1. BAEB601
RESEARCH METHODOLOGY
CHAPTER 3
Literature Review
PREPARED BY:
Nur Suhaili Ramli
School of Marketing and
Entrepreneurship (SoME)
FACULTY OF BUSINESS AND MANAGEMENT
2. CHAPTER 3: LITERATURE REVIEW
Chapter Aims
TOPIC
This chapter aims to:
1.Define the literature review
2.Understand the theoretical background
3.Identify journal that relate to the research
4.Identify the similarity and differences of journal with your research.
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Topics
3. CHAPTER 3: LITERATURE REVIEW
What is literature review?
TOPIC
A literature review is a description of the
literature relevant to a particular field or topic.
It gives an overview of what has been said, who
the key writers are, what are the prevailing
theories and hypotheses, what questions are
being asked, and what methods and
methodologies are appropriate and useful.
As such, it is not in itself primary research, but
rather it reports on other findings
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4. CHAPTER 3: LITERATURE REVIEW
What is literature review?
TOPIC
A literature review is an appraising
description of information found in the
literature associated to your chosen area
of research.
The literature review illustrates,
summarize, appraise and clarify the
literature for which you are writing
literature review.
It should give a hypothetical foundation
for the research and helps you establish
the nature of your research. Unrelated
works are removed completely while the
marginal ones are considered critically.
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5. CHAPTER 3: LITERATURE REVIEW
The Importance of Literature Review
TOPIC
Literature review helps to find new ways to figure out any ambiguity
or flaws in earlier researches.
A literature review portrays the link of each work to the others.
Literature review resolves any contradictory findings, or gaps in
previous studies.
Most importantly, literature review leads the way forward for further
research.
It adds the understanding and knowledge of the particular field.
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6. CHAPTER 3: LITERATURE REVIEW
Literature Review Should Cover …
TOPIC
The literature review discovers the areas of controversy in the
literature.
The literature review explains how each work is similar to and how it
varies from the others.
Literature review should be well-structured around and directly
linked to the research question you are developing.
The literature review should present an overview of the subject,
issue or theory under consideration, along with the objectives of the
literature review.
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7. CHAPTER 3: LITERATURE REVIEW
Development of Literature Review
TOPIC
A literature review involves the four stages to advance:
Problem Formulation:
First of all, the component issues of topic of literature review to
examine or research are determined.
Literature Search:
Finding materials are collected relevant to the subject being
explored to write the literature review.
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8. CHAPTER 3: LITERATURE REVIEW
Continued..
TOPIC
Data Appraisal:
It is determined that which literature makes a worth mentioning
contribution to the understanding of the topic of literature review.
Analysis:
Finally, the findings of relevant literature are analyzed to conclude
and include in literature review.
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9. CHAPTER 3: LITERATURE REVIEW
6 Crucial Tips On “How To Write A Literature Review?
TOPIC
You need to keep entire and exact records and references of
what you read and find during research.
Learn the required citation style.
Make notes or summaries of the articles, books journals,
papers whatever you read.
You must infer and read between the lines when go through
any written work.
Broaden your vision and develop your own ideas without
worrying that it might not be accepted. Just don’t be relaxed
with copying previous work.
Divide the literature review into different thematic parts which
will help you to focus.
Read the leading published material and search for the current
issues for the latest information.
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10. CHAPTER 3: LITERATURE REVIEW
Resources To Develop Review Of Literature
TOPIC
There is a wide range of sources to develop your literature review.
These resources include:
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11. CHAPTER 3: LITERATURE REVIEW
Literature Review Revision
TOPIC
To revise and check of any flaw or lack in literature
review answer to these questions:
What is the specific thesis, problem, or research
question that my literature review helps to define?
How good was my information seeking?
Was my search wide enough to ensure the availability
of relevant material?
Did I narrow enough the literature review to leave out
irrelevant material?
Have I used suitable number of sources for the length?
Have I critically analyzed the literature I use?
Hive I just summarized the material I read?
Does it have my own thoughts and insight?
Have I used the citation properly?
Will the reader find my literature review
appropriate, and useful?
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12. CHAPTER 3: LITERATURE REVIEW
Guideline for Chapter 2
TOPIC
The guideline for Chapter 2 (Project)
Introduction of the Literature Review
Background of Literature Review
Issues that relate to your topic.
Summary of articles the relate to the topic.
Theories / Concepts to describe in your topic..
Conclusion
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13. CHAPTER 3: LITERATURE REVIEW
Assignment 1 ( Group)
TOPIC
Identify 10 Journals/ Academic Articles that relate to your topics.
Identify Similarity and Differences of the articles and your topics.
Submission: 12 August 2011
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