1. INTRODUCTION TO ECOMMERCE

2. Brief History
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1970s: Electronic Funds Transfer (EFT)
Used by the banking industry to exchange account information
over secured networks
Late 1970s and early 1980s: Electronic Data Interchange
(EDI) for e-commerce within companies
Used by businesses to transmit data from one business to
another
1990s: the World Wide Web on the Internet provides easyto-use technology for information publishing and
dissemination
Cheaper to do business (economies of scale)
Enable diverse business activities (economies of scope)

3. E- Commerce
VS
E - Business

4. E - Commerce
 buying and selling of
products or services
over electronic systems
such as the Internet and
other computer
networks

5. E - Business
 E-business involves business
processes spanning the entire
value chain:
electronic purchasing and
supply chain management,
processing orders
electronically, handling
customer service, and
cooperating with business
partners

6. Advantages and Disadvantages
 Ware housing
 Inventory
 Handling costs
 Soft products
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Trust and Reliability
No Physical presence
Network security issues
Payment Frauds

7. Sample E – Commerce Applications
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Supply chain management
Procurement and purchase
Video on demand
Home shopping – ebay, Future
bazaar.
Remote banking – SBI, HDFC
Online marketing – google, yahoo
Interactive games – zapaak
Information on demand – send space
Ticket booking – bus, movie, train IRCTC

8. Types of e-commerce
 business-to-business (B2B)
 business-to-consumer (B2C)
 business-to-employee (B2E)
 business-to-government (B2G)
 government-to-business (G2B)
 government-to-government (G2G)
 government-to-citizen (G2C)
 consumer-to-consumer (C2C)
 consumer-to-business (C2B)

9.  Business-to-Business (B2B) is a term
commonly used to describe commerce
transactions between businesses like the one
between a manufacturer and a wholesaler or
a wholesaler and a retailer i.e both the buyer
and the seller are business entity
 Business-to-consumer (B2C) describes
activities of businesses serving end
consumers with products and/or services.

10.  Consumer-to-consumer (or C2C) electronic
commerce involves the electronicallyfacilitated transactions between consumers
through some third party. A common
example is the online auction.
 Business-to-employee (B2E) electronic
commerce uses an intrabusiness network
which allows companies to provide products
and/or services to their employees.
Typically, companies use B2E networks to
automate employee-related corporate
processes.
- Online insurance policy management

11.  Government-to-Business (abbreviated G2B)
is the online non-commercial interaction
between local and central government and
the commercial business sector. For example
govt auctions.
 Government-to-Citizen (abbreviated G2C) is
the online non-commercial interaction
between local and central Government and
private individuals, rather than the
commercial business – paying tax etc

12.  Government-to-Government (abbreviated
G2G) is the online non-commercial
interaction between Government
organisations, departments, and authorities
and other Government organisations,
departments, and authorities.
Internal facing - joining up a single
Governments departments, agencies,
organisations and authorities
External facing - joining up multiple
Governments IS systems

13.  Consumer-to-business (C2B) is an electronic
commerce business model in which
consumers (individuals) offer products and
services to companies and the companies pay
them. This business model is a complete
reversal of traditional business model where
companies offer goods and services to
consumers

14. Internet Usage and Population
Statistics

15. Building a e-business
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Learn what it means to join e-business revolution
Find your unique place in the e-business market
Shape your e-business idea
Investigate your e-business competition
Formalize and conceptually test business idea
Build a fast and functional website
Market your e-business
Find a trading community support syour e-business
Continuous improvement

16. Learn what it means to join ebusiness revolution
 What is the reach of internet audience of your
target group?
 What is the amount spend by your target
group on web
 What is the share of advertisement in your
target group
 What is the primary way of advertisement
 SEO, Internet Marketing, Advertisements.

17. Learn what it means to join
e-business revolution
 Reasons
 Offers a huge potential audience for your
service/product
 Barriers to entry are remarkably low
 The future of internet business are much higher
 Hard thinking and carefull planning in internet
can pay off big

18. Find your unique place in
the e-business market
 Offer wide range of products and services
 Offer better quality products and services
 Offer better prices and better terms
 Offer easier ordering processes
 Offer quicker shopping
 Offer desirable bonus ( airlines )
 Offer personal attention and service

19. Find your unique place in
the e-business market
 Offer reliable warranty's
 Offer greater expertise than competitors
 Maintain testimonials
 Maintain customer satisfaction records and
improve.

