sumeet bassi

1. SUMMER TRAINING PROJECT REPORT ON
MEDIA PERCEPTION OF RELIANCE MONEY
AT RELIANCE MONEY
FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF
Master of Management Studies
UNIVERSITY OF MUMBAI
UNDER THE GUIDANCE OF
Ms. Tamanna Khanna
SUBMITTED BY
Rashi Nitin Shah
DEPARTMENT OF MANAGEMENT STUDIES
SHAH & ANCHOR KUTCHHI ENGINEERING COLLEGE
CHEMBUR, MUMBAI – 400 088
MMS 2008-2010
1

2. PREFACE
ACKNOWLEDGEMENT
2

3. CERTIFICATE
This is to certify that the project work done on “Media Perception
of Reliance Money” is a bonafide work carried out by Ms. Rashi
Shah under my supervision and guidance. The project report is
submitted towards the partial fulfillment of the full time Master of
Management Studies programme for the academic year 2008-2010.
This work has not been submitted anywhere else for any other
degree/diploma. The original work was carried from 28-05-2009 to
----- at Reliance Money.
Date: Ms. Tamanna Khanna
College Seal Professor V. C. Kotak
Head - Training &
placement
Student’s Sign:
Rashi Nitin Shah
Roll No: 56
3

4. DECLARATION
I Rashi Shah do here by declare that the project work
entitle on the “Media Perception of Reliance Money ”at
Mumbai is the original work done by me .
This project report presented as a partial fulfillment
requirement for the degree of Master of Management
Studies.
Rashi Shah
MBA 2nd semester
Shah and Anchor
Kutichhi Engineering College
4

5. CONTENTS
Industry Profile
Introduction
Company Profile
Competitors Analysis
Introduction to Topic
Literature Survey
Need for the study
Objective
Research Methodology
Data Analysis and Interpretation
Observation and Finding
Recommendations and Suggestions
Limitation
Appendices
Questionnaire, Table , Graph
Bibliography
5

6. INDUSTRY PROFILE :BROKING INDUSTRY
The Indian broking industry is one of the oldest trading industries that has
been around even before the establishment of the BSE in 1875. Despite
passing through a number of changes in the post liberalisation period, the
industry has found its way towards sustainable growth. With the purpose of
gaining a deeper understanding about the role of the Indian stock broking
industry in the country’s economy, we present in this section some of the
industry insights gleaned from analysis of data received through primary
research.
The equity broking industry in India is gaining momentum in terms of scope
and scale of business. With the Indian securities markets experiencing rapid
growth and with financial integration gaining speed, the role of
intermediation will further strengthen. However in the long term, quality and
maturity of service will determine the success and sustainability of firms
operating in this segment. Key factors to drive growth and success in the
broking industry would be distribution networks, diversification of services,
expertise & research, transparency & disclosure, and compliance & market
integrity.
NUMBERS TO NOTE
The 193 equity broking firms included in the study have reported a total of
90,531 trading terminals, which account for about 90% of the equity trading
terminals in the country. 118 equity broking firms reported a total of 40,971
sub-brokers, and 171 equity broking houses that provided information on the
branches and offices reported 11,648 branches/offices spread across the
country. The number of employees reported by the 186 equity broking
houses stood at 63,549.
NEW KIDS ON THE BLOCK
A majority of the 193 broking firms, about 80%, featured in this publication
entered the business in the decade following the 1990’s. The financial sector
reforms initiated in that decade opened up avenues for business in the
securities markets, thus providing the scope for new entrants. The changes in
the admission process brought about by the NSE through deposit based
6

7. memberships enabled a large number of new firms to get started in the
broking business with relative ease, leading to a great spurt in the
memberships. The momentum continued in the 2000’s, with BSE too
relaxing its membership norms from card based to deposit based ones,
leading to a surge in the number of broking firms.
SCALING UP THE BUSINESS
As the number of broking firms have increased significantly in the last one
and a half decades, so has the scope of the business. A majority of the
members now have memberships in more than one stock exchange, enabling
them to expand the business into a number of products. A large number of
broking firms today have memberships across equities, equity derivatives
and commodities futures in domestic and international stock exchanges.
Increase in the scale of business led top notch broking firms enhance their
enterprise value.
GROWING BUSINESS
The equity broking industry showed exceptional growth in 2007. The surge
in business in terms of new customer accounts and value of share trading
was evident across the entire spectrum of the equity broking industry. Major
equity broking houses reported impressive gains in opening new customer
accounts. The range of services provided by the broking firms transformed
from being plain vanilla trading services to numerous financial services in
7

