   MY



more than 60% from 2011 until    CY



2016,” says André Malm, a senior CMY


analyst at Berg Insight. He adds  K


that mobile operators need to use
a combination of approaches to
meet the rising demand for data
traffic. These include acquiring
                                                                                              Customers are accessing the network from a broad array
more spectrum, using increas-
                                                                                              of devices and new media, causing service providers to
ingly advanced radio air inter-
                                                                                              reexamine how they define access. ADTRAN® is working
faces, and making the macro layer
                                                                                              with customers to deliver innovative solutions for every
denser by installing more base
                                                                                              ingress point in the network. This innovation helps ADTRAN
stations in traffic hotspots, as well
                                                                                              service provider customers accelerate change and quickly
as introducing heterogeneous net-                                                             launch new revenue generating services.
works (hetnets).
     Hetnets are composed of mul-
                                                                                              For more information, visit www.adtran.com/access
tiple radio access technologies,
                                                                                              and discover how ADTRAN is Reinventing Access.
architectures, backhaul solutions
and base stations of varying trans-                                                           Visit Us At Booth: 1J2-01
mission power.
     Using Wi-Fi technology that
relies on unlicensed spectrum is
an increasingly attractive option
for mobile operators. Virtually
all new smartphones now have
Wi-Fi connectivity as standard                CN200A

and a majority of smartphone
interview
8 • 20 June 2012	                                                                                                             www.telecomasia.net • CommunicAsia2012 Daily




Shifting Wi-Fi offload to the cloud
Adtran GM for Asia Pacific Brian Efimetz explains the benefits of cloud-based Wi-Fi offload and how
virtualization eliminates the need, cost and operational constraints inherent to hardware controllers
Show Daily: How does one take a virtu-                                                         than enterprise networks.                        erator or just in certain situations?
alized approach to Wi-Fi offload? What                                                             As an example, we have been intro-               Due to the compelling advantages of
parts are being virtualized?                                                                   duced into Wi-Fi offloads in this region that    cloud-based Wi-Fi, the solutions seam-
    Brian Efimetz: Cloud-based Wi-Fi of-                                                       may involve 500,000 to more than a mil-          lessly fit into all operator/service provider
fload solutions bring the power of virtual-                                                    lion access points vs a very large enterprise    models.
ization to wireless networks. The solution                                                     opportunity with a maximum of 20,000 ac-             A cloud-based Wi-Fi offload solution
virtualizes network control and manage-                                                        cess points. Given that most controller spec     offers operators a seamless extension of
ment onto software, which runs on a hyper-                                                     sheets from vendors with controller-based        their 3G and 4G networks that is easy and
visor or inexpensive appliances.                                                               solutions max out at 512 access points per       economical to implement and maintain. It
    Within a traditional wireless LAN, leg-                               Adtran’s             controller, you would have to install hun-       enables operators to increase their network
acy hardware controllers have complexities                                Brian Efimetz        dreds, if not thousands, of controllers in the   capacity immediately and at minimal cost
and scale limitations – the method of scal-                                                    network. The cost of managing all of this        while providing the operator with complete
ing has been to add more and more costly        vider’s network operations center (NOC).       hardware, the potential for failure in the       control and management of the Wi-Fi of-
hardware controllers. These second- and         vWLAN provides the service requirements        network is not a recipe for success. There-      fload network.
third-generation approaches continue to         needed to easily launch and manage a mis-      fore, we believe that the only way to truly
add costs and management complexities           sion critical Wi-Fi offload solution – ena-    scale in the Wi-Fi offload environment is to     How would this work in a multi-vendor
as they grow. Virtualizing the solution via     bling operators to achieve higher market       use the power of the cloud.                      environment or a shared-infrastructure
cloud-based Wi-Fi solutions eliminates the      penetration, increased customer satisfac-                                                       environment?
need, cost and all of the operational con-      tion and revenue growth.                       What specific gains can be realized?                 From the Wi-Fi mobile data offload
straints inherent to hardware controllers                                                          Cloud-based offload solutions can re-        perspective, the only hardware that needs
and results in significant cost savings.        What are the benefits of this approach         sult in significant cost savings in capex,       to be introduced into the service provider’s
    Adtrans’s vWLAN solution takes ad-          compared to other Wi-Fi offload solu-          opex and TCO. vWLAN also supports                network is the access point. At the core of
vantage of innovations in virtualization to     tions?                                         green IT and sustainability initiatives with     the network or at the data center or NOC,
separate the control and data planes. This          The biggest benefits are associated with   reduced WLAN energy usage, less floor            the vWLAN can run on any hardware plat-
innovation frees the control plane from the     the ability to scale networks and leverage     space and a smaller carbon footprint.            form that is running the hypervisor soft-
LAN. Now the control plane can be central-      the cost advantages of the cloud. Wi-Fi off-                                                    ware. From that point of view, the solution
ized anywhere, including at a service pro-      load deals with networks that are far larger   Would this solution work with any op-            is hardware agnostic. Q


Insight
Mobile payments to hit $171.5b in 2012
Gartner expects the market to experience fragmented services and solutions for the next two years
Worldwide mobile payment transaction            ferent regulatory conditions.                  80% in western Europe by 2016. Near              and have seen significant growth from
values will surpass $171.5 billion in 2012,         “There will be a few global players        field communication (NFC) transactions           the mobile channel. For in-store purchas-
a 61.9% increase from $105.9 billion in         that have the scale and resources to serve     will remain relatively low through 2015,         es, Starbucks’ Card Mobile app is now
2011. According to Gartner, the number          large customers and the mass market            although growth will start to pick up from       being rolled out nationwide in the US,
of mobile payment users will reach 212.2        whose requirements can be readily satis-       2016.                                            following a successful pilot program,
million this year, up from 160.5 million        fied by standard solutions,” Shen said.                                                         and Gartner expects a large number of
last year.                                          She added that, on the other hand,         NFC three years away                             merchants to introduce their own mobile
    “We expect global mobile transac-           there will always be segments that cannot          Shen said NFC payment involves               payment services, trying to emulate Star-
tion volume and value to grow an average        be sufficiently served by the global play-     a change in user behavior and requires           bucks’ success.
of 42% between 2011 and 2016, and we            ers. Shen said the demand of these seg-        collaboration among stakeholders that                In developing markets money transfer
are forecasting a market worth $617 bil-        ments can only be satisfied by specialized     includes banks, mobile carriers, card net-       and airtime top-ups will account for most
lion with 448 million users by 2016,” said      or local players that can better understand    works and merchants. “It takes time for          transaction volume, and money transfers
research director Sandy Shen. “This will        the segment and have specific solutions to     both to happen, so we don’t expect NFC           will account for the largest portion of the
bring opportunities for service and solu-       meet the unique challenges.                    payments to come into the mass market            transaction value because of the demand
tion providers that will need to cater to the       SMS remains the dominant access            before 2015. In the meantime, ticketing,         for secure and efficient ways of storing and
local demand patterns to customize their        technology in developing markets because       rather than retail payment, will drive NFC       transferring money. Ticketing and parking
offerings.”                                     of the constraints of mobile devices and       transactions.”                                   also appeals across many markets because
    Gartner also found that the market          the ubiquity of SMS. Web/WAP is the pre-           In addition, merchandise purchases           it can improve efficiency in transacting,
will experience fragmented services and         ferred access technology in North America      will drive transactions in North America         as well as offering user convenience. In
solutions for the next two years. Tech-         and western Europe where mobile internet       and western Europe. These will include           developing markets, such as in Africa and
nology providers will have to cater their       is commonly available and activated on         e-commerce purchases where users buy             South Asia, users can buy bus and railway
solutions to the local market that will be      user devices. Gartner expects Web/WAP          online, as well as in-store purchases. Ma-       tickets using a mobile payment service so
using different access technologies, busi-      access to account for about 88% of total       jor e-tailers such as Amazon and eBay            that they can secure tickets earlier where
ness models and partners, and under dif-        transactions in North America and about        have developed strong mobile storefronts         tickets are often in short supply. Q
briefs
10 • 20 June 2012	                                                                                                           www.telecomasia.net • CommunicAsia2012 Daily




Smarter charging boosts mobile internet uptake
Smarter    management       and          Among respondents, 40-                press frustrations about paying       Mobile TV users spend more
charging of mobile internet can      45% said they would use the               for a plan that is not fully used
enhance the consumer experi-         internet on their mobile phones           and, in turn, favor more person-      time viewing
ence as well as secure operator      more if access was faster while           alized price plans.                   Mobile TV has become a            find this feature crucial).
revenue, according to a new          30-45% said that a lower price                Users from the UK and US          convenient service that is            As for the content pre-
study from Ericsson Consum-          of data is a key element to in-           who have experience with un-          even capable of replacing         ferred, movies & series is
erLab.                               crease usage.                             limited plans are more cautious       traditional TV for some           the users’ favorite channel
   The Smarter Mobile Broad-             Also, 30-40% said that a              about moving to differentiated        people, MobiWorld Media           category for both live and
band report focused on internet      better battery life for the mobile        plans. However, in the primar-        found out in its new SPB          on-demand TV, followed
usage via mobile phones and          phone is important. The same              ily prepaid markets of Brazil         TV survey. Of 47,000 re-          by travel & discovery pro-
was conducted in the US, UK,         percentages said that having a            and Indonesia, consumers are          spondents, 60% said they          grams and news.
Indonesia and Brazil, covering       better network coverage also in-          used to paying for what they          mostly watch mobile TV at             More than a quarter
more than 2,300 interviewees         fluences usage.                           use and topping up when nec-          home.                             of respondents (28%) are
aged 16-59 years.                        Many consumers also ex-               essary. Q                                Most surprisingly, 36%         ready to pay $1-5 a month
                                                                                                                     usually watch TV on their         for the mobile TV service.
                                                                                                                     mobile devices for over 30        Of the 48% willing to pay,
What would encourage you to use the internet on your mobile phone more?                                              minutes uninterruptedly           they choose one month as
                                                                                                                     while 39% watch do so sev-        the most convenient sub-
                                                                                                                     eral times a day and 27%          scription period while 22%
                                                                                                                     several times a week.             would subscribe for even a
                                                                                                                        The survey found that          longer time.
                                                                                                                     most of mobile TV sub-                When asked what TV-
                                                                                                                     scribers appreciate fea-          enabled devices they use,
                                                                                                                     tures like freedom to shift       43% of respondents, chose
                                                                                                                     between different types of        internet-connected TV sets
                                                                                                                     internet connections – Wi-        and 30% desktops but
                                                                                                                     Fi, 3G, Edge, LTE, etc.           smartphones still won with
                                                                                                                     (57% of the respondents           56%. Q

Source: Ericsson Consumer Lab


Broadband aggregation sales drop in Q1
The broadband aggregation            a full third in Q1, despite               upgrading their FTTB+VDSL           DSL & PON shipments drop
equipment market got off to a        healthy increases in Japan and            deployments to FTTH and
rocky start in 2012, with glob-      the rest of Asia Pacific, says            are beginning to replace fully
al spending on DSL, PON and          Jeff Heynen, directing analyst            depreciated EPON gear from
FTTH equipment dipping 22%           for broadband access and vid-             2004 and 2005.
to $1.8 billion between Q4           eo at Infonetics.                             Another more serious drag
2011 and Q1 2012, according              “The drop in China is due             on the overall market, he add-
to Infonetics Research.              mainly to a shift to FTTH this            ed, “was a third consecutive
    Part of that slide is due to a   year and coming off the heels             quarter of DSL revenue de-
normal first-quarter lull, but a     of a record previous quarter,”            clines in EMEA, where access
major contributor was a sharp        Heynan said in a research note.           network upgrade projects have
43% drop in Ethernet PON                 EPON spending in Japan                stalled because of the unstable
spending in China, which             increased 11% in Q1, as NTT               economic environment.” Q
drove spending in Asia down          and KDDI are in the midst of                                                  Source: Infonetics Research


