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#2, Wednesday 20 June 2012 Scan the QR code and
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Joseph Waring oil rigs and don’t want to have a He said they first need to spent [on a medium]”, said at your fingertips! CommunicAsia and
data spill.” access information, by collect- Watts, who sees web and mobile BroadcastAsia Apps are available in
Data is the world’s new crude Amobee, recently acquired ing the right data, then leverage traffic figures being combined
oil, but mobile operators have to by SingTel, builds the “oil rigs”, that big data. Optus now col- into one aggregate metric for
be able to refine it and provide or the platform. lects some 120 data points. But clients.
the right platform to extract it. Watts said advertising is a no one is sure which ones will There are of course ques- Alternatively, visit our mobile sites at
Amobee managing direc- fact of life, but the challenge is be the hot data points that will tions in how each operator will www.event2mobile.com/cmma and
tor for APAC Grant Watts said that most ads aren’t relevant to drive increased returns in busi- run its model, and each market www.event2mobile.com/bca
yesterday in the VAS track at consumers, so there is a huge ness. The industry will learn will have different regulations. for information on CommunicAsia and
BroadcastAsia respectively.
the Summit that billion-dollar opportunity for operators that over time what these are. For example, regulators in Aus-
businesses will be built from can deliver customers targeted “We do know that money CommunicAsia2012 Summit
this resource. “Operators are the messages. will follow adoption and time Continued page 15...
Visionary Addresses
Profiting from the Turmoil
ZTE to launch Ambassador David A. Gross
Why Asia defines the Internet
single-chip LTE Aliza Knox, Managing Director of
Commerce for Google APAC
smartphone CEO Perspectives
Emerging Business Models and
The minister approves: Challenges for ICT Stakeholders in
ZTE has unveiled its first sin- Minister for Information, the digital economy
gle-chip LTE smartphone, the Communications and the Five Tracks:
Grand X LTE (T82), which it Arts Dr Yaacob Ibrahim z Next Generation Broadband
plans to launch in APAC and (far left) applauds the IDA Infrastructure
Europe during the third quarter. stand, which is showcasing z Cloud Computing – The Next
Wave
The handset uses Qual- initiatives under the iN2015
z Technology Platforms,
comm’s 0.28nm single-chip Masterplan
Infrastructure & Models
solution MSM8960, and a 1.5- z Mobile Payment Strategies
GHz dual-core CPU. It runs An- – Operator Strategies &
droid 4.0 and is Wi-Fi capable. Opportunities
z Mobile Marketing & Advertising
Continued page 18...
MoMo highlights
Telco Intelligence for 21st Century Survival innovation in SEA
Singapore TV going digital www.telecom Page 4
Visit us at booth #BM3-01 Print • Online • Events • Research will
Don Sambandaraksa Singapore complete cost of energy efficient equip-
the switchover from analog to ment can be claimed as tax re-
Opinion: The long
Singapore’s Minister of Infor- digital broadcasting by 2020, in lief. road to building
mation, Communications and line with ASEAN’s agreed time- Dr Ibrahim also highlighted loyalty
the Arts Dr Yaacob Ibrahim frame.
announced in his Communic-
the opportunities that will arise
The minister also said that from his country’s next-genera- Page 6
Asia2012 opening address that green data centers are being tion broadband network, which
www.tele
Visit us at booth #BM3-01 Cloud-focused News & Research for the a specialized has the potential to “change the
Singapore’s free-to-air TV chan- promoted through
Telco Industry Bi-weekly Telco The Diameter of
Cloud Newslette
nels will go fully digital by the industrial park with a new green lives of citizens through connec- LTE data services
end of 2013 using the DVB-T2 tax incentive effective since
Page 11
ZTE’s Grand X LTE (T82) standard. March, whereby 30-50% of the Continued page 14 ...
Dedicated website sub-section
on the Telco Cloud, plus:
Visit us at booth #BM3-01 • Bi-weekly Telco Cloud Newsletter
• Cloud eGuide
www.telecomasia.net • Webinar
• Research
Taking the cloud from vision to execution and profitability
12-13 September, 2012 • Singapore
3. opinion
6 • 20 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
The long road to satisfying
the customer
Joseph Waring
Seems the harder we try to improve carriers. Similar to our industry, legacy iors by putting in place analytical and The pace of the shift will differ from
customer service, or the customer expe- processes, IT systems, employees and customer managements tools that en- market to market, but the cost of getting
rience as everyone in telecoms is now infrastructure are certainly a hindrance, courage subscribers to interact and pro- it wrong can be swift, as the IBM report
calling it, the further we fall behind. Ac- giving the startups the opportunity to not actively provide feedback. This means authors noted: antagonists cost more to
cording to a global consumer survey by only beat incumbents on price but also shifting resources away from traditional support and are more likely to speak
IBM released earlier in the year, three on convenience and customer service. channels, such as call centers and retail negatively about their service provider.
out of five customers have negative So what are the incumbents doing outlets, to emerging channels like social The customer is certainly always right,
opinions about their communications wrong? media. otherwise he won’t be around for long. Q
providers. To start with, the consumer has
The survey found that only 18% of changed and most companies aren’t
customers are advocates while some
60% are antagonistic toward their tel-
keeping up. It’s no secret that consum-
ers are extremely demanding, because
STAT SNAP
ecom operator. An IBM report on the they have more choice as well as almost
findings noted that this contrasts sharply
with industries such as retail and bank-
instant access to information about com-
petitive products and services.
Mobile internet infrastructure
ing, where the level of advocacy is twice
that of the telecom industry.
