Mathew Sweezey, Pardot, an ExactTarget Company We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, Pardot B2B Marketing Evangelist, as he walks through 10.5 advanced lead generation techniques for content marketing, search marketing, and email marketing. These are all techniques that are simple in concept and easy in implementation. You'll leave wishing you'd known them before, and excited you know them now.

1. 10.5 Lead Generation Tips
I promise you don’t know these!

2. *AVID DOES
NOT MEAN
GOODAVID
SNOWBOARDER
*AVID DOES
NOT MEAN
GOODAVID
SNOWBOARDER

3. Lets Get Started
The Basics

4. The BasicsStages are the Key
1 2 3

5. The BasicsStages are the Key
UnidentifiedNeed:
Nocluewhoyouareorwhatyourkeywords
areyet.
1

6. The BasicsStages are the Key
2
DefinedPain:
Agreetheyhaveapain,butarenotready
tosolveit

7. The BasicsStages are the Key
3
ReadytoFixit:
Agreetheyhaveapain,andreadyto
solvetheirpain

8. Inbound Techniques
Net New Lead Acquisition

9. TIPMatch your
Keywords to your
stages and
content
#1
PPC

10. TIPUse Dynamic call outs to
match to stages, and
interest as well
#2
Relevance

11. TIPAsk only 2-3
questions each time
#3
Make
It
Easy

12. TIPLearn to
“BOX – OUT”
#4
YES
Threshold
Batch

13. Outbound Techniques
Converting Existing Leads

14. TIPHave a goal &
Stick to it#5
x
1
2
3

15. TIPSave
the
HTML
#6
Rich
Text
HTML

16. 3-2-1TIP#7
3 2 1

17. TIPKeep up with
Stages on all
Channels
#8

18. Outside the Box
Examples

19. TIPMake it
Easy at the
Booth
#9

20. TIPLearn to use
scoring for more
than just “MQL”
#10

22. Contact
Info
Mathew
Sweezey
Marke&ng
Automa&on
Evangelist
mathew.sweezey@pardot.com
@msweezey
Pardot,
An
ExactTarget®
Company
950
East
Paces
Ferry
Rd
Suite
3300
Atlanta,
Georgia
30326
404.492.6848
-­‐
877.3B2B.ROI
www.pardot.com

23. Thank You
You’re the best audience ever!