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REPORT ON         Business Strategy

Operational & Financial Strategies of Adobe
                            B




                          Group-9
                   Kiran Jacob
                   Rituparna Dutta
                   Ritesh Agarwal
                   Ramanathan K
                   Sunam Pal
                   Punneet K
Operational & Financial Strategies of Adobe Alliance University

                                        Table of Contents

Chapter-1 ..................................................................................................................7
Introduction.............................................................................................................7
  1.1 About Adobe:- ................................................................................................7
  1.2 History of Adobe:...........................................................................................8
  1.3 Products of Adobe: ........................................................................................9
         1.3.1 Desktop software: ................................................................................9
         1.3.2 Server software:..................................................................................10
         1.3.3 Formats ................................................................................................10
         1.3.4 Web-hosted services: .........................................................................10
         1.3.5 Web design programs: ......................................................................10
         1.3.6 Video editing and visual effects: .....................................................10
         1.3.7 eLearning software: ...........................................................................10
CHAPTER-2...........................................................................................................11
PROJECT OPERATIONAL STRATIGIES .....................................................11
  2.1 Software Development Lifecycle: ..............................................................11
         2.1.1 Planning: .............................................................................................12
         2.1.2 Implementation, testing and documenting: ..................................12
         2.1.3 Deployment and maintenance .........................................................12
  2.2 Software Project Management Plan: .........................................................14
         2.2.1 Software Project: ................................................................................14
         2.2.2 Project Management Activities: .......................................................15
         2.2.3 SPMP Part 1: Introduction ................................................................16
         2.2.4 SPMP Part 2: Project Organization:.................................................17
  2.4 Software Development Models: ................................................................17
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      2.4.1 Waterfall model:.................................................................................18
      2.4.2 Spiral model:.......................................................................................18
2.5 Security in IT System: ..................................................................................19
2.6 ERP System in Projects: ...............................................................................21
2.7 SOFTWARE REUSABILITY: ......................................................................22
2.8 Project Control cycle ....................................................................................23
2.9 Project Monitoring .......................................................................................23
2.10 Project Metrics, Measurement & Analysis .............................................24
      2.10.1 Benefits ..............................................................................................24
2.11 Project Review ............................................................................................25
      2.11.1 Group review ...................................................................................25
      2.11.2 One person review...........................................................................25
      2.11.3 Peer review .......................................................................................26
      2.11.4 Management review ........................................................................26
      2.11.5 External review ................................................................................26
2.12 Program & Portfolio Management .........................................................26
      2.12.1 Program Management ....................................................................27
      2.12.2 Portfolio Management ....................................................................27
2.13 PMO .............................................................................................................28
      2.13.1 Strategic PMO...................................................................................28
      2.13.2 Tactical PMO ....................................................................................29
2.14 Resource Levelling .....................................................................................29
2.15 Resource Smoothing ..................................................................................31
2.16 Crashing a project schedule .....................................................................31
      2.16.1 Techniques of crashing ...................................................................32
  2.16.2 Key aspects while crashing a project schedule ...............................32
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         2.16.3 Risks involved in crashing a project schedule ............................33
  2.17 Project Compressing ..................................................................................33
  2.18 Project Risks ................................................................................................34
        2.18.1 Risk Identification.............................................................................34
        2.18.2 Risk Prioritization .............................................................................34
        2.18.3 Risk response planning....................................................................35
         2.18.4 Risk Management Approaches…….……………………………37

                   2.18.4.1 Risk Avoidance ...................................................................35
                   2.18.4.1 Risk Reduction ....................................................................36
                   2.18.4.1 Risk Transfer .......................................................................36
                   2.18.4.1 Risk Acceptance (Risk retention) ....................................36
  2.19 Six Sigma Approach to Project.................................................................39
  2.20 Total Quality Management (TQM) .........................................................40
         2.20.1 Principles of TQM ............................................................................42
         2.20.2 The Cost Of TQM .............................................................................43
  2.21 Lean Approach ...........................................................................................44
  2.22 RFP ...............................................................................................................46
         12.22.1 Components of an RFP .................................................................47
         12.22.3 Benefits of RFP ...............................................................................48
2.23 Project charter ................................................................................................48
2.24 Process Model ................................................................................................49
Chapter-3 ................................................................................................................51
Operational Modelling .........................................................................................51
  3.1 Project Confidence Level ............................................................................51
  3.2 Earned value Analysis................................................................................52


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      3.2.1 Effort variance ....................................................................................52
      3.2.2 Schedule variance ..............................................................................52
3.3 Earned Value Management System (EVM) .............................................53
      3.3.1 Planned Value (PV) ...........................................................................54
      3.3.2 Actual Cost (AC) ................................................................................54
      3.3.3 Earned Value (EV) .............................................................................54
      3.3.4 Cost Variance (CV) ............................................................................54
      3.3.5 Schedule Variance (SV) .....................................................................54
      3.3.6 Cost Performance Index (CPI)` ........................................................54
      3.3.7 Estimate at Completion (EAC) ........................................................54
      3.3.8 Estimate to Complete (ETC) .............................................................55
      3.3.9 Schedule Performance Index (SPI) ..................................................55
      3.3.10 Variance at Completion (VAC)......................................................55
3.4 Control charts for variables ........................................................................55
      3.4.1 X bar Control Chart: ..........................................................................56
      3.4.2 R Control Chart: .................................................................................57
      3.4.3 Run Chart ............................................................................................57
      3.4.4 Capability Study: ...............................................................................58
      3.4.5 Control Limit Improvement .............................................................59
3.5 Customer Lifetime Value ( CLV ) .............................................................59
3.6 Sensitivity analysis (SA)..............................................................................60
3.7 Gantt Chart ...................................................................................................60
3.8 PERT...............................................................................................................63
3.9 CPM: Critical Path Method ........................................................................65
3.10 RACI Matrix................................................................................................67
3.11 Work Breakdown Structure......................................................................69
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Chapter-4 ................................................................................................................72
Financial Strategies ..............................................................................................72
  4.1 Project Cost estimation................................................................................72
         4.1.1 Ballpark Estimate ...............................................................................72
         4.1.2 Budget estimate (Top-down estimate) ...........................................73
         4.1.3 Definitive estimate (Bottom-up estimate) ......................................73
  4.2 Project Capital Budgeting ...........................................................................74
         4.2.1 Need for Project cost budgeting ......................................................75
  4.3 Project Cost ...................................................................................................76
         4.3.1 Basis of Costing ..................................................................................77
                   4.3.1.1 Costing based on resources.................................................77
                   4.3.1.2 Costing based on tasks ........................................................78
                   4.3.1.3 Costing based on usage ......................................................78
  4.4 Project Contingency .....................................................................................78
  4.5 Project Scheduling .......................................................................................79
  4.5 Cost Forecasting ...........................................................................................80
Chapter-5 ................................................................................................................81
Financial Modelling ............................................................................................81
  5.1 Contingency Calculation ............................................................................81
  5.2 Net Present Value Method .........................................................................81
  5.3 INTERNAL RATE OF RETURN METHOD ............................................83
  5.4 PROFITABILITY INDEX ............................................................................84
  5.5 Return On Investment .................................................................................85
  5.6 Break Even Analysis ....................................................................................86


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  5.7 Ratio Analysis ...............................................................................................87
         5.7.1 Liquidity Ratios: .................................................................................87
         5.7.2 Efficiency Ratios: ................................................................................90
         5.7.3 Profitability Ratios: ............................................................................92
  5.8 Cost Forecasting ...........................................................................................95
         5.8.1 Regression analysis............................................................................95
         5.8.2 CAGR ...................................................................................................98
         5.8.3 Moving Average ............................. Error! Bookmark not defined.
         5.8.4 WEIGHTED MOVING AVERAGE .................................................99
         5.8.5 EXPONENTIAL SMOOTHING ....................................................100
         5.8.6 DOUBLE EXPONENTIAL SMOOTHING...................................100
         5.8.7 MULTIPLICATIVE SEASONAL METHOD................................101
         5.8.8 CAUSAL FORECASTING METHODS ........................................103
         5.8.9 MEASURING FORECAST ERRORS ............................................103
Chapter-6 ..............................................................................................................105
Learning Outcome..............................................................................................105
  6.1 Learning outcome from operational strategies .....................................105
  6.2 Learning outcome from financial strategies ..........................................106


ANNEXURE ........................................................................................................107
  Annexure-1........................................................................................................108
  Annexure-2........................................................................................................109


REFERENCES .....................................................................................................107




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                            Chapter-1

                           Introduction

1.1 About Adobe:-

   Adobe Systems Incorporated is an American computer software
    company founded in 1982 and headquartered in San Jose, California,
    United States.

   The company has historically focused upon the creation of
    multimedia and creativity software products, with a more-recent
    foray towards rich Internet application software development.

   Adobe was founded in December 1982 by John Warnock and Charles
    Geschke, who established the company after leaving Xerox PARC in
    order to develop and sell the PostScript page description language.

   The company name Adobe comes from Adobe Creek in Los Altos,
    California, which ran behind the house of one of the company's
    founders.

   Adobe acquired its former competitor, Macromedia, in December
    2005, which added newer software products and platforms such as
    Coldfusion, Dreamweaver, Flash and Flex to its product portfolio.

   As of August 2009, Adobe Systems has 7,564 employees, about 40%
    of whom work in San Jose. Adobe also has major development
    operations in Orlando, Seattle, San Francisco, Orem, Minneapolis,
    Waltham, San Luis Obispo in United States; Ottawa, Canada;
    Hamburg, Germany; Noida, Bengaluru, India; Bucharest, Romania;
    Beijing, China.




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1.2 History of Adobe:

   Adobe's first products after PostScript were digital fonts, which they
    released in a proprietary format called Type 1.

   Apple subsequently developed a competing standard, TrueType,
    which provided full scalability and precise control of the pixel
    pattern created by the font's outlines, and licensed it to Microsoft.
    Adobe responded by publishing the Type 1 specification and
    releasing Adobe Type Manager, software that allowed WYSIWYG
    scaling of Type 1 fonts on screen, like TrueType, although without
    the precise pixel-level control. But these moves were too late to stop
    the rise of TrueType.

   Although Type 1 remained the standard in the graphics/publishing
    market, TrueType became the standard for business and the average
    Windows user. In 1996, Adobe and Microsoft announced the
    OpenType font format, and in 2003 Adobe completed converting its
    Type 1 font library to OpenType.

   In the mid-1980s, Adobe entered the consumer software market with
    Adobe Illustrator, a vector-based drawing program for the Apple
    Macintosh. Illustrator, which grew from the firm's in-house font-
    development software, helped popularize PostScript-enabled laser
    printers. Unlike MacDraw, then the standard Macintosh vector
    drawing program, Illustrator described shapes with more flexible
    Bézier curves, providing unprecedented accuracy. Font rendering in
    Illustrator, however, was left to the Macintosh's QuickDraw libraries
    and would not be superseded by a PostScript-like approach until
    Adobe released Adobe Type Manager.

   In 1989, Adobe introduced what was to become its flagship product,
    a graphics editing program for the Macintosh called Photoshop.
    Stable and full-featured, Photoshop 1.0 was ably marketed by Adobe
    and soon dominated the market.


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   In 1993, Adobe introduced PDF, the Portable Document Format, and
    its Adobe Acrobat and Reader software. PDF is now an International
    Standard: ISO 32000-1:2008. The technology is adopted worldwide as
    a common medium for electronic documents.

   Arguably, one of Adobe's few missteps on the Macintosh platform
    was their failure to develop their own desktop publishing (DTP)
    program. Instead, Aldus with PageMaker in 1985 and Quark with
    QuarkXPress in 1987 gained early leads in the DTP market.

   Adobe was also slow to address the emerging Windows DTP market.
    However, Adobe made great strides in that market with the release
    of InDesign and its bundled Creative Suite offering. In a failure to
    predict the direction of computing, Adobe released a complete
    version of Illustrator for Steve Jobs' ill-fated NeXT system, but a
    poorly-produced version for Windows.

   Despite these missteps, licensing fees from the PostScript interpreter
    allowed Adobe to outlast or acquire many of its rivals in the late
    1980s and early 1990s.

   In December 1991, Adobe released Adobe Premiere, which Adobe
    rebranded to Adobe Premiere Pro in 2003. In 1994, Adobe acquired
    Aldus and added Adobe PageMaker and Adobe After Effects to its
    production line later in the year; it also controls the TIFF file format.

   In 1995, Adobe added Adobe FrameMaker, the long-document DTP
    application, to its production line after Adobe acquired Frame
    Technology Corp. In 1999, Adobe introduced Adobe In Copy as a
    direct competitor to QuarkCopyDesk.

1.3 Products of Adobe:


  1.3.1 Desktop software:
         Adobe Photoshop,
         Adobe InDesign,
         Adobe Illustrator,

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         Adobe Fireworks, and
         Adobe Sound booth.

   1.3.2 Server software:

         Adobe ColdFusion,
         Adobe Content Server and
         Adobe Lifecycle Enterprise Suite.

1.3.3 Formats

         Portable Document Format (PDF),
         PDF's predecessor PostScript, Action Script,
         Shockwave Flash (SWF) and Flash Video (FLV).

1.3.4 Web-hosted services:

         Adobe Kuler,
         Photoshop Express, and
         Acrobat.com.

1.3.5 Web design programs:

         Adobe Dreamweaver,
         Adobe Contribute and
         Adobe Flash.

1.3.6 Video editing and visual effects:

         Adobe Premiere Pro and
         Adobe after Effects.

1.3.7 eLearning software:

         Adobe Captivate.




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                            CHAPTER-2

         PROJECT OPERATIONAL STRATIGIES

2.1 Software Development Lifecycle:


   A software development process, also known as a software
    development life cycle (SDLC), is a structure imposed on the
    development of a software product.
   Similar terms include software life cycle and software process. It is
    often considered a subset of systems development life cycle.
   There are several models for such processes, each describing
    approaches to a variety of tasks or activities that take place during
    the process.
   Some people consider a lifecycle model a more general term and a
    software development process a more specific term.
   For example, there are many specific software development processes
    that 'fit' the spiral lifecycle model.
   ISO 12207 is an ISO standard for software lifecycle processes. It aims
    to be the standard that defines all the tasks required for developing
    and maintaining software.


   Requirements
     Analysis


              Design


                      Implementation


                                 System Testing


                                     Delivery and Installation


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2.1.1 Planning:
  An important task in creating a software product is extracting the
   requirements or requirements analysis.
  Customers typically have an abstract idea of what they want as an end result,
   but not what software should do.
  Incomplete, ambiguous, or even contradictory requirements are recognized by
   skilled and experienced software engineers at this point.
  Frequently demonstrating live code may help reduce the risk that the
   requirements are incorrect.
  Once the general requirements are gathered from the client, an analysis of the
   scope of the development should be determined and clearly stated. This is
   often called a scope document.
  Certain functionality may be out of scope of the project as a function of cost
   or as a result of unclear requirements at the start of development.
  If the development is done externally, this document can be considered a legal
   document so that if there are ever disputes, any ambiguity of what was
   promised to the client can be clarified.


2.1.2 Implementation, testing and documenting:
  Implementation is the part of the process where software engineers actually
   program the code for the project.
  Software testing is an integral and important phase of the software
   development process. This part of the process ensures that defects are
   recognized as soon as possible.
  Documenting the internal design of software for the purpose of future
   maintenance and enhancement is done throughout development. This may
   also include the writing of an API, be it external or internal. It is very
   important to document everything in the project.