The internet and social media are
their prime sources of information and
revenues double
One industry that parallels telecoms the medium of exchange. The IBM re-
in many respects, particularly customer port noted that consumers now prefer
service, is the airline business. The US comparison sites and internet searches
airline industry’s annual report card on and recommendations from friends and
passenger satisfaction was released last family, rather than traditional operator
week and it didn’t fare very well. J.D. sites and channels. A customer is much
Powers and Associate reported that tra- more likely to complain to friends about
ditional carriers’ customer satisfaction a bad experience than to call customer
level dropped to 681 from 683 a year service.
ago (1,000 point scale) while the budget Add to the equation that telcos’ tradi-
airlines rating rose 3 points to 754. tional measures of customer satisfaction
The report, based on a survey of haven’t changed much, and you have a
13,500 passengers, found that those who recipe for being out of touch with cus-
paid for checked baggage gave a rating tomers. The report authors pointed out
85 points lower than those that hadn’t. that the key drivers of advocacy are
The company also said that factors such emotive (less tangible things like per-
as processes and people often had more ceived value) while the standard prac-
impact than price on a passenger’s deci- tice for telcos is to target rational factors
sion to fly an airline again in the future. (measurable aspects like service qual-
It’s interesting that in recent years ity).
the incumbent airlines have consist- Telcos need to adapt to customers’ Source: TeleGeography & Synergy Research
ently been ranked far behind the budget rapidly changing attitudes and behav-
Please visit us at
booth #BM3-01/1E4-01
Telco Intelligence for 21st Century Survival
Print • Online • Events • Research
www.telecomasia.net
4. small cells
CommunicAsia2012 Daily • www.telecomasia.net 20 June 2012 • 7
Data boom fuels uptake of small-cell base stations
The installed base of small-cell owners use Wi-Fi at home. operators can facilitate Wi-Fi and authenticates the user auto- zation and interoperability efforts
base stations increased to about However, using Wi-Fi in smart- offloading by introducing con- matically. aim to make the network selection
2.2 million units last year, and is phones to access public hotspots nectivity management software “The user experience will and user identification process
forecast to reach 14 million units can oftenCN200A__RA_Communicasia_JR_AD.pdf identifies Wi-Fi AM
be difficult. Mobile that 1 6/4/12 9:55 hotspots soon improve as new standardi- seamless” said Malm. Q
in 2016. According to a recent re-
port from Berg Insight, the market
will grow at a compound annual
growth rate (CAGR) of 44.8%
over the next four years.
Small cells encompass a range
of low-power cellular base sta-
tions, including femtocells, pico-
cells and microcells with gradu-
The only constant
ally higher output power and
capacity in terms of simultaneous
users. Small cells are designed
is change.
to complement the base stations
forming the cellular macro net-
work by providing enhancements
in coverage and capacity in loca-
tions such as homes, offices and
public venues.
Mobile operators are experi-
encing fast growth in mobile data
and signaling traffic as customers
increasingly use mobile comput-
ing devices, the report said. Adop-
tion of smartphones is rising and
more subscribers use multiple
connected devices such as PCs
and tablets. C
“Total mobile data traffic inM
cellular networks has more than
doubled every year since 2007
Y
and is forecasted to grow at a
CM
compound annual growth rate of MY
more than 60% from 2011 until CY
2016,” says André Malm, a senior CMY
analyst at Berg Insight. He adds K
that mobile operators need to use
a combination of approaches to
meet the rising demand for data
traffic. These include acquiring
Customers are accessing the network from a broad array
more spectrum, using increas-
of devices and new media, causing service providers to
ingly advanced radio air inter-
reexamine how they define access. ADTRAN® is working
faces, and making the macro layer
with customers to deliver innovative solutions for every
denser by installing more base
ingress point in the network. This innovation helps ADTRAN
stations in traffic hotspots, as well
service provider customers accelerate change and quickly
as introducing heterogeneous net- launch new revenue generating services.
works (hetnets).
Hetnets are composed of mul-
For more information, visit www.adtran.com/access
tiple radio access technologies,
and discover how ADTRAN is Reinventing Access.
architectures, backhaul solutions
and base stations of varying trans- Visit Us At Booth: 1J2-01
mission power.
Using Wi-Fi technology that
relies on unlicensed spectrum is
an increasingly attractive option
for mobile operators. Virtually
all new smartphones now have
Wi-Fi connectivity as standard CN200A
and a majority of smartphone
5. interview
8 • 20 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
Shifting Wi-Fi offload to the cloud
Adtran GM for Asia Pacific Brian Efimetz explains the benefits of cloud-based Wi-Fi offload and how
virtualization eliminates the need, cost and operational constraints inherent to hardware controllers
Show Daily: How does one take a virtu- than enterprise networks. erator or just in certain situations?
alized approach to Wi-Fi offload? What As an example, we have been intro- Due to the compelling advantages of
parts are being virtualized? duced into Wi-Fi offloads in this region that cloud-based Wi-Fi, the solutions seam-
Brian Efimetz: Cloud-based Wi-Fi of- may involve 500,000 to more than a mil- lessly fit into all operator/service provider
fload solutions bring the power of virtual- lion access points vs a very large enterprise models.
ization to wireless networks. The solution opportunity with a maximum of 20,000 ac- A cloud-based Wi-Fi offload solution
virtualizes network control and manage- cess points. Given that most controller spec offers operators a seamless extension of
ment onto software, which runs on a hyper- sheets from vendors with controller-based their 3G and 4G networks that is easy and
visor or inexpensive appliances. solutions max out at 512 access points per economical to implement and maintain. It
Within a traditional wireless LAN, leg- Adtran’s controller, you would have to install hun- enables operators to increase their network
acy hardware controllers have complexities Brian Efimetz dreds, if not thousands, of controllers in the capacity immediately and at minimal cost
and scale limitations – the method of scal- network. The cost of managing all of this while providing the operator with complete
ing has been to add more and more costly vider’s network operations center (NOC). hardware, the potential for failure in the control and management of the Wi-Fi of-
hardware controllers. These second- and vWLAN provides the service requirements network is not a recipe for success. There- fload network.