20. Shape your e-business idea
 Small E-Business Project
 Medium Sized E-Business Project
 The Large Scale E-Business Project

21. Investigate your Competitors
 Use search engines to search
 Select likely competitors and save their
contact info
 Seek out associations that list companies in
your business area
 Prioritize your investigate based their success
 Do intensive investigation on top ten
competitive websites

22. Investigate your Competitors
 Take notes based on three criteria
 Best practices, common practices, bad practices
 Judge the success of primary competitors
 Summarize your data.
 Understand.

23. Formalize and Conceptually
test your idea
 Basic business idea
 Description of products and services
 Plan to conduct your business
 Plan to market your business
 Plan the revenue generation model
 Formalize the management
 Attract seed capital.

24. Protect Your Business Concept
 Evaluate your need for patent and copyrights
 Copyright gives the creator of the work ownership
of it for 28 years
 A trade secret is a form of intellectual property
developed by its own resources not from publicly
available information
 A patent gives the holder the right to determine
the use and financial royalties for a period of 17
years
 Insure yourself against disaster and fraud
(insuretrust.com)

25. Build a fast and functional
website
 Getting your domain name
 Qualities of a great domain name
 Easy to remember
 Should not be easily misspelled or confused
 Should fit your business

26. Build a fast and functional
website
 Focusing on your customer needs ( Likes )
 Fast loading
 Clear picture
 Professional, Creative flair
 Easy navigation
 Contact information
 Useful links
 Balance between graphics and content

27. Build a fast and functional
website
 Focusing on your customer needs (dislikes )
 Slow loading Graphics
 Browser incompatibility
 No Proper Roadmap

28. Build a fast and functional
website
 Do it yourself
 You don’t have to be an html guru
 Publisher/frontpage
 Outsource
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Choose an experienced webdesigner
Choose a webdesigner you can visit in person
Don’t rush to get a firm price
Take suggestions
Let him know your budget
Have good interpersonal skills
Find the right host

29. Market Your E-Business
 Banner ads
 Beyond Banner ads
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Barter and exchange of advertisement links
Involve in link exchange
Email messages
E news letter
List your business with search engines
Join a mall
Give something away
Brand your website everywhere you can

30. Build your business team
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How to spot management pitfalls and disaster
How to hire effectively and legally
How to meld a diversity of talents in single team
How to competitive salary info
Find, evaluate and hire a consultant
When to consider to increase staff
How to motivate yourself and employees
How to maintain employee integrity
How to manage knowledge and change in your
business

31. Manage your E business team
 Four components of the involvement factor
 The needs component
 Need for achievement
 Need for power
 Need for affiliation
 The expectancy component
 The equity component
 The attitude component

32. Protecting your business
from theft and fraud
 Establish policies
 Educate employees about policies
 Install video surviellance

33. Enhance the business model
and design
 Evaluate your people
 Setting ambiguous but attainable targets
 Track your customer satisfaction
 Myth1 – I can tell when my customers are satisfied
 Myth2 – My cust will me when there is prob
 Myth3- my employees will inform me.
 Keep your site fresh

34. Online Education / Education on demand
 Five important reasons for online education
 Modern education lacks age homogeneity, you will find
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youth, middle aged or retired seniors
Continuous business education is necessary as companies
educate their employees on news, events, latest
technology, what gives better environment than 24 hour
online edu.
Education and entertainment are converging (
Edutainment) with visual elements.
Delivery of educational instruction changed, here student
will dictate when and where he or she want
Electronic access to online database and library
catalogs, eliminating the need of much book references.

35. Two types of instructions
 Synchronous(face to face interaction, either
class room or through teleconferencing)
 Asynchronous (between faculty and students
via email, bulletin boards, electronic
publishing)

36. Online Education Terminology
 online learning
 E- Learning
 distance education
 distance learning
 technology-based training
 web-based training
 computer-based training (generally thought
of as learning from a CD-ROM)