2.1.3 Deployment and maintenance
  Deployment starts after the code is appropriately tested, is approved for
   release and sold or otherwise distributed into a production environment.

  Software Training and Support is important and a lot of developers fail to
   realize that. It would not matter how much time and planning a development
   team puts into creating software if nobody in an organization ends up using it.

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   People are often resistant to change and avoid venturing into an unfamiliar
   area, so as a part of the deployment phase, it is very important to have training
   classes for new clients of your software.

 Maintaining and enhancing software to cope with newly discovered.
 Problems or new requirements can take far more time than the initial
  development of the software.

 It may be necessary to add code that does not fit the original design to correct
  an unforeseen problem or it may be that a customer is requesting more
  functionality and code can be added to accommodate their requests. If the
  labour cost of the maintenance phase exceeds 25% of the prior-phases' labour
  cost, then it is likely that the overall quality of at least one prior phase is poor.
  In that case, management should consider the option of rebuilding the system
  (or portions) before maintenance cost is out of control.




     Requirements
       Analysis



                        D
                                E
                                        L
                                                A
                                                           Y
                                                                   Vaporware




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2.2 Software Project Management Plan:

2.2.1 Software Project:

         All technical and managerial activities required to deliver the
          deliverables to the client.
         A software project has a specific duration, consumes resources
          and produces work products.
         Management categories to complete a software project:

               Tasks, Activities, Functions.

         The controlling document for a software project.
         Specifies the technical and managerial approaches to develop
          the software product.
         Companion document to requirements analysis document:
          Changes in either may imply changes in the other document.
         SPMP may be part of project agreement.

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2.2.2 Project Management Activities:


      Initiation

                            Problem
                               definition
                            statement



                            Initial top-             Initial
                            level Design                   Planning
                                                     milestones




                Team                        Communication
                                           infrastructure
                formation                  setup




                             Project
                             kickoff




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                                  Project
     Steady




                 Status                      Risk
                 monitoring                  management




                             Project                     Project
                             replanning                  agreement


      Termina




    Installation                    Client               Postmortem




2.2.3 SPMP Part 1: Introduction

1.1 Project Overview:

   Executive summary: description of project, product summary

1.2 Project Deliverables:

   All items to be delivered, including delivery dates and location



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1.3 Evolution of the SPMP:

    Plans for anticipated and unanticipated change

1.4 Reference Materials:

    Complete list of materials referenced in SPMP

1.5 Definitions and Acronyms



2.2.4 SPMP Part 2: Project Organization:

2.1 Process Model:

    Relationships among project elements

2.2 Organizational Structure:

    Internal management, organization chart

2.3 Organizational Interfaces:

    Relations with other entities

2.4 Project Responsibilities:

    Major functions and activities; nature of each; who‘s in charge.

2.4 Software Development Models:

    Several models exist to streamline the development process.
    Each one has its pros and cons, and it's up to the development team
     to adopt the most appropriate one for the project.
    Sometimes a combination of the models may be more suitable.




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2.4.1 Waterfall model:

   The waterfall model shows a process, where developers are to follow
    these phases in order:

              Requirements specification (Requirements analysis)
              Software Design
              Integration
              Testing (or Validation)
              Deployment (or Installation)
              Maintenance

   In a strict Waterfall model, after each phase is finished, it proceeds to
    the next one.
   Reviews may occur before moving to the next phase which allows for
    the possibility of changes (which may involve a formal change
    control process).
   Reviews may also be employed to ensure that the phase is indeed
    complete; the phase completion criteria are often referred to as a
    "gate" that the project must pass through to move to the next phase.
   Waterfall discourages revisiting and revising any prior phase once
    it's complete. This "inflexibility" in a pure Waterfall model has been a
    source of criticism by supporters of other more "flexible" models.

2.4.2 Spiral model:

   The key characteristic of a Spiral model is risk management at regular
    stages in the development cycle.
   In 1988, Barry Boehm published a formal software system
    development "spiral model", which combines some key aspect of the
    waterfall model and rapid prototyping methodologies, but provided
    emphasis in a key area many felt had been neglected by other
    methodologies: deliberate iterative risk analysis, particularly suited
    to large-scale complex systems.
   The Spiral is visualized as a process passing through some number of
    iterations, with the four quadrant diagram representative of the
    following activities:

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             formulate plans to: identify software targets, selected to
              implement the program, clarify the project development
              restrictions;
             Risk analysis: an analytical assessment of selected programs,
              to consider how to identify and eliminate risk;
             the implementation of the project: the implementation of
              software development and verification;

    Risk-driven spiral model, emphasizing the conditions of options and
     constraints in order to support software reuse, software quality can
     help as a special goal of integration into the product development.
     However, the spiral model has some restrictive conditions, as
     follows:

             The spiral model emphasizes risk analysis, and thus requires
              customers to accept this analysis and act on it. This requires
              both trust in the developer as well as the willingness to
              spend more to fix the issues, which is the reason why this
              model is often used for large-scale internal software
              development.
             If the implementation of risk analysis will greatly affect the
              profits of the project, the spiral model should not be used.
             Software developers have to actively look for possible risks,
              and analyze it accurately for the spiral model to work.

The first stage is to formulate a plan to achieve the objectives with these
constraints, and then strive to find and remove all potential risks through
careful analysis and, if necessary, by constructing a prototype. If some risks
can not be ruled out, the customer has to decide whether to terminate the
project or to ignore the risks and continue anyway. Finally, the results are
evaluated and the design of the next phase begins.

2.5 Security in IT System:

    Information security means protecting information and information
     systems from unauthorized access, use, disclosure, disruption,
     modification, perusal, inspection, recording or destruction.

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 The terms information security, computer security and information
  assurance are frequently incorrectly used interchangeably. These
  fields are interrelated often and share the common goals of protecting
  the confidentiality, integrity and availability of information; however,
  there are some subtle differences between them.
 These differences lie primarily in the approach to the subject, the
  methodologies used, and the areas of concentration. Information
  security is concerned with the confidentiality, integrity and
  availability of data regardless of the form the data may take:
  electronic, print, or other forms.




 Computer security can focus on ensuring the availability and correct
  operation of a computer system without concern for the information
  stored or processed by the computer.
 Should confidential information about a business' customers or
  finances or new product line fall into the hands of a competitor, such
  a breach of security could lead to lost business, law suits or even
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    bankruptcy of the business. Protecting confidential information is a
    business requirement, and in many cases also an ethical and legal
    requirement.
   For the individual, information security has a significant effect on
    privacy, which is viewed very differently in different cultures.
   The field of information security has grown and evolved significantly
    in recent years. There are many ways of gaining entry into the field as
    a career. It offers many areas for specialization including: securing
    network(s) and allied infrastructure, securing applications and
    databases, security testing, information systems auditing, business
    continuity planning and digital forensics science, etc.



2.6 ERP System in Projects:


   ERP‘s best hope for demonstrating value is as a sort of battering
    RAM for improving the way your company takes a customer order
    and processes it into an invoice and revenue—otherwise known as
    the order fulfillment process. That is why ERP is often referred to as
    back-office software.
   It doesn‘t handle the up-front selling process (although most ERP
    vendors have developed CRM software or acquired pure-play CRM
    providers that can do this); rather, ERP takes a customer order and
    provides a software road map for automating the different steps
    along the path to fulfilling it.
   When a customer service representative enters a customer order into
    an ERP system, he has all the information necessary to complete the
    order (the customer‘s credit rating and order history from the finance
    module, the company‘s inventory levels from the warehouse module
    and the shipping dock‘s trucking schedule from the logistics module,
    for example).




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2.7 SOFTWARE REUSABILITY:


There are at least 15 different software artifacts that lend themselves to
reusability. Unfortunately, much of the literature on software reuse has
concentrated only on reusing source code. Following are the 15 artifacts
that are potentially reusable for software projects:

  1. Reusable architecture
  2. Reusable requirements
  3. Reusable source code (zero defects)
  4. Reusable designs
  5. Reusable HELP information
  6. Reusable data
  7. Reusable training materials
  8. Reusable cost estimates
  9. Reusable screens
  10.Reusable project plans
  11.Reusable test plans
  12.Reusable test cases
  13.Reusable test scripts
  14.Reusable user documents
  15.Reusable human interfaces

Software reuse is a key factor in reducing costs and schedules and
improving quality. If the quality levels of the reusable materials are good,
then reusability has one of the highest returns on investment of any known
software technology. The average volume of high-quality reusable material
in typical applications today is less than 25%. What is needed is a step-by-
step plan that will raise the volume of high-quality reusable material up to
more than 85% on average, and more than 95% for common applications
types.




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2.8 Project Control cycle




2.9 Project Monitoring

Key aspects of project monitoring is Visibility of project status. The project
managers need to have visibility into the true status of the project. The best
approach for this is the quantitative measurement of key parameters. The
usage of metrics helps to provide this visibility Interpretation of data and
taking corrective actions This data collection to provide feedback about the
current state and any required corrective actions constitute the basic
foundation for project management.
Based on the feedback received and analyzed, corrective action needs to be
taken. The plan for taking corrective action includes description of the
action, person to whom action has been assigned, planned date for initiating
the action, target closure date, and actual date of closure of the action item.



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2.10 Project Metrics, Measurement & Analysis


In a project, measurements are performed to control the project effectively.

Metrics could be used to quantitatively characterize the processes in the
project (Process metrics) or the outcome of the project (product
metrics).Metrics in a project could be related to Quality, Reliability,
Productivity, Functionality, etc.

The utilization of metrics requires that measurements need to be made for
obtaining data. The metrics to be used and the measurements to consider
depend on the project and the organizational goals.

Examples of metrics include:

   Size of the project
   Schedule variance (schedule deviation)
   Effort variance (efforts deviation)

2.10.1 Benefits
A collaborative project management system facilitated managers to view
metrics
   It also enabled creation of schedules with a view of resources allocated
     across projects and across the whole organization
   It enabled team members, team leaders, and project managers to
     quickly complete reporting on Earned Value metrics much faster. The
     automation of earned value analysis helped team leaders and project
     managers since they needed to spend less time in analyzing the status
     and performance of the project. This enabled them to have more time
     available for billable hours in the project.
   The project managers were able to know the project status metrics in a
     real time manner.
   Apart from improved productivity, automation in metrics reporting
     also helped project managers to quickly take decisions leading to
     reduced project budget and cost overruns. This in turn translated to
     increased profitability of the projects

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    Let us consider two important aspects in project monitoring namely Effort
    variance and Schedule variance.




    2.11 Project Review




2.11.1 Group review
A formal group review is one of the best methods for identifying defects and is
also called as inspection.

2.11.2 One person review
These are formal reviews, but the effort and cost involved in review is less since a
large review team is not involved.


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2.11.3 Peer review
Peer review for a project is done by peer professionals (e.g., senior project
managers) to give feedback and advice to the project. They could provide advice
based on their experience in other projects

2.11.4 Management review
These types of reviews involve the senior management. These reviews do not
involve review of specific work-products. The objective of these reviews is to
review the status of the project and to see if any help is required to be provided by
the management. These reviews could happen at various levels such as project,
program, unit/department, and organizational levels.

2.11.5 External review
External reviews involve conduct of review by an external organization. Audits
are one type of reviews. In the case of audits, external auditors review the project
to assess the conformance to the standards that are expected to be followed. The
auditor could have a look at the planning documents, work products, processes
followed, etc. and identify non-conformances to the standards

2.12 Program & Portfolio Management




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2.12.1 Program Management
      A Program is a group of related projects managed in a coordinated
        manner.

     A Program manager leads a team of Project managers / project leaders
      who are responsible for the individual projects within the program.

     As an example, if there are 5 small projects getting executed within the
      same domain and for a specific customer, it could be grouped as a
      Program.

     The grouping of similar projects as a program could help in considering
      the customer requirements from an overall perspective, greater
      customer focus, improved sharing of resources among projects, etc.

2.12.2 Portfolio Management


     Let us consider an organization working on several projects and there
      are an additional 20 projects in the pipeline which need to be taken up.

     If the funding that is available will support only a few additional
      projects, how does the organization decide which of the 20 projects are
      to be executed subsequently?.

     This is the concept of portfolio management. In Portfolio management,
      the focus is at a more aggregate level.

     Portfolio management of projects helps in determining the right mix of
      projects and the right level of investment to be made in each of them for
      the achievement of organizational objectives. Portfolio decisions such as
      whether it is required to fund a new project or continue to finance an
      existing one are based on information provided at the project level.




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2.13 PMO


      PMO (Project Management Office)

           Provides support for managing a multi-project environment

        Focus areas of PMO

 ▪       Coordination and Communication on the entire set of programs and
         projects in the organization

 ▪       Function as a center of knowledge and provide training, leadership,
          mentoring, best practices, methodologies and standards for project
          governance, etc.

 ▪       Provide support to project managers in the execution of the project

 ▪       Provide monitoring and coordination for on-time delivery of projects
          and within budget

 ▪       Facilitate in measuring the returns in comparison with the risk

 ▪       Facilitate optimized resource allocation

 ▪       Reporting on schedules, cost, risks, resources, quality, and scope
         across all the projects

 ▪       Provide necessary information for executive decision-making

 ▪       Provide help in prioritizing and balancing project initiatives

Roles of PMO

2.13.1 Strategic PMO
       The PMO works towards supporting prioritization of projects,
       management of project performance, and realization of benefits. A

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      Strategic PMO helps to take strategic decisions on important projects
      and to help in planning for investments in the overall project portfolio.

2.13.2 Tactical PMO
        The PMO provides support to projects in various areas of execution
        and provides information needed for decision making at the
        operational level.

Responsibility of PMO

   Plan, Coordinate, Supervise, and monitor the various projects in an
    organization

   Link the projects of the organization and business strategy

   Function as an operational center and provide support to the projects

   Serve as an enabler in the delivery of projects

   Monitor the outcome of projects and communicate the status to the
    senior management

   Advise and support project managers

   Facilitate enhanced communication and coordination across projects



2.14 Resource Leveling
    Resource leveling

         Match resource requirements of the project with the availability of
          resources

         Optimize resource allocation for projects or activities

   During the process of estimating resources for performing activities, the
    type and number of resources required for each activity are identified.


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  The total number of resources required for performing an activity at a
  specific point of time is called as ‗Resource intensity‘.

 Resource leveling techniques are used to match the resource
  requirements of the project with the availability of resources.

 Resource leveling is an important aspect, especially when there is a
  requirement to assign resources to multiple activities or multiple
  projects that need to be executed in parallel

 This is required to optimize the allocation of resources for projects or
  activities

 When there are problems in the availability of resources and hiring of
  external resources is not feasible within the project budget, the following
  options could be considered:

 Allocation of the resources to activities having higher priority and
  staggering the dates of other activities (this helps to reduce the resource
  intensity)

 Utilization of different, underutilized types of resources for some
  activities (however, in some cases this may not be possible)

   In the scenario relating to requirement of 20 designers as discussed
  earlier, let us consider a situation in which only 15 designers are
  available in a particular week. Assuming that Activity ‗B‘ is most
  critical, five designers could be allocated to this activity to ensure that
  there is no impact in its duration and sequencing. The remaining 10
  designers who are currently available could be allocated based on the
  importance of the remaining three activities, resource requirements for
  succeeding activities, etc.