third-generation approaches continue to needed to easily launch and manage a mis- fore, we believe that the only way to truly
add costs and management complexities sion critical Wi-Fi offload solution – ena- scale in the Wi-Fi offload environment is to How would this work in a multi-vendor
as they grow. Virtualizing the solution via bling operators to achieve higher market use the power of the cloud. environment or a shared-infrastructure
cloud-based Wi-Fi solutions eliminates the penetration, increased customer satisfac- environment?
need, cost and all of the operational con- tion and revenue growth. What specific gains can be realized? From the Wi-Fi mobile data offload
straints inherent to hardware controllers Cloud-based offload solutions can re- perspective, the only hardware that needs
and results in significant cost savings. What are the benefits of this approach sult in significant cost savings in capex, to be introduced into the service provider’s
Adtrans’s vWLAN solution takes ad- compared to other Wi-Fi offload solu- opex and TCO. vWLAN also supports network is the access point. At the core of
vantage of innovations in virtualization to tions? green IT and sustainability initiatives with the network or at the data center or NOC,
separate the control and data planes. This The biggest benefits are associated with reduced WLAN energy usage, less floor the vWLAN can run on any hardware plat-
innovation frees the control plane from the the ability to scale networks and leverage space and a smaller carbon footprint. form that is running the hypervisor soft-
LAN. Now the control plane can be central- the cost advantages of the cloud. Wi-Fi off- ware. From that point of view, the solution
ized anywhere, including at a service pro- load deals with networks that are far larger Would this solution work with any op- is hardware agnostic. Q
Insight
Mobile payments to hit $171.5b in 2012
Gartner expects the market to experience fragmented services and solutions for the next two years
Worldwide mobile payment transaction ferent regulatory conditions. 80% in western Europe by 2016. Near and have seen significant growth from
values will surpass $171.5 billion in 2012, “There will be a few global players field communication (NFC) transactions the mobile channel. For in-store purchas-
a 61.9% increase from $105.9 billion in that have the scale and resources to serve will remain relatively low through 2015, es, Starbucks’ Card Mobile app is now
2011. According to Gartner, the number large customers and the mass market although growth will start to pick up from being rolled out nationwide in the US,
of mobile payment users will reach 212.2 whose requirements can be readily satis- 2016. following a successful pilot program,
million this year, up from 160.5 million fied by standard solutions,” Shen said. and Gartner expects a large number of
last year. She added that, on the other hand, NFC three years away merchants to introduce their own mobile
“We expect global mobile transac- there will always be segments that cannot Shen said NFC payment involves payment services, trying to emulate Star-
tion volume and value to grow an average be sufficiently served by the global play- a change in user behavior and requires bucks’ success.
of 42% between 2011 and 2016, and we ers. Shen said the demand of these seg- collaboration among stakeholders that In developing markets money transfer
are forecasting a market worth $617 bil- ments can only be satisfied by specialized includes banks, mobile carriers, card net- and airtime top-ups will account for most
lion with 448 million users by 2016,” said or local players that can better understand works and merchants. “It takes time for transaction volume, and money transfers
research director Sandy Shen. “This will the segment and have specific solutions to both to happen, so we don’t expect NFC will account for the largest portion of the
bring opportunities for service and solu- meet the unique challenges. payments to come into the mass market transaction value because of the demand
tion providers that will need to cater to the SMS remains the dominant access before 2015. In the meantime, ticketing, for secure and efficient ways of storing and
local demand patterns to customize their technology in developing markets because rather than retail payment, will drive NFC transferring money. Ticketing and parking
offerings.” of the constraints of mobile devices and transactions.” also appeals across many markets because
Gartner also found that the market the ubiquity of SMS. Web/WAP is the pre- In addition, merchandise purchases it can improve efficiency in transacting,
will experience fragmented services and ferred access technology in North America will drive transactions in North America as well as offering user convenience. In
solutions for the next two years. Tech- and western Europe where mobile internet and western Europe. These will include developing markets, such as in Africa and
nology providers will have to cater their is commonly available and activated on e-commerce purchases where users buy South Asia, users can buy bus and railway
solutions to the local market that will be user devices. Gartner expects Web/WAP online, as well as in-store purchases. Ma- tickets using a mobile payment service so
using different access technologies, busi- access to account for about 88% of total jor e-tailers such as Amazon and eBay that they can secure tickets earlier where
ness models and partners, and under dif- transactions in North America and about have developed strong mobile storefronts tickets are often in short supply. Q
6. briefs
10 • 20 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
Smarter charging boosts mobile internet uptake
Smarter management and Among respondents, 40- press frustrations about paying Mobile TV users spend more
charging of mobile internet can 45% said they would use the for a plan that is not fully used
enhance the consumer experi- internet on their mobile phones and, in turn, favor more person- time viewing
ence as well as secure operator more if access was faster while alized price plans. Mobile TV has become a find this feature crucial).
revenue, according to a new 30-45% said that a lower price Users from the UK and US convenient service that is As for the content pre-
study from Ericsson Consum- of data is a key element to in- who have experience with un- even capable of replacing ferred, movies & series is
erLab. crease usage. limited plans are more cautious traditional TV for some the users’ favorite channel
The Smarter Mobile Broad- Also, 30-40% said that a about moving to differentiated people, MobiWorld Media category for both live and
band report focused on internet better battery life for the mobile plans. However, in the primar- found out in its new SPB on-demand TV, followed
usage via mobile phones and phone is important. The same ily prepaid markets of Brazil TV survey. Of 47,000 re- by travel & discovery pro-
was conducted in the US, UK, percentages said that having a and Indonesia, consumers are spondents, 60% said they grams and news.