Peak data speeds below expectations
Three-quarters of mobile sub-        company analyzed data from a              but also more mundane activities    tricts, tourist centers and the     lutions can help operators shift
scribers are unable to get the       live 3G network in a major city.          such as web browsing.               locations for major conventions     load to adjacent cells. In the
data speeds they want during             Such overloading on the net-              “These highly localized         and sporting events.” Policy        long term operators first need
peak times in busy locations.        work creates a range of issues for        hotspots are the new norm for       control can help, but these find-   to fully understand where each
    A study from Actix has           users at critical times, as local cells   operators, and they’re having       ings demonstrate that in heavily    hotspot is and how much traf-
found hotspots of demand             receive more than 10,000 connec-          a substantial negative effect on    congested areas this won’t be       fic originates there. Then they
from smartphones at train and        tion attempts in a single hour. This      subscribers,” said Bill McHale,     enough. Operators will need to      can decide whether to increase
bus stations generate up to 100      load effectively drops data speeds        Actix CEO. “It’s a problem not      adopt multiple strategies,” said    RAN capacity, deploy small
times more network load than         by 95%, impacting not only band-          just limited to transport hubs,     Actix CTO Richard Kateley. “In      cells or look at alternative of-
immediately adjacent areas. The      width intensive video services,           but also central business dis-      the short-term optimization so-     fload solutions.” Q
Analyst View
CommunicAsia2012 Daily • www.telecomasia.net	                                                                                                                20 June 2012 • 11




The Diameter of LTE data services
Phil Marshall, Tolaga Research               vice experience delivered. This dumb-            per million users with personalized          pated that service personalization
                                             pipe mentality has enabled over-the-top          service offers. Scalability demands          and customer experience will be two
LTE is taking the global market by storm     (OTT) players to gain greater control            are exacerbated further as the num-          major axes for mobile operator dif-
with 83 commercial networks having           over value creation and compromise the           ber and variety of interconnected            ferentiation, it is still unclear exactly
been launched as of the end of May, of       market position of mobile operators. We          policy, charging and subscriber data         how policy, charging and subscriber
which 10 were commercialized in the          believe that as LTE ecosystems mature,           nodes increase, with each node driv-         data management functionality will
month of May alone. The objective of         mobile operators will seek to distinguish        ing significantly signaling traffic of       be implemented in future service of-
LTE is to place mobile operators on a tra-   themselves relative to OTT players               their own.                                   fers. The architectures that are being
jectory to economically deliver mobile       through their ability to personalize and      •	 Resilience: Without reliable signal-         implemented today must have ad-
broadband services with all-IP networks      manage the quality of data services de-          ing, networks are prone to wide-scale        equate flexibility and extensibility to
that finally dispense with legacy circuit    livered over their networks. As this oc-         outages. Such outages have been              account for these uncertainties.
switched infrastructure. This brings the     curs, the Diameter signaling infrastruc-         observed with LTE networks in the            The requirements for reliable and
advantages of a converged IP ecosystem       ture and associated policy, charging and         past. This illustrates the importance    scalable LTE core networks parallel
and sees the replacement of legacy SS7       subscriber data management functional-           for Diameter signaling networks to       those of traditional telecom infrastruc-
with SIP and Diameter signaling proto-       ity will become increasingly strategic for       be capable of coping with the sign-      ture and are subject to similar design
cols.                                        mobile service delivery.                         aling storms that can occur with us-     principles. This moderates the rate at
    The SIP protocol provides session            Mobile operators generally recog-            age spikes and in cases where rogue      which mobile operators can realistically
management functionality for telephony,      nize their need to focus on customer             network elements generate excessive      innovate, which pales in comparison to
messaging and multimedia communica-          experience and service personalization,          traffic.                                 the cadence of innovation in the mobile
tion. Diameter is an extensible protocol     but at the same time typically have con-      •	 Security: The shift to all-IP intro-     industry as a whole. We believe that this
that is used to exchange subscriber pro-     servative implementation strategies. In          duces a variety of security consid-      will ultimately drive operators toward
file information for a variety of policy,    practice, solutions are complex to imple-        erations for signaling networks,         delivering differentiated customer ex-
charging, quality-of-service and mobil-      ment at scale and must address a variety         particularly with external network       periences, in terms of service distribu-
ity management functions. In combi-          of demands, which include:                       interfaces. This includes a variety of   tion and personalization, and transaction
nation, the SIP and Diameter signaling       •	 Scalability: Service personalization          threats such as denial of service at-    management. Q
protocols enable advanced personalized           and customer experience manage-              tacks and fraud.
mobile service capabilities.                     ment will drive a massive increase in     •	 Extensibility: The mobile industry                    Phil Marshall is Tolaga
    To date most mobile operators have           core network signaling (aka signal-          has adopted the Diameter signal-                      Research’s chief research
priced and packaged their LTE offers             ing storms). In particular, future Di-       ing standard for LTE because of its                   officer
with an emphasis toward bandwidth                ameter signaling traffic could easily        extensibility as market demands
usage, as opposed to the overall ser-            exceed 100,000 messages per second           evolve. While it is generally antici-



Long-term payoff for mobile remittance
John C. Tanner                               for mobile transactions) and branchless          CGAP says operators remain opti-         play. Another lesson learned: it’s impor-
                                             cash-out (in which the money is depos-        mistic about deploying international re-    tant to establish “a significant domes-
    Ever since Globe Telecom launched        ited to a prepaid cash card).                 mittances via mobile money platforms,       tic mobile money ecosystem” before
Gcash in 2004, mobile international re-          Of these, cash-out is the most com-       but have learned that it’s a long-term      launching IR services, not vice versa. Q
mittance (IR) services have long been        mon – and the model that offers carry-
touted as both a hot opportunity in the      over benefits to the overall mobile-          The mobile banking / IR gap
mobile payments space and a key tool         money ecosystem. But while nine new
for bringing the unbanked into the finan-    cash-out IR services have gone live in
cial world. However, according to new        the past two years (for a total of 17 glob-
research, many operators have found it       ally as of February), 11 planned services
difficult to duplicate GCash’s success,      announced in 2010 are still pending or
and while there’s room for optimism in       stalled, CGAP says. And of the live de-
the remittance space, it pays to take a      ployments, usage of IR services appears
long-term view in the broader context of     to represent a very small share of over-
a robust mobile-money ecosystem.             all m-wallet customers, although CGAP
    A study from Dalberg Global De-          notes that operators are “highly reluctant
velopment Advisors (commissioned by          to share usage data”.
CGAP’s Technology & Business Model               Among the barriers operators face:
Innovation Program) found that there are     user trust, regulatory issues and opera-
33 live mobile IR services worldwide         tional challenges, including “difficul-
that break down into three business mod-     ties in establishing partnerships across
els: cash-in (in which recipients must get   multiple parties, lengthy negotiation
the money in person via a bank or agent),    of commercial agreements, and lack of
cash-out (in which money is deposited        MNO expertise in cross-border transfer
into a “m-wallet” which can be used          issues”.                                      Source: CGAP/Dahlberg, Feb 2012
latest news
14 • 20 June 2012	                                                                                                      www.telecomasia.net • CommunicAsia2012 Daily




Thai firms focus on software
Don Sambandaraksa                       away from low-cost telecom          land’s telecom regulator to the    an app called Anywhere2Claim      like. With most of the world’s
                                        hardware to innovative soft-        ministry of science’s software     that enables Thai users to call   vendors for jammers coming
The Thailand pavilion at Com-           ware solutions.                     park incubator. That shift is      out an insurance adjuster with-   from Israel and the US, the
municAsia is highlighting a                Stewardship of the stand         reflected in the fact that 11 of   out going through a call center   company has found great suc-
shift in focus for the country          has been passed from Thai-          the 15 firms represented are fo-   first.                            cess for its home-grown equip-
                                                                            cused on software, compared            Arunsawad has 50% of          ment from Muslim countries
                                                                            to a ratio of 6:3 in favor of      Thailand’s motor insurance        including Indonesia and Qatar,
                                                                            hardware at last year’s show,      market and is looking to ex-      since its international debut at
                                                                            according to Suganya Chat-         pand overseas through a free      CommunicAsia last year.
                                                                            kaewmorakot from Software          peer-to-peer model, with mon-         Suganya said that if there
                                                                            Park Thailand, which is lead-      etization through a back-end      was one message she wanted
                                                                            ing the delegation.                system to automate workflow.      to share, it was that Thailand
                                                                                Some of the highlights in-     A similar app is available for    was about offering creative
                                                                            clude Netka, a network man-        hospital patients to request an   solutions and partnering to
                                                                            agement tool that recently won     ambulance.                        deliver what is needed. The
                                                                            at the Asia-Pacific ICT awards         The focus on software         CommunicAsia event is a key
                                                                            (APICTA) and claims to offer       doesn’t mean the Thailand pa-     means for the country to do
                                                                            the fastest polling of network     vilion has forgotten hardware,    so, generating 50 million Baht
                                                                            devices and vendor-independ-       though. The stand also sports     ($1.5 million) in direct sales at
                                                                            ence in the industry. Also no-     DRC, a firm that offers radio     the event last year, and a fur-
                                                                            table is Arunsawad, a software     jammers for military, home-       ther 200 million Baht in the
                                                                            company that currently offers      land security, prisons and the    year that followed. Q



Comba upgrades MBS’
multi-operator 3G system
Comba Telecom Systems has               pore’s 3G mobile operators
upgraded the Marina Bay Sands’          over a single shared system.
wireless in-building system in          Comba Telecom consolidated
time for this year’s Communic-          all the 3G operators’ nodeBs             GET OFF OF MY CLOUD:
Asia expo and conference.               into a central equipment room            Seth Harbeck (left),
    The company designed and            and deployed multi-band com-             manager of partner
deployed a multi-operator 3G            biners to combine the multiple           enablement and
system for the main convention          nodeB signals.                           training for Zenprise,
hall and basement of the resort.            Multi-band distributed an-           and Chee Chon Chong,
Deploying a common antenna              tenna systems and high gain an-          sales manager for
                                                                                 software solutions at
system (CAS), Comba Telecom             tennas are used to distribute the
                                                                                 O’Connor’s Singapore
equipped the venue with a cost-         combined RF signals throughout
                                                                                 (Zenprise’s master
effective and robust system than        the building to enable seamless          distributor for Asia-
can handle the heavy influx of          3G data and voice connectiv-             Pacific), are up in the
voice and data traffic during           ity for visitors in the conven-          air about Zenprise’s
CommuncAsia2012.                        tion hall, said Simon Yeung,             secure mobile device
    The CAS enables 3G indoor           Comba’s executive director and           management solution
wireless coverage for Singa-            senior VP. Q                             that offers real-
                                                                                 time defenses at all
                                                                                 layers of the mobile
...“Singapore TV goes digital” from page 1.                                      enterprise. Zenprise
                                                                                 can be deployed on the
                                                                                 premises or in a private
tivity”. Singapore’s upcoming 4G spectrum auction will begin in
                                                                                 or public cloud (hence
2013 with a healthy 320 MHz of spectrum on the table.
                                                                                 the clouds). [5B4-01]
    He pointed out that more than 12 service providers, taking ad-
vantage of the open access structure of the high-speed network, are
now providing services to 133,000 users.
    With high-speed connectivity, the Singapore government under
its 2015 master plan has developed the data.gov.sg portal, which
provides more than 7,000 government datasets for public usage. He
said this has resulted in more than 60 apps, even one for services
using augmented reality for amenities in public parks. Q
latest news
 CommunicAsia2012 Daily • www.telecomasia.net	                                                                                                                         20 June 2012 • 15




