Slides from a presentation to students attending the South Shore Chamber of Commerce's Leadership in Action conference about how to use Social Media responsibly.

1. Drive
Responsibly
Kristin Sundin Brandt
Sundin Associates, Inc.

2. © 2013, Sundin Associates
Hello.

3. “Fun” Facts
80% of college admissions are using search engines
and a students’ social media presence.
2011 Kaplan Study
http://www.huffingtonpost.com/2011/02/28/facebook-college-admissions_n_828487.html/
22% of colleges reported revoking admissions offers
for the previous year
68% were due to final grades.
© 2013, Sundin Associates
National Association for College Admissions Counselors (NACAC)
http://www.applerouth.com/blog/2013/01/04/scary-bedtime-stories-urban-legends-and-revoked-admission-offers/

4. © 2013, Sundin Associates
“Fun” Facts

5. More “Fun” Facts
45% of employers use social media to screen
applicants.
35% decided NOT to make an offer.
CareerBuilder.com
21% of companies >1,000 workers disciplined
employees for violating social networking policies.
9% fired an employee for these violations, more than
double 2 years ago.
© 2013, Sundin Associates
Proofpoint, Inc

6. Everyone is doing it
Heather B. Armstrong
Dooce.com
My advice to you is
© 2013, Sundin Associates
BE YE NOT SO STUPID.

7. © 2013, Sundin Associates
Everyone is doing it

8. © 2013, Sundin Associates
Everyone is doing it

9. Everyone is doing it
keyinfluencer True confession but I’m in one of
those towns where scratch my head and say “I
would die if I had to live here!”
© 2013, Sundin Associates

10. © 2013, Sundin Associates
Everyone is doing it

11. © 2013, Sundin Associates
Everyone is doing it

12. © 2013, Sundin Associates
It’s Not Private

13. © 2013, Sundin Associates
It’s Not Private

14. © 2013, Sundin Associates
It’s Not Private

15. © 2013, Sundin Associates
It’s Not Private

16. © 2013, Sundin Associates
It’s Not Private

17. © 2013, Sundin Associates
It’s Not Private

18. © 2013, Sundin Associates
It’s Not Private

19. © 2013, Sundin Associates
It’s Not Private

20. © 2013, Sundin Associates
It’s Not Private

21. © 2013, Sundin Associates
Picture this

22. © 2013, Sundin Associates
Picture this

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Picture this

24. © 2013, Sundin Associates
Picture this

25. © 2013, Sundin Associates
Picture this

26. © 2013, Sundin Associates
Picture this

27. © 2013, Sundin Associates
Picture this

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Picture this

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Picture this

30. Good News
Assist your college search
•Express interest
•Take part in communities
•Display your success
•Show who you are
© 2013, Sundin Associates
Petersons.com
http://www.petersons.com/college-search/social-media-college-admissions.aspx

31. Good News
© 2013, Sundin Associates
Indeed as highlighted in Forbes
http://www.forbes.com/sites/reuvencohen/2013/07/31/top-technology-jobs-trends-of-2013-include-social-media-
html5-jquery-hadoop-paas/

32. My Advice
• Think before you post
• Privacy is an illusion
• Photos are forever
• When in doubt – don’t
© 2013, Sundin Associates

33. © 2013, Sundin Associates
My Advice

34. Kristin-Sundin-Brandt.com
© 2013, Sundin Associates
Thank you!