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Think Small to Get Big
1.
Thinking Small to
Get Big The long tail of software
2.
10 1000 Sex
Mp3 Britney Spears 1,000X 3% 97% Excite Query Distribution 10,000,000
3.
Excite didn’t figure
out how to make a business out of 97% of our traffic volume
4.
Google Did. $50bn
anyone? An efficient marketplace for advertisers to reach SMALL audiences.
5.
6.
7.
Every single iTunes
song has been bought at least once
8.
The transformative businesses
are going to operate in and monetize the long tail