8. the realm of primary and secondary markets as also fund management and
wealth management services.
NUMBER OF ACCOUNTS IN 2007
8

9. RELIANCE ADA GROUP
9

10. RELIANCE CAPITAL
Reliance Capital has interests in asset management and mutual funds; life
and general insurance: private equity and proprietary investments: stock
broking: depository services: distribution of financial products: consumer
finance; and other activities in financial services.
Reliance Mutual Fund is India's biggest Mutual Fund. Reliance Life
Insurance is one of India's fastest growing life insurance company and
among the top four private sector insurers. Reliance General Insurance is
one of India's fastest growing general insurance company and among the top
3three private sector insurers. Reliance Money is one of the leading retail
brokerage houses and distributors of financial products in India with over 3
million customers. Reliance Consumer finance has a loan book of over Rs.
8,600 crore at the end of March 2009.
Reliance Capital has a net worth of Rs. 7,491 crore (US$ 1.5 billion) and
total assets of Rs. 24,260 crore (US$ 4.8 billion) as of March 31, 2009.
Reliance Capital, a constituent of S&P CNX Nifty and MSCI India, is a part
of the Reliance Anil Dhirubhai Ambani Group (www.relianceada.com) and
is one of India’s leading and fastest growing privates sector financial
services companies.
10

11. INTRODUCTION
Reliance Money – Transacting and investing simplified.
Get ready to change the way you transact and invest in financial products
and services. Whether you wish to transact in equity, equity & commodity
derivatives, IPO’s offshore investments or prefer to invest in mutual funds,
life & general insurance products or avail money transfer and money
changing services, you can do it all through reliance money. Simply open a
reliance money account and enjoy the convenience of handling all your key
financial transactions through this one window.
11

12. PROFILE OF RELIANCE MONEY
The Reliance – Anil Dhirubhai Ambani Group is among India’s top three
private sector business houses on all major financial parameters, with a
market capitalisation of Rs.325,000 crores (US$ 81 billion), net assets in
excess of Rs.115,000 crores (US$ 29 billion), and net worth to the tune of
Rs.55,000 crores (US$ 14 billion)
Reliance Money is a comprehensive electronic transaction platform offering
a wide range of asset classes. Its Endeavour is to change the way India
transacts in financial markets and avails financial services. Reliance Money
is a single window, enabling you to access, amongst others in Equities,
Equity & Commodities Derivatives, Mutual Funds, IPOs, Life &
General Insurance products, Offshore Investments, Money Transfer, Money
Changing and Credit Cards.
Reliance Money is a group company of Reliance Capital; one of India's
leading and fastest growing private sector financial services companies,
ranking among the top 3 private sector financial services and banking
companies, in terms of net worth. Reliance Capital Ltd. has interests in asset
management, life and general insurance, private equity and proprietary
investments, stock broking and other financial services. Reliance Capital is
one of India’s leading and fastest growing private sector financial services
companies, and ranks among the top 3 private sector financial services and
banking companies, in terms of net worth. The company has interests in
asset management and mutual funds, life and general insurance, private
equity and proprietary investments, stock broking and other activities in
financial services
Reliance Money is a single window, enabling you to access, amongst others
in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life &
General Insurance products, Offshore Investments, Money Transfer, Money
Changing and Credit Cards
12

13. The Reliance Anil Dhirubhai Ambani Group is one of India's top 3 business
houses, and has a market capitalization of over Rs.2,90,000 crore (US$ 75
billion),net worth in excess of Rs.40,000 crore (US$ 10 billion), cash flows
of Rs. 9,000 crore (US$ 2.2 billion), net profit of Rs. 5,000 crore (US$ 1.3
billion) and zero net debt.
Chairman's Profile:
Regarded as one of the foremost corporate leaders of
contemporary India, Shri Anil D Ambani, 50, is the chairman
of all listed companies of the Reliance ADA Group, namely,
Reliance Communications, Reliance Capital, Reliance Energy,
Reliance Natural Resources and Reliance Power.
He is also Chairman of the Board of Governors of Dhirubhai Ambani
Institute of Information and Communication Technology, Gandhi Nagar,
Gujarat.
Till recently, he also held the post of Vice Chairman and Managing Director
in Reliance Industries Limited (RIL), India's largest private sector enterprise.
Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and
was centrally involved in every aspect of the company's management over
the next 22 years.
He is credited with having pioneered a number of path-breaking financial
innovations in the Indian capital markets. He spearheaded the country's first
forays into the overseas capital markets with international public offerings of
global depositary receipts, convertibles and bonds. Starting in 1991, he
directed Reliance Industries in its efforts to raise over US$ 2 billion. He also
steered the 100-year Yankee bond issue for the company in January 1997.
He is a member of:
Wharton Board of Overseers, The Wharton School, USA
Central Advisory Committee, Central Electricity Regulatory Commission
Board of Governors, Indian Institute of Management, Ahmedabad
Board of Governors Indian Institute of Technology, Kanpur
In June 2004, he was elected for a six-year term as an independent member
of the Rajya Sabha, Upper House of India’s Parliament a position he chose
to resign voluntarily on March 25, 2006.
13

