SlideShare una empresa de Scribd logo
1 de 31
One Source. So Many Solutions.
Who We Are and What We Do Sunrise Promotions, Inc. (SPI) is a sales promotions agency, specializing in customer and employee acquisition and retention. We’ve been at it since 1995, with the same philosophy- “your success is our success”. This may sound cliché, but that’s just how we see it. Our aim is to develop marketing solutions and campaigns that deliver measurable ROI for you, the client. The approach may be creative, but remaining customer focused, meeting and exceeding our clients' business objectives is the goal.  With many great long standing business relationships, we like to think that our philosophy and work are appreciated. Let’s get started on building a great relationship…
Our Services ,[object Object]
     Program Management
     Measurement  and Tracking
     ROI Analysis
     Promotional Marketing
Creative Development
Copy Writing
Graphic Design
Legal
Print Production
Importing,[object Object]
Build a loyal, profitable customer base
Acquire, retain and motivate productive employees
Increase brand awareness and foster goodwill
Collect quantifiable marketing data
Event promotion (grand opening, product launch, tradeshow, etc.),[object Object]
Custom Character Marketing
Sport Licensing and Sponsorship Programs
Digital Rewards Promotion
Loyalty Program (Fuel Rebates, Travel and Premium Incentives)
Creative Coupon Programs
Dimensional Direct Mail Campaigns
Contests, Sweepstakes, Games and Events Promotion ,[object Object]
Interactive Decoder Promotions
Why Interactive Decoder Promotions? ,[object Object]
Proven response rates of up to 30% (well above typical DM rates of 1-2%)
Lower costs per lead
A solid mechanism for collecting customer data that can be used for future marketing campaigns

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Get customers, productive employees & happy clientele

  • 1. One Source. So Many Solutions.
  • 2.
  • 3. Who We Are and What We Do Sunrise Promotions, Inc. (SPI) is a sales promotions agency, specializing in customer and employee acquisition and retention. We’ve been at it since 1995, with the same philosophy- “your success is our success”. This may sound cliché, but that’s just how we see it. Our aim is to develop marketing solutions and campaigns that deliver measurable ROI for you, the client. The approach may be creative, but remaining customer focused, meeting and exceeding our clients' business objectives is the goal. With many great long standing business relationships, we like to think that our philosophy and work are appreciated. Let’s get started on building a great relationship…
  • 4.
  • 5. Program Management
  • 6. Measurement and Tracking
  • 7. ROI Analysis
  • 8. Promotional Marketing
  • 12. Legal
  • 14.
  • 15. Build a loyal, profitable customer base
  • 16. Acquire, retain and motivate productive employees
  • 17. Increase brand awareness and foster goodwill
  • 19.
  • 21. Sport Licensing and Sponsorship Programs
  • 23. Loyalty Program (Fuel Rebates, Travel and Premium Incentives)
  • 26.
  • 28.
  • 29. Proven response rates of up to 30% (well above typical DM rates of 1-2%)
  • 31. A solid mechanism for collecting customer data that can be used for future marketing campaigns
  • 32.
  • 33.
  • 34. TrafficTickets™ distributed to consumers through direct mail, newspaper insert, in-store or at events
  • 35. Customer visit specified location with POS display to insert game ticket and see what prize they’ve won
  • 36. Game piece activate lights on display to indicate winnings
  • 37. Turnkey service includes design, production, distribution and fulfillment
  • 38.
  • 39. Low Frequency visits like Auto Dealers: 3% - 6% response rates
  • 40. Medium Frequency visits like Banks/Credit Unions: 10% - 15% response rates
  • 41. High Frequency visits like C-Stores or Department Stores: 10% - 35% response rates
  • 42.
  • 43. TrafficTicket™ System: Case Study Green Giant Objective: Increase Sales and build brand loyalty Strategy: In-store promotion. TrafficTickets™ were handed to shoppers inside 750 grocery stores. Consumers were motivated to find the special display to see what they’d won Results : 35% response = 350,000 out of every one million shoppers found the special display, played the game, and purchased product Sales rose 200% and remained at that level for nine weeks following the event, which proved brand shifting Game Card Floor Display
  • 45.
  • 46. Character Marketing : Case Study Snack Manufacturer Objective: Get end aisle display in key accounts which could increase sales by 300% Strategy: Plush characters were created and mail-in offer implemented. Toys were featured on displays as dealer loaders (gift to store manager for authorizing off-shelf display). Consumers could get either plush character for a reasonable price with proof of purchase from product packages Result : 100% of all displays were placed and sales exceeded all expectations
  • 47. Sports Licensing Promotion: Case Study Burger King Super Bowl Tickets Promotion-Gift with Purchase Objective: Increase sales of Coke with super size meals Strategy: Free (self liquidating) NFL Super Tickets Poster with purchase. Additional POP and promotional merchandises also incorporated Results: Over 500,000 posters were given away in the first two weeks of the campaign
  • 49.
  • 50. Method of distribution selected- direct mail, on-pack, at events, POS, etc.
  • 51. Consumer interaction on custom website- surveys, sweepstakes, directions, information, etc.
  • 52.
  • 53. Interact with consumers and collect valuable data
  • 54. High-perceived value but low cost premiums
  • 55. Consumer receives instant gratification which is tied to the brand
  • 56. Customers have the power to choose
  • 57. Selection of rewards appeal to multiple target markets
  • 58.
  • 59. Digital Rewards Promotion: Case Study Citibank Objective: Communicate with and acquire customers in the Hispanic market Strategy: Phone cards were produced in Spanish. Keeping in touch with family and friends in their native country is important in the Hispanic community. So Citibank distributed $10 International Phone Cards in select Direct Mail pieces Result: The program has remained a successful new application tool and a staple of their Hispanic acquisition campaign
  • 60. Loyalty Programs Fuel - Gift - Grocery Rebates, Travel Premiums and Incentives Products
  • 61.
  • 62. Reinforced association with sponsor company which increases loyalty
  • 63. High perceived value due to increased emotional attachment
  • 64.
  • 65.
  • 66. Capture wallet real estate, no more leaving coupon flyer at home
  • 67. Coupons are removable and card kept for ongoing exposure (4-16 coupons)
  • 68. Experience 5% -30% and above redemption rate
  • 70. 98% of American homes use at least one calendar
  • 71. 83% of consumers patronize the business that provided their calendar
  • 72. 365 days of advertising for pennies per impression
  • 74. Inexpensive marketing option with staying power
  • 75. The average American visits their refrigerator 22 times per day (8,030 impressions per year)
  • 76.
  • 77. Increased ROI over standard mail pieces
  • 78. Almost guaranteed to get opened
  • 79.
  • 80. Collect valuable marketing data
  • 81. Boost sales, excitement and brand awareness
  • 82.
  • 83. Collect valuable marketing data
  • 84. Boost sales, excitement and brand awareness
  • 85.
  • 86. Subway’s Scrabble GameCollector Game Pieces
  • 87. Sweepstakes Promotions: Case Study ACT II Popcorn Objective: Increase sales in commercial vending channel Strategy: Create an online game with a chance to win $1 million. The freshness code on each product package was used for game entry Results: Increased sales from 12 million to 16 million units during a 9 month promotion period
  • 88. Thank you for your time and consideration. Let’s get started on your campaign… Contact us at: 919-217-4576