Indonesia and Brazil, covering better network coverage also in- used to paying for what they mostly watch mobile TV at More than a quarter
more than 2,300 interviewees fluences usage. use and topping up when nec- home. of respondents (28%) are
aged 16-59 years. Many consumers also ex- essary. Q Most surprisingly, 36% ready to pay $1-5 a month
usually watch TV on their for the mobile TV service.
mobile devices for over 30 Of the 48% willing to pay,
What would encourage you to use the internet on your mobile phone more? minutes uninterruptedly they choose one month as
while 39% watch do so sev- the most convenient sub-
eral times a day and 27% scription period while 22%
several times a week. would subscribe for even a
The survey found that longer time.
most of mobile TV sub- When asked what TV-
scribers appreciate fea- enabled devices they use,
tures like freedom to shift 43% of respondents, chose
between different types of internet-connected TV sets
internet connections – Wi- and 30% desktops but
Fi, 3G, Edge, LTE, etc. smartphones still won with
(57% of the respondents 56%. Q
Source: Ericsson Consumer Lab
Broadband aggregation sales drop in Q1
The broadband aggregation a full third in Q1, despite upgrading their FTTB+VDSL DSL & PON shipments drop
equipment market got off to a healthy increases in Japan and deployments to FTTH and
rocky start in 2012, with glob- the rest of Asia Pacific, says are beginning to replace fully
al spending on DSL, PON and Jeff Heynen, directing analyst depreciated EPON gear from
FTTH equipment dipping 22% for broadband access and vid- 2004 and 2005.
to $1.8 billion between Q4 eo at Infonetics. Another more serious drag
2011 and Q1 2012, according “The drop in China is due on the overall market, he add-
to Infonetics Research. mainly to a shift to FTTH this ed, “was a third consecutive
Part of that slide is due to a year and coming off the heels quarter of DSL revenue de-
normal first-quarter lull, but a of a record previous quarter,” clines in EMEA, where access
major contributor was a sharp Heynan said in a research note. network upgrade projects have
43% drop in Ethernet PON EPON spending in Japan stalled because of the unstable
spending in China, which increased 11% in Q1, as NTT economic environment.” Q
drove spending in Asia down and KDDI are in the midst of Source: Infonetics Research
Peak data speeds below expectations
Three-quarters of mobile sub- company analyzed data from a but also more mundane activities tricts, tourist centers and the lutions can help operators shift
scribers are unable to get the live 3G network in a major city. such as web browsing. locations for major conventions load to adjacent cells. In the
data speeds they want during Such overloading on the net- “These highly localized and sporting events.” Policy long term operators first need
peak times in busy locations. work creates a range of issues for hotspots are the new norm for control can help, but these find- to fully understand where each
A study from Actix has users at critical times, as local cells operators, and they’re having ings demonstrate that in heavily hotspot is and how much traf-
found hotspots of demand receive more than 10,000 connec- a substantial negative effect on congested areas this won’t be fic originates there. Then they
from smartphones at train and tion attempts in a single hour. This subscribers,” said Bill McHale, enough. Operators will need to can decide whether to increase
bus stations generate up to 100 load effectively drops data speeds Actix CEO. “It’s a problem not adopt multiple strategies,” said RAN capacity, deploy small
times more network load than by 95%, impacting not only band- just limited to transport hubs, Actix CTO Richard Kateley. “In cells or look at alternative of-
immediately adjacent areas. The width intensive video services, but also central business dis- the short-term optimization so- fload solutions.” Q
7. Analyst View
CommunicAsia2012 Daily • www.telecomasia.net 20 June 2012 • 11
The Diameter of LTE data services
Phil Marshall, Tolaga Research vice experience delivered. This dumb- per million users with personalized pated that service personalization
pipe mentality has enabled over-the-top service offers. Scalability demands and customer experience will be two
LTE is taking the global market by storm (OTT) players to gain greater control are exacerbated further as the num- major axes for mobile operator dif-
with 83 commercial networks having over value creation and compromise the ber and variety of interconnected ferentiation, it is still unclear exactly
been launched as of the end of May, of market position of mobile operators. We policy, charging and subscriber data how policy, charging and subscriber
which 10 were commercialized in the believe that as LTE ecosystems mature, nodes increase, with each node driv- data management functionality will
month of May alone. The objective of mobile operators will seek to distinguish ing significantly signaling traffic of be implemented in future service of-
LTE is to place mobile operators on a tra- themselves relative to OTT players their own. fers. The architectures that are being
jectory to economically deliver mobile through their ability to personalize and • Resilience: Without reliable signal- implemented today must have ad-
broadband services with all-IP networks manage the quality of data services de- ing, networks are prone to wide-scale equate flexibility and extensibility to
that finally dispense with legacy circuit livered over their networks. As this oc- outages. Such outages have been account for these uncertainties.