14. Mr. Sudip Bandyopadhyay
Managing Director, Reliance Money
Mr. Sudip Bandyopadhyay has been with the Anil Dhirubhai Ambani Group
since May 2005 and spearheads its broking, distribution, OTC (over-the-
counter) and exchange business as Managing Director Reliance Money.
With over 22 years of experience in the financial sector, Sudip has been
responsible for building Reliance Money into the country's largest broking
and distribution house. The company today enjoys the confidence of over 3
million customers and is present across 5,165 cities and towns within the
country.
He has also been instrumental in taking Reliance Money international
through various innovative tie-ups and acquisitions. Reliance Money in a
short span of two years now has its presence in Asia, Africa and Europe.
Sudip was also responsible for the acquisition of AMP Sanmar that launched
Reliance’s foray in the Life Insurance segment.
A Charted Accountant and Cost Accountant by profession, Sudip started his
career as a management trainee with HLL and has worked across multiple
assignments in the area of capital market, money market and current market
operations.
Prior to joining Reliance, Sudip was heading Treasury and Investment at
ITC. He was responsible for the acquisition of a strategic stake in EIH and
VST by ITC.
An avid reader, Sudip believes that books have played a key role in shaping
his life and making him the person he is today. He contributes his success to
his learning’s from books such as Pather Panchali, Overload,
Moneychangers etc., read by him during various phases of his life.
14

15. HIERARCHY OF ORGANIZATION
15

16. MISSION AND VISION OF RELAINCE MONEY
SUCCESS SUTRAS OF RELIANCE MONEY:
The success story of the company is driven by 9 success sutras
adopted by it, namely;
Trust, Integrity, Dedication, Commitment, Enterprise, Hard
Work, Home Work, Team Work Play, Learning & Innovation,
Empathy & Humility and last but not the least it’s the Network
These are the values that bind Reliance Money with success.
VISION:
“To achieve & sustain market leadership, Reliance Money shall
aim for complete customer satisfaction, by combining its human &
technological resources to provide world class quality services. In
the process Reliance Money shall strive to meet & exceed
customer’s satisfaction & set industry standards.”
MISSION STATEMENT:
“Our mission is to be a leading & preferred service provider to
our customers, & we aim to achieve this leadership position by
building an innovative, enterprising & technology driven
organization which will set the higher standards of service &
business ethics”
16

17. MLIESTONES ACHIEVED
In the last 12 months we have taken giant strides
India’s TOP broking and distribution house
The largest broker with distribution reach of 20,000+ touch points,
10,000+ outlets across 4,000 cities/towns.
1 Lakh transactions on average in the Money Transfer business
Among the largest private sector partners of Western Union
Money Transfer in India.
ACHIEVEMENTS
1. Reliance money adjudged as best equity broking house for
2009 by research firm D&B.
2. Top broker award in the largest e-broking house segement of
D&B.
3. Rated no.1 broking house in India by Starcom
17

18. 1. Trading Portal (with almost negligible brokerage )
• Equity Broking
• Commodity Broking
• Derivatives ( Futures & Options )
• Offshore Investments (Contract For Differences)
• D-Mat Account.
2. Financial Products
• Mutual Funds
• Life Insurance
o ULIP plan
o Term Plan
o Money Back Plan
• General Insurance
o Vehicle/Motor Insurance
o Health Insurance
18

19. o House insurance
• IPO’s
• NFOs
3. Value-Added Services
• Retirement Planning
• Financial Planning
• Tax Saving
• Children Future Planning
5.Credit Cards
4. Gold coins retailing
19

