For the Final Paper, you will be evaluating the public relations practices at an organization based on all the chapters in the course text. Develop a paper that answers the following questions based on the organization of your choice. You may pick any organization as long as your choice has information available to answer the following questions. 1. Analyze how the organization used public relations to create a brand and influence public opinion. 2. How is your selected organization adapting to the social media sites and other venues in the 21st century? 3. Identify a crisis that the organization has faced or is facing and analyze how it was or is being handled by the organization (include an evaluation of the organization’s response to the crisis in your analysis). 4. Compare and contrast the similarities and differences between the public relations campaigns of your organization and another organization. If your organization is for-profit, select a non-profit organization for your comparison organization, and if your organization is non-profit, select a for-profit.

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For the Final Paper, you will be evaluating the public relations practices
at an organization based on all the chapters in the course text.
Develop a paper that answers the following questions based on the
organization of your choice. You may pick any organization as long as
your choice has information available to answer the following questions.
1. Analyze how the organization used public relations to create a brand
and influence public opinion.
2. How is your selected organization adapting to the social media sites
and other venues in the 21st century?
3. Identify a crisis that the organization has faced or is facing and
analyze how it was or is being handled by the organization (include an
evaluation of the organization’s response to the crisis in your analysis).
4. Compare and contrast the similarities and differences between the
public relations campaigns of your organization and another
organization. If your organization is for-profit, select a non-profit
organization for your comparison organization, and if your organization
is non-profit, select a for-profit.