Adi Kleiman, tracx
The traditional marketing and sales model that relies on cold calls, purchased lists and nurture campaigns is expensive and time-intensive. It’s time to flip this outdated model.
In this session, head of product management for social intelligence leader tracx, will help you understand how you can harness the power of real-time social marketing and sales to find and engage qualified prospects on social networks and in discussion forums. Learn how you can optimize your marketing programs and drive real revenue through social –in a way that’s also completely integrated in to your CRM system -- in this informative session.
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
Sales at the Speed of Social Conversations: Real-time Social Marketing and Sales
1. SugarCon 2013 1
Adi Kleiman
Head of Product
adi@tracx.com
@adika60
Sales at the Speed of Social
Conversations:
Real-time Social Marketing and Sales
MARCH 2013
2. SugarCon 2013 2
• Social
is
a
core
part
of
our
every
day
lives
• Consumers
expect
businesses
to
be
social
• Companies
must
adopt
social
across
organiza@on
to
keep
pace
with
demand
&
seize
opportuni@es
Marke@ng
Sales
Customer
Support
Informa@on
&
Technology
Public
Rela@ons
Product
Innova@on
Business
Development
Supply
Chain
Management
Marke@ng
Brand
Health
Engagement
Influencers
Monitoring
Reviews
Shopping
E-‐Commerce
Social
Networks
2008 2009 2010 2011 2012 2013
CONSUMER PLATFORMS SM MARKETING THE SOCIAL ENTERPRISE
EVOLUTION OF SOCIAL
4. SugarCon 2013
BREAKING SOCIAL OUT OF ITS SILO
MARKETING
Real
&me,
manageable
and
measurable
cross
organiza&on
processes
BIG CHALLENGE
SALES CUSTOMER CARE
PRODUCT
INNOVATION
SUPPLY
CHAIN MNG.
6. SugarCon 2013 6
DISRUPTING THE TRADITIONAL MARKETING
SALES MODEL
BEFORE
Companies
cast
a
wide
net
to
find
a
few
’quality’
fish
WITH TRACX
Companies
cast
a
smaller
net
which
is
full
of
’quality’
fish
7. SugarCon 2013 7
INTRODUCING TRACX SOCIAL LEADS
ENABLING SALES AT THE SPEED OF THE SOCIAL CONVERSATIONS
First
product
in
the
industry
to
analyze
social
conversa&ons
and
automa&cally
organize
prospects
by
where
they
are
in
the
sales
process:
• Product
awareness
• Ac@ve
product
research
• Opinions
formed
• Intent
to
purchase
• Repeat
and
loyal
8. SugarCon 2013 8
KEY ENTERPRISE PAIN POINTS WE ARE SOLVING
CREATE REAL-TIME LEAD PIPELINE
By
crea@ng
a
whole
new
revenue
channel
automa@cally
filtering
through
all
real
@me
conversa@ons
on
social
networks
to
enable
enterprises
to
rapidly
find
prospects
in
an
ac@ve
buying
phase.
INCREASE MARKETING IMPACT
By
tailoring
marke@ng
and
sales
programs
-‐-‐
in
real-‐@me
-‐-‐
to
exactly
where
people
are
in
the
buying
process
(awareness,
research,
opinion,
purchase
or
loyalty),
enterprises
can
speed
the
conversion
to
a
sale.
OPTIMIZE AD SPEND
By
be_er
understanding
audiences,
places,
their
intent
and
those
influencers
who
can
actually
impact
prospect
buying
behaviour.
BOTTOM LINE
Social
Leads
enables
enterprises
drive
tangible
revenue
through
social
by
finding,
tracking
and
influencing
sales
through
conversa@ons
on
social
sites.
9. SugarCon 2013 9
AT-A-GLANCE VIEW OF TOTAL SOCIAL LEADS,
TOP LEAD PRODUCING PRODUCT & LOCATION
10. SugarCon 2013 10
KNOW WHAT PRODUCTS & SITES DRIVE THE
MOST SOCIAL LEADS
14. SugarCon 2013 14
KEY TAKE-AWAYS
SOCIAL LEADS ENABLES ENTERPPRISES DRIVE TANGIBLE REVENUE THROUGH SOCIAL
BY FINDING, TRACKING AND INFLUENCING SALES THROUGH CONVERSATIONS ON SOCIAL SITES.
Tracx
Social
Leads
helps
enterprises
to:
CREATE REAL – TIME LEAD PIPELINE
By
crea@ng
a
whole
new
revenue
channel
automa@cally
filtering
through
all
real
@me
conversa@ons
on
social
networks
to
enable
enterprises
to
rapidly
find
prospects
in
an
ac@ve
buying
phase.
INCREASE MARKETING IMPACT
By
tailoring
marke@ng
and
sales
programs
-‐-‐
in
real-‐@me
-‐-‐
to
exactly
where
people
are
in
the
buying
process
(awareness,
research,
opinion,
purchase
or
loyalty),
enterprises
can
speed
the
conversion
to
a
sale.
OPTIMIZE AD SPEND
By
be_er
understanding
audiences,
places,
their
intent
and
those
influencers
who
can
actually
impact
prospect
buying
behaviour.
15. SugarCon 2013 15
TO LEARN MORE…
VISIT TRACX IN BOOTH #212
See
a
demo
of
the
tracxl
social
intelligence
placorm
&
tracx
Social
Leads
announced
just
last
week.
TAKE ADVANTAGE OF OUR SUGARCON SHOW SPECIAL
SugarCon
a_endees
can
try
tracx
Social
Leads
at
20%
off
for
the
first
3
months.
Reference
promo
code:
sugar20.
CONNECT WITH ME
email:
adi@tracx.com
Twi_er:
@adika60
FOLLOW US
Twi_er:
@tracx
Blog:
h_p://blog.tracx.com
Facebook:
h_p://www.facebook.com/at.tra.cx
16. SugarCon 2013 16
TRACX
SOCIAL INTELLIGENCE
www.tracx.com
@tracx
104
W.
27th
St.,
3rd
Floor
New
York,
NY
10001
+1
(646)
448-‐5310
info@tracx.com