16 Rules through which sales can be increased. Proven through survey.

1. 16 Golden Rules for Sales Growth
To Immediately And Massively
Grow Your Business

2. Objective
• To share 15 proven rules with our team so
that we can use it as well as assist our
customers in taking advantage of same.

3. Why we can trust it?
• Survey:
– 60,000 advertisements and promotions
– 105,000 selling words and sentences have been
tested on over 18,900,000 customers.

4. Golden Rule 1
• It is 5 times easier to sell something else
to your existing customers than to get a
new customer.
– by using the telephone or by sending them a
letter
– You can offer them someone else‘s
products/services.

5. Golden Rule 2
• If you have an established business 70%
of your advertising money should be
spent on re-selling to your existing
customers.
– After sales service and touch is more important
• Focus more on service/delivery part.
• Thank you letters
• Discount coupons.

6. Golden Rule 3
• Where possible only sell to people who
want what you sell and have the money to
afford it.
– Lower prices = No profit margin for Good
Marketing & Customer service.
– Money Vs. Product & Service.
– Objective driven Marketing.

7. Golden Rule 4
• Free sample of your product or service.
– Adv. Vs. Loyalty.
• Buyer – Customer – Accounts.
– FREE Report:
• Positions you as the expert and educates the
customer

8. Golden Rule 5
• Find the “right appeal”.
– “Appealing” 19.5 times.
– How to find the right appeal?
• Ask your best salespeople what arguments they use
to sell your products.
• Ask your best customers why they buy from you.

9. Golden Rule 6
• The more information you give in your
ads, the more you’ll sell.
– 2 minutes T.V. commercial Vs. 30 seconds.
– 5 page text Schlitz beer (5th to 1st).
– 800 words Adv for Mercedes (You give up
things when you buy the Mercedes Benz 230S)
10,000 to 40,000.

10. Golden Rule 7
• Editorial Articles get 500% more
readership.

11. Golden Rule 8 & 9
• Monitoring the response.
– Adv. Agencies, news paper and radio
executive hate it.
– Once you find an ad, sales pitch, strategy
that works – KEEP DOING IT.
• Same for us not for them.

12. Golden Rule 10
• Don’t try to be creative or original.
– Wining awards for agency rarely win sales
awards.
– Sales Vs. Creativity.

13. Golden Rule 11
• Use benefit headlines in all your ads.
– 1 out of 5 reads rest of the adv.
– Caught by the headline/subject line.
– Headline is the “Ad For Your ad.”

14. Golden Rule 12
• Client testimonials increase credibility -
and sales.
– Ours Vs Clients words.

15. Golden Rule 13
• Advertising recall OR actual sales.
– For agencies
– For us.

16. Golden Rule 14
• Small test adv. (Check media)
– Less budget on wrong media.
– Advantage of Right media.

17. Golden Rule 15
• Don’t listen to opinions and advice from
well meaning friends, family and business
associates.
– Listen to those only who can sell better then
you.

18. Golden Rule 16
• Need more help?
• Call us (Marketing of own company who
written the article)