 ...overnight. wire...                                                                           Monitoring employees in digital
 Motorola Solutions buys Psion
 Motorola Solutions is back on the acquisition trail, negotiating a £129 million ($202           environments rising – Gartner
 million) takeover of ruggedized mobile device maker Psion. The cash deal will clear the
                                                                                                 Enterprise Innovation editors
 way for Motorola Solutions to tap new territory in the form of the industrial handheld
 market. The firm plans to incorporate Psion into its enterprise mobile computing business,
 and predicts the acquisition will add to its earnings within a year of completion. Ratings      Monitoring employee behavior in digital         environment.”
 firm Moody’s gives the deal the thumbs up, noting the purchase is Motorola Solutions’           environments is on the rise, with 60% of             The popularity of consumer cloud
 first for several years. However, the deal doesn’t affect Moody’s Baa2 rating on the firm.      corporations expected to implement formal       services, such as Facebook, YouTube and
                                                                                                 programs for monitoring external social         LinkedIn, provides new targets for security
                                                                                                 media for security breaches and incidents       monitoring, but surveillance of user activ-
 Oracle lifts Q4 profit 7% on license sales                                                      by 2015, reports Gartner.                       ity in these services generates additional
 Oracle reported a 7% increase in last quarter’s profit to $4.1 billion, and injected an extra       Many organizations already engage in        ethical and legal risks. There are times
 $10 billion into its stock buyback program. The software company grew sales for its fiscal      social media monitoring as part of brand        when the information available can assist
 fourth quarter by 1% to $10.9 billion, with software license sales increasing 7% to $4          management and marketing, but less than         in risk mitigation for an organization, such
 billion. Oracle spent around $6 billion buying back its own stock over the course of the        10% of organizations currently use these        as employees posting videos of inappropri-
 financial year.
                                                                                                 same techniques as part of their security       ate activities within corporate facilities.
                                                                                                 monitoring program.                                  However, there are other times when
 Fujitsu, Nimsoft launch ITMaaS in four markets                                                      “The growth in monitoring employee          accessing the information can generate se-
 Fujitsu and CA subsidiary Nimsoft have rolled out IT management as a service (MaaS)             behavior in digital environments is in-         rious liabilities, such as a manager review-
 solutions in Indonesia, Malaysia, Singapore and Thailand. The two companies have a              creasingly enabled by new technology and        ing an employee’s Facebook profile to de-
 worldwide partnership to deliver Nimsoft services via the Fujitsu global cloud platform,        services,” said Andrew Walls, research          termine the employee’s religion or sexual
 an IaaS delivery platform, which is currently available in Japan, Australia, the US,            vice president of Gartner. “Surveillance        orientation in violation of equal employ-
 Germany, the UK and Singapore.                                                                  of individuals, however, can both mitigate      ment opportunity and privacy regulations.
                                                                                                 and create risk, which must be managed               “The conflicts involved were high-
                                                                                                 carefully to comply with ethical and legal      lighted through recent examples of a small
 Social software gains ground in the enterprise                                                  standards.”                                     number of organizations requesting Face-
 Enterprise adoption of social software is accelerating as more business look to the                 To prevent, detect and remediate se-        book login information from job candi-
 technology to improve collaboration and worker productivity. IDC estimates that almost
                                                                                                 curity incidents, IT security organizations     dates,” said Walls. “Although that particu-
 all social software vendors recorded double-digit revenue growth in 2010-11. The top
                                                                                                 have traditionally focused attention on the     lar practice will gradually fade, employers
 two vendors - IBM and Jive – delivered over 70% year-on-year growth. But the fastest
 growing vendor in the top 20 was Yammer, which more than doubled its revenue during             monitoring of internal infrastructure. The      will continue to pursue greater visibility
 the period.                                                                                     impact of IT consumerization, cloud ser-        of social media conversations held by em-
                                                                                                 vices and social media renders this tradi-      ployees, customers and the general public
                                                                                                 tional approach inadequate for guiding de-      when the topics are of interest to the cor-
 HK CIO to cut fees for data center conversion                                                   cisions regarding the security of enterprise    poration.”
 The Hong Kong Office of the Government Chief Information Officer (OGCIO) has                    information and work processes.                      A wide range of products and services
 announced new measures aimed at stimulating the conversion of industrial, buildings                 “Security monitoring and surveillance       has emerged to support these actions, and
 into data centers. The measures include the ability to apply for an exemption from the fee      must follow enterprise information assets       many PR firms provide social media moni-
 landowners must currently pay to convert register industrial buildings for IT and telecom       and work processes into whichever techni-       toring as a standard client service. Security
 use. The OGCIO will also assess the current premium for lease modification covering tier        cal environments are used by employees to       organizations are beginning to see value
 III and IV data centers. The office also revealed it had reserved two hectares of land in
                                                                                                 execute work,” said Walls. “Given that em-      in the capture and analysis of social me-
 Tseung Kwan O Industrial Estate for the development of tier III and IV facilities.
                                                                                                 ployees with legitimate access to enterprise    dia content, not just for internal security
                                                                                                 information assets are involved in most se-     surveillance, but also to enable detection
 Samsung targets enterprise with new SAFE brand                                                  curity violations, security monitoring must     of shifting threats that impinge on the or-
 Samsung has introduced a new enterprise certification program for its devices, starting         focus on employee actions and behavior          ganization.
 with its Galaxy S III. The vendor has introduced the SAFE (Samsung Approved for                 wherever the employees pursue business-              This might be physical threats to fa-
 Enterprise) brand, which will signify that a device is enterprise-ready out of the box,         related interactions on digital systems.”       cilities and personnel revealed through
 with support for 338 IT policies. The requirements include AES-256 bit encryption, as               He continued, “In other words, the          postings concerning civil unrest or it may
 well as support for Microsoft Exchange ActiveSync common VPN and mobile device                  development of effective security intelli-      be threats of logical attacks by hacktivists.
 management solutions. Announcing the initiative, Samsung said it is being designed to           gence and control depends on the ability to     Early detection of shifting risks enables the
 tackle the issues caused by Android fragmentation.                                              capture and analyze user actions that take      organization to vary its security posture to
                                                                                                 place inside and outside of the enterprise IT   match and minimize negative impacts. Q


...“Data is the new crude oil” from page 1.


tralia limit the number of times Optus           so why is SingTel sharing information           firms are paying top dollar for people          the advertising space.”
can reach out to customers each week.            with MediaCorp?”                                who can make sense of data.                         He noted that the most expensive
    Watts said operators can compete                By sharing basic demographic data                Telcos have big advantages over any-        word on Google is “insurance”. Insur-
if they can collect, store and decipher          with a German publisher, Telefonica             one else in the ecosystem if they can get       ance companies are paying US$54 a
data. “Big data is the way to compete.           helped the company boost yields on its          their acts together, he said. “They have        click and they don’t even have profile
It is operators’ most valuable assets, if        inventory by three to ten times.                unrivaled user data, real-time location         data. They are willing to pay a high price
they know how to use it. You know more              The careers of the future, he noted,         data and direct customer relationships –        because of the potentially large return
about your customers than anyone else,           are in data deciphering. Silicon Valley         they have all the assets to go and win in       over the lifetime of a customer. Q
inside the show
16 • 20 June 2012	                                                                      www.telecomasia.net • CommunicAsia2012 Daily




                                             HUAWEI’S HIGH HORSE: Model Kim
                                             Low shows off the Huawei Ascend
                                             P1 smartphone, which will hit the
                                             shelves in Singapore during the
                                             first week of July. Both Kim and the
                                             Ascend are available for viewing at
                                             the Huawei stand [1H3-01].




                                                          A NEW KIND OF KICK: Professional football
                                                          freestylers Daniel Cutting (left) and Mark
                                                          Harlow show off their football skills
                                                          at the Metaswitch stand [1D2-07] to
                                                          showcase the company’s integrated
                                                          softswitch/gateway solution. The football
                                                          connection is so obvious we don’t think
                                                          it needs explaining.




                            VIRTUALLY WI-FI: Robert Snyder,                                              WHEREVER YOU GO, THERE’S
                            director of product marketing                                                YOUR TV: Noa Maor, director
                            for the enterprise networks                                                  of sales for Viaccess-Orca,
                            division of ADTRAN, explains the                                             demos the company’s TV
                            company’s Bluesocket product                                                 Everywhere solution that, as
                            family that virtualizes the control                                          the name implies, provides
                            and management of WLANs,                                                     television streams to any
                            enabling remote sites and users                                              device. [1M2-14]
                            to be managed from a single
                            location via a private or public
                            cloud. [1J2-01]




                                                 YOU’RE GROUNDED: Muhamo Noh
                                                 Ismail, senior researcher for
                                                 Telekom Research & Development
MISS INFORMATION: Booth
                                                 (the R&D arm of Telekom Malaysia),
assistant Kaelyn Goh
                                                 is standing by at the TM stand
hands out brochures
                                                 [BS3-01] to explain Raremix, a
highlighting the latest
                                                 grounding treatment material that
enterprise communications
                                                 consists of biomass activated
solutions from TGS
                                                 carbon and binding material
Enterprise Networks,
                                                 created mainly from recycled waste
including unified
                                                 material. What it does: helps reduce
communications, IP
                                                 the grounding resistance value and
voice apps and IP
                                                 improve the overall performance of
communication platforms.
                                                 electrical grounding systems.
[BR3-01]
latest News
CommunicAsia2012 Daily • www.telecomasia.net	                                                                                                                    20 June 2012 • 17