switched infrastructure. This brings the curs, the Diameter signaling infrastruc- observed with LTE networks in the The requirements for reliable and
advantages of a converged IP ecosystem ture and associated policy, charging and past. This illustrates the importance scalable LTE core networks parallel
and sees the replacement of legacy SS7 subscriber data management functional- for Diameter signaling networks to those of traditional telecom infrastruc-
with SIP and Diameter signaling proto- ity will become increasingly strategic for be capable of coping with the sign- ture and are subject to similar design
cols. mobile service delivery. aling storms that can occur with us- principles. This moderates the rate at
The SIP protocol provides session Mobile operators generally recog- age spikes and in cases where rogue which mobile operators can realistically
management functionality for telephony, nize their need to focus on customer network elements generate excessive innovate, which pales in comparison to
messaging and multimedia communica- experience and service personalization, traffic. the cadence of innovation in the mobile
tion. Diameter is an extensible protocol but at the same time typically have con- • Security: The shift to all-IP intro- industry as a whole. We believe that this
that is used to exchange subscriber pro- servative implementation strategies. In duces a variety of security consid- will ultimately drive operators toward
file information for a variety of policy, practice, solutions are complex to imple- erations for signaling networks, delivering differentiated customer ex-
charging, quality-of-service and mobil- ment at scale and must address a variety particularly with external network periences, in terms of service distribu-
ity management functions. In combi- of demands, which include: interfaces. This includes a variety of tion and personalization, and transaction
nation, the SIP and Diameter signaling • Scalability: Service personalization threats such as denial of service at- management. Q
protocols enable advanced personalized and customer experience manage- tacks and fraud.
mobile service capabilities. ment will drive a massive increase in • Extensibility: The mobile industry Phil Marshall is Tolaga
To date most mobile operators have core network signaling (aka signal- has adopted the Diameter signal- Research’s chief research
priced and packaged their LTE offers ing storms). In particular, future Di- ing standard for LTE because of its officer
with an emphasis toward bandwidth ameter signaling traffic could easily extensibility as market demands
usage, as opposed to the overall ser- exceed 100,000 messages per second evolve. While it is generally antici-
Long-term payoff for mobile remittance
John C. Tanner for mobile transactions) and branchless CGAP says operators remain opti- play. Another lesson learned: it’s impor-
cash-out (in which the money is depos- mistic about deploying international re- tant to establish “a significant domes-
Ever since Globe Telecom launched ited to a prepaid cash card). mittances via mobile money platforms, tic mobile money ecosystem” before
Gcash in 2004, mobile international re- Of these, cash-out is the most com- but have learned that it’s a long-term launching IR services, not vice versa. Q
mittance (IR) services have long been mon – and the model that offers carry-
touted as both a hot opportunity in the over benefits to the overall mobile- The mobile banking / IR gap
mobile payments space and a key tool money ecosystem. But while nine new
for bringing the unbanked into the finan- cash-out IR services have gone live in
cial world. However, according to new the past two years (for a total of 17 glob-
research, many operators have found it ally as of February), 11 planned services
difficult to duplicate GCash’s success, announced in 2010 are still pending or
and while there’s room for optimism in stalled, CGAP says. And of the live de-
the remittance space, it pays to take a ployments, usage of IR services appears
long-term view in the broader context of to represent a very small share of over-
a robust mobile-money ecosystem. all m-wallet customers, although CGAP
A study from Dalberg Global De- notes that operators are “highly reluctant
velopment Advisors (commissioned by to share usage data”.
CGAP’s Technology & Business Model Among the barriers operators face:
Innovation Program) found that there are user trust, regulatory issues and opera-
33 live mobile IR services worldwide tional challenges, including “difficul-
that break down into three business mod- ties in establishing partnerships across
els: cash-in (in which recipients must get multiple parties, lengthy negotiation
the money in person via a bank or agent), of commercial agreements, and lack of
cash-out (in which money is deposited MNO expertise in cross-border transfer
into a “m-wallet” which can be used issues”. Source: CGAP/Dahlberg, Feb 2012
8. latest news
14 • 20 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
Thai firms focus on software
Don Sambandaraksa away from low-cost telecom land’s telecom regulator to the an app called Anywhere2Claim like. With most of the world’s
hardware to innovative soft- ministry of science’s software that enables Thai users to call vendors for jammers coming
The Thailand pavilion at Com- ware solutions. park incubator. That shift is out an insurance adjuster with- from Israel and the US, the
municAsia is highlighting a Stewardship of the stand reflected in the fact that 11 of out going through a call center company has found great suc-
shift in focus for the country has been passed from Thai- the 15 firms represented are fo- first. cess for its home-grown equip-
cused on software, compared Arunsawad has 50% of ment from Muslim countries
to a ratio of 6:3 in favor of Thailand’s motor insurance including Indonesia and Qatar,
hardware at last year’s show, market and is looking to ex- since its international debut at
according to Suganya Chat- pand overseas through a free CommunicAsia last year.
kaewmorakot from Software peer-to-peer model, with mon- Suganya said that if there
Park Thailand, which is lead- etization through a back-end was one message she wanted
ing the delegation. system to automate workflow. to share, it was that Thailand
Some of the highlights in- A similar app is available for was about offering creative
clude Netka, a network man- hospital patients to request an solutions and partnering to
agement tool that recently won ambulance. deliver what is needed. The
at the Asia-Pacific ICT awards The focus on software CommunicAsia event is a key
(APICTA) and claims to offer doesn’t mean the Thailand pa- means for the country to do
the fastest polling of network vilion has forgotten hardware, so, generating 50 million Baht
devices and vendor-independ- though. The stand also sports ($1.5 million) in direct sales at
ence in the industry. Also no- DRC, a firm that offers radio the event last year, and a fur-
table is Arunsawad, a software jammers for military, home- ther 200 million Baht in the
company that currently offers land security, prisons and the year that followed. Q
Comba upgrades MBS’
multi-operator 3G system
Comba Telecom Systems has pore’s 3G mobile operators
upgraded the Marina Bay Sands’ over a single shared system.