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2.5 Resource Smoothing

  In a project-based structure, proper utilization of resources is required to
  maintain a balance between the demand for resources and its availability.
  This could be achieved through resource smoothing.

  Resource smoothing is a type of resource leveling. The focus is to maintain
  the most efficient utilization of the pool of types of resources across the
  project. This is done by smoothing out the peaks (highs) and valleys (lows)
  in the resource intensity. It helps to make the demand for resource types to
  be more level across time durations by working within the float of
  individual activities.


  Example

   A project has 9 units of a specific resource available at any point of time.
  The resources could be utilized such that 4 resources are used in one week,
  9 in the other, 3 in the next, and so on for completion of an activity in the
  project. In this case, there is a series of peaks and lows in the resource
  deployment. We could consider ―smoothing‖ such that 7 resources are
  utilized across various weeks for completion of the activity. However, it is
  required to consider which particular resource(s) should be given a priority
  in the ―resource smoothing‖ process.


2.16 Crashing a project schedule

  Any activity would require a specific duration (days or weeks or months)
  for its completion. In other words, this is the normal time required for the
  activity to be completed. The time required for completing the activity
  could be reduced but this would increase the cost. This concept of getting
  an activity completed quickly using alternate ways which would cost more
  money is called as ‗Crashing‘



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2.16.1 Techniques of crashing

  Increasing number of resources

  This is a common method deployed for project schedule crashing. It
  involves adding more resources to the project to achieve reduction in the
  time taken to perform the individual activities in the project. However, the
  issues in increasing the number of resources include:

         Learning curve for the new resources (which consumes time)

         Competency level of the new resources

         Existing resources need to spend time to guide the new resources


  Fast tracking

  This involves performing tasks in an overlapping manner instead of
  sequentially executing them as planned initially. Fast tracking could also
  involve reduction of lag time between tasks, scope reduction to eliminate
  less important tasks, etc.


2.16.2 Key aspects to be considered while crashing a project schedule

   Attaining maximum reduction in schedule time at minimum cost

   Crashing only the critical activities

   Crashing from the least expensive to the most expensive tasks

   Crashing an activity only until it reaches maximum reduction in time

   Crashing an activity until it causes another path also to become critical

   Crashing the schedule until it becomes more expensive than not
    crashing it (i.e. leaving the schedule as it is)

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2.16.3 Risks involved in crashing a project schedule


   Budget-related risk: Since more resources have been added to the
    project, the project will be beyond the budget

   Coordination-related risk: Increasing the number of resources could
    result in increase of communication-related challenges

   People-related risk: Existing people could get de-motivated since the
    tasks assigned to them initially are being assigned to the new resources


2.17 Project Compressing

  Compressing a project schedule involves conducting project activities in
  parallel. Similar to crashing, compression also cannot be applied to all
  activities of a project. Coordination could become an issue when a project
  schedule is compressed. However, compression of a project schedule is
  better than crashing it since the risk involved is less.

   As an example, let us consider a scenario from the construction
    industry.

   Let us assume that it takes 20 days for the process of purchasing bricks
    to be completed. The purchase of bricks could be done while the
    foundation activity is in progress. This would reduce the waiting time
    for bricks to be made available. This would help in compressing the
    overall construction schedule. However, it is not possible to compress
    the project schedule by planning to lay the roofing when the
    construction of walls is in progress.




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2.18 Project Risks

   Risks could impact the schedule, cost, or the project‘s outcome. Early
   identification of risks facilitates in handling them better. All identified risks
   need to be managed adequately .Monitoring closed risks reduces the
   probability of its recurrence. Risks need to be communicated to
   stakeholders in a project so that they could also help in managing the risks




Steps in Risk Management

2.18.1 Risk Identification
          To list possible risks in a project



2.18.2 Risk Prioritization
          Analysis of potential impact of a risk if it actually occurs.

          Provides information to help focus on important risks.

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         Risk exposure is used to prioritize risks

         ▪ Risk Exposure (RE) = Probability of occurrence of risk x Loss due
           to risk

2.18.3 Risk response planning
          Identification of actions (mitigation steps) required for minimizing
            the consequences of the risks

         Incorporation of the mitigation steps into the project schedule

           Risk monitoring and tracking

         Monitoring and tracking risk perception for the project

         Tracking progress of risk mitigation steps



2.18.4 Risk Management Approaches

2.18.4.1 Risk Avoidance
          Not performing an activity to avoid risks

         Avoiding all risks, we would also avoid all opportunities for
          achievement.

         Further, if we avoid doing the activity itself considering that it has
          risks involved, we may not be able to do any activity in our day-
          to-day life.

         As an example, it is not possible to avoid traveling by flight
          because there are risks such as the possibility of occurrence of a
          crash, mid-air collisions, bird-hits, etc.

         An example for risk avoidance could be avoiding setting up an
          industry in an earthquake prone area to avoid the risk of damage
          due to occurrence of an earthquake

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         In the Metro project discussed, risk avoidance could be adopted
          by shifting the position of the line for the metro away from
          underground water pipelines so that damage during digging
          could be avoided.

2.18.4.1 Risk Reduction
          Adopting mechanisms or methods to reduce potential loss
            associated with a particular risk.

         Though the risk cannot be totally avoided, it helps to minimize the
          impact / consequences of the risk.

         Example

               The availability of fire alarms and fire safety equipment in a
                building is an example of risk reduction. These cannot
                prevent or avoid a fire from happening, but could help in
                reducing the loss if a fire breaks out

         The Metro project example

               The risk of road traffic being disrupted during construction
                of the metro could be reduced by planning and setting up an
                alternate road for vehicle movement.

2.18.4.1 Risk Transfer
          Transferring the impact / consequence of a risk to another entity

     Once the risk is transferred, the transferor of the risk need not worry
     about the consequences of the risk since these will be addressed by the
     transferee

2.18.4.1 Risk Acceptance (Risk retention)
          Accepting the risk that has been identified

         This is also known as Risk Retention. It involves simply accepting
          the risk that has been identified.

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         The risk is accepted without adopting any methods to prevent or
          minimize the probability of occurrence of the risk or the associated
          loss if it occurs.

         A risk acceptance approach is usually used in any of the following
          cases:

               Risks that do not result in a great extent of loss if they occur

               Risks that are very difficult to prevent from occurring

               Risks that would be more costly to manage than to accept
                and allow them to occur

2.18.5 Best Practice Risk Management

  Framework for Risk Management can be benchmarked in terms of:

        » Policies

        » Methodologies

        » Resources

2.18.6 Categories of variation

  » Within-piece variation

        » One portion of surface is rougher than another portion.

  » A piece-to-piece variation

        » Variation among pieces produced at the same time.

  » Time-to-time variation

        » Service given early would be different from that given later in the
          day.




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2.18.7 Source of variation

  » Equipment

        » Tool wear, machine vibration, …

  » Material

        » Raw material quality

  » Environment

        » Temperature, pressure, humidity

  » Operator

        » Operator performs- physical & emotional

2.18.8 Control Chart Viewpoint

  Control charts are powerful aids to understanding the performance of a
  process over time. Variation due to

         Common or chance causes

         Assignable causes

Control chart may be used to discover ―assignable causes‖




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  2.19 Six Sigma Approach to Project


  Business Definition

   A break through strategy to significantly improve customer satisfaction and
   shareholder value by reducing variability in every aspect of business.

  Technical Definition

   A statistical term signifying 3.4 defects per million opportunities.

• Degree of variation;

• Level of performance in terms of defects;

• Statistical measurement of process capability;

• Benchmark for comparison;

• Process improvement methodology;

• It is a Goal;

• Strategy for change;

• A commitment to customers to achieve an acceptable level of performance




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2.20 Total Quality Management (TQM)


Total Quality Management (TQM) is an approach that seeks to improve
quality and performance which will meet or exceed customer expectations.
This can be achieved by integrating all quality-related functions and
processes throughout the company. TQM looks at the overall quality
measures used by a company including managing quality design and
development, quality control and maintenance, quality improvement, and
quality assurance. TQM takes into account all quality measures taken at all
levels and involving all company employees.

At its core, Total Quality Management (TQM) is a management approach
to long-term success through customer satisfaction.

In a TQM effort, all members of an organization participate in improving
processes, products, services and the culture in which they work.




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The methods for implementing this approach come from the teachings of
such quality leaders as Philip B. Crosby, W. Edwards Deming, Armand V.
Feigenbaum, Kaoru Ishikawa and Joseph M. Juran.




A core concept in implementing TQM is Deming‘s 14 points, a set of
management practices to help companies increase their quality and
productivity:

  1. Create constancy of purpose for improving products and services.
  2. Adopt the new philosophy.
  3. Cease dependence on inspection to achieve quality.
  4. End the practice of awarding business on price alone; instead,
     minimize total cost by working with a single supplier.
  5. Improve constantly and forever every process for planning,
     production and service.
  6. Institute training on the job.
  7. Adopt and institute leadership.
  8. Drive out fear.
  9. Break down barriers between staff areas.
  10.Eliminate slogans, exhortations and targets for the workforce.
  11.Eliminate numerical quotas for the workforce and numerical goals
     for management.
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    12.Remove barriers that rob people of pride of workmanship, and
       eliminate the annual rating or merit system.
    13.Institute a vigorous program of education and self-improvement for
       everyone.
    14.Put everybody in the company to work accomplishing the
       transformation.

The term ―Total Quality Management‖ has lost favor in the United States
in recent years: ―Quality management‖ is commonly substituted. ―Total
Quality Management,‖ however, is still used extensively in Europe.

2.20.1 Principles of TQM

TQM can be defined as the management of initiatives and procedures that
are aimed at achieving the delivery of quality products and services. A
number of key principles can be identified in defining TQM, including:

    Executive Management – Top management should act as the main
    driver for TQM and create an environment that ensures its success.
         training – Employees should receive regular training on the
           methods and concepts of quality.
         Customer Focus – Improvements in quality should improve
           customer satisfaction.
         Decision Making – Quality decisions should be made based on
           measurements.
         Methodology and Tools – Use of appropriate methodology and
           tools ensures that non-conformances are identified, measured and
           responded to consistently.
         Continuous Improvement – Companies should

   continuously work towards improving manufacturing and quality
    procedures.
   Company Culture – The culture of the company should aim at
    developing employees ability to work together to improve quality.
   Employee Involvement – Employees should be encouraged to be pro-
    active in identifying and addressing quality related problems.


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2.20.2 The Cost Of TQM

Many companies believe that the costs of the introduction of TQM are far
greater than the benefits it will produce. However research across a
number of industries has costs involved in doing nothing, i.e. the direct
and indirect costs of quality problems, are far greater than the costs of
implementing TQM.

The American quality expert, Phil Crosby, wrote that many companies
chose to pay for the poor quality in what he referred to as the ―Price of
Nonconformance‖. The costs are identified in the Prevention, Appraisal,
Failure (PAF) Model.

Prevention costs are associated with the design, implementation and
maintenance of the TQM system. They are planned and incurred before
actual operation, and can include:

   Product Requirements – The setting specifications for incoming
    materials, processes, finished products/services.
   Quality Planning – Creation of plans for quality, reliability, operational,
    production and inspections.
   Quality Assurance – The creation and maintenance of the quality system.
   Training – The development, preparation and maintenance of processes.

Appraisal costs are associated with the vendors and customers evaluation
of purchased materials and services to ensure they are within specification.
They can include:

   Verification – Inspection of incoming material against agreed upon
    specifications.
   Quality Audits – Check that the quality system is functioning correctly.
   Vendor Evaluation – Assessment and approval of vendors.

Failure costs can be split into those resulting from internal and external
failure. Internal failure costs occur when results fail to reach quality


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standards and are detected before they are shipped to the customer. These
can include:

   Waste – Unnecessary work or holding stocks as a result of errors, poor
    organization or communication.
   Scrap – Defective product or material that cannot be repaired, used or
    sold.
   Rework – Correction of defective material or errors.
   Failure Analysis – This is required to establish the causes of internal
    product failure.

External failure costs occur when the products or services fail to reach
quality standards, but are not detected until after the customer receives the
item. These can include:

   Repairs – Servicing of returned products or at the customer site.
   Warranty Claims – Items are replaced or services re-performed under
    warranty.
   Complaints – All work and costs associated with dealing with customer‘s
    complaints.
   Returns – Transportation, investigation and handling of returned items.
2.21 Lean Approach


Lean manufacturing, lean enterprise, or lean production, often simply,
"Lean," is a production practice that considers the expenditure of resources
for any goal other than the creation of value for the end customer to be
wasteful, and thus a target for elimination. Working from the perspective
of the customer who consumes a product or service, "value" is defined as
any action or process that a customer would be willing to pay for.
Essentially, lean is centered on preserving value with less work. Lean
manufacturing is a management philosophy derived mostly from
the Toyota Production System (TPS) (hence the term Toyotism is also
prevalent) and identified as "Lean" only in the 1990s. TPS is renowned for
its focus on reduction of the original Toyota seven wastes to improve

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overall customer value, but there are varying perspectives on how this is
best achieved. The steady growth of Toyota, from a small company to the
world's largest automaker, has focused attention on how it has achieved
this.
Lean manufacturing is a variation on the theme of efficiency based on
optimizing flow; it is a present-day instance of the recurring theme in
human history toward increasing efficiency, decreasing waste, and using
empirical methods to decide what matters, rather than uncritically
accepting pre-existing ideas. As such, it is a chapter in the larger narrative
that also includes such ideas as the folk wisdom of thrift, time and motion
study, Taylorism, the Efficiency Movement, and Fordism. Lean
manufacturing is often seen as a more refined version of earlier efficiency
efforts, building upon the work of earlier leaders such as Taylor or Ford,
and learning from their mistakes.




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Lean for Production and Services

A popular misconception is that lean is suited only for manufacturing. Not
true. Lean applies in every business and every process. It is not a tactic or a
cost reduction program, but a way of thinking and acting for an entire
organization.
Businesses in all industries and services, including healthcare and
governments, are using lean principles as the way they think and do. Many
organizations choose not to use the word lean, but to label what they do as
their own system, such as the Toyota Production System or the Danaher
Business System. Why? To drive home the point that lean is not a program
or short term cost reduction program, but the way the company operates.
The word transformation or lean transformation is often used to
characterize a company moving from an old way of thinking to lean
thinking. It requires a complete transformation on how a company
conducts business. This takes a long-term perspective and perseverance.
The term "lean" was coined to describe Toyota's business during the late
1980s by a research team headed by Jim Womack, Ph.D., at MIT's
International Motor Vehicle Program.



2.22 RFP
      A request    for    proposal (RFP)    is   an     early    stage    in
a procurement process, issuing an invitation for suppliers, often through
a bidding process, to submit a proposal on a specific commodity or service.
The RFP process brings structure to the procurement decision and allows
the risks and benefits to be identified clearly upfront. A request for
proposal (RFP) is a document that an organization posts to elicit bids from
potential vendors for a product or service.

      The RFP may dictate to varying degrees the exact structure and
format of the supplier's response. Effective RFPs typically reflect the
strategy and short/long-term business objectives, providing detailed
insight upon which suppliers will be able to offer a matching perspective.


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      For example, a new business or a business moving from a paper-
based system to a computer-based system might request proposals for all
the hardware, software, and user training required to establish and
integrate the new system into the organization. Another business might
draft an RFP for a custom-written computer application they wanted
to outsource.

