1. Kathy Sullivan
Points of Interest
February 2011

2. Healthcare Agency Experience
 Ogilvy CommonHealth Medical Media
 Formerly known as Conectics, a Part of
CommonHealth
 4 Years Director of Integrated Media Strategy
 1 Year as Contractor
 Torre Lazur McCann
 Media Director
 10 Years
 Responsibilities Included all office locations:
 Torre Lazur McCann- NJ
 Echo Torre Lazur- NJ
 McCann Healthcare-Chicago
 The BioGenesis Group- San Diego

3. Additional Agency Experience
 Falcone & Associates
 Senior Media Planner/Director
 Medical/Surgical Brands
 5 Years
 Block Advertising
 Media Planner/Buyer
 B2B Brands
 2 Years

4. Consultant Services
 Sullivan Media Services, LLC
 Media Planning and Buying Services for
Cytogen
 Included 3 Oncology Brands
 Soltamox
 ProstaScint
 Quadramet
 1 Year

5. Fundraising
 Poster Impressions, LLC
 Placed Based Media Program
 Fundraising program at
Okemo Mountain, VT to
benefit Okemo Mountain
School students
 Raised $16K via local media
sponsorships

6. Launch Experience
 Abelcet  Kaletra
 Abreva  Listerine Total Care
 Aciphex  Lunesta
 Amaryl  Monurol
 Aredia  Mucinex
 Astelin  Pegasys
 Copegus  Retevase
 Denavir  Rilutek
 Family Practice  Soltamax
Management Journal  Tagamet HB
 Invega Sustenna  Viracept
 Xopenex

7. Healthcare Experience
Therapeutic Category Experience
11% 4% 3% 4%
3%
5%
7%
5% 5%
5%
11%
4%
3%
14% 11%
Allergy/ Otolaryngology Cardiology Dental Diabetes Emergency Medicine
Gastroenterology Infectious Disease Neurology Ob/Gyn Oncology
Surgery Pediatrics Primary Care Psychiatry Orthopedics
Pulmonology Rheumatology Urology Wound Management

8. Medical Device and Diagnostics
 Telectronics Pacemakers  EES Realize Band
 Becton Dickinson Blood  EES Energy Products
Glucose Monitors  Ethicon Women’s
 Roche Diagnostic Lab Health Pelvic Health
Instruments and Drug Assays Surgical Products
 Medical Laboratory  Ethicon Hernia Mesh
Automation Hematology and Sutures
Instruments  J & J Wound
 Fischer Imaging Stereotactic Management Products
Biopsy  Valleylab MIS Products

9. OTC Brands
 Abreva
 Citrucel
 Colgate Toothpaste
 Total
 Sensitive Pro Relief
 Glucerna
 Listerine Total Care
 Mucinex
 Triaminic Fever Reducer
 Tagamet HB
 Theraflu

10. Sample of Media Channel Partners
 Advanstar Communications
 Alert Marketing
 Brandofino Communications
 The Doctor’s Channel
 Epocrates
 Elsevier
 Gander O.R. Media
 MPR
 Pharmaceutical Media, Inc.
 Physicians Weekly
 Quadrant Healthcom
 Slack Inc./Mindworks
 UBM Medica

11. Various Association Partners
 AAFP  ADA
 AAO  IDSA
 ACP  AGA
 ACS  ANA
 ASCO  AORN
 ASH  AUA
 ASLD  Hernia Society
 ASPS  SAGES
 AACC
 ASM

12. Sample Campaign Site Partners
 http://www.pediatricsupersite.com/
 http://aapnews.aappublications.org/
 http://www.medscape.com/infosite/triaminic/
 www.empr.com
 http://archpedi.ama-assn.org/

13. Clients Served