20. OBJECTIVES OF THE STUDY
1) To study how the media portrays and perceives Reliance Money as a
brand to be.
2) To study the media share of voice, which will help to find out how
many times Reliance Money has appeared in the media, vis-à-vis
competition.
3) To study how the media perceives Reliance Money in terms of
innovation and do they push over themselves to be in the news.
4) To study all the above in relation with the Managing Directors and
Chief Executive Officers of the firm vis-à-vis competition.
20

21. OVERVIEW
PR in Broking industry
Today PR has gone on to become not a support but an essential part of
every firm. Media has become more visible and interactive and has widened
its reach; hence the best way to reach your target audience is through this
media. The flip side of this is that every negative story also gets quick and
wide coverage.
Broking by its very nature of business requires strong PR support. Financial
firms are usually fighting controversies and legal matters. Hence it’s very
essential that a crisis management system is in place which can control such
negative publicity.
However apart from simple crisis management it’s also a matter of building
up presence. Most financial firms depend on PR than conventional
advertising for brand image.
Reason – PR is more believable and it is cheaper than advertising.
For all financial firms especially broking winning the trust of investor is
essential. An investor will give his money only to a broker he believes will
safeguard his interests and will look after his investments. He will more
readily believe an article which talks about the benefits and qualities of a
firm than the ad by the same firm. He will also look for products/ service
that benefit him most.
Hence PR has to
- Have a strong Crisis management system in place
21

22. - Ensure a strong and positive relationship with relevant
publications
- Ensure presence in all industry relevant articles
- Work towards having the viewpoints of their spokespeople heard
by relevant media
- Ensure information regarding new products/ services of the
company is sent to media
Role of media
Media has the responsible job of reporting the correct facts to the public.
They should ensure that facts being presented by them are correct, verified
and if necessary the concerned parties to whom the story pertains have been
spoken to. Any misrepresentation of fact can lead to a tarnished reputation of
the firm.
They should also ensure that their personal emotions do not color the story
Lastly pontification of facts should be avoided
22

23. RESEARCH METHODOLOGY
Type of Research Design
Primary Research
Secondary Research
Research Instrument
SAMPLE DESIGN
Sample Unit
Type of Sampling
Sample Size
MEDIA SHARE OF VOICE
Quantitative Analysis
Qualitative Analysis
Recommendations and Suggestions
LIMITATIONS OF THE STUDY
Time Limitation
Research has been done only in Mumbai
Some of the persons were not responsive
23

24. Possibility of error in data collection
In India, a Demat account the abbreviation for
dematerialised account, is a type of banking account
which dematerializes paper-based physical stock shares.
The dematerialised account is used to avoid holding
physical shares: the shares are bought and sold through
a stock broker. This account is popular in India. The
24

25. Securities and Exchange Board of India (SEBI)
mandates a demat account for share trading above 500
shares. As of April 2006, it became mandatory that any
person holding a demat account should possess a
Permanent Account Number (PAN), and the deadline
for submission of PAN details to the depository lapsed
on January 2007.
Procedure
1. Fill demat request form (DRF) (obtained from a
depository participant or DP with whom your
depository account is opened).
25

26. 2. Deface the share certificate(s) you want to
dematerialize by writing across Surrendered for
dematerialisation.
3. Submit the DRF & share certificate(s) to DP. DP
would forward them to the issuer / their R&T Agent .
4. After dematerialisation, your depository account with
your DP, would be credited with the dematerialised
securities.
Reliance Money Demat Account Services
Reliance Money – Transacting and investing simplified.
Get ready to change the way you transact and invest in
financial products and services.Whether you wish to
transact in equity, equity & commodity derivatives,
IPO’s offshore investments or prefer to invest in mutual
26

27. funds, life & general insurance products or avail money
transfer and money changing services, you can do it all
through reliance money.Simply open a reliance money
account and enjoy the convenience of handling all your
key financial transactions through this one window.
Benefits of having a reliance money account
•It’s cost effective
You pay comparatively lower transaction fees. As an
introductory offer, we invite you to pay a flat fee of just
Rs. 500/- and 750/- and transact through reliance
money. This fee is valid for two months or a specified
transaction value
27

28. The table below for details.
• Its offers single –
Through reliance money’s associates, you can transact
in equity, equity and commodities derivatives, offshore
investments mutual funds, IPO’s life insurance, general
28