Metaswitch takes TDM/IP                                                                                       MKN and Vidiator introduce
                                                                                                              mobile video/music service
migration to Farmside                                                                                         Indonesian telecom firm Mitra
                                                                                                              Komunikasi Nusantara (MKN)
                                                                                                                                                    to recoup the money, explained
                                                                                                                                                    Vidiator CEO Tae Sung Park.
Metaswitch      Networks       an-   border controller,” Dredge told         “The increasing demand           and new media delivery special-           Strim takes away that initial
nounced Tuesday that it has          the Show Daily.                     from our customers for speedier      ist Vidiator yesterday launched       risk and allows companies to
signed a deal to provide a switch        The      turnkey     solution   and more sophisticated commu-        a fully-managed and hosted mu-        grow the service and then make
migration solution for greenfield    from Metaswitch includes the        nications meant it was impor-        sic and video streaming service       the investment when it’s re-
New Zealand telco Farmside to        MetaView network management         tant for us to have an intelligent   called Strim.                         quired. Hosted from Indonesia,
migrate its customer base from       platform that simplifies service    network service architecture in          Strim enables broadcasters        Strim is delivered using Vidia-
TDM to IP.                           provider functions with sophis-     place,” said Farmside COO Ron        and mobile operators to quickly       tor’s family of Xenon encoding
    Farmside – a subsidiary of Bay   ticated provisioning, monitoring    Goodfellow.                          roll out streaming services, fea-     and streaming solutions. The
City Communications that targets     and troubleshooting capabilities,       Goodfellow said Metas-           turing thousands of audio tracks      service is delivered either on-
SMEs in rural New Zealand with       and the Perimeta session border     witch’s approach to integrating      and video clips from local mu-        line or through a WAP, web or
hosted business services – needed    controller.                         both legacy and IP communica-        sic labels and movie production       Android app with more services
a one-stop shop solution, said Si-       “We’ve provided the whole       tions “gives Farmside a platform     companies, without the usual          soon to be added.
mon Dredge, director of technical    soup-to-nuts package, including     that not only allows us to migrate   upfront costs and risk. One of            MKN CEO Martin Suhar-
marketing at Metaswitch.             a full suite of apps and services   customers sensibly, but also pro-    the main barriers for operators       lie said consumers will be able
    “They needed a complete so-      like softphones, unified messag-    vides significant cost savings,      and broadcasters launching            to buy prepaid data SIM cards
lution – not just a softswitch, or   ing and unified communications,”    advanced applications and scal-      mobile streaming services is          that include a subscription to
just a media gateway or a session    Dredge said.                        ability for the future.” Q           the upfront investment in in-         the Strim service in MKN’s
                                                                                                              frastructure and worries about        network of over 50,000 dealer-
                                                                                                              the length of time it will take       ships. Q
Igloo picks Irdeto to launch TV offering
Igloo, a joint venture between       have access to free-to-air chan-    provide full implementation and
                                                                                                              Avanti expands IP broadband service
SKY and TVNZ, chose Irdeto’s         nels and the option to purchase     testing of the solution.             Avanti Communications, a satel-       and the Middle East.
Cloaked CA to securely deliver       a pack of 11 digital channels.          “After an extensive evalu-       lite operator, announced yester-          Combining HYLAS 1 and
premium content over its new         Irdeto Cloaked CA also includes     ation of vendors, solutions and      day it will install Newtec’s Sat-     HYLAS 2 Ka-band satellites
TV service.                          Wi-Fi and Ethernet connections      approaches, it became clear that     3Play Hubs in its earth stations      with Newtec’s self installable
    With the service launching       to access on-demand content.        Irdeto was the partner we needed     to further extend its IP broadband    broadband terminals will enable
soon, Igloo needed a partner that        The device is a renewable       to help us launch Igloo,” said       service range on its satellites HY-   Avanti’s customers to provide fast
could not only provide a security    cardless conditional access so-     general manager Chaz Savage.         LAS 1 and HYLAS 2.                    and easy internet at highly com-
solution, but also implement it      lution that enables Igloo to de-        “The launch of Igloo is timed         Avanti has developed a low-      petitive market rates, said Avanti
quickly and effectively.             liver the content securely, while   to take advantage of the digital     risk and low-capital investment       COO Matthew O’Connor.
    Igloo offers a prepay TV         avoiding the hassle and cost as-    switchover and it will give Ki-      entry route for customers wishing         Avanti anticipates adding
service that will be available       sociated with swapping out or       wis more choice,” said Doug          to remotely manage and operate        Sat3Play broadband hubs over
for purchase in retail outlets.      replacing smart cards. As part of   Lowther, Irdeto’s EVP for digi-      their own Newtec hub infrastruc-      the coming months to meet the
Once connected, customers will       the agreement, Irdeto will also     tal TV. Q                            ture. Avanti’s customers will be      services demanded from both its
                                                                                                              able to operate Newtec’s Sat3Play     existing HYLAS 1 customers, as
Symphonet selects Calix for IPTV roll-out                                                                     broadband systems to offer a          well as those wishing to use HY-
                                                                                                              broadband experience to B2B and       LAS 2 capacity when it launches
Malaysian     communications             The networks will use               At each fiber-served prem-       B2C customers in Europe, Africa       this year. Q
service provider Symphonet           point-to-point gigabit Ethernet     ises, Symphonet will deploy
has chosen Calix’s E7-2 Eth-         technology over fiber to de-        the Calix 700GE family of
ernet service access platform        liver broadband services, such      optical network terminals            Four firms accelerate LTE services
(ESAP) for the roll-out of its       as IPTV, on-demand video and        (ONTs), including the 716GE-         with Diameter
high-speed broadband net-            broadband service at speeds of      I indoor and 766GX business
works in Kuala Lumpur and            up to 10 Gbps to businesses in      and mobile backhaul ONTs. Q          Tekelec announced yesterday that          According to the Global mo-
Johor Bahru.                         the two cities.                                                          four customers, including three       bile Suppliers Association (GSA),
                                                                                                              tier-1 carriers, are now carrying     80 LTE operators have launched
                                                                                                              live LTE traffic using its Diameter   commercial services across 38
Net Insight names new Asia partners                                                                           signaling router (DSR).               countries – quadruple the number
                                                                                                                   The company said two cus-        available just over a year ago. The
Net Insight yesterday added              PlanetComm is a VAR and             “With these partnerships,        tomers went from purchase to          GSA forecasts that by the end of
PlanetComm in Thailand and           systems integrator for telecom      Net Insight will be able to fur-     running live LTE traffic on the       the year, 144 LTE networks will
Vietcoms in Vietnam to its busi-     products and services that de-      ther position itself as the expert   DSR in two months. The time-          be live in 59 countries.
ness partner network in a move       velops wire and wireless con-       in media transport through the       frame demonstrates service pro-           The DSR, the central nerv-
to increase its presence and ad-     vergence networks with multi-       innovative work we do with           viders’ urgency to implement an       ous system of the new Diameter
dress the growing trends and         media collaboration solutions.      these leading companies,”            efficient Diameter signaling ar-      network, helps operators manage
opportunities of digitization and    Vietcoms is a value-added re-       said Net Insight CEO Fredrik         chitecture that minimizes network     mobile data and signaling growth
satellite-to-terrestrial migration   seller (VAR) specializing in the    Trägårdh. Q                          costs and sets the foundation for     and profit from mobile data ser-
across Southeast Asia.               media business industry.                                                 new revenue-generating services.      vices. Q
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TheOfficialDailyNews_CommunicAsia2012_Day2