      The quality of an RFP is very important to successful project
management because it clearly delineates the deliverable RFQ) is
sometimes posted when the requirements are very clear-cut - for example,
in the purchase of hardware.

2.22.1 Components of an RFP


  1) Background information about the company, business problem, and
     the computing environment. It may also include results of any needs
     assessment performed.
  2) Schedule of important dates such as when the supplier‘s RFP
     response is due, when the decision is expected, when the actual
     purchase is expected, and when implementation is expected.
  3) Contact names and sources for answering questions for the RFP.
  4) Instructions for formatting the response to the RFP. Some RFPs
     include an explicit description of what the supplier should and
     should not include in their response.
  5) Specific requirements being sought.
  6) Technical requirements for the system, such as specifications for an
     operating system or a network environment.
  7) List of documents required as attachments, such as sample reports
     and standard contract language.
  8) Additional requirements for the selection process, such as supplier
     presentations, supplier demonstrations, or on-site installation and
     testing.


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2.22.3 Benefits of RFP


    Informs suppliers that your company is looking to procure and
     encourages them to make their best effort.
    Requires the company to specify what it proposes to purchase. If
     the requirements analysis has been prepared properly, it can be
     incorporated quite easily into the Request document.
    Alerts suppliers that the selection process is competitive.
    Allows for wide distribution and response.
    Ensures that suppliers respond factually to the identified
     requirements.
    By following a structured evaluation and selection procedure an
     organization can demonstrate impartiality - a crucial factor in public
     sector procurements


2.23 Project charter


      In project management, a project charter or project definition is a
statement of the scope, objectives and participants in a project. It provides a
preliminary delineation of roles and responsibilities, outlines the project
objectives, identifies the main stakeholders, and defines the authority of the
project manager. It serves as a reference of authority for the future of the
project. The terms of reference are usually a part of the project charter.

      The project charter is usually a short document that refers to more
detailed documents such as a new offering request or a request for
proposal. In Initiative for Policy Dialogue (IPD), this document is known as
the project charter. In customer relationship management (CRM), it is
known as the project definition report. Both IPD and CRM require this
document as part of the project management process.

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     The project charter establishes the authority assigned to the project
manager, especially in a matrix management environment. It is considered
industry best practice. The purpose of the project charter is to document:

      Reasons for undertaking the project
      Objectives and constraints of the project
      Directions concerning the solution
      Identities of the main stakeholders
The main uses of the project charter are :

    To initiate the project
    To authorize the project - using a comparable format, projects can be
     ranked and authorized by Return on investment
    Serves as the primary sales document for the project – ranking
     stakeholders have a 1-2 page summary to distribute, present, and
     keep handy for fending off other project or operations runs at project
     resources.
    As a focus point throughout the project - for example: project as
     people walk in to team meetings and use in change control meetings
     to ensure tight scope management.

2.24 Process Model
      The term process model is used in various contexts. For example,
in business process modeling the enterprise process model is often referred
to as the business process model. Process models are core concepts in the
discipline of process engineering.

      Process models are processes of the same nature that are classified
together into a model. Thus, a process model is a description of a process at
the type level. Since the process model is at the type level, a process is an
instantiation of it. The same process model is used repeatedly for the
development of many applications and thus, has many instantiations. One
possible use of a process model is to prescribe how things
must/should/could be done in contrast to the process itself which is really

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what happens. A process model is roughly an anticipation of what the
process will look like. What the process shall be will be determined during
actual system development.

  The goals of a process model are to be:

Descriptive

     Track what actually happens during a process.
     Take the point of view of an external observer who looks at the way a
      process has been performed and determines the improvements that
      must be made to make it perform more effectively or efficiently.

Prescriptive

     Define the desired processes and how they should/could/might be
      performed.
     Establish rules, guidelines, and behavior patterns which, if followed,
      would lead to the desired process performance. They can range from
      strict enforcement to flexible guidance.

Explanatory

     Provide explanations about the rationale of processes.
     Explore and evaluate the several possible courses of action based on
      rational arguments.
     Establish an explicit link between processes and the requirements
      that the model needs to fulfill.
     Pre-defines points at which data can be extracted for reporting
      purposes.




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                                 Chapter-3

                        Operational Modeling

3.1 Project Confidence Level




 •    34.13% of data lie between  and 1 above the mean ().
 •    34.13% between  and 1 below the mean.
 •    Approximately two-thirds (68.28 %) within 1 of the mean.
 •    13.59% of the data lie between one and two standard deviations
 •    Finally, almost all of the data (99.74%) are within 3 of the mean.


     • Based on our knowledge of the normal curve, a control chart exhibits a
       state of control when:

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         ♥ Two thirds of all points are near the center value.

         ♥ The points appear to float back and forth across the centerline.

         ♥ The points are balanced on both sides of the centerline.

         ♥ No points beyond the control limits.

         ♥ No patterns or trends.

3.2 Earned value Analysis

3.2.1 Effort variance

The project is likely to be completed within the budget or The project is
likely to cost 25% more than what was projected earlier‖, etc.

Effort variance (in percentage) is computed using the following formula:

            = (Actual effort –Planned effort) /Planned effort x 100

Let us consider a project that is estimated to require an effort of 1200 person-days
(e.g. 4 persons working for 300 days, or 6 people working for 200 days, etc.).
If it is now re-estimated based on current scenario in the project that it would
required 1500 person-days of effort, let us compute the effort variance:

               Effort variance = (1500 - 1200)/1200 x 100 = 25%

  In other words, this project has consumed require 25% more effort than
                                 estimated


3.2.2 Schedule variance

Since projects are driven by schedules, deadlines, and milestones it is one
of the key metrics. Usually, calendar time is used to measure the deviation
(variance) in schedule.



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Schedule variance (in percentage) for an activity or for a project is
computed using the following formula:

Schedule variance

      = (Actual duration –Planned duration) Planned duration /x 100

Let us consider that a project has been initially expected to be completed in 300
days. If it is now re-estimated that it would take 400 days to complete, the schedule
variance is computed as follows:

             Schedule variance = (400 –300) / 300 x 100 = 33.33%

  In other words, the project would take 33.33% more time than initially
                                estimated


3.3 Earned Value Management System (EVM)

A collection of management practices. A structured method for
establishing a Performance Measurement Baseline
A structured method to measure and analyze performance

The Earned Value Analysis (EVA) technique is widely used in assessing the
performance of a project.
EVA
Considers three key aspects, namely
    Planned Value (How much should we have done at point X?)
    Actual Cost (Amount actually spent till date)
    Earned Value (How much has actually been accomplished as on date;
      i.e. how much value has been realized)

Terminology Description Formula




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3.3.1 Planned Value (PV)
IndicateswhattheprojectshouldbeworthatthispointoftimeintheSchedule.Itis
alsocalledasBCWS(BudgetedCostofWorkScheduled).


3.3.2 Actual Cost (AC)
It is the actual amount of money spent so far. It is also referred as ACWP
(Actual Cost of Work Performed).


3.3.3 Earned Value (EV)
It is the actual work completed till date and the authorized budget for it. It
is also known as BCWP (Budgeted Cost of Work Performed).


3.3.4 Cost Variance (CV)
It is the difference between the Earned value and Actual cost. A negative
value indicates that there is a cost overrun in the project
                                 CV = EV –AC


3.3.5 Schedule Variance (SV)
It is the difference between Earned Value and the Planned Value. A
negative value indicates that there is Schedule overrun in the project
                                SV = EV –PV


3.3.6 Cost Performance Index (CPI)`
Cost Performance Index (CPI) is the ratio of Earned Value to the Actual
cost. If CPI is less than 1, it indicates that the project is beyond the budget.
Similarly, if CPI is greater than 1, it denotes that the project is within the
budget
                                  CPI = EV / AC


3.3.7 Estimate at Completion (EAC)
This indicates the estimated total cost (forecast) of the project at
completion. It is a ratio of Budget at Completion to the Cost Performance
Index
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                             EAC = BAC / CPI


3.3.8 Estimate to Complete (ETC)
This is the difference between the Estimate at Completion and the Actual
Cost
                             ETC = EAC –AC


3.3.9 Schedule Performance Index (SPI)
Schedule Performance Index (CPI) is the ratio of Earned Value to the
Planned Value. If SPI is less than 1, it indicates that the project is beyond
schedule. Similarly, if SPI is greater than 1, it denotes that the project is
within the schedule
                               SPI = EV / PV


3.3.10 Variance at Completion (VAC)
Variance at Completion is the difference between Budget at Completion
and the Estimate at Completion. A negative VAC indicates that it is not a
favorable scenario
                           VAC = BAC –EAC



3.4 Control charts for variables


  X-bar chart

        • In this chart the sample means are plotted in order to control the
          mean value of a variable (e.g., size of piston rings, strength of
          materials, etc.).

  R chart

        • In this chart, the sample ranges are plotted in order to control the
          variability of a variable.


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  S chart

           • In this chart, the sample standard deviations are plotted in order to
             control the variability of a variable.

  S2 chart

           • In this chart, the sample variances are plotted in order to control
             the variability of a variable.

  Centerline

           • shows where the process average is centered or the central
             tendency of the data

  Upper control limit (UCL) and Lower control limit (LCL)

           •     describes the process spread

The Control Chart Method

3.4.1 X bar Control Chart:


  UCL = XDmean + A2 x Rmean

  LCL = XDmean - A2 x Rmean

  CL = XDmean
          5.10
                                                                       UCL
          5.08
          5.06
          5.04
  X bar




          5.02
          5.00                                                          CL
          4.98
          4.96                                                          LCL
          4.94
                 0     1    2    3     4    5    6    7     8     9     10     11

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3.4.2 R Control Chart:

UCL = D4 x Rmean

LCL = D3 x Rmean

CL = Rmean


                0.25                                                               UCL


                0.20
Range




                0.15
                                                                                    CL

                0.10

                0.05
                                                                                   LCL
                0.00
                       0       1    2    3    4      5   6        7   8        9   10    11
                                                    Subgroup

3.4.3 Run Chart
                6.70
                6.65
                6.60
  Mean, X-bar




                6.55
                6.50
                6.45
                6.40
                6.35
                6.30
                       0            5          10            15           20            25
                                              Subgroup number




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Operational & Financial Strategies of Adobe Alliance University

3.4.4 Capability Study:


PCR = (USL - LSL)/(6s); where s = Rmean /d2


  UCL  X  3
  LCL  X  3
    standard deviation




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3.4.5 Control Limit Improvement




In certain cases, control limits are revised because:

         1. out-of-control points were included in the calculation of the
            control limits.

         2. the process is in-control but the within subgroup variation
            significantly improves.



3.5 Customer Lifetime Value ( CLV )


In marketing, customer lifetime value (CLV), lifetime customer value (LCV),
or lifetime value (LTV) is the net present value of the cash flows attributed to
the relationship with a customer

                CLV = ∑                             ] power k

CLV: Customer Lifetime Value


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Operational & Financial Strategies of Adobe Alliance University

PC : Profit Contribution

d : Discount Rate

n : Number of years

k : Time unit



3.6 Sensitivity analysis (SA)


Sensitivity analysis (SA) is the study of how the variation (uncertainty) in the
output of a mathematical model can be apportioned, qualitatively or
quantitatively, to different sources of variation in the input of the model

                   I(X)

                                   O ( X, Y)

              I(Y)

If f ( x ) is altered, than to what degree O ( X,Y ) would change.



3.7 Gantt Chart


A Gantt chart is a type of bar chart that illustrates a project schedule. Gantt
charts

      illustrate the start and finish dates of the terminal elements and
summary elements of a project. Terminal elements and summary elements
comprise the work breakdown structure of the project. Some Gantt charts
also show the dependency (i.e., precedence network) relationships between
activities.



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     A Gantt chart is a graphical representation of the duration of tasks
against the progression of time. A Gantt chart is a useful tool for planning
and scheduling projects.

      A Gantt chart is helpful when monitoring a project's progress. A
Gantt chart is a type of bar chart that illustrates a project schedule. Gantt
charts illustrate the start and finish dates of the terminal elements and
summary elements of a project.

     Terminal elements and summary elements comprise the work
breakdown structure of the project. Some Gantt charts also show the
dependency relationships between activities.

Gantt charts only represent part of the triple constraints (cost, time and
scope) of projects, because they focus primarily on schedule management.
Moreover, Gantt charts do not represent the size of a project or the relative
size of work elements, therefore the magnitude of a behind-schedule
condition is easily miscommunicated. If two projects are the same number
of days behind schedule, the larger project has a larger impact on resource
utilization, yet the Gantt does not represent this difference.

Example
     In the following example there are seven tasks, labeled A through G.
Some tasks can be done concurrently (A and B) while others cannot be
done until their predecessor task is complete (C cannot begin until A is
complete). Additionally, each task has three time estimates: the optimistic
time estimate (O), the most likely or normal time estimate (M), and the
pessimistic time estimate (P). The expected time (TE) is computed using the
formula (O + 4M + P) ÷ 6.




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                        Time estimates
Activity Predecessor                                      Expected time
                        Opt. (O) Normal (M) Pess. (P)

A        —              2         4             6         4.00

B        —              3         5             9         5.33

C        A              4         5             7         5.17

D        A              4         6             10        6.33

E        B, C           4         5             7         5.17

F        D              3         4             8         4.50

G        E              3         5             8         5.17

Once this step is complete, one can draw a Gantt chart or a network
diagram.




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Advantages of using Gantt charts

      It provides a clear view of the sequence of tasks
      The progress of a project is easily visible since we know where we
       are and where we should be since a specific time duration is
       allocated for each task
      It enables us to clearly understand dependencies existing between
       tasks
      It helps us during the planning and execution of a project
      It facilitates monitoring the project and ensuring that it is on track


3.8 PERT
      A PERT chart is a graphic representation of a project‘s schedule,
showing the sequence of tasks, which tasks can be performed
simultaneously, and the critical path of tasks that must be completed on
time in order for the project to meet its completion deadline. The chart can
be constructed with a variety of attributes, such as earliest and latest start
dates for each task, earliest and latest finish dates for each task, and slack
time between tasks.

      PERT is a method to analyze the involved tasks in completing a given
project, especially the time needed to complete each task, and identifying
the minimum time needed to complete the total project.

      PERT was developed primarily to simplify the planning and
scheduling of large and complex projects. It was developed for the U.S.
Navy Special Projects Office in 1957 to support the U.S. Navy's Polaris
nuclear submarine project. It was able to incorporate uncertainty by
making it possible to schedule a project while not knowing precisely the
details and durations of all the activities.



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It is more of an event-oriented technique rather than start- and completion-
oriented, and is used more in projects where time, rather than cost, is the
major factor. It is applied to very large-scale, one-time, complex, non-
routine infrastructure and Research and Development projects. An
example of this was for the 1968 Winter Olympics in Grenoble which
applied PERT from 1965 until the opening of the 1968 Games. This project
model was the first of its kind, a revival for scientific management,
founded by Frederick Taylor and later refined by Henry Ford. A PERT
network chart for a seven-month project with five milestones (10 through
50) and six activities (A through F) is shown in the figure below.




      A PERT chart can document an entire project or a key phase of a
project. The chart allows a team to avoid unrealistic timetables and
schedule expectations, to help identify and shorten tasks that are
bottlenecks, and to focus attention on most critical tasks.