29. insurance, money transfer, money changing and credit
cards, amongst others.
•Its convenient
You can access reliance money’s services through
•The internet
•Transaction kiosks
•The phone (call & transact)
•Our all – India network of associatesOn an assisted
trade (through the call centre or our network of
associates) a charge of Rs 12 per executed trade
applicable.
29

30. •Its SafeYour account is safeguarded with a unique
security number that changes every 32 seconds. This
number works as a dynamics password to keep your
account extra safe.
• You get your own demat account with reliance capital
at an annual fee of just Rs. 50/-.
30

31. • Its Its provides you a demat account
provides you a 3-in-1 facility
• You can access your banking, trading and demat
account through a single window and transfer funds
across accounts seamlessly.
• It provide you value- added services
At www.reliancemoney.com, you get
• Reliable research, including views of external experts
with an enviable track record
• Live news updates from Reuters and Dow Jones
• CEO’s / expert views on the economy and financial
markets
• Tools that help you plan your investments, tax,
retirement, etc. in the personal finance section
• Risk Analyser for analysis of your risk profile
31

32. • Asset allocators to build an appropriate investment
portfolio
• Innovative use of technology for facilitating
convenient trading/investments –
kiosks (similar to ATM’s)
32

33. Reliance Money Provide the kiosks (similar to ATM’s)
Facilities, to their customer through which the
customers can trade on available kiosks at the
particular Branch of Reliance Money. The company are
going to open these kiosks in the market as the ATM’s
of the Banks.Reliance Money provides 3 different
trading platforms for equity trading:
Insta Trade
Fast Trade
Easy trade
The benefits
• A safe and convenient way to hold securities;
• Immediate transfer of securities;
• No stamp duty on transfer of securities;
33

34. • Elimination of risks associated with physical
certificates such as bad delivery, fake securities, delays,
thefts etc.;
• Reduction in paperwork involved in transfer of
securities;
• Reduction in transaction cost;
• No odd lot problem, even one share can be sold;
• Nomination facility;
• Change in address recorded with DP gets registered
with all companies in which investor holds securities
electronically eliminating the need to correspond with
each of them separately;
• Transmission of securities is done by DP eliminating
correspondence with companies;
34

35. • Automatic credit into demat account of shares,
arising out of bonus/split/consolidation/merger etc.
• Holding investments in equity and debt instruments
in a single account.
Required Documents
The extent of documentation required to open a demat
account may vary according to your relationship with
the institution. If you plan to open a demat account with
a bank, a savings, current and, or other account for
which the holder have been issued a check book, such
holder has an edge over the non-account holder. In fact,
banks usually offer additional incentives to customers
who open a demat account with them. Along with
35

36. theapplication form, your photographs (with co-
applicants) and proof of identity/residence/date of birth
have to be submitted. The DPs also ask for a DP-client
agreement to be executed on non-judicial stamp paper.
Here is a broad list:
• A canceled check, preferably MICR
• Proof of Identification
• Proof of Address
• Proof of Pan card (mandatory)
• Recent photographs, one and, or moreFor proof of
identification and, or address self-attested facsimile
copies of PAN card, Voter’s ID, Passport, Ration card,
Driver’s license, Photo credit card, Employee ID card,
36

37. Bank attestation, latest IT returns and, or latest
Electricity/Landline phone bill are sufficient. While
they only ask for photocopies of the documents, they
will need the originals for verification.
Points To Remember
1. Only securities admitted by NSDL can be
dematerialized. The list is available with your DP.
2. Only securities registered in the name of the account
holder can be dematerialized.
3. Dematerialization is normally completed within 15
days after the share certificates have reached the issuer/
their R&T Agent. Thus it may take you a month from
the date you hand over shares, to receive demat credit.
37

38. 4. Dematerialization would be done only when the
issuer / their R&T Agent is satisfied of genuineness of
securities & ownership status
5. All the joint holders should sign the DRF.
6. The pattern of holding in the DRF should match the
pattern of holding on the share certificate & the pattern
in which account is opened.
7. Demat requests with name(s) not matching exactly
with the name(s) appearing on the certificates merely on
account of initials not being spelt out fully or put afteror
prior to the surname, would be processed, provided the
signature(s) of the client(s) on the DRF tallies with the
specimen signature(s) available with the issuer/ their R
& T agent.
38