  • 1. Watch this space for visitor count: CommunicAsia visitors: 7,011, Overseas visitors: 4,133 (59%) live update at www.telecomasia.net #2, Wednesday 20 June 2012 Scan the QR code and get Show Daily updates on your phone! Data is the new crude oil Download CommunicAsia and BroadcastAsia App onto your mobile phone and have the show information Joseph Waring oil rigs and don’t want to have a He said they first need to spent [on a medium]”, said at your fingertips! CommunicAsia and data spill.” access information, by collect- Watts, who sees web and mobile BroadcastAsia Apps are available in Data is the world’s new crude Amobee, recently acquired ing the right data, then leverage traffic figures being combined oil, but mobile operators have to by SingTel, builds the “oil rigs”, that big data. Optus now col- into one aggregate metric for be able to refine it and provide or the platform. lects some 120 data points. But clients. the right platform to extract it. Watts said advertising is a no one is sure which ones will There are of course ques- Alternatively, visit our mobile sites at Amobee managing direc- fact of life, but the challenge is be the hot data points that will tions in how each operator will www.event2mobile.com/cmma and tor for APAC Grant Watts said that most ads aren’t relevant to drive increased returns in busi- run its model, and each market www.event2mobile.com/bca yesterday in the VAS track at consumers, so there is a huge ness. The industry will learn will have different regulations. for information on CommunicAsia and BroadcastAsia respectively. the Summit that billion-dollar opportunity for operators that over time what these are. For example, regulators in Aus- businesses will be built from can deliver customers targeted “We do know that money CommunicAsia2012 Summit this resource. “Operators are the messages. will follow adoption and time Continued page 15... Visionary Addresses Profiting from the Turmoil ZTE to launch Ambassador David A. Gross Why Asia defines the Internet single-chip LTE Aliza Knox, Managing Director of Commerce for Google APAC smartphone CEO Perspectives Emerging Business Models and The minister approves: Challenges for ICT Stakeholders in ZTE has unveiled its first sin- Minister for Information, the digital economy gle-chip LTE smartphone, the Communications and the Five Tracks: Grand X LTE (T82), which it Arts Dr Yaacob Ibrahim z Next Generation Broadband plans to launch in APAC and (far left) applauds the IDA Infrastructure Europe during the third quarter. stand, which is showcasing z Cloud Computing – The Next Wave The handset uses Qual- initiatives under the iN2015 z Technology Platforms, comm’s 0.28nm single-chip Masterplan Infrastructure & Models solution MSM8960, and a 1.5- z Mobile Payment Strategies GHz dual-core CPU. It runs An- – Operator Strategies & droid 4.0 and is Wi-Fi capable. Opportunities z Mobile Marketing & Advertising Continued page 18... MoMo highlights Telco Intelligence for 21st Century Survival innovation in SEA Singapore TV going digital www.telecom Page 4 Visit us at booth #BM3-01 Print • Online • Events • Research will Don Sambandaraksa Singapore complete cost of energy efficient equip- the switchover from analog to ment can be claimed as tax re- Opinion: The long Singapore’s Minister of Infor- digital broadcasting by 2020, in lief. road to building mation, Communications and line with ASEAN’s agreed time- Dr Ibrahim also highlighted loyalty the Arts Dr Yaacob Ibrahim frame. announced in his Communic- the opportunities that will arise The minister also said that from his country’s next-genera- Page 6 Asia2012 opening address that green data centers are being tion broadband network, which www.tele Visit us at booth #BM3-01 Cloud-focused News & Research for the a specialized has the potential to “change the Singapore’s free-to-air TV chan- promoted through Telco Industry Bi-weekly Telco The Diameter of Cloud Newslette nels will go fully digital by the industrial park with a new green lives of citizens through connec- LTE data services end of 2013 using the DVB-T2 tax incentive effective since Page 11 ZTE’s Grand X LTE (T82) standard. March, whereby 30-50% of the Continued page 14 ... Dedicated website sub-section on the Telco Cloud, plus: Visit us at booth #BM3-01 • Bi-weekly Telco Cloud Newsletter • Cloud eGuide www.telecomasia.net • Webinar • Research Taking the cloud from vision to execution and profitability 12-13 September, 2012 • Singapore
  • 2. Latest news 4 • 20 June 2012 www.telecomasia.net • CommunicAsia2012 Daily MoMo highlights mobile ...overnight. wire... innovation in SEA Orbis yields on Vodafone-C&WW deal John C. Tanner includes details on innovation panies here to partner with local Vodafone is close to clinching the £1.04 billion ($1.63 billion) networks, accelerator programs, companies.” takeover of Cable&Wireless Worldwide, after C&WW’s biggest MobileMonday has released a incubation facilities, competi- Tammisto also said Mobi- shareholder Orbis dropped its opposition to the deal. Orbis had been study that highlights the role of tions and awards for mobile leMonday is keen to establish resisting the offer price as too low, but in a statement revealed that Southeast Asia as a hotbed of start-ups in SEA – including Singapore as a “concrete physi- it felt the merger is likely to succeed even if the company opposes it. mobile innovation to encourage MobileMonday, Startup Satur- cal hub” for start-up activity. mobile-related start-ups outside day, Clearbridge Accelerator, “We’ve been looking at es- of Asia to seek partnership op- NUS Entrepreneurship Center, tablishing a Mobile Monday Optus completes purchase of 4G operator portunities with local players. NTU Ventures and JFDI Boot- alliance in Singapore to facili- SingTel’s Australian subsidiary, Optus, has completed the A$230 The report – “Crossroads of camps – that play a crucial role tate collaboration, help these million ($232.8 million) acquisition of Wimax operator Vividwireless. Innovation: Mobile Southeast in sustaining a regional innova- companies come out here, set Announcing the closing of the deal, Optus said the company has Asia Report 2012” – covers tion ecosystem for mobile start- up regional offices and target gained access to up to 98MHz of 2.3-GHz spectrum to support its Indonesia, Malaysia, the Philip- ups. local start-ups in Southeast planned national TD-LTE rollout in 2013. pines, Singapore, Thailand and “Usually start-ups here look Asia,” he said. “This is our Vietnam, and showcases hot West for partnership opportuni- corporate responsibility – to mobile user trends in each mar- ties,” said MobileMonday CEO harvest more value and bring Moody’s cuts outlook on Axiata Group ket, such as mobile payments in Jari Tammisto. “We want to en- it to the community, and help Credit ratings agency Moody’s has downgraded its outlook for Singapore and social network- courage then to look East and hook companies and individu- Malaysia’s Axiata Group to stable from positive. But the agency ing in Indonesia. South as well. We want to help als together.” Q also confirmed its Baa2 rating for Axiata’s senior, unsecured bonds. However, the report also bring the most innovative com- Moody’s said the new outlook reflects Axiata’s higher than expected capex plans and increased shareholder returns, at a time when Broadband Forum names official revenue growth is slowing due to a maturing market. TR-069 test lab Capex due to spike in 2012 increase in the number of new de- “Device conformance is a critical Telecom capex is expected to spike in 2012 as operators roll out vices coming online, it is critical first step toward ensuring interop- LTE, with APAC proving the world’s biggest spender. According to that the devices adhere to the TR- erability.” Q Infonetics, total capex grew 3% in 2011 to $301 billion, and will 069 protocol so they can be eas- increase even further this year. The analysts expect spending to ily recognized, provisioned and An Event Organised by continue to grow in the years ahead, until leveling out at around Robin Mersh, maintained over their lifecycle. Singapore Exhibition $345 billion in 2015 or 2016. Broadband TR-069, recognized as a Services Pte Ltd Forum CEO major enabler of the connected home, has an important role to M2M connections to grow 20-foldfold by 2021 Joseph Waring play in allowing operators to Worldwide M2M connections are primed to grow by a factor of 20 in monitor, manage and control the the next ten years, new research shows. Analysys Mason predicts that Provider of the Official Daily The Broadband Forum is launch- increasingly complex collection Newspaper and Online News Service M2M revenues will climb from $5.7 billion in 2011 to $50.9 billion ing TR-069 protocol conform- of connected devices in the home. in 2021. But ARPU rates for M2M connectivity are also expected to ance testing that will lead to a The Ovum report said that this decline from $4.71 per month in 2011, to just $1.98 in 2021. global certification program and will enable operators to ensure begun beta testing with a vari- quality of experience and will ety of devices. It also has named also provide them with the tools CommunicAsia2012 Daily News is Smartphone accessories market worth $20b the University of New Hamp- to improve customer service, two published by Questex Media Inc. The global smartphone boom is driving strong growth in the shire’s InterOperability Labora- important factors for a successful smartphone accessories market, which will be worth an estimated MANAGING DIRECTOR tory (UNH-IOL) as its official test multi-screen proposition. Johnathan Bigelow $20 billion this year. ABI Research calculates that smartphone laboratory. Broadband gateway devices GROUP Publisher accessories account for more than half of the $36 billion aftermarket The Forum said UNH-IOL account for 70% of devices man- Gigi Chan handset accessories market. By 2017, smartphone accessories are was selected because it has been aged by TR-069. The remain- Editor expected to generate $38 billion in revenues, compared to just $12 Joseph Waring active in driving the test suite de- der includes IPTV set-top boxes billion for feature phones. Journalists velopment and has a long history (15%), VoIP phones (2.5%) and John C. Tanner of conducting tests for the Broad- femtocell access points (5%). Don Sambandaraksa band Forum. “As the number and range of Art Direction & Production Low-cost smartphones driving China market Dick Wong More than 147 million de- new devices continues to grow, China is forecast to account for more than a third of global vices are managed globally using particularly in home networking © 2012 Questex Media Group LLC growth in smartphone shipment volumes this year. Canalys TR-069 CPE WAN management and enterprise communications All rights reserved. No part of this publication may be reproduced or transmitted in any form expects China, already the world’s largest smartphone market, protocol, according to a report as well as the retail and M2M or by any means, electronic or mechanical, to increase its lead in 2012 thanks to the growing prevalence including photocopy, recording, or any from Ovum. Asia has almost 60 environments, interoperability information storage or retrieval system, without of affordable smartphones. The research firm expects sub-$200 million TR-069-enabled devices. and consistent protocol adherence permission in writing from the publisher. devices to account for 25% of the Chinese smartphone market The report, commissioned by will be key factors,” said Broad- The editorial content is not necessarily the this year, and 40% by 2015. the Forum, noted that with a huge band Forum CEO Robin Mersh. opinion of the event’s organizer
  • 3. opinion 6 • 20 June 2012 www.telecomasia.net • CommunicAsia2012 Daily The long road to satisfying the customer Joseph Waring Seems the harder we try to improve carriers. Similar to our industry, legacy iors by putting in place analytical and The pace of the shift will differ from customer service, or the customer expe- processes, IT systems, employees and customer managements tools that en- market to market, but the cost of getting rience as everyone in telecoms is now infrastructure are certainly a hindrance, courage subscribers to interact and pro- it wrong can be swift, as the IBM report calling it, the further we fall behind. Ac- giving the startups the opportunity to not actively provide feedback. This means authors noted: antagonists cost more to cording to a global consumer survey by only beat incumbents on price but also shifting resources away from traditional support and are more likely to speak IBM released earlier in the year, three on convenience and customer service. channels, such as call centers and retail negatively about their service provider. out of five customers have negative So what are the incumbents doing outlets, to emerging channels like social The customer is certainly always right, opinions about their communications wrong? media. otherwise he won’t be around for long. Q providers. To start with, the consumer has The survey found that only 18% of changed and most companies aren’t customers are advocates while some 60% are antagonistic toward their tel- keeping up. It’s no secret that consum- ers are extremely demanding, because STAT SNAP ecom operator. An IBM report on the they have more choice as well as almost findings noted that this contrasts sharply with industries such as retail and bank- instant access to information about com- petitive products and services. Mobile internet infrastructure ing, where the level of advocacy is twice that of the telecom industry. The internet and social media are their prime sources of information and revenues double One industry that parallels telecoms the medium of exchange. The IBM re- in many respects, particularly customer port noted that consumers now prefer service, is the airline business. The US comparison sites and internet searches airline industry’s annual report card on and recommendations from friends and passenger satisfaction was released last family, rather than traditional operator week and it didn’t fare very well. J.D. sites and channels. A customer is much Powers and Associate reported that tra- more likely to complain to friends about ditional carriers’ customer satisfaction a bad experience than to call customer level dropped to 681 from 683 a year service. ago (1,000 point scale) while the budget Add to the equation that telcos’ tradi- airlines rating rose 3 points to 754. tional measures of customer satisfaction The report, based on a survey of haven’t changed much, and you have a 13,500 passengers, found that those who recipe for being out of touch with cus- paid for checked baggage gave a rating tomers. The report authors pointed out 85 points lower than those that hadn’t. that the key drivers of advocacy are The company also said that factors such emotive (less tangible things like per- as processes and people often had more ceived value) while the standard prac- impact than price on a passenger’s deci- tice for telcos is to target rational factors sion to fly an airline again in the future. (measurable aspects like service qual- It’s interesting that in recent years ity). the incumbent airlines have consist- Telcos need to adapt to customers’ Source: TeleGeography & Synergy Research ently been ranked far behind the budget rapidly changing attitudes and behav- Please visit us at booth #BM3-01/1E4-01 Telco Intelligence for 21st Century Survival Print • Online • Events • Research www.telecomasia.net
