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Web Site
Development
    411


Presented by
Kristin Sundin Brandt
Sundin Associates, Inc.
About Sundin Associates
Our E-Services


                   Web Sites
                                    E-mail
                                   Marketing



           Speciality &              Online
           Micro Sites              Advertising




                       CMS        Social
                    Integration   Media
Our E-Services




                 70%	
  of	
  people	
  don’t	
  trust	
  badly	
  
                 designed	
  websites


                 2/3	
  of	
  business	
  owners	
  believe	
  
                 how	
  their	
  site	
  looks	
  is	
  more	
  
                 important	
  than	
  their	
  business	
  
                 loca?on.




                   http://www.realwire.com/releases/70-Per-Cent-Of-People-Dont-Trust-Badly-Designed-Websites
Discovery


Who & What
• Branding/Marketing Messaging
  Who are you
• Future Plans                   Where & How
  Social Media, New Tools        • Hosting & Available Tools
• Wish List                        Content management, rates,
  Dream big                        calculators, support, tracking
• Other Influences                • Content Management Needs
  Competitors, favorite sites      Full system or select areas
                                 • Partners/Connections
                                   Online Banking, Loan Applications
Framingham Co-operative Bank
      FraminghamBank.com
Framingham Co-operative Bank
                                                                                      Proposed Site Map



                                                                                                  Home


                                                                                Online Banking
                                                                                 Log In/Portal



Personal              Business              Rates                 About                      Locations            Customer Care       Contact       Newsroom            Mobile
                                                                                                                     Center



    Checking          Checking & Savings      Deposit Rates         Employment                   Surcharge Free           FAQs            Numbers       Bank news            Log In


      Saving              Borrowing            Loan Rates           Foundation                   Shared Deposit           Forms                        Employment          Locations


     Students           Online & Mobile     Home Equity Rates         Privacy                                           Resources                    Foundation news        Contact


    Borrowing             Debit Card         Mortgage Rates                                                            E-Newsletter                    Privacy alerts      Numbers


    Debit Card        Additional Services      Calcs (TBD)                                                                Videos                        Staff news


 Online & Mobile                                                                                                                                      Upcoming trips


Additional Services


Additional Benefits



    Discounts
About          |   Locations   |    Rates   |   Newsroom   |   Contact
                                                      People you can count on.                                                   Personal           |       Business       |       FCB Edge      |   Customer Care



Log In
                                                                  Main special
                                                                  - 550 x 200 pixels
Learn More/Demo/Sign Up
                                                                  Flash-animated, rotating with controls
                                                                  below image.

Newsroom

• Fifth graders win essay contest
• FCB supports World Cup for Children at Children’s
  Hospital
• Headline
• Headline
• Headline


                                                                                                           < || >

Quick Links                                                    A.                                                                                           B.
•   Forms & Applications                                       - 350 x 85 pixels                                                                            - 190 x 85 pixels
•   Informational Videos
•   Link
•   Link




Connect                                                                                                       Employment   |   Privacy & Security       |    Mobile Version
About     |    Locations       |    Rates   |   Newsroom   |   Contact
                                          People you can count on.                                                                            Personal       |     Business          |          FCB Edge      |   Customer Care



Log In                                            Personal Services

                                                  Personal Services “home” page will provide brief overview of Bankʼs services for individuals and families.
Learn More/Demo/Sign Up
                                                  Navigation on the left will reflect content within the section.

Personal Services                                 Quick Links are links related to the content of each page.
Checking
Savings
Retirement
Convenience
Consumer Loans
Home Equity
Home Financing
Students




Quick Links
•   Open your account online.
•   Free online banking & bill payment.
•   Surcharge free ATMs
•   Our hours & locations




    Connect                                                                                                                  Employment   |   Privacy & Security   |       Mobile Version
Northern Bank & Trust
     NBTC.com
Northern Bank & Trust Company                                                                                                                                          Site Map




      Home



             Personal                Business            Wealth            Customer                       About             Rates           Locations        Contact
                                                       Management        Service Center                                                                      (Form)


