Marketing ideas for financial institutions' service and products.

1. Solid Marketing For Financial Institutions Promotions Guaranteed Not To Break The Bank

2. It Pays To Market In Tough Times In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed; Firms that maintained or increased their promotion expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased promotions. By 1985, sales of companies that were aggressively promoting during the recession had risen 256% over those that didn't keep up their marketing.

3. Who We Are and What We Do Sunrise Promotions, Inc. (SPI) is a sales promotions agency, specializing in customer and employee acquisition and retention. We’ve been at it since 1995, with the same philosophy- “your success is our success”. This may sound cliché, but that’s just how we see it. Our aim is to develop marketing solutions and campaigns that deliver measurable ROI for you, the client. The approach may be creative, but remaining customer focused, meeting and exceeding our clients' business objectives is the goal.

4. One Source. So Many Solutions

6. Copy Writing

7. Graphic Design

8. Legal

9. Print Production

10. Warehousing and Fulfillment

11. Management, Measurement and Tracking

12. ROI Analysis

13. Point of Purchase Displays and Signage

14. Promotional Marketing and Productsservice

16. Promote online banking services

17. Convert traditional (paper) customers to online banking clients

18. Motivate tellers/staff to refer opportunities

19. Acquire and grow profitable business accounts

20. Build strong brand identity and foster good will

22. Contests, Sweepstakes, Games and Events Marketing

23. Mobile Marketing /Text Promotions

24. Digital Rewards Promotion

25. Loyalty and Incentive Programs

26. Prospecting 2 Go Campaigns

28. Interactive Decoder Options

30. Proven response rates of up to 30% (well above typical DM rates of 1-2%)

31. Lower costs per lead (.40 per thousand vs. $12-$18 per thousand for typical DM)

32. A solid mechanism to collect customer data for future marketing campaigns

34. Interactive Decoder: Case Study Bank of Utah Objective Encourage opening of an iSAVE account- A green savings program Strategy WebDecoder postcard was mailed to 20,000 targeted households Results The promotion received a 16% response in the first couple weeks. Over 3000 people signed up. This is a savings to the bank of at least $150,000 plus all the other benefits that online banking provides to the bank and their customers.

35. Interactive Decoder: Case Study Bremer Bank Objective Convert customers from printed statements to e-statements plus introduce the bank’s online services Strategy WebDecoder was inserted in customer statements and everyone won a prize. 80,000 mailed of which 40,000 were potential candidates Results 12,000 signed up for online services. Savings of over $600,000 to Bremer plus customer retention is statistically higher

37. TrafficTickets™ distributed through direct mail, newspaper insert, in-branch or at events

38. Customer visit specified location with POS display to insert game ticket and see what prize they’ve won

39. Game piece activate lights on display to indicate winnings

40. Turnkey service includes design, production, distribution and fulfillment

42. TrafficTicket™ vs. Old Worn Out Tactics

43. TrafficTicket™ Promotion: Case Study AmSouth Bank Objective New customer acquisition Strategy Direct mail campaign. Traffic Tickets™ were mailed to 800,000 households surrounding 300 branches Results Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches. Program resulted in high conversion rates and a new record for most new accounts opened during any 6-week promotional period

44. TrafficTicket™ Promotion: Case Study Fidelity Bank Objective Generate traffic at the grand opening of a new branch Strategy Traffic Tickets™ were mailed to 25,000 target households. Potential customers were motivated to attend the branch grand opening to see what they’d won Results Made positive impressions to over 4,000 new and potential customers in one weekend. New accounts and deposit growth exceeded expectations with an 18% response rate

45. Mobile Marketing/ Text Promotions New Message 91011 91011 To: 91011 Welcome to Seattle’s Best Mobile Coupons. Show this msg to barrista = free 12oz. Dark Roast 12345 12345 Got a meeting? Need Coffee? We deliver! Call: 847-555-1212 17612 Send Send Send Receiving the first message Receiving future messages Opting-in Subscriber texts the keyword to the short code to opt-in. The subscriber receives an automatic confirmation. Subsequent messages are sent to subscribers. send to keyword sample message

47. 94% have text (SMS) message capability

48. 25% have web & text capability

49. 1 in 4 saw a text message ad last month of those, 48% responded!Source: Neilsen – Short Code Marketing Opportunity 10/08 Live demo text- Go ahead give it a try: Text keyword 17577to 91011 1. Phone Number: 91011 2. Your Text Message: 17577 3. Receive Response

51. Credit card application premiums

52. Student loan application promotions

53. Mortgage loan and refinancing programs

55. Loyalty and Incentive Programs Fuel - Gift - Grocery Rebates, Travel Premiums, Points and Merchandise Programs

57. Creative themed label to peak interest

58. Custom promotional item for dimensional mailer

59. Creative packaging to increase open rate

60. Gift/incentive for appointments (thank you gift)

61. Best practice calling scripts for effective follow-ups Sales rep personalize letter, assemble and mail packages

63. Reps are competing with 50 other salespeople who also have great ideas

64. There is a 1 in 50 chance of getting through with no prospecting campaign

67. Eco-friendly promotional items to further “green” initiative

68. Electronic database of over 600,000 different items

69. Custom sourcing, manufacturing and importing

70. Corporate apparel- Nike, Cutter & Buck, Hilfiger, Ping, etc.