      A network diagram can be created by hand or by using diagram
software. There are two types of network diagrams, activity on arrow
(AOA) and activity on node (AON). Activity on node diagrams is generally
easier to create and interpret.




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Project Management

  • 1. REPORT ON Business Strategy Operational & Financial Strategies of Adobe B Group-9 Kiran Jacob Rituparna Dutta Ritesh Agarwal Ramanathan K Sunam Pal Punneet K
  • 2. Operational & Financial Strategies of Adobe Alliance University Table of Contents Chapter-1 ..................................................................................................................7 Introduction.............................................................................................................7 1.1 About Adobe:- ................................................................................................7 1.2 History of Adobe:...........................................................................................8 1.3 Products of Adobe: ........................................................................................9 1.3.1 Desktop software: ................................................................................9 1.3.2 Server software:..................................................................................10 1.3.3 Formats ................................................................................................10 1.3.4 Web-hosted services: .........................................................................10 1.3.5 Web design programs: ......................................................................10 1.3.6 Video editing and visual effects: .....................................................10 1.3.7 eLearning software: ...........................................................................10 CHAPTER-2...........................................................................................................11 PROJECT OPERATIONAL STRATIGIES .....................................................11 2.1 Software Development Lifecycle: ..............................................................11 2.1.1 Planning: .............................................................................................12 2.1.2 Implementation, testing and documenting: ..................................12 2.1.3 Deployment and maintenance .........................................................12 2.2 Software Project Management Plan: .........................................................14 2.2.1 Software Project: ................................................................................14 2.2.2 Project Management Activities: .......................................................15 2.2.3 SPMP Part 1: Introduction ................................................................16 2.2.4 SPMP Part 2: Project Organization:.................................................17 2.4 Software Development Models: ................................................................17 1|Page
  • 3. Operational & Financial Strategies of Adobe Alliance University 2.4.1 Waterfall model:.................................................................................18 2.4.2 Spiral model:.......................................................................................18 2.5 Security in IT System: ..................................................................................19 2.6 ERP System in Projects: ...............................................................................21 2.7 SOFTWARE REUSABILITY: ......................................................................22 2.8 Project Control cycle ....................................................................................23 2.9 Project Monitoring .......................................................................................23 2.10 Project Metrics, Measurement & Analysis .............................................24 2.10.1 Benefits ..............................................................................................24 2.11 Project Review ............................................................................................25 2.11.1 Group review ...................................................................................25 2.11.2 One person review...........................................................................25 2.11.3 Peer review .......................................................................................26 2.11.4 Management review ........................................................................26 2.11.5 External review ................................................................................26 2.12 Program & Portfolio Management .........................................................26 2.12.1 Program Management ....................................................................27 2.12.2 Portfolio Management ....................................................................27 2.13 PMO .............................................................................................................28 2.13.1 Strategic PMO...................................................................................28 2.13.2 Tactical PMO ....................................................................................29 2.14 Resource Levelling .....................................................................................29 2.15 Resource Smoothing ..................................................................................31 2.16 Crashing a project schedule .....................................................................31 2.16.1 Techniques of crashing ...................................................................32 2.16.2 Key aspects while crashing a project schedule ...............................32 2|Page
  • 4. Operational & Financial Strategies of Adobe Alliance University 2.16.3 Risks involved in crashing a project schedule ............................33 2.17 Project Compressing ..................................................................................33 2.18 Project Risks ................................................................................................34 2.18.1 Risk Identification.............................................................................34 2.18.2 Risk Prioritization .............................................................................34 2.18.3 Risk response planning....................................................................35 2.18.4 Risk Management Approaches…….……………………………37 2.18.4.1 Risk Avoidance ...................................................................35 2.18.4.1 Risk Reduction ....................................................................36 2.18.4.1 Risk Transfer .......................................................................36 2.18.4.1 Risk Acceptance (Risk retention) ....................................36 2.19 Six Sigma Approach to Project.................................................................39 2.20 Total Quality Management (TQM) .........................................................40 2.20.1 Principles of TQM ............................................................................42 2.20.2 The Cost Of TQM .............................................................................43 2.21 Lean Approach ...........................................................................................44 2.22 RFP ...............................................................................................................46 12.22.1 Components of an RFP .................................................................47 12.22.3 Benefits of RFP ...............................................................................48 2.23 Project charter ................................................................................................48 2.24 Process Model ................................................................................................49 Chapter-3 ................................................................................................................51 Operational Modelling .........................................................................................51 3.1 Project Confidence Level ............................................................................51 3.2 Earned value Analysis................................................................................52 3|Page
  • 5. Operational & Financial Strategies of Adobe Alliance University 3.2.1 Effort variance ....................................................................................52 3.2.2 Schedule variance ..............................................................................52 3.3 Earned Value Management System (EVM) .............................................53 3.3.1 Planned Value (PV) ...........................................................................54 3.3.2 Actual Cost (AC) ................................................................................54 3.3.3 Earned Value (EV) .............................................................................54 3.3.4 Cost Variance (CV) ............................................................................54 3.3.5 Schedule Variance (SV) .....................................................................54 3.3.6 Cost Performance Index (CPI)` ........................................................54 3.3.7 Estimate at Completion (EAC) ........................................................54 3.3.8 Estimate to Complete (ETC) .............................................................55 3.3.9 Schedule Performance Index (SPI) ..................................................55 3.3.10 Variance at Completion (VAC)......................................................55 3.4 Control charts for variables ........................................................................55 3.4.1 X bar Control Chart: ..........................................................................56 3.4.2 R Control Chart: .................................................................................57 3.4.3 Run Chart ............................................................................................57 3.4.4 Capability Study: ...............................................................................58 3.4.5 Control Limit Improvement .............................................................59 3.5 Customer Lifetime Value ( CLV ) .............................................................59 3.6 Sensitivity analysis (SA)..............................................................................60 3.7 Gantt Chart ...................................................................................................60 3.8 PERT...............................................................................................................63 3.9 CPM: Critical Path Method ........................................................................65 3.10 RACI Matrix................................................................................................67 3.11 Work Breakdown Structure......................................................................69 4|Page
  • 6. Operational & Financial Strategies of Adobe Alliance University Chapter-4 ................................................................................................................72 Financial Strategies ..............................................................................................72 4.1 Project Cost estimation................................................................................72 4.1.1 Ballpark Estimate ...............................................................................72 4.1.2 Budget estimate (Top-down estimate) ...........................................73 4.1.3 Definitive estimate (Bottom-up estimate) ......................................73 4.2 Project Capital Budgeting ...........................................................................74 4.2.1 Need for Project cost budgeting ......................................................75 4.3 Project Cost ...................................................................................................76 4.3.1 Basis of Costing ..................................................................................77 4.3.1.1 Costing based on resources.................................................77 4.3.1.2 Costing based on tasks ........................................................78 4.3.1.3 Costing based on usage ......................................................78 4.4 Project Contingency .....................................................................................78 4.5 Project Scheduling .......................................................................................79 4.5 Cost Forecasting ...........................................................................................80 Chapter-5 ................................................................................................................81 Financial Modelling ............................................................................................81 5.1 Contingency Calculation ............................................................................81 5.2 Net Present Value Method .........................................................................81 5.3 INTERNAL RATE OF RETURN METHOD ............................................83 5.4 PROFITABILITY INDEX ............................................................................84 5.5 Return On Investment .................................................................................85 5.6 Break Even Analysis ....................................................................................86 5|Page
  • 7. Operational & Financial Strategies of Adobe Alliance University 5.7 Ratio Analysis ...............................................................................................87 5.7.1 Liquidity Ratios: .................................................................................87 5.7.2 Efficiency Ratios: ................................................................................90 5.7.3 Profitability Ratios: ............................................................................92 5.8 Cost Forecasting ...........................................................................................95 5.8.1 Regression analysis............................................................................95 5.8.2 CAGR ...................................................................................................98 5.8.3 Moving Average ............................. Error! Bookmark not defined. 5.8.4 WEIGHTED MOVING AVERAGE .................................................99 5.8.5 EXPONENTIAL SMOOTHING ....................................................100 5.8.6 DOUBLE EXPONENTIAL SMOOTHING...................................100 5.8.7 MULTIPLICATIVE SEASONAL METHOD................................101 5.8.8 CAUSAL FORECASTING METHODS ........................................103 5.8.9 MEASURING FORECAST ERRORS ............................................103 Chapter-6 ..............................................................................................................105 Learning Outcome..............................................................................................105 6.1 Learning outcome from operational strategies .....................................105 6.2 Learning outcome from financial strategies ..........................................106 ANNEXURE ........................................................................................................107 Annexure-1........................................................................................................108 Annexure-2........................................................................................................109 REFERENCES .....................................................................................................107 6|Page
  • 8. Operational & Financial Strategies of Adobe Alliance University Chapter-1 Introduction 1.1 About Adobe:-  Adobe Systems Incorporated is an American computer software company founded in 1982 and headquartered in San Jose, California, United States.  The company has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development.  Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC in order to develop and sell the PostScript page description language.  The company name Adobe comes from Adobe Creek in Los Altos, California, which ran behind the house of one of the company's founders.  Adobe acquired its former competitor, Macromedia, in December 2005, which added newer software products and platforms such as Coldfusion, Dreamweaver, Flash and Flex to its product portfolio.  As of August 2009, Adobe Systems has 7,564 employees, about 40% of whom work in San Jose. Adobe also has major development operations in Orlando, Seattle, San Francisco, Orem, Minneapolis, Waltham, San Luis Obispo in United States; Ottawa, Canada; Hamburg, Germany; Noida, Bengaluru, India; Bucharest, Romania; Beijing, China. 7|Page
  • 9. Operational & Financial Strategies of Adobe Alliance University 1.2 History of Adobe:  Adobe's first products after PostScript were digital fonts, which they released in a proprietary format called Type 1.  Apple subsequently developed a competing standard, TrueType, which provided full scalability and precise control of the pixel pattern created by the font's outlines, and licensed it to Microsoft. Adobe responded by publishing the Type 1 specification and releasing Adobe Type Manager, software that allowed WYSIWYG scaling of Type 1 fonts on screen, like TrueType, although without the precise pixel-level control. But these moves were too late to stop the rise of TrueType.  Although Type 1 remained the standard in the graphics/publishing market, TrueType became the standard for business and the average Windows user. In 1996, Adobe and Microsoft announced the OpenType font format, and in 2003 Adobe completed converting its Type 1 font library to OpenType.  In the mid-1980s, Adobe entered the consumer software market with Adobe Illustrator, a vector-based drawing program for the Apple Macintosh. Illustrator, which grew from the firm's in-house font- development software, helped popularize PostScript-enabled laser printers. Unlike MacDraw, then the standard Macintosh vector drawing program, Illustrator described shapes with more flexible Bézier curves, providing unprecedented accuracy. Font rendering in Illustrator, however, was left to the Macintosh's QuickDraw libraries and would not be superseded by a PostScript-like approach until Adobe released Adobe Type Manager.  In 1989, Adobe introduced what was to become its flagship product, a graphics editing program for the Macintosh called Photoshop. Stable and full-featured, Photoshop 1.0 was ably marketed by Adobe and soon dominated the market. 8|Page
  • 10. Operational & Financial Strategies of Adobe Alliance University  In 1993, Adobe introduced PDF, the Portable Document Format, and its Adobe Acrobat and Reader software. PDF is now an International Standard: ISO 32000-1:2008. The technology is adopted worldwide as a common medium for electronic documents.  Arguably, one of Adobe's few missteps on the Macintosh platform was their failure to develop their own desktop publishing (DTP) program. Instead, Aldus with PageMaker in 1985 and Quark with QuarkXPress in 1987 gained early leads in the DTP market.  Adobe was also slow to address the emerging Windows DTP market. However, Adobe made great strides in that market with the release of InDesign and its bundled Creative Suite offering. In a failure to predict the direction of computing, Adobe released a complete version of Illustrator for Steve Jobs' ill-fated NeXT system, but a poorly-produced version for Windows.  Despite these missteps, licensing fees from the PostScript interpreter allowed Adobe to outlast or acquire many of its rivals in the late 1980s and early 1990s.  In December 1991, Adobe released Adobe Premiere, which Adobe rebranded to Adobe Premiere Pro in 2003. In 1994, Adobe acquired Aldus and added Adobe PageMaker and Adobe After Effects to its production line later in the year; it also controls the TIFF file format.  In 1995, Adobe added Adobe FrameMaker, the long-document DTP application, to its production line after Adobe acquired Frame Technology Corp. In 1999, Adobe introduced Adobe In Copy as a direct competitor to QuarkCopyDesk. 1.3 Products of Adobe: 1.3.1 Desktop software:  Adobe Photoshop,  Adobe InDesign,  Adobe Illustrator, 9|Page