        Checking                Meet the           Investments          FAQs                        Deposit        Deposit             Acton            Important
                                 Team             (Gatekeeper)                                     Insurance        Rates                                Numbers

             Account            Checking                Personal         E-Statements            Management         Loan                Main
              Matrix                                                                              & Board           Rates               Office

         Savings &           Savings &                  Business        Online Account             News &          Mortgage            Billerica
        Retirement          Retirement                                     Opening                 Alerts         Rates (MB)

               IRAs         Non-Profit                    About         Demos                     Employment                           Burlington
                            Accounts                     David                                   Opportunities


         Students           Borrowing                  Calculators          Online                Community                          Chelmsford
                                                                            Banking               Involvement


        Borrowing                    Recent              Contact        Business Online              Legal                             Littleton
                                     Projects             Form              Banking


         Online &                  Testimonials    Insurance         Disclosures                   Security                            Melrose
          Mobile                                    (Future)                                       & Privacy

         Account                Online &           Brokerage                Online                                                     North
         Access                  Mobile             (Future)                Banking                                                    Woburn

        Additional              Account                              Applications                                                     Westford
         Benefits                Access                                & Forms


                            Additional                                  Consumer Loan                                                   West
                             Benefits                                         App                                                       Woburn

                                Employee                                    Account                                                    Woburn
                                 Benefits                                    Opening                                                    Center

                                                                         Finalize New
                                                                                                                                    Surcharge-Free
                                                                           Account
                                                                                                                                        ATMs

                                                                           Change of
                                                                            Address


                                                                             Credit
                                                                            Reserve

                                                                          Overdraft
                                                                         Authorization



                                                                                         March 22, 2011
About   |   Rates & Calculators |   Locations & Hours      |       Contact

            Logo                    Neighbors you can bank on                                                                              SEARCH


ACCOUNT ACCESS
                                   photo                   photo                                photo
Select your account

ONLINE BANKING - PERSONAL
                      Learn more

ONLINE BANKING - BUSINESS
                      Learn more


Business Services
                                    For your home          For your business                    For your future
Personal Services

Wealth Management                  Special promotions                                            Contact Us
                                                                                                   YOUR NAME
Customer Care Center
                                                                                                   E-MAIL ADDRESS


                                   News/Links/FYI                                                  COMMENT


                                                                                                                                           SUBMIT




 Equal
Housing        Member FDIC                                                                        Security & Privacy   |   Legal       |   Mobile
Lender
About    |   Rates & Calculators |   Locations & Hours   |   Contact

              Logo                      Neighbors you can bank on                                                                                                           SEARCH


 ACCOUNT ACCESS                        BUSINESS > BORROWING
                                                                                                                                        photo
 Select your account                   Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
                                       incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
 ONLINE BANKING - PERSONAL             exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
                          Learn more   dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
                                       Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit
 ONLINE BANKING - BUSINESS             anim id est laborum."
                          Learn more
                                       Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
                                       incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
Business Services                      exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
                                       dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
                                                                                                                                        For your plans
- Meet the Team
- Checking                             Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit
                                       anim id est laborum."
- Savings & Investments
- Borrowing                            Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
- Non-Profits                           incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud                Recent Projects
- Employee Benefits                     exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
- Online & Mobile                      dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
                                       Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit
- Account Access                                                                                                                         Testimonials
- Additional Benefits                   anim id est laborum."

                                       Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
Personal Services                      incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud               Contact Us
                                       exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
                                       dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.              YOUR NAME
Wealth Management                      Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit
                                                                                                                                           E-MAIL ADDRESS
                                       anim id est laborum."