wireless in-building system in Comba Telecom consolidated
time for this year’s Communic- all the 3G operators’ nodeBs GET OFF OF MY CLOUD:
Asia expo and conference. into a central equipment room Seth Harbeck (left),
The company designed and and deployed multi-band com- manager of partner
deployed a multi-operator 3G biners to combine the multiple enablement and
system for the main convention nodeB signals. training for Zenprise,
hall and basement of the resort. Multi-band distributed an- and Chee Chon Chong,
Deploying a common antenna tenna systems and high gain an- sales manager for
software solutions at
system (CAS), Comba Telecom tennas are used to distribute the
O’Connor’s Singapore
equipped the venue with a cost- combined RF signals throughout
(Zenprise’s master
effective and robust system than the building to enable seamless distributor for Asia-
can handle the heavy influx of 3G data and voice connectiv- Pacific), are up in the
voice and data traffic during ity for visitors in the conven- air about Zenprise’s
CommuncAsia2012. tion hall, said Simon Yeung, secure mobile device
The CAS enables 3G indoor Comba’s executive director and management solution
wireless coverage for Singa- senior VP. Q that offers real-
time defenses at all
layers of the mobile
...“Singapore TV goes digital” from page 1. enterprise. Zenprise
can be deployed on the
premises or in a private
tivity”. Singapore’s upcoming 4G spectrum auction will begin in
or public cloud (hence
2013 with a healthy 320 MHz of spectrum on the table.
the clouds). [5B4-01]
He pointed out that more than 12 service providers, taking ad-
vantage of the open access structure of the high-speed network, are
now providing services to 133,000 users.
With high-speed connectivity, the Singapore government under
its 2015 master plan has developed the data.gov.sg portal, which
provides more than 7,000 government datasets for public usage. He
said this has resulted in more than 60 apps, even one for services
using augmented reality for amenities in public parks. Q
9. latest news
CommunicAsia2012 Daily • www.telecomasia.net 20 June 2012 • 15
...overnight. wire... Monitoring employees in digital
Motorola Solutions buys Psion
Motorola Solutions is back on the acquisition trail, negotiating a £129 million ($202 environments rising – Gartner
million) takeover of ruggedized mobile device maker Psion. The cash deal will clear the
Enterprise Innovation editors
way for Motorola Solutions to tap new territory in the form of the industrial handheld
market. The firm plans to incorporate Psion into its enterprise mobile computing business,
and predicts the acquisition will add to its earnings within a year of completion. Ratings Monitoring employee behavior in digital environment.”
firm Moody’s gives the deal the thumbs up, noting the purchase is Motorola Solutions’ environments is on the rise, with 60% of The popularity of consumer cloud
first for several years. However, the deal doesn’t affect Moody’s Baa2 rating on the firm. corporations expected to implement formal services, such as Facebook, YouTube and
programs for monitoring external social LinkedIn, provides new targets for security
media for security breaches and incidents monitoring, but surveillance of user activ-
Oracle lifts Q4 profit 7% on license sales by 2015, reports Gartner. ity in these services generates additional
Oracle reported a 7% increase in last quarter’s profit to $4.1 billion, and injected an extra Many organizations already engage in ethical and legal risks. There are times
$10 billion into its stock buyback program. The software company grew sales for its fiscal social media monitoring as part of brand when the information available can assist
fourth quarter by 1% to $10.9 billion, with software license sales increasing 7% to $4 management and marketing, but less than in risk mitigation for an organization, such
billion. Oracle spent around $6 billion buying back its own stock over the course of the 10% of organizations currently use these as employees posting videos of inappropri-
financial year.
same techniques as part of their security ate activities within corporate facilities.
monitoring program. However, there are other times when
Fujitsu, Nimsoft launch ITMaaS in four markets “The growth in monitoring employee accessing the information can generate se-
Fujitsu and CA subsidiary Nimsoft have rolled out IT management as a service (MaaS) behavior in digital environments is in- rious liabilities, such as a manager review-
solutions in Indonesia, Malaysia, Singapore and Thailand. The two companies have a creasingly enabled by new technology and ing an employee’s Facebook profile to de-
worldwide partnership to deliver Nimsoft services via the Fujitsu global cloud platform, services,” said Andrew Walls, research termine the employee’s religion or sexual
an IaaS delivery platform, which is currently available in Japan, Australia, the US, vice president of Gartner. “Surveillance orientation in violation of equal employ-
Germany, the UK and Singapore. of individuals, however, can both mitigate ment opportunity and privacy regulations.
and create risk, which must be managed “The conflicts involved were high-
carefully to comply with ethical and legal lighted through recent examples of a small
Social software gains ground in the enterprise standards.” number of organizations requesting Face-
Enterprise adoption of social software is accelerating as more business look to the To prevent, detect and remediate se- book login information from job candi-
technology to improve collaboration and worker productivity. IDC estimates that almost
curity incidents, IT security organizations dates,” said Walls. “Although that particu-
all social software vendors recorded double-digit revenue growth in 2010-11. The top
have traditionally focused attention on the lar practice will gradually fade, employers
two vendors - IBM and Jive – delivered over 70% year-on-year growth. But the fastest
growing vendor in the top 20 was Yammer, which more than doubled its revenue during monitoring of internal infrastructure. The will continue to pursue greater visibility
the period. impact of IT consumerization, cloud ser- of social media conversations held by em-
vices and social media renders this tradi- ployees, customers and the general public
tional approach inadequate for guiding de- when the topics are of interest to the cor-
HK CIO to cut fees for data center conversion cisions regarding the security of enterprise poration.”