  • 11. Operational & Financial Strategies of Adobe Alliance University  Adobe Fireworks, and  Adobe Sound booth. 1.3.2 Server software:  Adobe ColdFusion,  Adobe Content Server and  Adobe Lifecycle Enterprise Suite. 1.3.3 Formats  Portable Document Format (PDF),  PDF's predecessor PostScript, Action Script,  Shockwave Flash (SWF) and Flash Video (FLV). 1.3.4 Web-hosted services:  Adobe Kuler,  Photoshop Express, and  Acrobat.com. 1.3.5 Web design programs:  Adobe Dreamweaver,  Adobe Contribute and  Adobe Flash. 1.3.6 Video editing and visual effects:  Adobe Premiere Pro and  Adobe after Effects. 1.3.7 eLearning software:  Adobe Captivate. 10 | P a g e
  • 12. Operational & Financial Strategies of Adobe Alliance University CHAPTER-2 PROJECT OPERATIONAL STRATIGIES 2.1 Software Development Lifecycle:  A software development process, also known as a software development life cycle (SDLC), is a structure imposed on the development of a software product.  Similar terms include software life cycle and software process. It is often considered a subset of systems development life cycle.  There are several models for such processes, each describing approaches to a variety of tasks or activities that take place during the process.  Some people consider a lifecycle model a more general term and a software development process a more specific term.  For example, there are many specific software development processes that 'fit' the spiral lifecycle model.  ISO 12207 is an ISO standard for software lifecycle processes. It aims to be the standard that defines all the tasks required for developing and maintaining software. Requirements Analysis Design Implementation System Testing Delivery and Installation 11 | P a g e
  • 13. Operational & Financial Strategies of Adobe Alliance University 2.1.1 Planning:  An important task in creating a software product is extracting the requirements or requirements analysis.  Customers typically have an abstract idea of what they want as an end result, but not what software should do.  Incomplete, ambiguous, or even contradictory requirements are recognized by skilled and experienced software engineers at this point.  Frequently demonstrating live code may help reduce the risk that the requirements are incorrect.  Once the general requirements are gathered from the client, an analysis of the scope of the development should be determined and clearly stated. This is often called a scope document.  Certain functionality may be out of scope of the project as a function of cost or as a result of unclear requirements at the start of development.  If the development is done externally, this document can be considered a legal document so that if there are ever disputes, any ambiguity of what was promised to the client can be clarified. 2.1.2 Implementation, testing and documenting:  Implementation is the part of the process where software engineers actually program the code for the project.  Software testing is an integral and important phase of the software development process. This part of the process ensures that defects are recognized as soon as possible.  Documenting the internal design of software for the purpose of future maintenance and enhancement is done throughout development. This may also include the writing of an API, be it external or internal. It is very important to document everything in the project. 2.1.3 Deployment and maintenance  Deployment starts after the code is appropriately tested, is approved for release and sold or otherwise distributed into a production environment.  Software Training and Support is important and a lot of developers fail to realize that. It would not matter how much time and planning a development team puts into creating software if nobody in an organization ends up using it. 12 | P a g e
  • 14. Operational & Financial Strategies of Adobe Alliance University People are often resistant to change and avoid venturing into an unfamiliar area, so as a part of the deployment phase, it is very important to have training classes for new clients of your software.  Maintaining and enhancing software to cope with newly discovered.  Problems or new requirements can take far more time than the initial development of the software.  It may be necessary to add code that does not fit the original design to correct an unforeseen problem or it may be that a customer is requesting more functionality and code can be added to accommodate their requests. If the labour cost of the maintenance phase exceeds 25% of the prior-phases' labour cost, then it is likely that the overall quality of at least one prior phase is poor. In that case, management should consider the option of rebuilding the system (or portions) before maintenance cost is out of control. Requirements Analysis D E L A Y Vaporware 13 | P a g e
  • 15. Operational & Financial Strategies of Adobe Alliance University 2.2 Software Project Management Plan: 2.2.1 Software Project:  All technical and managerial activities required to deliver the deliverables to the client.  A software project has a specific duration, consumes resources and produces work products.  Management categories to complete a software project:  Tasks, Activities, Functions.  The controlling document for a software project.  Specifies the technical and managerial approaches to develop the software product.  Companion document to requirements analysis document: Changes in either may imply changes in the other document.  SPMP may be part of project agreement. 14 | P a g e
  • 16. Operational & Financial Strategies of Adobe Alliance University 2.2.2 Project Management Activities: Initiation Problem definition statement Initial top- Initial level Design Planning milestones Team Communication infrastructure formation setup Project kickoff 15 | P a g e
  • 17. Operational & Financial Strategies of Adobe Alliance University Project Steady Status Risk monitoring management Project Project replanning agreement Termina Installation Client Postmortem 2.2.3 SPMP Part 1: Introduction 1.1 Project Overview:  Executive summary: description of project, product summary 1.2 Project Deliverables:  All items to be delivered, including delivery dates and location 16 | P a g e
  • 18. Operational & Financial Strategies of Adobe Alliance University 1.3 Evolution of the SPMP:  Plans for anticipated and unanticipated change 1.4 Reference Materials:  Complete list of materials referenced in SPMP 1.5 Definitions and Acronyms 2.2.4 SPMP Part 2: Project Organization: 2.1 Process Model:  Relationships among project elements 2.2 Organizational Structure:  Internal management, organization chart 2.3 Organizational Interfaces:  Relations with other entities 2.4 Project Responsibilities:  Major functions and activities; nature of each; who‘s in charge. 2.4 Software Development Models:  Several models exist to streamline the development process.  Each one has its pros and cons, and it's up to the development team to adopt the most appropriate one for the project.  Sometimes a combination of the models may be more suitable. 17 | P a g e
  • 19. Operational & Financial Strategies of Adobe Alliance University 2.4.1 Waterfall model:  The waterfall model shows a process, where developers are to follow these phases in order:  Requirements specification (Requirements analysis)  Software Design  Integration  Testing (or Validation)  Deployment (or Installation)  Maintenance  In a strict Waterfall model, after each phase is finished, it proceeds to the next one.  Reviews may occur before moving to the next phase which allows for the possibility of changes (which may involve a formal change control process).  Reviews may also be employed to ensure that the phase is indeed complete; the phase completion criteria are often referred to as a "gate" that the project must pass through to move to the next phase.  Waterfall discourages revisiting and revising any prior phase once it's complete. This "inflexibility" in a pure Waterfall model has been a source of criticism by supporters of other more "flexible" models. 2.4.2 Spiral model:  The key characteristic of a Spiral model is risk management at regular stages in the development cycle.  In 1988, Barry Boehm published a formal software system development "spiral model", which combines some key aspect of the waterfall model and rapid prototyping methodologies, but provided emphasis in a key area many felt had been neglected by other methodologies: deliberate iterative risk analysis, particularly suited to large-scale complex systems.  The Spiral is visualized as a process passing through some number of iterations, with the four quadrant diagram representative of the following activities: 18 | P a g e
  • 20. Operational & Financial Strategies of Adobe Alliance University  formulate plans to: identify software targets, selected to implement the program, clarify the project development restrictions;  Risk analysis: an analytical assessment of selected programs, to consider how to identify and eliminate risk;  the implementation of the project: the implementation of software development and verification;  Risk-driven spiral model, emphasizing the conditions of options and constraints in order to support software reuse, software quality can help as a special goal of integration into the product development. However, the spiral model has some restrictive conditions, as follows:  The spiral model emphasizes risk analysis, and thus requires customers to accept this analysis and act on it. This requires both trust in the developer as well as the willingness to spend more to fix the issues, which is the reason why this model is often used for large-scale internal software development.  If the implementation of risk analysis will greatly affect the profits of the project, the spiral model should not be used.  Software developers have to actively look for possible risks, and analyze it accurately for the spiral model to work. The first stage is to formulate a plan to achieve the objectives with these constraints, and then strive to find and remove all potential risks through careful analysis and, if necessary, by constructing a prototype. If some risks can not be ruled out, the customer has to decide whether to terminate the project or to ignore the risks and continue anyway. Finally, the results are evaluated and the design of the next phase begins. 2.5 Security in IT System:  Information security means protecting information and information systems from unauthorized access, use, disclosure, disruption, modification, perusal, inspection, recording or destruction. 19 | P a g e
  • 21. Operational & Financial Strategies of Adobe Alliance University  The terms information security, computer security and information assurance are frequently incorrectly used interchangeably. These fields are interrelated often and share the common goals of protecting the confidentiality, integrity and availability of information; however, there are some subtle differences between them.  These differences lie primarily in the approach to the subject, the methodologies used, and the areas of concentration. Information security is concerned with the confidentiality, integrity and availability of data regardless of the form the data may take: electronic, print, or other forms.  Computer security can focus on ensuring the availability and correct operation of a computer system without concern for the information stored or processed by the computer.  Should confidential information about a business' customers or finances or new product line fall into the hands of a competitor, such a breach of security could lead to lost business, law suits or even 20 | P a g e
  • 22. Operational & Financial Strategies of Adobe Alliance University bankruptcy of the business. Protecting confidential information is a business requirement, and in many cases also an ethical and legal requirement.  For the individual, information security has a significant effect on privacy, which is viewed very differently in different cultures.  The field of information security has grown and evolved significantly in recent years. There are many ways of gaining entry into the field as a career. It offers many areas for specialization including: securing network(s) and allied infrastructure, securing applications and databases, security testing, information systems auditing, business continuity planning and digital forensics science, etc. 2.6 ERP System in Projects:  ERP‘s best hope for demonstrating value is as a sort of battering RAM for improving the way your company takes a customer order and processes it into an invoice and revenue—otherwise known as the order fulfillment process. That is why ERP is often referred to as back-office software.  It doesn‘t handle the up-front selling process (although most ERP vendors have developed CRM software or acquired pure-play CRM providers that can do this); rather, ERP takes a customer order and provides a software road map for automating the different steps along the path to fulfilling it.  When a customer service representative enters a customer order into an ERP system, he has all the information necessary to complete the order (the customer‘s credit rating and order history from the finance module, the company‘s inventory levels from the warehouse module and the shipping dock‘s trucking schedule from the logistics module, for example). 21 | P a g e
  • 23. Operational & Financial Strategies of Adobe Alliance University 2.7 SOFTWARE REUSABILITY: There are at least 15 different software artifacts that lend themselves to reusability. Unfortunately, much of the literature on software reuse has concentrated only on reusing source code. Following are the 15 artifacts that are potentially reusable for software projects: 1. Reusable architecture 2. Reusable requirements 3. Reusable source code (zero defects) 4. Reusable designs 5. Reusable HELP information 6. Reusable data 7. Reusable training materials 8. Reusable cost estimates 9. Reusable screens 10.Reusable project plans 11.Reusable test plans 12.Reusable test cases 13.Reusable test scripts 14.Reusable user documents 15.Reusable human interfaces Software reuse is a key factor in reducing costs and schedules and improving quality. If the quality levels of the reusable materials are good, then reusability has one of the highest returns on investment of any known software technology. The average volume of high-quality reusable material in typical applications today is less than 25%. What is needed is a step-by- step plan that will raise the volume of high-quality reusable material up to more than 85% on average, and more than 95% for common applications types. 22 | P a g e
  • 24. Operational & Financial Strategies of Adobe Alliance University 2.8 Project Control cycle 2.9 Project Monitoring Key aspects of project monitoring is Visibility of project status. The project managers need to have visibility into the true status of the project. The best approach for this is the quantitative measurement of key parameters. The usage of metrics helps to provide this visibility Interpretation of data and taking corrective actions This data collection to provide feedback about the current state and any required corrective actions constitute the basic foundation for project management. Based on the feedback received and analyzed, corrective action needs to be taken. The plan for taking corrective action includes description of the action, person to whom action has been assigned, planned date for initiating the action, target closure date, and actual date of closure of the action item. 23 | P a g e
  • 25. Operational & Financial Strategies of Adobe Alliance University 2.10 Project Metrics, Measurement & Analysis In a project, measurements are performed to control the project effectively. Metrics could be used to quantitatively characterize the processes in the project (Process metrics) or the outcome of the project (product metrics).Metrics in a project could be related to Quality, Reliability, Productivity, Functionality, etc. The utilization of metrics requires that measurements need to be made for obtaining data. The metrics to be used and the measurements to consider depend on the project and the organizational goals. Examples of metrics include:  Size of the project  Schedule variance (schedule deviation)  Effort variance (efforts deviation) 2.10.1 Benefits A collaborative project management system facilitated managers to view metrics  It also enabled creation of schedules with a view of resources allocated across projects and across the whole organization  It enabled team members, team leaders, and project managers to quickly complete reporting on Earned Value metrics much faster. The automation of earned value analysis helped team leaders and project managers since they needed to spend less time in analyzing the status and performance of the project. This enabled them to have more time available for billable hours in the project.  The project managers were able to know the project status metrics in a real time manner.  Apart from improved productivity, automation in metrics reporting also helped project managers to quickly take decisions leading to reduced project budget and cost overruns. This in turn translated to increased profitability of the projects 24 | P a g e
  • 26. Operational & Financial Strategies of Adobe Alliance University Let us consider two important aspects in project monitoring namely Effort variance and Schedule variance. 2.11 Project Review 2.11.1 Group review A formal group review is one of the best methods for identifying defects and is also called as inspection. 2.11.2 One person review These are formal reviews, but the effort and cost involved in review is less since a large review team is not involved. 25 | P a g e
  • 27. Operational & Financial Strategies of Adobe Alliance University 2.11.3 Peer review Peer review for a project is done by peer professionals (e.g., senior project managers) to give feedback and advice to the project. They could provide advice based on their experience in other projects 2.11.4 Management review These types of reviews involve the senior management. These reviews do not involve review of specific work-products. The objective of these reviews is to review the status of the project and to see if any help is required to be provided by the management. These reviews could happen at various levels such as project, program, unit/department, and organizational levels. 2.11.5 External review External reviews involve conduct of review by an external organization. Audits are one type of reviews. In the case of audits, external auditors review the project to assess the conformance to the standards that are expected to be followed. The auditor could have a look at the planning documents, work products, processes followed, etc. and identify non-conformances to the standards 2.12 Program & Portfolio Management 26 | P a g e
  • 28. Operational & Financial Strategies of Adobe Alliance University 2.12.1 Program Management  A Program is a group of related projects managed in a coordinated manner.  A Program manager leads a team of Project managers / project leaders who are responsible for the individual projects within the program.  As an example, if there are 5 small projects getting executed within the same domain and for a specific customer, it could be grouped as a Program.  The grouping of similar projects as a program could help in considering the customer requirements from an overall perspective, greater customer focus, improved sharing of resources among projects, etc. 2.12.2 Portfolio Management  Let us consider an organization working on several projects and there are an additional 20 projects in the pipeline which need to be taken up.  If the funding that is available will support only a few additional projects, how does the organization decide which of the 20 projects are to be executed subsequently?.  This is the concept of portfolio management. In Portfolio management, the focus is at a more aggregate level.  Portfolio management of projects helps in determining the right mix of projects and the right level of investment to be made in each of them for the achievement of organizational objectives. Portfolio decisions such as whether it is required to fund a new project or continue to finance an existing one are based on information provided at the project level. 27 | P a g e
  • 29. Operational & Financial Strategies of Adobe Alliance University 2.13 PMO  PMO (Project Management Office)  Provides support for managing a multi-project environment  Focus areas of PMO ▪ Coordination and Communication on the entire set of programs and projects in the organization ▪ Function as a center of knowledge and provide training, leadership, mentoring, best practices, methodologies and standards for project governance, etc. ▪ Provide support to project managers in the execution of the project ▪ Provide monitoring and coordination for on-time delivery of projects and within budget ▪ Facilitate in measuring the returns in comparison with the risk ▪ Facilitate optimized resource allocation ▪ Reporting on schedules, cost, risks, resources, quality, and scope across all the projects ▪ Provide necessary information for executive decision-making ▪ Provide help in prioritizing and balancing project initiatives Roles of PMO 2.13.1 Strategic PMO The PMO works towards supporting prioritization of projects, management of project performance, and realization of benefits. A 28 | P a g e