Customer Care Center                   Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
                                       incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud                  COMMENT
                                       exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
                                       dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
                                       Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit                                             SUBMIT
                                       anim id est laborum."
About     |
                                                                                                                      About    |   Rates & Calculators
                                                                                                                  Rates & Calculators |     Locations & Hours
                                                                                                                                                             |   Locations & Hours
                                                                                                                                                                    |       Contact
                                                                                                                                                                                              |       Contact
               Northern Bank
                   Logo
               & Trust Company                    Neighbors you can bank on.
                                                  Neighbors you can bank on
                                                                                                                               Search our site
                                                                                                                                                                            SEARCH
                                                                                                                                                                                                         GO

           ACCOUNT ACCESS
                                                   photo                        photo                                         photo
  ACCESSSelect your account
         YOUR ACCOUNT
  Select your service
           ONLINE BANKING - PERSONAL
   Online Banking                  Learnᮡmore
                                         ᮢ


           ONLINE BANKING - BUSINESS
                                   LearnIn
                                   Log more


   OnlineBusiness Services
          Banking
                                                    For your home               For your business                             For your future
                     Learn More | Sign Up
          Personal Services
   Online Banking for Business                        for your home                       for your business                                        for your future
          WealthLearn More | Sign Up
                 Management                        Special promotions                                                          Contact Us
                                                                                                                                   YOUR NAME
          Customer Care Center
  Business Services
                                                                        The area’s best community bank
                                                                                                                                   E-MAIL ADDRESS
                                                                                                                                                  Find your perfect
  Personal Services

  Wealth Management
                                                   News/Links/FYI
                                                                        is also its best kept secret.                              COMMENT
                                                                                                                                                  checking choice
                                                                                                                                                                            SUBMIT
  Customer Care Center                              TAKE ACTION                          QUICK LINKS                                             CONTACT US
                                                   Ⅲ Open an account online             Ⅲ Surcharge Free ATMs                                   Ⅲ Call 800.273.6908
            Equal                                  Ⅲ Reorder checks                     Ⅲ Deposit Insurance                                     Ⅲ Visit one of our offices
           Housing         Member FDIC                                                                                             Security & Privacy   |   Legal       |   Mobile
           Lender                                  Ⅲ Apply for a mortgage               Ⅲ Employment                                            Ⅲ Use our contact form




        Member FDIC

275 Mishawum Road • Woburn, MA 01801 • 800.273.6908                                                                                                     Security & Privacy            |   Legal   |   Mobile
© 2011, Northern Bank & Trust Company. All rights reserved.
                                                                                                                                                                    HOME
Why thecomesbest
     When it area’s to banks,
     we’re the strong, is also
     community bank
     its best kept secret.
     silent type.
      Some banksbanks on promoting their services.
      While other focus are busy promoting themselves,
      We focus our energy on serving our customers.
      we’ve been quietly serving customers seeking
      For more than 50 years, financialBank & Trust Company has
      a stable and secure Northern haven.
      For more than 50 years, Northern Bank & Trust Company
      been quietly serving local customers from Woburn to Acton.
      That approach has earned us thebusinesses a solid, safe banking
      has offered local consumers and loyalty of consumers
      and businesses who valueapproach banking service.
      alternative. Our prudent fantastic has earned the loyalty of our
      It’s also earned uspraise from independent observers. We have
      customers – and top performance ratings from
      respected, independent observers.* We were named one of
      a 4-Star Rating from Bauer Financial.
      America’s top three community banks by SNL Financial. And we
      were ranked among the Top 10 you first?
      Ready for a local bank that putsLenders by the Warren Group.
      Discover Northern Bank & Trust Company.
      Ready for a local bank that puts you first?
      Discover Northern Bank & Trust Company.




      Member FDIC          NBTC.com • 781.937.5400
       Member FDIC         Acton • Billerica • Burlington • Chelmsford
                           NBTC.com • 781.937.5400
                           Littleton • Melrose • Westford • Woburn
                           Acton • Billerica • Burlington • Chelmsford
                           Littleton • Melrose • Westford • Woburn
      *Awarded 4-star rating from Bauer Financial. Named one of America’s
       top three community banks by SNL Financial.

                                                                            Stop in at any of our 11 offices and enter to win a Garmin GPS
                                                                                                                                 Garmin GPS
 Find us and enter to win a GPS!                                            in our “Find Us” drawing. Hurry . . . you must enter by November 19th.
                                                                                                                                 by November 19th.
                                                                            No purchase or account, is necessary to win. Drawing will be held on November 21, 2011.
                                                                                                                         Drawing will be held on November 21, 2011.



