1. A Small Business Marketing
& Website Development Company
Copyright 2009 - 2013. Suited Marketing Company
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Buying Customers
―5 Ways‖ Formula
Why You Need Email Marketing
Email Marketing Best Practices
Email Marketing Subject Lines
Email Marketing Opening Reasons
Suited Email Marketing
Call-to-Action Example – Free eBook Download
Landing Page Example – Sign Up for FREE eBook
Marketing Email Example – Fee eBook Download Email
Suited Marketing Services
Why Choose Suited Marketing - Bio, Services, Websites Created
Why Choose Suited Marketing Video
Suited Marketing Needs Assessment
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Revolutionary new rules
for you to get more
customers with far less
money.
- Buying Customers - Bradley
Sugars http://bit.ly/KUlPMT
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What if you were guaranteed
that every new customer
buying from you would
spend the next 5 years
buying more products at
ever higher price points?
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Or you were certain
every dollar spent on
your advertising would
return extra dollars to
you down the road?
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Or you could finally
look at your
marketing efforts as
investments, rather
than expenses?
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For a lot of
businesses, they consider
ideas like profit per sale or
profit per item, but most
don’t think about profit per
customer.
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5 Key drivers that
exist in any business
which will explode
your bottom line.
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Generating Leads
Converting those leads into
customers
Getting those customers buying
from you time and again
Average dollar sale
Profit margins
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Most small businesses are
viewing the entirety of their
marketing as an expense and
hoping their campaigns will
bring in enough
customers, instead of being
proactive and knowing what
campaigns can work profitably.
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Once you know what you
can spend on acquisition
cost and you begin
generating new
customers, you have to
know how to keep them
coming back.
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B2B emails
achieved the
highest open rates
at 27.97%.
(Source: eConsultancy)
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Consumers who
receive email
marketing spend 83%
more when shopping.
(Source: iContact)
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Average return on
email marketing
investment: $44.25
for every dollar spent.
(Source: iContact)
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Average orders from
email marketing rose
12.0%, from $160.99
in 2011, to $180.25 at
the end of 2012.
(Source: Experian)
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82% of consumers
open email from
companies.
(Source: Litmus)
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Emails issued on
Saturdays and Sundays
had higher
open, click, and
transaction rates — but
much lower volume. (Source:
Experian)
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Campaigns issued from
8 p.m. to 4 a.m. had
higher responses than
the more popular 4 a.m.
to 12 p.m. time period.
(Source: Experian)
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For B2B
companies, subject lines
that contained the terms
“money,” “revenue,” and
“profit” perform the
highest.
(Source: Adestra July 2012 Report)
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Subject lines that
contained the terms
“ROI,” “asset,” and
“industry” perform the
lowest.
(Source: Adestra July 2012 Report)
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Subject lines with 30 or
fewer characters
performed above
average in opens and
clicks.
(Source: Adestra July 2012 Report)
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Personalized subject lines
are 22.2% more likely to be
opened. However,
personalized emails had a
click-through rate 16.5%
lower than average.
(Source: Adestra July 2012 Report)
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64% of people say
they open an email
because of the
subject line.
(Source: Chadwick Martin Bailey)
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News-related terms
in subject lines
perform fair, but
better than discount-
related terms.
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Discount terms in
subject lines generally
performed below
average, with ―sale‖
being the outlier.
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Subject lines fewer than 10
characters long boasted an open
rate of 58%, 38% higher than the
next highest open rate, for
subject lines of 50-59 characters
in length (42%).
(Source: Informz 2012 Email Marketing
Benchmarks Report)
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“Snappy” subject lines of 1-2
words easily performed best in
each of the metrics, while those
with more than 14 words also
performed above average. All
other word count groups skewed
closely to the average.
(Source: Adestra July 2012 Report)
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Email Marketing Campaigns
Article Writing & Blogging
Social Media Management & Marketing
Video Development & Marketing
Online Workshops
“How To” Video Tutorials
Website Development
Search Engine Optimization
Content Management
Form & Landing Page Creations
Link Building
Site Listings
Lead Management
Website Conversions & Call-to-Actions
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Suited Marketing Bio and Services Video -
youtu.be/iz1PFyRwMVc
Why Choose Suited Marketing Video -
youtu.be/6XvSJYxjn54
Websites Created
suitedmarketing.com
ellenbradleyganus.com
judeshighenergy.com
aarestriping.com
insynchealing.com
thereserowley.com
successteamblog.com
4pillarstofreedom.com
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Our unique process of Educate - Empower - Execute will help ensure
your online success. We give you all the tools you need to be
successful, we empower you to do what you need to do on your
own, and we are here to guide you through the process. It's that simple.
Please fill out the Needs Assessment Form so that we can assess
your current marketing strategies and then create for you a
customized plan to help ensure your success. Remember, the more
detailed information you provide us, the better we will be able to serve
you.
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