39. 8. If the signature in the DRF does not match with the
signature available with the issuer/ their R & T agent,
the issuer/ their R & T agent may at the time of demat
confirmation, ask for additional documentation (like
bank attestation/ notarisation, etc.) to prove that the
certificate belongs to the person who forwarded the
DRF.
9. In case there is any problem in processing the DRF,
contact your DP and if he cannot resolve the problem
you may contact NSDL.
Benefit
Demat account has become a necessity for all categories
of investors for the following reasons/ benefits:
• SEBI has made it compulsory for trades in
almost all scrip’s to be settled in Demat
39

40. mode. Although, trades up to 500 shares
can be settled in physical form, physical
settlement is virtually not taking place for
the apprehension of bad delivery on
• account of mismatch of signatures,
forgery of signatures, fake certificates,
etc.
• It is a safe and convenient way to hold
securities compared to holding securities
in physical form..
• No stamp duty is levied on transfer of
securities held in Demat form.
• Instantaneous transfer of securities
enhances liquidity.
• It eliminates delays, thefts, interceptions
and subsequent misuse of certificates.
40

41. • Change of name, address, registration of
power of attorney, deletion of deceased's
name, etc. - can be effected across
companies by one single instruction to the
DP.
• Each share is a market lot for the purpose
of transactions - so no odd lot problem.
Any number of securities can be transferred/
delivered with one delivery order. Therefore,
paperwork and signing of multiple transfer forms
is done away with. It facilitates taking advances
against securities on low margin/low interest.
41

42. NEED OF THE STUDY
The need of the study arises because of the reason
that a trainee must understand the company, its
achievements and tasks, products and services
and also to collect information about its
competitors, its products and services offered. So
that, after understanding and collecting
information about the organization and its
competitors, a trainee will be able to work well
for the organization.
From the study I have
learned very much, about the company as well as
the strategy of the customers, which helps me a
lot at my working days.
42

43. COMPETITORS
HDFC BANK is one of the leading Depository
Participant (DP) in the country with over 8 Lac demat
accounts.
HDFC Bank Demat services offers you a secure and
convenient way to keep track of your securities and
investments, over a period of time, without the hassle of
43

44. handling physical documents that get mutilated or lost
in transit.
HDFC BANK is Depository particpant both with –
National Securities Depositories Limited (NSDL) and
Central Depository Services Limited (CDSL).
Features & Benefits
As opposed to the earlier form of dealing in physical
certificates with delays in transaction, holding and
trading in Demat form has the following benefits :
Settlement of Securities traded on the exchanges as well
as off market transactions.
Shorter settlements thereby enhancing liquidity.
Pledging of Securities.
Electronic credit in public issue.
Auto Credit of Rights / Bonus / Public Issues /
Dividend credit through ECS.
Auto Credit of Public Issue refunds to the bank
44

45. account.
No stamp duty on transfer of securities held in
demat form.
No concept of Market Lots.
Change of address, Signature, Dividend Mandate,
registration of power of attorney, transmission etc. can
be effected across companies held in demat form by a
single instruction to the Depository Participant (DP).
Holding / Transaction details through Internet /
email.
Incase you need any more information or have any
queries , feedback & complaints , you may please mail
us at dphelp@hdfcbank.com
Secured & easy transaction processing
HDFC Bank Ltd provides convenient facility called
'SPEED-e' (Internet based transaction) whereby
account holder can submit delivery instructions
45

46. electronically through SPEED-e website (https://speed-
e.nsdl.com). SPEED-e offers secured means of
transaction processing eliminating preparation of
instruction slips and submission of the same across the
counter to the depository participant. The 'IDEAS'
facility helps in viewing the current transactions and
balances (holdings) of Demat account on Internet on
real time basis.
Disclaimer:
Whatever have been stated above are in the good
interest of the Investor / Demat Applicants / holders to
provide a brief picture about the depository system.
You are requested go through the guidelines of the
depositories before taking any further action. For
detailed guidelines, you are requested to approach your
nearest HDFC Bank branch. HDFC Bank will not be
responsible for any misunderstanding / act based on the
above. Also HDFC Bank might ask for additional
information / documentation than what has been stated
46

47. above to process your application / instruction.
ICICI DIRECT
ICICIDirect (or ICICIDirect.com) is stock trading
company of ICICI Bank. Along with stock trading and
trading in derivatives in BSE and NSE, it also provides
facility to invest in IPOs, Mutual Funds and Bonds.
Trading is available in BSE and NSE
ICICIDirect offers 3 different online trading platforms to its
customersType of Account
47

