My talk from AllFacebook Conference SF 2012 about Facebook Data Intelligence

1. FACEBOOK DATA
INTELLIGENCE
Sudha Jamthe, eBay Inc.
June 28 2012
San Francisco
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2. My Social Measurement Compass
Ref: @setlinger of Altimeter Group
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3. Measure only what you want to manage
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4. What do we
REALLY
Want?
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5. What do we *REALLY* want?
1. Target Right customers
2. Viral Play = Engagement on
Brand Pages
3. Track Intent to purchase
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6. 1. Target Your customers – Access with Permission
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7. 1. Target Your customers – Access with Permission
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8. 1. Target Right Customers – Audience Targeting Platform
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9. 2. Engagement Challenge : Facebook EdgeRank
Facebook EdgeRank controls the key to
measuring the actual reach of Facebook
messages.
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10. 2. Facebook Engagement – Benchmark Competitively
1. FANS - Size, reach, and growth of
the fan page
2. ENGAGEMENT - User interactions
and engagement to content
3. COMMUNITY - Community
management, response rate, key
influencers, CORE FANS
1. COMPETITORS – Benchmark with
Competition
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11. Engagement : Measure Content Engagement
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12. Payvment: Measure Conversion End to End
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13. Summary
1. Measure what you
want to manage
3. Target Audience
Right
4. Balance Privacy and
Permission
5. Be honest about
imperfect social
data and limitation
of technology
6. Engage with Content
7. Measure Conversion
End-to-End @SUJAMTHE

14. Questions?
@sujamthe
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