  • 30. Operational & Financial Strategies of Adobe Alliance University Strategic PMO helps to take strategic decisions on important projects and to help in planning for investments in the overall project portfolio. 2.13.2 Tactical PMO The PMO provides support to projects in various areas of execution and provides information needed for decision making at the operational level. Responsibility of PMO  Plan, Coordinate, Supervise, and monitor the various projects in an organization  Link the projects of the organization and business strategy  Function as an operational center and provide support to the projects  Serve as an enabler in the delivery of projects  Monitor the outcome of projects and communicate the status to the senior management  Advise and support project managers  Facilitate enhanced communication and coordination across projects 2.14 Resource Leveling  Resource leveling  Match resource requirements of the project with the availability of resources  Optimize resource allocation for projects or activities  During the process of estimating resources for performing activities, the type and number of resources required for each activity are identified. 29 | P a g e
  • 31. Operational & Financial Strategies of Adobe Alliance University The total number of resources required for performing an activity at a specific point of time is called as ‗Resource intensity‘.  Resource leveling techniques are used to match the resource requirements of the project with the availability of resources.  Resource leveling is an important aspect, especially when there is a requirement to assign resources to multiple activities or multiple projects that need to be executed in parallel  This is required to optimize the allocation of resources for projects or activities  When there are problems in the availability of resources and hiring of external resources is not feasible within the project budget, the following options could be considered:  Allocation of the resources to activities having higher priority and staggering the dates of other activities (this helps to reduce the resource intensity)  Utilization of different, underutilized types of resources for some activities (however, in some cases this may not be possible) In the scenario relating to requirement of 20 designers as discussed earlier, let us consider a situation in which only 15 designers are available in a particular week. Assuming that Activity ‗B‘ is most critical, five designers could be allocated to this activity to ensure that there is no impact in its duration and sequencing. The remaining 10 designers who are currently available could be allocated based on the importance of the remaining three activities, resource requirements for succeeding activities, etc. 30 | P a g e
  • 32. Operational & Financial Strategies of Adobe Alliance University 2.5 Resource Smoothing In a project-based structure, proper utilization of resources is required to maintain a balance between the demand for resources and its availability. This could be achieved through resource smoothing. Resource smoothing is a type of resource leveling. The focus is to maintain the most efficient utilization of the pool of types of resources across the project. This is done by smoothing out the peaks (highs) and valleys (lows) in the resource intensity. It helps to make the demand for resource types to be more level across time durations by working within the float of individual activities. Example A project has 9 units of a specific resource available at any point of time. The resources could be utilized such that 4 resources are used in one week, 9 in the other, 3 in the next, and so on for completion of an activity in the project. In this case, there is a series of peaks and lows in the resource deployment. We could consider ―smoothing‖ such that 7 resources are utilized across various weeks for completion of the activity. However, it is required to consider which particular resource(s) should be given a priority in the ―resource smoothing‖ process. 2.16 Crashing a project schedule Any activity would require a specific duration (days or weeks or months) for its completion. In other words, this is the normal time required for the activity to be completed. The time required for completing the activity could be reduced but this would increase the cost. This concept of getting an activity completed quickly using alternate ways which would cost more money is called as ‗Crashing‘ 31 | P a g e
  • 33. Operational & Financial Strategies of Adobe Alliance University 2.16.1 Techniques of crashing Increasing number of resources This is a common method deployed for project schedule crashing. It involves adding more resources to the project to achieve reduction in the time taken to perform the individual activities in the project. However, the issues in increasing the number of resources include:  Learning curve for the new resources (which consumes time)  Competency level of the new resources  Existing resources need to spend time to guide the new resources Fast tracking This involves performing tasks in an overlapping manner instead of sequentially executing them as planned initially. Fast tracking could also involve reduction of lag time between tasks, scope reduction to eliminate less important tasks, etc. 2.16.2 Key aspects to be considered while crashing a project schedule  Attaining maximum reduction in schedule time at minimum cost  Crashing only the critical activities  Crashing from the least expensive to the most expensive tasks  Crashing an activity only until it reaches maximum reduction in time  Crashing an activity until it causes another path also to become critical  Crashing the schedule until it becomes more expensive than not crashing it (i.e. leaving the schedule as it is) 32 | P a g e
  • 34. Operational & Financial Strategies of Adobe Alliance University 2.16.3 Risks involved in crashing a project schedule  Budget-related risk: Since more resources have been added to the project, the project will be beyond the budget  Coordination-related risk: Increasing the number of resources could result in increase of communication-related challenges  People-related risk: Existing people could get de-motivated since the tasks assigned to them initially are being assigned to the new resources 2.17 Project Compressing Compressing a project schedule involves conducting project activities in parallel. Similar to crashing, compression also cannot be applied to all activities of a project. Coordination could become an issue when a project schedule is compressed. However, compression of a project schedule is better than crashing it since the risk involved is less.  As an example, let us consider a scenario from the construction industry.  Let us assume that it takes 20 days for the process of purchasing bricks to be completed. The purchase of bricks could be done while the foundation activity is in progress. This would reduce the waiting time for bricks to be made available. This would help in compressing the overall construction schedule. However, it is not possible to compress the project schedule by planning to lay the roofing when the construction of walls is in progress. 33 | P a g e
  • 35. Operational & Financial Strategies of Adobe Alliance University 2.18 Project Risks Risks could impact the schedule, cost, or the project‘s outcome. Early identification of risks facilitates in handling them better. All identified risks need to be managed adequately .Monitoring closed risks reduces the probability of its recurrence. Risks need to be communicated to stakeholders in a project so that they could also help in managing the risks Steps in Risk Management 2.18.1 Risk Identification  To list possible risks in a project 2.18.2 Risk Prioritization  Analysis of potential impact of a risk if it actually occurs.  Provides information to help focus on important risks. 34 | P a g e
  • 36. Operational & Financial Strategies of Adobe Alliance University  Risk exposure is used to prioritize risks ▪ Risk Exposure (RE) = Probability of occurrence of risk x Loss due to risk 2.18.3 Risk response planning  Identification of actions (mitigation steps) required for minimizing the consequences of the risks  Incorporation of the mitigation steps into the project schedule  Risk monitoring and tracking  Monitoring and tracking risk perception for the project  Tracking progress of risk mitigation steps 2.18.4 Risk Management Approaches 2.18.4.1 Risk Avoidance  Not performing an activity to avoid risks  Avoiding all risks, we would also avoid all opportunities for achievement.  Further, if we avoid doing the activity itself considering that it has risks involved, we may not be able to do any activity in our day- to-day life.  As an example, it is not possible to avoid traveling by flight because there are risks such as the possibility of occurrence of a crash, mid-air collisions, bird-hits, etc.  An example for risk avoidance could be avoiding setting up an industry in an earthquake prone area to avoid the risk of damage due to occurrence of an earthquake 35 | P a g e
  • 37. Operational & Financial Strategies of Adobe Alliance University  In the Metro project discussed, risk avoidance could be adopted by shifting the position of the line for the metro away from underground water pipelines so that damage during digging could be avoided. 2.18.4.1 Risk Reduction  Adopting mechanisms or methods to reduce potential loss associated with a particular risk.  Though the risk cannot be totally avoided, it helps to minimize the impact / consequences of the risk.  Example  The availability of fire alarms and fire safety equipment in a building is an example of risk reduction. These cannot prevent or avoid a fire from happening, but could help in reducing the loss if a fire breaks out  The Metro project example  The risk of road traffic being disrupted during construction of the metro could be reduced by planning and setting up an alternate road for vehicle movement. 2.18.4.1 Risk Transfer  Transferring the impact / consequence of a risk to another entity Once the risk is transferred, the transferor of the risk need not worry about the consequences of the risk since these will be addressed by the transferee 2.18.4.1 Risk Acceptance (Risk retention)  Accepting the risk that has been identified  This is also known as Risk Retention. It involves simply accepting the risk that has been identified. 36 | P a g e
  • 38. Operational & Financial Strategies of Adobe Alliance University  The risk is accepted without adopting any methods to prevent or minimize the probability of occurrence of the risk or the associated loss if it occurs.  A risk acceptance approach is usually used in any of the following cases:  Risks that do not result in a great extent of loss if they occur  Risks that are very difficult to prevent from occurring  Risks that would be more costly to manage than to accept and allow them to occur 2.18.5 Best Practice Risk Management Framework for Risk Management can be benchmarked in terms of: » Policies » Methodologies » Resources 2.18.6 Categories of variation » Within-piece variation » One portion of surface is rougher than another portion. » A piece-to-piece variation » Variation among pieces produced at the same time. » Time-to-time variation » Service given early would be different from that given later in the day. 37 | P a g e
  • 39. Operational & Financial Strategies of Adobe Alliance University 2.18.7 Source of variation » Equipment » Tool wear, machine vibration, … » Material » Raw material quality » Environment » Temperature, pressure, humidity » Operator » Operator performs- physical & emotional 2.18.8 Control Chart Viewpoint Control charts are powerful aids to understanding the performance of a process over time. Variation due to  Common or chance causes  Assignable causes Control chart may be used to discover ―assignable causes‖ 38 | P a g e
  • 40. Operational & Financial Strategies of Adobe Alliance University 2.19 Six Sigma Approach to Project Business Definition A break through strategy to significantly improve customer satisfaction and shareholder value by reducing variability in every aspect of business. Technical Definition A statistical term signifying 3.4 defects per million opportunities. • Degree of variation; • Level of performance in terms of defects; • Statistical measurement of process capability; • Benchmark for comparison; • Process improvement methodology; • It is a Goal; • Strategy for change; • A commitment to customers to achieve an acceptable level of performance 39 | P a g e
  • 41. Operational & Financial Strategies of Adobe Alliance University 2.20 Total Quality Management (TQM) Total Quality Management (TQM) is an approach that seeks to improve quality and performance which will meet or exceed customer expectations. This can be achieved by integrating all quality-related functions and processes throughout the company. TQM looks at the overall quality measures used by a company including managing quality design and development, quality control and maintenance, quality improvement, and quality assurance. TQM takes into account all quality measures taken at all levels and involving all company employees. At its core, Total Quality Management (TQM) is a management approach to long-term success through customer satisfaction. In a TQM effort, all members of an organization participate in improving processes, products, services and the culture in which they work. 40 | P a g e
  • 42. Operational & Financial Strategies of Adobe Alliance University The methods for implementing this approach come from the teachings of such quality leaders as Philip B. Crosby, W. Edwards Deming, Armand V. Feigenbaum, Kaoru Ishikawa and Joseph M. Juran. A core concept in implementing TQM is Deming‘s 14 points, a set of management practices to help companies increase their quality and productivity: 1. Create constancy of purpose for improving products and services. 2. Adopt the new philosophy. 3. Cease dependence on inspection to achieve quality. 4. End the practice of awarding business on price alone; instead, minimize total cost by working with a single supplier. 5. Improve constantly and forever every process for planning, production and service. 6. Institute training on the job. 7. Adopt and institute leadership. 8. Drive out fear. 9. Break down barriers between staff areas. 10.Eliminate slogans, exhortations and targets for the workforce. 11.Eliminate numerical quotas for the workforce and numerical goals for management. 41 | P a g e
  • 43. Operational & Financial Strategies of Adobe Alliance University 12.Remove barriers that rob people of pride of workmanship, and eliminate the annual rating or merit system. 13.Institute a vigorous program of education and self-improvement for everyone. 14.Put everybody in the company to work accomplishing the transformation. The term ―Total Quality Management‖ has lost favor in the United States in recent years: ―Quality management‖ is commonly substituted. ―Total Quality Management,‖ however, is still used extensively in Europe. 2.20.1 Principles of TQM TQM can be defined as the management of initiatives and procedures that are aimed at achieving the delivery of quality products and services. A number of key principles can be identified in defining TQM, including: Executive Management – Top management should act as the main driver for TQM and create an environment that ensures its success.  training – Employees should receive regular training on the methods and concepts of quality.  Customer Focus – Improvements in quality should improve customer satisfaction.  Decision Making – Quality decisions should be made based on measurements.  Methodology and Tools – Use of appropriate methodology and tools ensures that non-conformances are identified, measured and responded to consistently.  Continuous Improvement – Companies should  continuously work towards improving manufacturing and quality procedures.  Company Culture – The culture of the company should aim at developing employees ability to work together to improve quality.  Employee Involvement – Employees should be encouraged to be pro- active in identifying and addressing quality related problems. 42 | P a g e
  • 44. Operational & Financial Strategies of Adobe Alliance University 2.20.2 The Cost Of TQM Many companies believe that the costs of the introduction of TQM are far greater than the benefits it will produce. However research across a number of industries has costs involved in doing nothing, i.e. the direct and indirect costs of quality problems, are far greater than the costs of implementing TQM. The American quality expert, Phil Crosby, wrote that many companies chose to pay for the poor quality in what he referred to as the ―Price of Nonconformance‖. The costs are identified in the Prevention, Appraisal, Failure (PAF) Model. Prevention costs are associated with the design, implementation and maintenance of the TQM system. They are planned and incurred before actual operation, and can include:  Product Requirements – The setting specifications for incoming materials, processes, finished products/services.  Quality Planning – Creation of plans for quality, reliability, operational, production and inspections.  Quality Assurance – The creation and maintenance of the quality system.  Training – The development, preparation and maintenance of processes. Appraisal costs are associated with the vendors and customers evaluation of purchased materials and services to ensure they are within specification. They can include:  Verification – Inspection of incoming material against agreed upon specifications.  Quality Audits – Check that the quality system is functioning correctly.  Vendor Evaluation – Assessment and approval of vendors. Failure costs can be split into those resulting from internal and external failure. Internal failure costs occur when results fail to reach quality 43 | P a g e
  • 45. Operational & Financial Strategies of Adobe Alliance University standards and are detected before they are shipped to the customer. These can include:  Waste – Unnecessary work or holding stocks as a result of errors, poor organization or communication.  Scrap – Defective product or material that cannot be repaired, used or sold.  Rework – Correction of defective material or errors.  Failure Analysis – This is required to establish the causes of internal product failure. External failure costs occur when the products or services fail to reach quality standards, but are not detected until after the customer receives the item. These can include:  Repairs – Servicing of returned products or at the customer site.  Warranty Claims – Items are replaced or services re-performed under warranty.  Complaints – All work and costs associated with dealing with customer‘s complaints.  Returns – Transportation, investigation and handling of returned items. 2.21 Lean Approach Lean manufacturing, lean enterprise, or lean production, often simply, "Lean," is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination. Working from the perspective of the customer who consumes a product or service, "value" is defined as any action or process that a customer would be willing to pay for. Essentially, lean is centered on preserving value with less work. Lean manufacturing is a management philosophy derived mostly from the Toyota Production System (TPS) (hence the term Toyotism is also prevalent) and identified as "Lean" only in the 1990s. TPS is renowned for its focus on reduction of the original Toyota seven wastes to improve 44 | P a g e
  • 46. Operational & Financial Strategies of Adobe Alliance University overall customer value, but there are varying perspectives on how this is best achieved. The steady growth of Toyota, from a small company to the world's largest automaker, has focused attention on how it has achieved this. Lean manufacturing is a variation on the theme of efficiency based on optimizing flow; it is a present-day instance of the recurring theme in human history toward increasing efficiency, decreasing waste, and using empirical methods to decide what matters, rather than uncritically accepting pre-existing ideas. As such, it is a chapter in the larger narrative that also includes such ideas as the folk wisdom of thrift, time and motion study, Taylorism, the Efficiency Movement, and Fordism. Lean manufacturing is often seen as a more refined version of earlier efficiency efforts, building upon the work of earlier leaders such as Taylor or Ford, and learning from their mistakes. 45 | P a g e