48. 1. Share Trading Account
Share Trading Account by ICICIDirect is
primarily for buying and selling of stocks in BSE
and NSE.
This account allows Cash Trading, Margin
Trading,
MarginPLUS Trading, Spot Trading, Buy Today Sell
Tomorrow and Call and Trade on phone.
ICICIDirect.com website is the primary trading
platform for this trading account. They also
provide installable application terminal based
application for high volume trader.
2. Wise Investment Account
3. Online Mutual funds investment allows investor
to invest on-line in around 19 Mutual Fund
companies. ICICI Direct offers various options
while investing in Mutual Funds like Purchase
Mutual Fund, Redemption and switch between
48

49. different schemes, Systematic Investment plans,
Systematic withdrawal plan and transferring
existing Mutual Funds in to electronic mode.
This account also provides facility to invest in
Government of India Bonds and ICICI Bank
Tax Saving Bonds.
2.Active Trader account gives more personalized
investment options to the investors. It allows
investor to use online and offline stock trading. It
also provides with independent market expertise
and support through a dedicated Relationship
Manager from ICICI.
Active Trader also provides
commodity trading.
Brokerage and fees
Account opening fees : Rs 750/- (One time non-
refundable)
49

50. Brokerage : ICICIDirect.com brokerage varies
on volume of trade and inclusive of demat
transaction charges, service taxes and
courier charges for contract notes. It ranges
from 0.1% to 0.15% for margin trades, 0.2%
to 0.425% for squared off trades and 0.4%
to 0.85% on delivery based trades.
Disadvantages of ICICIDirect
1. Getting access to ICICIDirect.com website during
market session can be frustrating.
50

51. OBJECTIVE
• To find the market potential and market
penetration of Reliance Money product
offerings in Bhopal.
• To collect the real time information about
preference level of customers using Demat
account and their inclination towards
various other brokerage firms e.g.
Indiabulls, Sharekhan, Indiainfoline,
Religare, Alankit , Unicon.
51

52. • To expand the market penetration of
Reliance money.
• To provide pricing strategy of competitors
to fight cut throat competition.
• To increase the product awareness of
Reliance money as single window shop for
investment solutions.
RESEARCH METHODOLOGY
Research Methodology refers to search of knowledge
.one can also define reseach methodology as a scientific
and systematic search for required information on
aspecific topic.
The word research methodology comes from the word
“advance learner ‘s dictionary meaning of research as
52

53. a careful investigation or inquiry especially through
research for new facts in my branch of knowledge for
example some author have define research methodology
as systemstized effort to gain new knowledge.
TYPES OF RESEARCH
ANALYTICAL RESEARCH:-
It has to used facts or information already
available and analyze these to make a critical evaluation
of material.
SAMPLE SIZE :Considering the constraints it was
decided to conduct the study based on sample size of 50
people in specific age groups.
53

54. METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both)
sources of data has been used .
1. Primary sources of data:In the primary sources of
data used Observation Method & Questionnaire
method.
54

55. 2. Secondary sources of data :In the secondary
sources of data is used. (Internet , mazazine
,books, journals)
TOOLS OF ANALYSIS
In the project work quantitative technique &
percentage method are has been used.
RESEARCH DESIGN
For the proper analysis of data simple
quantitative technique such as percentage were
used . It help in marketing more accurate
generalization From the data available .The data
which was collected from a sample of population
was assumed to be representing entire population
55

56. was interested .Demographic factor like age,
income and educational background was used for
the classification purpose .
DATA ANALYSIS AND INTERPRETATION
Q .1 Which bank is easily available every were ?
Company Name Percentage of respondent
Reliance Money 25
ICICI 15
HDFC 10
56

57. 25
20
15
10
5
0
Reliance ICICI HDFC
Interpretation:- 50% have respondent of Reliance
Money, 30% have respondent of HDFC, 20% have
respondent of ICICI.
Q.2Which banking Demat account offered you a large
no. of services?
Company Name Percentage of respondent
Reliance money 25
HDFC 10
ICICI 15
57

58. 25
20
15
10
5
0
RLIANCE HDFC ICICI 4th Qtr
INTERPRETATION : 50% have respondent of
Reliance Money, 20% have respondent of HDFC, 30%
have respondent of ICICI.
Q.3 Which bank provide you abetter email facility?
Company Name Percentage of respondent
Reliance money 23
HDFC 11
ICICI 16
58

