The Talk: What is it that will set us apart in the coming years as we work to produce the best communication products we can? A balanced sense of business requirements, elegant technical delivery, properly applied creativity, and rigorous accountability. In this discussion, Jim Jacoby presents a fresh view on integrating these four perspectives in order to not just meet customer expectations, but to get into their moment... an imperative he refers to as "Be Here Now." The art of story telling and effective video/animation production are key to a company's/brand's success in reaching their customer--by being in their moment--more than ever before.

1. be here now
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2. we are
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i a moment
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3. we share a history
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4. we h
have an opportunity
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5. to… be here now
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6. where we go…
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7. why you’ll win…
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8. let’s act — now
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9. our moment is what we make of it
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12.10.08 creative organization + process document [ version 01 ]