9.625" x 7"
Why the area’s best
community bank is also
its best kept secret.
  Did you know. . .
  Northern Bank & Trust Company
  was awarded a 4-Star rating
  by Bauer Financial?
                                  Member FDIC
Questions?




Presented by
Kristin Sundin Brandt
Sundin Associates, Inc.

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Web Development 411

  • 1. Web Site Development 411 Presented by Kristin Sundin Brandt Sundin Associates, Inc.
  • 3. Our E-Services Web Sites E-mail Marketing Speciality & Online Micro Sites Advertising CMS Social Integration Media
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  • 6. Framingham Co-operative Bank FraminghamBank.com
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  • 10. Framingham Co-operative Bank Proposed Site Map Home Online Banking Log In/Portal Personal Business Rates About Locations Customer Care Contact Newsroom Mobile Center Checking Checking & Savings Deposit Rates Employment Surcharge Free FAQs Numbers Bank news Log In Saving Borrowing Loan Rates Foundation Shared Deposit Forms Employment Locations Students Online & Mobile Home Equity Rates Privacy Resources Foundation news Contact Borrowing Debit Card Mortgage Rates E-Newsletter Privacy alerts Numbers Debit Card Additional Services Calcs (TBD) Videos Staff news Online & Mobile Upcoming trips Additional Services Additional Benefits Discounts
  • 11. About | Locations | Rates | Newsroom | Contact People you can count on. Personal | Business | FCB Edge | Customer Care Log In Main special - 550 x 200 pixels Learn More/Demo/Sign Up Flash-animated, rotating with controls below image. Newsroom • Fifth graders win essay contest • FCB supports World Cup for Children at Children’s Hospital • Headline • Headline • Headline < || > Quick Links A. B. • Forms & Applications - 350 x 85 pixels - 190 x 85 pixels • Informational Videos • Link • Link Connect Employment | Privacy & Security | Mobile Version
  • 12. About | Locations | Rates | Newsroom | Contact People you can count on. Personal | Business | FCB Edge | Customer Care Log In Personal Services Personal Services “home” page will provide brief overview of Bankʼs services for individuals and families. Learn More/Demo/Sign Up Navigation on the left will reflect content within the section. Personal Services Quick Links are links related to the content of each page. Checking Savings Retirement Convenience Consumer Loans Home Equity Home Financing Students Quick Links • Open your account online. • Free online banking & bill payment. • Surcharge free ATMs • Our hours & locations Connect Employment | Privacy & Security | Mobile Version
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  • 21. Northern Bank & Trust NBTC.com
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  • 23. Northern Bank & Trust Company Site Map Home Personal Business Wealth Customer About Rates Locations Contact Management Service Center (Form) Checking Meet the Investments FAQs Deposit Deposit Acton Important Team (Gatekeeper) Insurance Rates Numbers Account Checking Personal E-Statements Management Loan Main Matrix & Board Rates Office Savings & Savings & Business Online Account News & Mortgage Billerica Retirement Retirement Opening Alerts Rates (MB) IRAs Non-Profit About Demos Employment Burlington Accounts David Opportunities Students Borrowing Calculators Online Community Chelmsford Banking Involvement Borrowing Recent Contact Business Online Legal Littleton Projects Form Banking Online & Testimonials Insurance Disclosures Security Melrose Mobile (Future) & Privacy Account Online & Brokerage Online North Access Mobile (Future) Banking Woburn Additional Account Applications Westford Benefits Access & Forms Additional Consumer Loan West Benefits App Woburn Employee Account Woburn Benefits Opening Center Finalize New Surcharge-Free Account ATMs Change of Address Credit Reserve Overdraft Authorization March 22, 2011
  • 24. About | Rates & Calculators | Locations & Hours | Contact Logo Neighbors you can bank on SEARCH ACCOUNT ACCESS photo photo photo Select your account ONLINE BANKING - PERSONAL Learn more ONLINE BANKING - BUSINESS Learn more Business Services For your home For your business For your future Personal Services Wealth Management Special promotions Contact Us YOUR NAME Customer Care Center E-MAIL ADDRESS News/Links/FYI COMMENT SUBMIT Equal Housing Member FDIC Security & Privacy | Legal | Mobile Lender