  • 4. small cells CommunicAsia2012 Daily • www.telecomasia.net 20 June 2012 • 7 Data boom fuels uptake of small-cell base stations The installed base of small-cell owners use Wi-Fi at home. operators can facilitate Wi-Fi and authenticates the user auto- zation and interoperability efforts base stations increased to about However, using Wi-Fi in smart- offloading by introducing con- matically. aim to make the network selection 2.2 million units last year, and is phones to access public hotspots nectivity management software “The user experience will and user identification process forecast to reach 14 million units can oftenCN200A__RA_Communicasia_JR_AD.pdf identifies Wi-Fi AM be difficult. Mobile that 1 6/4/12 9:55 hotspots soon improve as new standardi- seamless” said Malm. Q in 2016. According to a recent re- port from Berg Insight, the market will grow at a compound annual growth rate (CAGR) of 44.8% over the next four years. Small cells encompass a range of low-power cellular base sta- tions, including femtocells, pico- cells and microcells with gradu- The only constant ally higher output power and capacity in terms of simultaneous users. Small cells are designed is change. to complement the base stations forming the cellular macro net- work by providing enhancements in coverage and capacity in loca- tions such as homes, offices and public venues. Mobile operators are experi- encing fast growth in mobile data and signaling traffic as customers increasingly use mobile comput- ing devices, the report said. Adop- tion of smartphones is rising and more subscribers use multiple connected devices such as PCs and tablets. C “Total mobile data traffic inM cellular networks has more than doubled every year since 2007 Y and is forecasted to grow at a CM compound annual growth rate of MY more than 60% from 2011 until CY 2016,” says André Malm, a senior CMY analyst at Berg Insight. He adds K that mobile operators need to use a combination of approaches to meet the rising demand for data traffic. These include acquiring Customers are accessing the network from a broad array more spectrum, using increas- of devices and new media, causing service providers to ingly advanced radio air inter- reexamine how they define access. ADTRAN® is working faces, and making the macro layer with customers to deliver innovative solutions for every denser by installing more base ingress point in the network. This innovation helps ADTRAN stations in traffic hotspots, as well service provider customers accelerate change and quickly as introducing heterogeneous net- launch new revenue generating services. works (hetnets). Hetnets are composed of mul- For more information, visit www.adtran.com/access tiple radio access technologies, and discover how ADTRAN is Reinventing Access. architectures, backhaul solutions and base stations of varying trans- Visit Us At Booth: 1J2-01 mission power. Using Wi-Fi technology that relies on unlicensed spectrum is an increasingly attractive option for mobile operators. Virtually all new smartphones now have Wi-Fi connectivity as standard CN200A and a majority of smartphone
  • 5. interview 8 • 20 June 2012 www.telecomasia.net • CommunicAsia2012 Daily Shifting Wi-Fi offload to the cloud Adtran GM for Asia Pacific Brian Efimetz explains the benefits of cloud-based Wi-Fi offload and how virtualization eliminates the need, cost and operational constraints inherent to hardware controllers Show Daily: How does one take a virtu- than enterprise networks. erator or just in certain situations? alized approach to Wi-Fi offload? What As an example, we have been intro- Due to the compelling advantages of parts are being virtualized? duced into Wi-Fi offloads in this region that cloud-based Wi-Fi, the solutions seam- Brian Efimetz: Cloud-based Wi-Fi of- may involve 500,000 to more than a mil- lessly fit into all operator/service provider fload solutions bring the power of virtual- lion access points vs a very large enterprise models. ization to wireless networks. The solution opportunity with a maximum of 20,000 ac- A cloud-based Wi-Fi offload solution virtualizes network control and manage- cess points. Given that most controller spec offers operators a seamless extension of ment onto software, which runs on a hyper- sheets from vendors with controller-based their 3G and 4G networks that is easy and visor or inexpensive appliances. solutions max out at 512 access points per economical to implement and maintain. It Within a traditional wireless LAN, leg- Adtran’s controller, you would have to install hun- enables operators to increase their network acy hardware controllers have complexities Brian Efimetz dreds, if not thousands, of controllers in the capacity immediately and at minimal cost and scale limitations – the method of scal- network. The cost of managing all of this while providing the operator with complete ing has been to add more and more costly vider’s network operations center (NOC). hardware, the potential for failure in the control and management of the Wi-Fi of- hardware controllers. These second- and vWLAN provides the service requirements network is not a recipe for success. There- fload network. third-generation approaches continue to needed to easily launch and manage a mis- fore, we believe that the only way to truly add costs and management complexities sion critical Wi-Fi offload solution – ena- scale in the Wi-Fi offload environment is to How would this work in a multi-vendor as they grow. Virtualizing the solution via bling operators to achieve higher market use the power of the cloud. environment or a shared-infrastructure cloud-based Wi-Fi solutions eliminates the penetration, increased customer satisfac- environment? need, cost and all of the operational con- tion and revenue growth. What specific gains can be realized? From the Wi-Fi mobile data offload straints inherent to hardware controllers Cloud-based offload solutions can re- perspective, the only hardware that needs and results in significant cost savings. What are the benefits of this approach sult in significant cost savings in capex, to be introduced into the service provider’s Adtrans’s vWLAN solution takes ad- compared to other Wi-Fi offload solu- opex and TCO. vWLAN also supports network is the access point. At the core of vantage of innovations in virtualization to tions? green IT and sustainability initiatives with the network or at the data center or NOC, separate the control and data planes. This The biggest benefits are associated with reduced WLAN energy usage, less floor the vWLAN can run on any hardware plat- innovation frees the control plane from the the ability to scale networks and leverage space and a smaller carbon footprint. form that is running the hypervisor soft- LAN. Now the control plane can be central- the cost advantages of the cloud. Wi-Fi off- ware. From that point of view, the solution ized anywhere, including at a service pro- load deals with networks that are far larger Would this solution work with any op- is hardware agnostic. Q Insight Mobile payments to hit $171.5b in 2012 Gartner expects the market to experience fragmented services and solutions for the next two years Worldwide mobile payment transaction ferent regulatory conditions. 80% in western Europe by 2016. Near and have seen significant growth from values will surpass $171.5 billion in 2012, “There will be a few global players field communication (NFC) transactions the mobile channel. For in-store purchas- a 61.9% increase from $105.9 billion in that have the scale and resources to serve will remain relatively low through 2015, es, Starbucks’ Card Mobile app is now 2011. According to Gartner, the number large customers and the mass market although growth will start to pick up from being rolled out nationwide in the US, of mobile payment users will reach 212.2 whose requirements can be readily satis- 2016. following a successful pilot program, million this year, up from 160.5 million fied by standard solutions,” Shen said. and Gartner expects a large number of last year. She added that, on the other hand, NFC three years away merchants to introduce their own mobile “We expect global mobile transac- there will always be segments that cannot Shen said NFC payment involves payment services, trying to emulate Star- tion volume and value to grow an average be sufficiently served by the global play- a change in user behavior and requires bucks’ success. of 42% between 2011 and 2016, and we ers. Shen said the demand of these seg- collaboration among stakeholders that In developing markets money transfer are forecasting a market worth $617 bil- ments can only be satisfied by specialized includes banks, mobile carriers, card net- and airtime top-ups will account for most lion with 448 million users by 2016,” said or local players that can better understand works and merchants. “It takes time for transaction volume, and money transfers research director Sandy Shen. “This will the segment and have specific solutions to both to happen, so we don’t expect NFC will account for the largest portion of the bring opportunities for service and solu- meet the unique challenges. payments to come into the mass market transaction value because of the demand tion providers that will need to cater to the SMS remains the dominant access before 2015. In the meantime, ticketing, for secure and efficient ways of storing and local demand patterns to customize their technology in developing markets because rather than retail payment, will drive NFC transferring money. Ticketing and parking offerings.” of the constraints of mobile devices and transactions.” also appeals across many markets because Gartner also found that the market the ubiquity of SMS. Web/WAP is the pre- In addition, merchandise purchases it can improve efficiency in transacting, will experience fragmented services and ferred access technology in North America will drive transactions in North America as well as offering user convenience. In solutions for the next two years. Tech- and western Europe where mobile internet and western Europe. These will include developing markets, such as in Africa and nology providers will have to cater their is commonly available and activated on e-commerce purchases where users buy South Asia, users can buy bus and railway solutions to the local market that will be user devices. Gartner expects Web/WAP online, as well as in-store purchases. Ma- tickets using a mobile payment service so using different access technologies, busi- access to account for about 88% of total jor e-tailers such as Amazon and eBay that they can secure tickets earlier where ness models and partners, and under dif- transactions in North America and about have developed strong mobile storefronts tickets are often in short supply. Q
  • 6. briefs 10 • 20 June 2012 www.telecomasia.net • CommunicAsia2012 Daily Smarter charging boosts mobile internet uptake Smarter management and Among respondents, 40- press frustrations about paying Mobile TV users spend more charging of mobile internet can 45% said they would use the for a plan that is not fully used enhance the consumer experi- internet on their mobile phones and, in turn, favor more person- time viewing ence as well as secure operator more if access was faster while alized price plans. Mobile TV has become a find this feature crucial). revenue, according to a new 30-45% said that a lower price Users from the UK and US convenient service that is As for the content pre- study from Ericsson Consum- of data is a key element to in- who have experience with un- even capable of replacing ferred, movies & series is erLab. crease usage. limited plans are more cautious traditional TV for some the users’ favorite channel The Smarter Mobile Broad- Also, 30-40% said that a about moving to differentiated people, MobiWorld Media category for both live and band report focused on internet better battery life for the mobile plans. However, in the primar- found out in its new SPB on-demand TV, followed usage via mobile phones and phone is important. The same ily prepaid markets of Brazil TV survey. Of 47,000 re- by travel & discovery pro- was conducted in the US, UK, percentages said that having a and Indonesia, consumers are spondents, 60% said they grams and news. Indonesia and Brazil, covering better network coverage also in- used to paying for what they mostly watch mobile TV at More than a quarter more than 2,300 interviewees fluences usage. use and topping up when nec- home. of respondents (28%) are aged 16-59 years. Many consumers also ex- essary. Q Most surprisingly, 36% ready to pay $1-5 a month usually watch TV on their for the mobile TV service. mobile devices for over 30 Of the 48% willing to pay, What would encourage you to use the internet on your mobile phone more? minutes uninterruptedly they choose one month as while 39% watch do so sev- the most convenient sub- eral times a day and 27% scription period while 22% several times a week. would subscribe for even a The survey found that longer time. most of mobile TV sub- When asked what TV- scribers appreciate fea- enabled devices they use, tures like freedom to shift 43% of respondents, chose between different types of internet-connected TV sets internet connections – Wi- and 30% desktops but Fi, 3G, Edge, LTE, etc. smartphones still won with (57% of the respondents 56%. Q Source: Ericsson Consumer Lab Broadband aggregation sales drop in Q1 The broadband aggregation a full third in Q1, despite upgrading their FTTB+VDSL DSL & PON shipments drop equipment market got off to a healthy increases in Japan and deployments to FTTH and rocky start in 2012, with glob- the rest of Asia Pacific, says are beginning to replace fully al spending on DSL, PON and Jeff Heynen, directing analyst depreciated EPON gear from FTTH equipment dipping 22% for broadband access and vid- 2004 and 2005. to $1.8 billion between Q4 eo at Infonetics. Another more serious drag 2011 and Q1 2012, according “The drop in China is due on the overall market, he add- to Infonetics Research. mainly to a shift to FTTH this ed, “was a third consecutive Part of that slide is due to a year and coming off the heels quarter of DSL revenue de- normal first-quarter lull, but a of a record previous quarter,” clines in EMEA, where access major contributor was a sharp Heynan said in a research note. network upgrade projects have 43% drop in Ethernet PON EPON spending in Japan stalled because of the unstable spending in China, which increased 11% in Q1, as NTT economic environment.” Q drove spending in Asia down and KDDI are in the midst of Source: Infonetics Research Peak data speeds below expectations Three-quarters of mobile sub- company analyzed data from a but also more mundane activities tricts, tourist centers and the lutions can help operators shift scribers are unable to get the live 3G network in a major city. such as web browsing. locations for major conventions load to adjacent cells. In the data speeds they want during Such overloading on the net- “These highly localized and sporting events.” Policy long term operators first need peak times in busy locations. work creates a range of issues for hotspots are the new norm for control can help, but these find- to fully understand where each A study from Actix has users at critical times, as local cells operators, and they’re having ings demonstrate that in heavily hotspot is and how much traf- found hotspots of demand receive more than 10,000 connec- a substantial negative effect on congested areas this won’t be fic originates there. Then they from smartphones at train and tion attempts in a single hour. This subscribers,” said Bill McHale, enough. Operators will need to can decide whether to increase bus stations generate up to 100 load effectively drops data speeds Actix CEO. “It’s a problem not adopt multiple strategies,” said RAN capacity, deploy small times more network load than by 95%, impacting not only band- just limited to transport hubs, Actix CTO Richard Kateley. “In cells or look at alternative of- immediately adjacent areas. The width intensive video services, but also central business dis- the short-term optimization so- fload solutions.” Q