The Hong Kong Office of the Government Chief Information Officer (OGCIO) has information and work processes. A wide range of products and services
announced new measures aimed at stimulating the conversion of industrial, buildings “Security monitoring and surveillance has emerged to support these actions, and
into data centers. The measures include the ability to apply for an exemption from the fee must follow enterprise information assets many PR firms provide social media moni-
landowners must currently pay to convert register industrial buildings for IT and telecom and work processes into whichever techni- toring as a standard client service. Security
use. The OGCIO will also assess the current premium for lease modification covering tier cal environments are used by employees to organizations are beginning to see value
III and IV data centers. The office also revealed it had reserved two hectares of land in
execute work,” said Walls. “Given that em- in the capture and analysis of social me-
Tseung Kwan O Industrial Estate for the development of tier III and IV facilities.
ployees with legitimate access to enterprise dia content, not just for internal security
information assets are involved in most se- surveillance, but also to enable detection
Samsung targets enterprise with new SAFE brand curity violations, security monitoring must of shifting threats that impinge on the or-
Samsung has introduced a new enterprise certification program for its devices, starting focus on employee actions and behavior ganization.
with its Galaxy S III. The vendor has introduced the SAFE (Samsung Approved for wherever the employees pursue business- This might be physical threats to fa-
Enterprise) brand, which will signify that a device is enterprise-ready out of the box, related interactions on digital systems.” cilities and personnel revealed through
with support for 338 IT policies. The requirements include AES-256 bit encryption, as He continued, “In other words, the postings concerning civil unrest or it may
well as support for Microsoft Exchange ActiveSync common VPN and mobile device development of effective security intelli- be threats of logical attacks by hacktivists.
management solutions. Announcing the initiative, Samsung said it is being designed to gence and control depends on the ability to Early detection of shifting risks enables the
tackle the issues caused by Android fragmentation. capture and analyze user actions that take organization to vary its security posture to
place inside and outside of the enterprise IT match and minimize negative impacts. Q
...“Data is the new crude oil” from page 1.
tralia limit the number of times Optus so why is SingTel sharing information firms are paying top dollar for people the advertising space.”
can reach out to customers each week. with MediaCorp?” who can make sense of data. He noted that the most expensive
Watts said operators can compete By sharing basic demographic data Telcos have big advantages over any- word on Google is “insurance”. Insur-
if they can collect, store and decipher with a German publisher, Telefonica one else in the ecosystem if they can get ance companies are paying US$54 a
data. “Big data is the way to compete. helped the company boost yields on its their acts together, he said. “They have click and they don’t even have profile
It is operators’ most valuable assets, if inventory by three to ten times. unrivaled user data, real-time location data. They are willing to pay a high price
they know how to use it. You know more The careers of the future, he noted, data and direct customer relationships – because of the potentially large return
about your customers than anyone else, are in data deciphering. Silicon Valley they have all the assets to go and win in over the lifetime of a customer. Q
10. inside the show
16 • 20 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
HUAWEI’S HIGH HORSE: Model Kim
Low shows off the Huawei Ascend
P1 smartphone, which will hit the
shelves in Singapore during the
first week of July. Both Kim and the
Ascend are available for viewing at
the Huawei stand [1H3-01].
A NEW KIND OF KICK: Professional football
freestylers Daniel Cutting (left) and Mark
Harlow show off their football skills
at the Metaswitch stand [1D2-07] to
showcase the company’s integrated
softswitch/gateway solution. The football
connection is so obvious we don’t think
it needs explaining.
VIRTUALLY WI-FI: Robert Snyder, WHEREVER YOU GO, THERE’S
director of product marketing YOUR TV: Noa Maor, director
for the enterprise networks of sales for Viaccess-Orca,
division of ADTRAN, explains the demos the company’s TV
company’s Bluesocket product Everywhere solution that, as
family that virtualizes the control the name implies, provides
and management of WLANs, television streams to any
enabling remote sites and users device. [1M2-14]
to be managed from a single
location via a private or public
cloud. [1J2-01]
YOU’RE GROUNDED: Muhamo Noh
Ismail, senior researcher for
Telekom Research & Development
MISS INFORMATION: Booth
(the R&D arm of Telekom Malaysia),
assistant Kaelyn Goh
is standing by at the TM stand
hands out brochures
[BS3-01] to explain Raremix, a
highlighting the latest
grounding treatment material that
enterprise communications
consists of biomass activated
solutions from TGS
carbon and binding material
Enterprise Networks,
created mainly from recycled waste
including unified
material. What it does: helps reduce
communications, IP
the grounding resistance value and
voice apps and IP
improve the overall performance of
communication platforms.
electrical grounding systems.
[BR3-01]
11. latest News
CommunicAsia2012 Daily • www.telecomasia.net 20 June 2012 • 17
Metaswitch takes TDM/IP MKN and Vidiator introduce
mobile video/music service
migration to Farmside Indonesian telecom firm Mitra
Komunikasi Nusantara (MKN)
to recoup the money, explained
Vidiator CEO Tae Sung Park.