59. 25
20
15
10
5
0
Reliance HDFC ICICI
INTERPRETATION: 46% have respondent of Reliance
Money, 22% have respondent of HDFC, 32% have
respondent of ICICI.
Q.4 Which company provide a less BROKARAGE
rate ?
Company Name Percentage of respondent
Reliance money 21
HDFC 15
ICICI 14
59

60. 25
20
15
10
5
0
Reiance HDFC ICICI 4th Qtr
INTERPRTETATION: 42% have respondent of
Reliance Money, 30% have respondent of HDFC, 28%
have respondent of ICICI.
Q. 5 Which company provide you a large number of
product and services?
Company Name Percentage of respondent
Reliance money 21
HDFC 15
ICICI 14
60

61. 25
20
15
10
5
0
Reliance HDFC ICICI
INTERPRETATION:- 42% have respondent of Reliance
Money, 30% have respondent of HDFC, 28% have
respondent of ICICI.
Represent a pie chart
61

62. ICICI
27%
Reliance
45%
HDFC
28%
62

63. OBSERVATION
To study the sales and distribution management
and improve the Customer Acquisition Process by
analyzing the consumer behavior, response and
mindset towards the product and services the
company offers.
• 50% have respondent of Reliance Money, 30%
have respondent of HDFC, 20% have
respondent of ICICI.
• 50% have respondent of Reliance Money, 20%
have respondent of HDFC, 30% have
respondent of ICICI.
• 46% have respondent of Reliance Money, 22%
have respondent of HDFC, 32% have
respondent of ICICI.
• 42% have respondent of Reliance Money, 30%
have respondent of HDFC, 28% have
respondent of ICICI.
63

64. • 42% have respondent of Reliance Money, 30%
have respondent of HDFC, 28% have
respondent of ICICI.
SUGGESTION
The Brand image of Reliance Money is good in
market but according to customer saticfaction the
company have to provide the better service.
And also change the Market strategy
Limitations
• The time constraint was one of the major problems.
• The study is limited to the different schemes available
under the Demat account selected.
• The lack of information sources for the analysis part.
64

65. CONCLUSION
Reliance Demat Account is better than other Demat
account . Reliance Money have good return of
investment. A good brand is always welcomed over
here people are aware of quality so they go for ready
to spend bucks of money.
At last all con be concluded by that Reliance Money
is still growing industry in India
Reliance Demat account have less brokerage rate .
It provide a security with the use of specisl type of
key .
QUESTIONNAIRE
65

66. Q .1 Which bank is easily available every were ?
 Reliance Money
 HDFC
 ICICI
Q.2Which banking Demat account offered you a large
no. of services?
 Reliance Money
 HDFC
 ICICI
Q.3 Which bank provide you abetter email facility?
 Reliance Money
 HDFC
 ICICI
66

67. Q.4 Which company provide a less BROKARAGE
rate ?
 Reliance Money
 HDFC
 ICICI
Q. 5 Which company provide you a large number of
product and services?
 Reliance Money
 HDFC
 ICICI
67

68. BIBLIOGRAPHY
General Newspapers
The Times of India
Hindustan Times
The Asian Age
India Express
Mumbai Mirror
DNA
Business Newspapers
The Economic Times
Financial Express
The Hindu Business Line
Financial Chronicle
DNA Money
Business Standard
Mint
Websites
www.moneycontrol.com
www.profit.ndtv.com
www.indiainfoline.com
www.reliancemoney.com
www.reliancecapital.com
www.motilaloswal.com
www.religare.com
www.icicibank.com
www.kotak.com
http://www.dnb.co.in/EquityBroking2008/IndustryInsight.asp
Wires
PTI
IANS
Bloomsburg
Dow jones
Newswire 18
68

69. Referencebooks:
1. FINANCIAL INSTITUTIONS AND MARKETS -
L.M.BHOLE
2.INVESTMENT MANAGEMENT - V.K.BHALL
3.Research methodology :KOTHARI
69

70. LIST OF ABBREVIATIONS
BSE: Bombay Stock Exchange
IPO: Initail Public Offering
NFO: New Fund offering
RM: Reliance Money
MO: Motilal Oswal
II: India Infoline
ICICI Sec: ICICI Securities
ITC: Indian Tobacco Company
EIH
VST
70

71. 71