  • 7. Analyst View CommunicAsia2012 Daily • www.telecomasia.net 20 June 2012 • 11 The Diameter of LTE data services Phil Marshall, Tolaga Research vice experience delivered. This dumb- per million users with personalized pated that service personalization pipe mentality has enabled over-the-top service offers. Scalability demands and customer experience will be two LTE is taking the global market by storm (OTT) players to gain greater control are exacerbated further as the num- major axes for mobile operator dif- with 83 commercial networks having over value creation and compromise the ber and variety of interconnected ferentiation, it is still unclear exactly been launched as of the end of May, of market position of mobile operators. We policy, charging and subscriber data how policy, charging and subscriber which 10 were commercialized in the believe that as LTE ecosystems mature, nodes increase, with each node driv- data management functionality will month of May alone. The objective of mobile operators will seek to distinguish ing significantly signaling traffic of be implemented in future service of- LTE is to place mobile operators on a tra- themselves relative to OTT players their own. fers. The architectures that are being jectory to economically deliver mobile through their ability to personalize and • Resilience: Without reliable signal- implemented today must have ad- broadband services with all-IP networks manage the quality of data services de- ing, networks are prone to wide-scale equate flexibility and extensibility to that finally dispense with legacy circuit livered over their networks. As this oc- outages. Such outages have been account for these uncertainties. switched infrastructure. This brings the curs, the Diameter signaling infrastruc- observed with LTE networks in the The requirements for reliable and advantages of a converged IP ecosystem ture and associated policy, charging and past. This illustrates the importance scalable LTE core networks parallel and sees the replacement of legacy SS7 subscriber data management functional- for Diameter signaling networks to those of traditional telecom infrastruc- with SIP and Diameter signaling proto- ity will become increasingly strategic for be capable of coping with the sign- ture and are subject to similar design cols. mobile service delivery. aling storms that can occur with us- principles. This moderates the rate at The SIP protocol provides session Mobile operators generally recog- age spikes and in cases where rogue which mobile operators can realistically management functionality for telephony, nize their need to focus on customer network elements generate excessive innovate, which pales in comparison to messaging and multimedia communica- experience and service personalization, traffic. the cadence of innovation in the mobile tion. Diameter is an extensible protocol but at the same time typically have con- • Security: The shift to all-IP intro- industry as a whole. We believe that this that is used to exchange subscriber pro- servative implementation strategies. In duces a variety of security consid- will ultimately drive operators toward file information for a variety of policy, practice, solutions are complex to imple- erations for signaling networks, delivering differentiated customer ex- charging, quality-of-service and mobil- ment at scale and must address a variety particularly with external network periences, in terms of service distribu- ity management functions. In combi- of demands, which include: interfaces. This includes a variety of tion and personalization, and transaction nation, the SIP and Diameter signaling • Scalability: Service personalization threats such as denial of service at- management. Q protocols enable advanced personalized and customer experience manage- tacks and fraud. mobile service capabilities. ment will drive a massive increase in • Extensibility: The mobile industry Phil Marshall is Tolaga To date most mobile operators have core network signaling (aka signal- has adopted the Diameter signal- Research’s chief research priced and packaged their LTE offers ing storms). In particular, future Di- ing standard for LTE because of its officer with an emphasis toward bandwidth ameter signaling traffic could easily extensibility as market demands usage, as opposed to the overall ser- exceed 100,000 messages per second evolve. While it is generally antici- Long-term payoff for mobile remittance John C. Tanner for mobile transactions) and branchless CGAP says operators remain opti- play. Another lesson learned: it’s impor- cash-out (in which the money is depos- mistic about deploying international re- tant to establish “a significant domes- Ever since Globe Telecom launched ited to a prepaid cash card). mittances via mobile money platforms, tic mobile money ecosystem” before Gcash in 2004, mobile international re- Of these, cash-out is the most com- but have learned that it’s a long-term launching IR services, not vice versa. Q mittance (IR) services have long been mon – and the model that offers carry- touted as both a hot opportunity in the over benefits to the overall mobile- The mobile banking / IR gap mobile payments space and a key tool money ecosystem. But while nine new for bringing the unbanked into the finan- cash-out IR services have gone live in cial world. However, according to new the past two years (for a total of 17 glob- research, many operators have found it ally as of February), 11 planned services difficult to duplicate GCash’s success, announced in 2010 are still pending or and while there’s room for optimism in stalled, CGAP says. And of the live de- the remittance space, it pays to take a ployments, usage of IR services appears long-term view in the broader context of to represent a very small share of over- a robust mobile-money ecosystem. all m-wallet customers, although CGAP A study from Dalberg Global De- notes that operators are “highly reluctant velopment Advisors (commissioned by to share usage data”. CGAP’s Technology & Business Model Among the barriers operators face: Innovation Program) found that there are user trust, regulatory issues and opera- 33 live mobile IR services worldwide tional challenges, including “difficul- that break down into three business mod- ties in establishing partnerships across els: cash-in (in which recipients must get multiple parties, lengthy negotiation the money in person via a bank or agent), of commercial agreements, and lack of cash-out (in which money is deposited MNO expertise in cross-border transfer into a “m-wallet” which can be used issues”. Source: CGAP/Dahlberg, Feb 2012
  • 8. latest news 14 • 20 June 2012 www.telecomasia.net • CommunicAsia2012 Daily Thai firms focus on software Don Sambandaraksa away from low-cost telecom land’s telecom regulator to the an app called Anywhere2Claim like. With most of the world’s hardware to innovative soft- ministry of science’s software that enables Thai users to call vendors for jammers coming The Thailand pavilion at Com- ware solutions. park incubator. That shift is out an insurance adjuster with- from Israel and the US, the municAsia is highlighting a Stewardship of the stand reflected in the fact that 11 of out going through a call center company has found great suc- shift in focus for the country has been passed from Thai- the 15 firms represented are fo- first. cess for its home-grown equip- cused on software, compared Arunsawad has 50% of ment from Muslim countries to a ratio of 6:3 in favor of Thailand’s motor insurance including Indonesia and Qatar, hardware at last year’s show, market and is looking to ex- since its international debut at according to Suganya Chat- pand overseas through a free CommunicAsia last year. kaewmorakot from Software peer-to-peer model, with mon- Suganya said that if there Park Thailand, which is lead- etization through a back-end was one message she wanted ing the delegation. system to automate workflow. to share, it was that Thailand Some of the highlights in- A similar app is available for was about offering creative clude Netka, a network man- hospital patients to request an solutions and partnering to agement tool that recently won ambulance. deliver what is needed. The at the Asia-Pacific ICT awards The focus on software CommunicAsia event is a key (APICTA) and claims to offer doesn’t mean the Thailand pa- means for the country to do the fastest polling of network vilion has forgotten hardware, so, generating 50 million Baht devices and vendor-independ- though. The stand also sports ($1.5 million) in direct sales at ence in the industry. Also no- DRC, a firm that offers radio the event last year, and a fur- table is Arunsawad, a software jammers for military, home- ther 200 million Baht in the company that currently offers land security, prisons and the year that followed. Q Comba upgrades MBS’ multi-operator 3G system Comba Telecom Systems has pore’s 3G mobile operators upgraded the Marina Bay Sands’ over a single shared system. wireless in-building system in Comba Telecom consolidated time for this year’s Communic- all the 3G operators’ nodeBs GET OFF OF MY CLOUD: Asia expo and conference. into a central equipment room Seth Harbeck (left), The company designed and and deployed multi-band com- manager of partner deployed a multi-operator 3G biners to combine the multiple enablement and system for the main convention nodeB signals. training for Zenprise, hall and basement of the resort. Multi-band distributed an- and Chee Chon Chong, Deploying a common antenna tenna systems and high gain an- sales manager for software solutions at system (CAS), Comba Telecom tennas are used to distribute the O’Connor’s Singapore equipped the venue with a cost- combined RF signals throughout (Zenprise’s master effective and robust system than the building to enable seamless distributor for Asia- can handle the heavy influx of 3G data and voice connectiv- Pacific), are up in the voice and data traffic during ity for visitors in the conven- air about Zenprise’s CommuncAsia2012. tion hall, said Simon Yeung, secure mobile device The CAS enables 3G indoor Comba’s executive director and management solution wireless coverage for Singa- senior VP. Q that offers real- time defenses at all layers of the mobile ...“Singapore TV goes digital” from page 1. enterprise. Zenprise can be deployed on the premises or in a private tivity”. Singapore’s upcoming 4G spectrum auction will begin in or public cloud (hence 2013 with a healthy 320 MHz of spectrum on the table. the clouds). [5B4-01] He pointed out that more than 12 service providers, taking ad- vantage of the open access structure of the high-speed network, are now providing services to 133,000 users. With high-speed connectivity, the Singapore government under its 2015 master plan has developed the data.gov.sg portal, which provides more than 7,000 government datasets for public usage. He said this has resulted in more than 60 apps, even one for services using augmented reality for amenities in public parks. Q
  • 9. latest news CommunicAsia2012 Daily • www.telecomasia.net 20 June 2012 • 15 ...overnight. wire... Monitoring employees in digital Motorola Solutions buys Psion Motorola Solutions is back on the acquisition trail, negotiating a £129 million ($202 environments rising – Gartner million) takeover of ruggedized mobile device maker Psion. The cash deal will clear the Enterprise Innovation editors way for Motorola Solutions to tap new territory in the form of the industrial handheld market. The firm plans to incorporate Psion into its enterprise mobile computing business, and predicts the acquisition will add to its earnings within a year of completion. Ratings Monitoring employee behavior in digital environment.” firm Moody’s gives the deal the thumbs up, noting the purchase is Motorola Solutions’ environments is on the rise, with 60% of The popularity of consumer cloud first for several years. However, the deal doesn’t affect Moody’s Baa2 rating on the firm. corporations expected to implement formal services, such as Facebook, YouTube and programs for monitoring external social LinkedIn, provides new targets for security media for security breaches and incidents monitoring, but surveillance of user activ- Oracle lifts Q4 profit 7% on license sales by 2015, reports Gartner. ity in these services generates additional Oracle reported a 7% increase in last quarter’s profit to $4.1 billion, and injected an extra Many organizations already engage in ethical and legal risks. There are times $10 billion into its stock buyback program. The software company grew sales for its fiscal social media monitoring as part of brand when the information available can assist fourth quarter by 1% to $10.9 billion, with software license sales increasing 7% to $4 management and marketing, but less than in risk mitigation for an organization, such billion. Oracle spent around $6 billion buying back its own stock over the course of the 10% of organizations currently use these as employees posting videos of inappropri- financial year. same techniques as part of their security ate activities within corporate facilities. monitoring program. However, there are other times when Fujitsu, Nimsoft launch ITMaaS in four markets “The growth in monitoring employee accessing the information can generate se- Fujitsu and CA subsidiary Nimsoft have rolled out IT management as a service (MaaS) behavior in digital environments is in- rious liabilities, such as a manager review- solutions in Indonesia, Malaysia, Singapore and Thailand. The two companies have a creasingly enabled by new technology