Metaswitch Networks an- border controller,” Dredge told “The increasing demand and new media delivery special- Strim takes away that initial
nounced Tuesday that it has the Show Daily. from our customers for speedier ist Vidiator yesterday launched risk and allows companies to
signed a deal to provide a switch The turnkey solution and more sophisticated commu- a fully-managed and hosted mu- grow the service and then make
migration solution for greenfield from Metaswitch includes the nications meant it was impor- sic and video streaming service the investment when it’s re-
New Zealand telco Farmside to MetaView network management tant for us to have an intelligent called Strim. quired. Hosted from Indonesia,
migrate its customer base from platform that simplifies service network service architecture in Strim enables broadcasters Strim is delivered using Vidia-
TDM to IP. provider functions with sophis- place,” said Farmside COO Ron and mobile operators to quickly tor’s family of Xenon encoding
Farmside – a subsidiary of Bay ticated provisioning, monitoring Goodfellow. roll out streaming services, fea- and streaming solutions. The
City Communications that targets and troubleshooting capabilities, Goodfellow said Metas- turing thousands of audio tracks service is delivered either on-
SMEs in rural New Zealand with and the Perimeta session border witch’s approach to integrating and video clips from local mu- line or through a WAP, web or
hosted business services – needed controller. both legacy and IP communica- sic labels and movie production Android app with more services
a one-stop shop solution, said Si- “We’ve provided the whole tions “gives Farmside a platform companies, without the usual soon to be added.
mon Dredge, director of technical soup-to-nuts package, including that not only allows us to migrate upfront costs and risk. One of MKN CEO Martin Suhar-
marketing at Metaswitch. a full suite of apps and services customers sensibly, but also pro- the main barriers for operators lie said consumers will be able
“They needed a complete so- like softphones, unified messag- vides significant cost savings, and broadcasters launching to buy prepaid data SIM cards
lution – not just a softswitch, or ing and unified communications,” advanced applications and scal- mobile streaming services is that include a subscription to
just a media gateway or a session Dredge said. ability for the future.” Q the upfront investment in in- the Strim service in MKN’s
frastructure and worries about network of over 50,000 dealer-
the length of time it will take ships. Q
Igloo picks Irdeto to launch TV offering
Igloo, a joint venture between have access to free-to-air chan- provide full implementation and
Avanti expands IP broadband service
SKY and TVNZ, chose Irdeto’s nels and the option to purchase testing of the solution. Avanti Communications, a satel- and the Middle East.
Cloaked CA to securely deliver a pack of 11 digital channels. “After an extensive evalu- lite operator, announced yester- Combining HYLAS 1 and
premium content over its new Irdeto Cloaked CA also includes ation of vendors, solutions and day it will install Newtec’s Sat- HYLAS 2 Ka-band satellites
TV service. Wi-Fi and Ethernet connections approaches, it became clear that 3Play Hubs in its earth stations with Newtec’s self installable
With the service launching to access on-demand content. Irdeto was the partner we needed to further extend its IP broadband broadband terminals will enable
soon, Igloo needed a partner that The device is a renewable to help us launch Igloo,” said service range on its satellites HY- Avanti’s customers to provide fast
could not only provide a security cardless conditional access so- general manager Chaz Savage. LAS 1 and HYLAS 2. and easy internet at highly com-
solution, but also implement it lution that enables Igloo to de- “The launch of Igloo is timed Avanti has developed a low- petitive market rates, said Avanti
quickly and effectively. liver the content securely, while to take advantage of the digital risk and low-capital investment COO Matthew O’Connor.
Igloo offers a prepay TV avoiding the hassle and cost as- switchover and it will give Ki- entry route for customers wishing Avanti anticipates adding
service that will be available sociated with swapping out or wis more choice,” said Doug to remotely manage and operate Sat3Play broadband hubs over
for purchase in retail outlets. replacing smart cards. As part of Lowther, Irdeto’s EVP for digi- their own Newtec hub infrastruc- the coming months to meet the
Once connected, customers will the agreement, Irdeto will also tal TV. Q ture. Avanti’s customers will be services demanded from both its
able to operate Newtec’s Sat3Play existing HYLAS 1 customers, as
Symphonet selects Calix for IPTV roll-out broadband systems to offer a well as those wishing to use HY-
broadband experience to B2B and LAS 2 capacity when it launches
Malaysian communications The networks will use At each fiber-served prem- B2C customers in Europe, Africa this year. Q
service provider Symphonet point-to-point gigabit Ethernet ises, Symphonet will deploy
has chosen Calix’s E7-2 Eth- technology over fiber to de- the Calix 700GE family of
ernet service access platform liver broadband services, such optical network terminals Four firms accelerate LTE services
(ESAP) for the roll-out of its as IPTV, on-demand video and (ONTs), including the 716GE- with Diameter
high-speed broadband net- broadband service at speeds of I indoor and 766GX business
works in Kuala Lumpur and up to 10 Gbps to businesses in and mobile backhaul ONTs. Q Tekelec announced yesterday that According to the Global mo-
Johor Bahru. the two cities. four customers, including three bile Suppliers Association (GSA),
tier-1 carriers, are now carrying 80 LTE operators have launched
live LTE traffic using its Diameter commercial services across 38
Net Insight names new Asia partners signaling router (DSR). countries – quadruple the number
The company said two cus- available just over a year ago. The
Net Insight yesterday added PlanetComm is a VAR and “With these partnerships, tomers went from purchase to GSA forecasts that by the end of
PlanetComm in Thailand and systems integrator for telecom Net Insight will be able to fur- running live LTE traffic on the the year, 144 LTE networks will
Vietcoms in Vietnam to its busi- products and services that de- ther position itself as the expert DSR in two months. The time- be live in 59 countries.
ness partner network in a move velops wire and wireless con- in media transport through the frame demonstrates service pro- The DSR, the central nerv-
to increase its presence and ad- vergence networks with multi- innovative work we do with viders’ urgency to implement an ous system of the new Diameter
dress the growing trends and media collaboration solutions. these leading companies,” efficient Diameter signaling ar- network, helps operators manage
opportunities of digitization and Vietcoms is a value-added re- said Net Insight CEO Fredrik chitecture that minimizes network mobile data and signaling growth
satellite-to-terrestrial migration seller (VAR) specializing in the Trägårdh. Q costs and sets the foundation for and profit from mobile data ser-
across Southeast Asia. media business industry. new revenue-generating services. vices. Q