  • 47. Operational & Financial Strategies of Adobe Alliance University Lean for Production and Services A popular misconception is that lean is suited only for manufacturing. Not true. Lean applies in every business and every process. It is not a tactic or a cost reduction program, but a way of thinking and acting for an entire organization. Businesses in all industries and services, including healthcare and governments, are using lean principles as the way they think and do. Many organizations choose not to use the word lean, but to label what they do as their own system, such as the Toyota Production System or the Danaher Business System. Why? To drive home the point that lean is not a program or short term cost reduction program, but the way the company operates. The word transformation or lean transformation is often used to characterize a company moving from an old way of thinking to lean thinking. It requires a complete transformation on how a company conducts business. This takes a long-term perspective and perseverance. The term "lean" was coined to describe Toyota's business during the late 1980s by a research team headed by Jim Womack, Ph.D., at MIT's International Motor Vehicle Program. 2.22 RFP A request for proposal (RFP) is an early stage in a procurement process, issuing an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. The RFP process brings structure to the procurement decision and allows the risks and benefits to be identified clearly upfront. A request for proposal (RFP) is a document that an organization posts to elicit bids from potential vendors for a product or service. The RFP may dictate to varying degrees the exact structure and format of the supplier's response. Effective RFPs typically reflect the strategy and short/long-term business objectives, providing detailed insight upon which suppliers will be able to offer a matching perspective. 46 | P a g e
  • 48. Operational & Financial Strategies of Adobe Alliance University For example, a new business or a business moving from a paper- based system to a computer-based system might request proposals for all the hardware, software, and user training required to establish and integrate the new system into the organization. Another business might draft an RFP for a custom-written computer application they wanted to outsource. The quality of an RFP is very important to successful project management because it clearly delineates the deliverable RFQ) is sometimes posted when the requirements are very clear-cut - for example, in the purchase of hardware. 2.22.1 Components of an RFP 1) Background information about the company, business problem, and the computing environment. It may also include results of any needs assessment performed. 2) Schedule of important dates such as when the supplier‘s RFP response is due, when the decision is expected, when the actual purchase is expected, and when implementation is expected. 3) Contact names and sources for answering questions for the RFP. 4) Instructions for formatting the response to the RFP. Some RFPs include an explicit description of what the supplier should and should not include in their response. 5) Specific requirements being sought. 6) Technical requirements for the system, such as specifications for an operating system or a network environment. 7) List of documents required as attachments, such as sample reports and standard contract language. 8) Additional requirements for the selection process, such as supplier presentations, supplier demonstrations, or on-site installation and testing. 47 | P a g e
  • 49. Operational & Financial Strategies of Adobe Alliance University 2.22.3 Benefits of RFP  Informs suppliers that your company is looking to procure and encourages them to make their best effort.  Requires the company to specify what it proposes to purchase. If the requirements analysis has been prepared properly, it can be incorporated quite easily into the Request document.  Alerts suppliers that the selection process is competitive.  Allows for wide distribution and response.  Ensures that suppliers respond factually to the identified requirements.  By following a structured evaluation and selection procedure an organization can demonstrate impartiality - a crucial factor in public sector procurements 2.23 Project charter In project management, a project charter or project definition is a statement of the scope, objectives and participants in a project. It provides a preliminary delineation of roles and responsibilities, outlines the project objectives, identifies the main stakeholders, and defines the authority of the project manager. It serves as a reference of authority for the future of the project. The terms of reference are usually a part of the project charter. The project charter is usually a short document that refers to more detailed documents such as a new offering request or a request for proposal. In Initiative for Policy Dialogue (IPD), this document is known as the project charter. In customer relationship management (CRM), it is known as the project definition report. Both IPD and CRM require this document as part of the project management process. 48 | P a g e
  • 50. Operational & Financial Strategies of Adobe Alliance University The project charter establishes the authority assigned to the project manager, especially in a matrix management environment. It is considered industry best practice. The purpose of the project charter is to document:  Reasons for undertaking the project  Objectives and constraints of the project  Directions concerning the solution  Identities of the main stakeholders The main uses of the project charter are :  To initiate the project  To authorize the project - using a comparable format, projects can be ranked and authorized by Return on investment  Serves as the primary sales document for the project – ranking stakeholders have a 1-2 page summary to distribute, present, and keep handy for fending off other project or operations runs at project resources.  As a focus point throughout the project - for example: project as people walk in to team meetings and use in change control meetings to ensure tight scope management. 2.24 Process Model The term process model is used in various contexts. For example, in business process modeling the enterprise process model is often referred to as the business process model. Process models are core concepts in the discipline of process engineering. Process models are processes of the same nature that are classified together into a model. Thus, a process model is a description of a process at the type level. Since the process model is at the type level, a process is an instantiation of it. The same process model is used repeatedly for the development of many applications and thus, has many instantiations. One possible use of a process model is to prescribe how things must/should/could be done in contrast to the process itself which is really 49 | P a g e
  • 51. Operational & Financial Strategies of Adobe Alliance University what happens. A process model is roughly an anticipation of what the process will look like. What the process shall be will be determined during actual system development. The goals of a process model are to be: Descriptive  Track what actually happens during a process.  Take the point of view of an external observer who looks at the way a process has been performed and determines the improvements that must be made to make it perform more effectively or efficiently. Prescriptive  Define the desired processes and how they should/could/might be performed.  Establish rules, guidelines, and behavior patterns which, if followed, would lead to the desired process performance. They can range from strict enforcement to flexible guidance. Explanatory  Provide explanations about the rationale of processes.  Explore and evaluate the several possible courses of action based on rational arguments.  Establish an explicit link between processes and the requirements that the model needs to fulfill.  Pre-defines points at which data can be extracted for reporting purposes. 50 | P a g e
  • 52. Operational & Financial Strategies of Adobe Alliance University Chapter-3 Operational Modeling 3.1 Project Confidence Level • 34.13% of data lie between  and 1 above the mean (). • 34.13% between  and 1 below the mean. • Approximately two-thirds (68.28 %) within 1 of the mean. • 13.59% of the data lie between one and two standard deviations • Finally, almost all of the data (99.74%) are within 3 of the mean. • Based on our knowledge of the normal curve, a control chart exhibits a state of control when: 51 | P a g e
  • 53. Operational & Financial Strategies of Adobe Alliance University ♥ Two thirds of all points are near the center value. ♥ The points appear to float back and forth across the centerline. ♥ The points are balanced on both sides of the centerline. ♥ No points beyond the control limits. ♥ No patterns or trends. 3.2 Earned value Analysis 3.2.1 Effort variance The project is likely to be completed within the budget or The project is likely to cost 25% more than what was projected earlier‖, etc. Effort variance (in percentage) is computed using the following formula: = (Actual effort –Planned effort) /Planned effort x 100 Let us consider a project that is estimated to require an effort of 1200 person-days (e.g. 4 persons working for 300 days, or 6 people working for 200 days, etc.). If it is now re-estimated based on current scenario in the project that it would required 1500 person-days of effort, let us compute the effort variance: Effort variance = (1500 - 1200)/1200 x 100 = 25% In other words, this project has consumed require 25% more effort than estimated 3.2.2 Schedule variance Since projects are driven by schedules, deadlines, and milestones it is one of the key metrics. Usually, calendar time is used to measure the deviation (variance) in schedule. 52 | P a g e
  • 54. Operational & Financial Strategies of Adobe Alliance University Schedule variance (in percentage) for an activity or for a project is computed using the following formula: Schedule variance = (Actual duration –Planned duration) Planned duration /x 100 Let us consider that a project has been initially expected to be completed in 300 days. If it is now re-estimated that it would take 400 days to complete, the schedule variance is computed as follows: Schedule variance = (400 –300) / 300 x 100 = 33.33% In other words, the project would take 33.33% more time than initially estimated 3.3 Earned Value Management System (EVM) A collection of management practices. A structured method for establishing a Performance Measurement Baseline A structured method to measure and analyze performance The Earned Value Analysis (EVA) technique is widely used in assessing the performance of a project. EVA Considers three key aspects, namely  Planned Value (How much should we have done at point X?)  Actual Cost (Amount actually spent till date)  Earned Value (How much has actually been accomplished as on date; i.e. how much value has been realized) Terminology Description Formula 53 | P a g e
  • 55. Operational & Financial Strategies of Adobe Alliance University 3.3.1 Planned Value (PV) IndicateswhattheprojectshouldbeworthatthispointoftimeintheSchedule.Itis alsocalledasBCWS(BudgetedCostofWorkScheduled). 3.3.2 Actual Cost (AC) It is the actual amount of money spent so far. It is also referred as ACWP (Actual Cost of Work Performed). 3.3.3 Earned Value (EV) It is the actual work completed till date and the authorized budget for it. It is also known as BCWP (Budgeted Cost of Work Performed). 3.3.4 Cost Variance (CV) It is the difference between the Earned value and Actual cost. A negative value indicates that there is a cost overrun in the project CV = EV –AC 3.3.5 Schedule Variance (SV) It is the difference between Earned Value and the Planned Value. A negative value indicates that there is Schedule overrun in the project SV = EV –PV 3.3.6 Cost Performance Index (CPI)` Cost Performance Index (CPI) is the ratio of Earned Value to the Actual cost. If CPI is less than 1, it indicates that the project is beyond the budget. Similarly, if CPI is greater than 1, it denotes that the project is within the budget CPI = EV / AC 3.3.7 Estimate at Completion (EAC) This indicates the estimated total cost (forecast) of the project at completion. It is a ratio of Budget at Completion to the Cost Performance Index 54 | P a g e
  • 56. Operational & Financial Strategies of Adobe Alliance University EAC = BAC / CPI 3.3.8 Estimate to Complete (ETC) This is the difference between the Estimate at Completion and the Actual Cost ETC = EAC –AC 3.3.9 Schedule Performance Index (SPI) Schedule Performance Index (CPI) is the ratio of Earned Value to the Planned Value. If SPI is less than 1, it indicates that the project is beyond schedule. Similarly, if SPI is greater than 1, it denotes that the project is within the schedule SPI = EV / PV 3.3.10 Variance at Completion (VAC) Variance at Completion is the difference between Budget at Completion and the Estimate at Completion. A negative VAC indicates that it is not a favorable scenario VAC = BAC –EAC 3.4 Control charts for variables X-bar chart • In this chart the sample means are plotted in order to control the mean value of a variable (e.g., size of piston rings, strength of materials, etc.). R chart • In this chart, the sample ranges are plotted in order to control the variability of a variable. 55 | P a g e
  • 57. Operational & Financial Strategies of Adobe Alliance University S chart • In this chart, the sample standard deviations are plotted in order to control the variability of a variable. S2 chart • In this chart, the sample variances are plotted in order to control the variability of a variable. Centerline • shows where the process average is centered or the central tendency of the data Upper control limit (UCL) and Lower control limit (LCL) • describes the process spread The Control Chart Method 3.4.1 X bar Control Chart: UCL = XDmean + A2 x Rmean LCL = XDmean - A2 x Rmean CL = XDmean 5.10 UCL 5.08 5.06 5.04 X bar 5.02 5.00 CL 4.98 4.96 LCL 4.94 0 1 2 3 4 5 6 7 8 9 10 11 Subgroup 56 | P a g e
  • 58. Operational & Financial Strategies of Adobe Alliance University 3.4.2 R Control Chart: UCL = D4 x Rmean LCL = D3 x Rmean CL = Rmean 0.25 UCL 0.20 Range 0.15 CL 0.10 0.05 LCL 0.00 0 1 2 3 4 5 6 7 8 9 10 11 Subgroup 3.4.3 Run Chart 6.70 6.65 6.60 Mean, X-bar 6.55 6.50 6.45 6.40 6.35 6.30 0 5 10 15 20 25 Subgroup number 57 | P a g e
  • 59. Operational & Financial Strategies of Adobe Alliance University 3.4.4 Capability Study: PCR = (USL - LSL)/(6s); where s = Rmean /d2 UCL  X  3 LCL  X  3   standard deviation 58 | P a g e
  • 60. Operational & Financial Strategies of Adobe Alliance University 3.4.5 Control Limit Improvement In certain cases, control limits are revised because: 1. out-of-control points were included in the calculation of the control limits. 2. the process is in-control but the within subgroup variation significantly improves. 3.5 Customer Lifetime Value ( CLV ) In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) is the net present value of the cash flows attributed to the relationship with a customer CLV = ∑ ] power k CLV: Customer Lifetime Value 59 | P a g e
  • 61. Operational & Financial Strategies of Adobe Alliance University PC : Profit Contribution d : Discount Rate n : Number of years k : Time unit 3.6 Sensitivity analysis (SA) Sensitivity analysis (SA) is the study of how the variation (uncertainty) in the output of a mathematical model can be apportioned, qualitatively or quantitatively, to different sources of variation in the input of the model I(X) O ( X, Y) I(Y) If f ( x ) is altered, than to what degree O ( X,Y ) would change. 3.7 Gantt Chart A Gantt chart is a type of bar chart that illustrates a project schedule. Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project. Terminal elements and summary elements comprise the work breakdown structure of the project. Some Gantt charts also show the dependency (i.e., precedence network) relationships between activities. 60 | P a g e
  • 62. Operational & Financial Strategies of Adobe Alliance University A Gantt chart is a graphical representation of the duration of tasks against the progression of time. A Gantt chart is a useful tool for planning and scheduling projects. A Gantt chart is helpful when monitoring a project's progress. A Gantt chart is a type of bar chart that illustrates a project schedule. Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project. Terminal elements and summary elements comprise the work breakdown structure of the project. Some Gantt charts also show the dependency relationships between activities. Gantt charts only represent part of the triple constraints (cost, time and scope) of projects, because they focus primarily on schedule management. Moreover, Gantt charts do not represent the size of a project or the relative size of work elements, therefore the magnitude of a behind-schedule condition is easily miscommunicated. If two projects are the same number of days behind schedule, the larger project has a larger impact on resource utilization, yet the Gantt does not represent this difference. Example In the following example there are seven tasks, labeled A through G. Some tasks can be done concurrently (A and B) while others cannot be done until their predecessor task is complete (C cannot begin until A is complete). Additionally, each task has three time estimates: the optimistic time estimate (O), the most likely or normal time estimate (M), and the pessimistic time estimate (P). The expected time (TE) is computed using the formula (O + 4M + P) ÷ 6. 61 | P a g e
  • 63. Operational & Financial Strategies of Adobe Alliance University Time estimates Activity Predecessor Expected time Opt. (O) Normal (M) Pess. (P) A — 2 4 6 4.00 B — 3 5 9 5.33 C A 4 5 7 5.17 D A 4 6 10 6.33 E B, C 4 5 7 5.17 F D 3 4 8 4.50 G E 3 5 8 5.17 Once this step is complete, one can draw a Gantt chart or a network diagram. 62 | P a g e
  • 64. Operational & Financial Strategies of Adobe Alliance University Advantages of using Gantt charts  It provides a clear view of the sequence of tasks  The progress of a project is easily visible since we know where we are and where we should be since a specific time duration is allocated for each task  It enables us to clearly understand dependencies existing between tasks  It helps us during the planning and execution of a project  It facilitates monitoring the project and ensuring that it is on track 3.8 PERT A PERT chart is a graphic representation of a project‘s schedule, showing the sequence of tasks, which tasks can be performed simultaneously, and the critical path of tasks that must be completed on time in order for the project to meet its completion deadline. The chart can be constructed with a variety of attributes, such as earliest and latest start dates for each task, earliest and latest finish dates for each task, and slack time between tasks. PERT is a method to analyze the involved tasks in completing a given project, especially the time needed to complete each task, and identifying the minimum time needed to complete the total project. PERT was developed primarily to simplify the planning and scheduling of large and complex projects. It was developed for the U.S. Navy Special Projects Office in 1957 to support the U.S. Navy's Polaris nuclear submarine project. It was able to incorporate uncertainty by making it possible to schedule a project while not knowing precisely the details and durations of all the activities. 63 | P a g e
  • 65. Operational & Financial Strategies of Adobe Alliance University It is more of an event-oriented technique rather than start- and completion- oriented, and is used more in projects where time, rather than cost, is the major factor. It is applied to very large-scale, one-time, complex, non- routine infrastructure and Research and Development projects. An example of this was for the 1968 Winter Olympics in Grenoble which applied PERT from 1965 until the opening of the 1968 Games. This project model was the first of its kind, a revival for scientific management, founded by Frederick Taylor and later refined by Henry Ford. A PERT network chart for a seven-month project with five milestones (10 through 50) and six activities (A through F) is shown in the figure below. A PERT chart can document an entire project or a key phase of a project. The chart allows a team to avoid unrealistic timetables and schedule expectations, to help identify and shorten tasks that are bottlenecks, and to focus attention on most critical tasks. A network diagram can be created by hand or by using diagram software. There are two types of network diagrams, activity on arrow (AOA) and activity on node (AON). Activity on node diagrams is generally easier to create and interpret. 64 | P a g e