and ing an employee’s Facebook profile to de- worldwide partnership to deliver Nimsoft services via the Fujitsu global cloud platform, services,” said Andrew Walls, research termine the employee’s religion or sexual an IaaS delivery platform, which is currently available in Japan, Australia, the US, vice president of Gartner. “Surveillance orientation in violation of equal employ- Germany, the UK and Singapore. of individuals, however, can both mitigate ment opportunity and privacy regulations. and create risk, which must be managed “The conflicts involved were high- carefully to comply with ethical and legal lighted through recent examples of a small Social software gains ground in the enterprise standards.” number of organizations requesting Face- Enterprise adoption of social software is accelerating as more business look to the To prevent, detect and remediate se- book login information from job candi- technology to improve collaboration and worker productivity. IDC estimates that almost curity incidents, IT security organizations dates,” said Walls. “Although that particu- all social software vendors recorded double-digit revenue growth in 2010-11. The top have traditionally focused attention on the lar practice will gradually fade, employers two vendors - IBM and Jive – delivered over 70% year-on-year growth. But the fastest growing vendor in the top 20 was Yammer, which more than doubled its revenue during monitoring of internal infrastructure. The will continue to pursue greater visibility the period. impact of IT consumerization, cloud ser- of social media conversations held by em- vices and social media renders this tradi- ployees, customers and the general public tional approach inadequate for guiding de- when the topics are of interest to the cor- HK CIO to cut fees for data center conversion cisions regarding the security of enterprise poration.” The Hong Kong Office of the Government Chief Information Officer (OGCIO) has information and work processes. A wide range of products and services announced new measures aimed at stimulating the conversion of industrial, buildings “Security monitoring and surveillance has emerged to support these actions, and into data centers. The measures include the ability to apply for an exemption from the fee must follow enterprise information assets many PR firms provide social media moni- landowners must currently pay to convert register industrial buildings for IT and telecom and work processes into whichever techni- toring as a standard client service. Security use. The OGCIO will also assess the current premium for lease modification covering tier cal environments are used by employees to organizations are beginning to see value III and IV data centers. The office also revealed it had reserved two hectares of land in execute work,” said Walls. “Given that em- in the capture and analysis of social me- Tseung Kwan O Industrial Estate for the development of tier III and IV facilities. ployees with legitimate access to enterprise dia content, not just for internal security information assets are involved in most se- surveillance, but also to enable detection Samsung targets enterprise with new SAFE brand curity violations, security monitoring must of shifting threats that impinge on the or- Samsung has introduced a new enterprise certification program for its devices, starting focus on employee actions and behavior ganization. with its Galaxy S III. The vendor has introduced the SAFE (Samsung Approved for wherever the employees pursue business- This might be physical threats to fa- Enterprise) brand, which will signify that a device is enterprise-ready out of the box, related interactions on digital systems.” cilities and personnel revealed through with support for 338 IT policies. The requirements include AES-256 bit encryption, as He continued, “In other words, the postings concerning civil unrest or it may well as support for Microsoft Exchange ActiveSync common VPN and mobile device development of effective security intelli- be threats of logical attacks by hacktivists. management solutions. Announcing the initiative, Samsung said it is being designed to gence and control depends on the ability to Early detection of shifting risks enables the tackle the issues caused by Android fragmentation. capture and analyze user actions that take organization to vary its security posture to place inside and outside of the enterprise IT match and minimize negative impacts. Q ...“Data is the new crude oil” from page 1. tralia limit the number of times Optus so why is SingTel sharing information firms are paying top dollar for people the advertising space.” can reach out to customers each week. with MediaCorp?” who can make sense of data. He noted that the most expensive Watts said operators can compete By sharing basic demographic data Telcos have big advantages over any- word on Google is “insurance”. Insur- if they can collect, store and decipher with a German publisher, Telefonica one else in the ecosystem if they can get ance companies are paying US$54 a data. “Big data is the way to compete. helped the company boost yields on its their acts together, he said. “They have click and they don’t even have profile It is operators’ most valuable assets, if inventory by three to ten times. unrivaled user data, real-time location data. They are willing to pay a high price they know how to use it. You know more The careers of the future, he noted, data and direct customer relationships – because of the potentially large return about your customers than anyone else, are in data deciphering. Silicon Valley they have all the assets to go and win in over the lifetime of a customer. Q
  • 10. inside the show 16 • 20 June 2012 www.telecomasia.net • CommunicAsia2012 Daily HUAWEI’S HIGH HORSE: Model Kim Low shows off the Huawei Ascend P1 smartphone, which will hit the shelves in Singapore during the first week of July. Both Kim and the Ascend are available for viewing at the Huawei stand [1H3-01]. A NEW KIND OF KICK: Professional football freestylers Daniel Cutting (left) and Mark Harlow show off their football skills at the Metaswitch stand [1D2-07] to showcase the company’s integrated softswitch/gateway solution. The football connection is so obvious we don’t think it needs explaining. VIRTUALLY WI-FI: Robert Snyder, WHEREVER YOU GO, THERE’S director of product marketing YOUR TV: Noa Maor, director for the enterprise networks of sales for Viaccess-Orca, division of ADTRAN, explains the demos the company’s TV company’s Bluesocket product Everywhere solution that, as family that virtualizes the control the name implies, provides and management of WLANs, television streams to any enabling remote sites and users device. [1M2-14] to be managed from a single location via a private or public cloud. [1J2-01] YOU’RE GROUNDED: Muhamo Noh Ismail, senior researcher for Telekom Research & Development MISS INFORMATION: Booth (the R&D arm of Telekom Malaysia), assistant Kaelyn Goh is standing by at the TM stand hands out brochures [BS3-01] to explain Raremix, a highlighting the latest grounding treatment material that enterprise communications consists of biomass activated solutions from TGS carbon and binding material Enterprise Networks, created mainly from recycled waste including unified material. What it does: helps reduce communications, IP the grounding resistance value and voice apps and IP improve the overall performance of communication platforms. electrical grounding systems. [BR3-01]
  • 11. latest News CommunicAsia2012 Daily • www.telecomasia.net 20 June 2012 • 17 Metaswitch takes TDM/IP MKN and Vidiator introduce mobile video/music service migration to Farmside Indonesian telecom firm Mitra Komunikasi Nusantara (MKN) to recoup the money, explained Vidiator CEO Tae Sung Park. Metaswitch Networks an- border controller,” Dredge told “The increasing demand and new media delivery special- Strim takes away that initial nounced Tuesday that it has the Show Daily. from our customers for speedier ist Vidiator yesterday launched risk and allows companies to signed a deal to provide a switch The turnkey solution and more sophisticated commu- a fully-managed and hosted mu- grow the service and then make migration solution for greenfield from Metaswitch includes the nications meant it was impor- sic and video streaming service the investment when it’s re- New Zealand telco Farmside to MetaView network management tant for us to have an intelligent called Strim. quired. Hosted from Indonesia, migrate its customer base from platform that simplifies service network service architecture in Strim enables broadcasters Strim is delivered using Vidia- TDM to IP. provider functions with sophis- place,” said Farmside COO Ron and mobile operators to quickly tor’s family of Xenon encoding Farmside – a subsidiary of Bay ticated provisioning, monitoring Goodfellow. roll out streaming services, fea- and streaming solutions. The City Communications that targets and troubleshooting capabilities, Goodfellow said Metas- turing thousands of audio tracks service is delivered either on- SMEs in rural New Zealand with and the Perimeta session border witch’s approach to integrating and video clips from local mu- line or through a WAP, web or hosted business services – needed controller. both legacy and IP communica- sic labels and movie production Android app with more services a one-stop shop solution, said Si- “We’ve provided the whole tions “gives Farmside a platform companies, without the usual soon to be added. mon Dredge, director of technical soup-to-nuts package, including that not only allows us to migrate upfront costs and risk. One of MKN CEO Martin Suhar- marketing at Metaswitch. a full suite of apps and services customers sensibly, but also pro- the main barriers for operators lie said consumers will be able “They needed a complete so- like softphones, unified messag- vides significant cost savings, and broadcasters launching to buy prepaid data SIM cards lution – not just a softswitch, or ing and unified communications,” advanced applications and scal- mobile streaming services is that include a subscription to just a media gateway or a session Dredge said. ability for the future.” Q the upfront investment in in- the Strim service in MKN’s frastructure and worries about network of over 50,000 dealer- the length of time it will take ships. Q Igloo picks Irdeto to launch TV offering Igloo, a joint venture between have access to free-to-air chan- provide full implementation and Avanti expands IP broadband service SKY and TVNZ, chose Irdeto’s nels and the option to purchase testing of the solution. Avanti Communications, a satel- and the Middle East. Cloaked CA to securely deliver a pack of 11 digital channels. “After an extensive evalu- lite operator, announced yester- Combining HYLAS 1 and premium content over its new Irdeto Cloaked CA also includes ation of vendors, solutions and day it will install Newtec’s Sat- HYLAS 2 Ka-band satellites TV service. Wi-Fi and Ethernet connections approaches, it became clear that 3Play Hubs in its earth stations with Newtec’s self installable With the service launching to access on-demand content. Irdeto was the partner we needed to further extend its IP broadband broadband terminals will enable soon, Igloo needed a partner that The device is a renewable to help us launch Igloo,” said service range on its satellites HY- Avanti’s customers to provide fast could not only provide a security cardless conditional access so- general manager Chaz Savage. LAS 1 and HYLAS 2. and easy internet at highly com- solution, but also implement it lution that enables Igloo to de- “The launch of Igloo is timed Avanti has developed a low- petitive market rates, said Avanti quickly and effectively. liver the content securely, while to take advantage of the digital risk and low-capital investment COO Matthew O’Connor. Igloo offers a prepay TV avoiding the hassle and cost as- switchover and it will give Ki- entry route for customers wishing Avanti anticipates adding service that will be available sociated with swapping out or wis more choice,” said Doug to remotely manage and operate Sat3Play broadband hubs over for purchase in retail outlets. replacing smart cards. As part of Lowther, Irdeto’s EVP for digi- their own Newtec hub infrastruc- the coming months to meet the Once connected, customers will the agreement, Irdeto will also tal TV. Q ture. Avanti’s customers will be services demanded from both its able to operate Newtec’s Sat3Play existing HYLAS 1 customers, as Symphonet selects Calix for IPTV roll-out broadband systems to offer a well as those wishing to use HY- broadband experience to B2B and LAS 2 capacity when it launches Malaysian communications The networks will use At each fiber-served prem- B2C customers in Europe, Africa this year. Q service provider Symphonet point-to-point gigabit Ethernet ises, Symphonet will deploy has chosen Calix’s E7-2 Eth- technology over fiber to de- the Calix 700GE family of ernet service access platform liver broadband services, such optical network terminals Four firms accelerate LTE services (ESAP) for the roll-out of its as IPTV, on-demand video and (ONTs), including the 716GE- with Diameter high-speed broadband net- broadband service at speeds of I indoor and 766GX business works in Kuala Lumpur and up to 10 Gbps to businesses in and mobile backhaul ONTs. Q Tekelec announced yesterday that According to the Global mo- Johor Bahru. the two cities. four customers, including three bile Suppliers Association (GSA), tier-1 carriers, are now carrying 80 LTE operators have launched live LTE traffic using its Diameter commercial services across 38 Net Insight names new Asia partners signaling router (DSR). countries – quadruple the number The company said two cus- available just over a year ago. The Net Insight yesterday added PlanetComm is a VAR and “With these partnerships, tomers went from purchase to GSA forecasts that by the end of PlanetComm in Thailand and systems integrator for telecom Net Insight will be able to fur- running live LTE traffic on the the year, 144 LTE networks will Vietcoms in Vietnam to its busi- products and services that de- ther position itself as the expert DSR in two months. The time- be live in 59 countries. ness partner network in a move velops wire and wireless con- in media transport through the frame demonstrates service pro- The DSR, the central nerv- to increase its presence and ad- vergence networks with multi- innovative work we do with viders’ urgency to implement an ous system of the new Diameter dress the growing trends and media collaboration solutions. these leading companies,” efficient Diameter signaling ar- network, helps operators manage opportunities of digitization and Vietcoms is a value-added re- said Net Insight CEO Fredrik chitecture that minimizes network mobile data and signaling growth satellite-to-terrestrial migration seller (VAR) specializing in the Trägårdh. Q costs and sets the foundation for and profit from mobile data ser- across Southeast Asia. media business industry. new revenue-generating services. vices. Q