  • 25. About | Rates & Calculators | Locations & Hours | Contact Logo Neighbors you can bank on SEARCH ACCOUNT ACCESS BUSINESS > BORROWING photo Select your account Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud ONLINE BANKING - PERSONAL exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure Learn more dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit ONLINE BANKING - BUSINESS anim id est laborum." Learn more Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud Business Services exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. For your plans - Meet the Team - Checking Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum." - Savings & Investments - Borrowing Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor - Non-Profits incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud Recent Projects - Employee Benefits exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure - Online & Mobile dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit - Account Access Testimonials - Additional Benefits anim id est laborum." Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor Personal Services incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud Contact Us exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. YOUR NAME Wealth Management Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit E-MAIL ADDRESS anim id est laborum." Customer Care Center Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud COMMENT exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit SUBMIT anim id est laborum."
  • 26. About | About | Rates & Calculators Rates & Calculators | Locations & Hours | Locations & Hours | Contact | Contact Northern Bank Logo & Trust Company Neighbors you can bank on. Neighbors you can bank on Search our site SEARCH GO ACCOUNT ACCESS photo photo photo ACCESSSelect your account YOUR ACCOUNT Select your service ONLINE BANKING - PERSONAL Online Banking Learnᮡmore ᮢ ONLINE BANKING - BUSINESS LearnIn Log more OnlineBusiness Services Banking For your home For your business For your future Learn More | Sign Up Personal Services Online Banking for Business for your home for your business for your future WealthLearn More | Sign Up Management Special promotions Contact Us YOUR NAME Customer Care Center Business Services The area’s best community bank E-MAIL ADDRESS Find your perfect Personal Services Wealth Management News/Links/FYI is also its best kept secret. COMMENT checking choice SUBMIT Customer Care Center TAKE ACTION QUICK LINKS CONTACT US Ⅲ Open an account online Ⅲ Surcharge Free ATMs Ⅲ Call 800.273.6908 Equal Ⅲ Reorder checks Ⅲ Deposit Insurance Ⅲ Visit one of our offices Housing Member FDIC Security & Privacy | Legal | Mobile Lender Ⅲ Apply for a mortgage Ⅲ Employment Ⅲ Use our contact form Member FDIC 275 Mishawum Road • Woburn, MA 01801 • 800.273.6908 Security & Privacy | Legal | Mobile © 2011, Northern Bank & Trust Company. All rights reserved. HOME
  • 27.
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  • 30. Why thecomesbest When it area’s to banks, we’re the strong, is also community bank its best kept secret. silent type. Some banksbanks on promoting their services. While other focus are busy promoting themselves, We focus our energy on serving our customers. we’ve been quietly serving customers seeking For more than 50 years, financialBank & Trust Company has a stable and secure Northern haven. For more than 50 years, Northern Bank & Trust Company been quietly serving local customers from Woburn to Acton. That approach has earned us thebusinesses a solid, safe banking has offered local consumers and loyalty of consumers and businesses who valueapproach banking service. alternative. Our prudent fantastic has earned the loyalty of our It’s also earned uspraise from independent observers. We have customers – and top performance ratings from respected, independent observers.* We were named one of a 4-Star Rating from Bauer Financial. America’s top three community banks by SNL Financial. And we were ranked among the Top 10 you first? Ready for a local bank that putsLenders by the Warren Group. Discover Northern Bank & Trust Company. Ready for a local bank that puts you first? Discover Northern Bank & Trust Company. Member FDIC NBTC.com • 781.937.5400 Member FDIC Acton • Billerica • Burlington • Chelmsford NBTC.com • 781.937.5400 Littleton • Melrose • Westford • Woburn Acton • Billerica • Burlington • Chelmsford Littleton • Melrose • Westford • Woburn *Awarded 4-star rating from Bauer Financial. Named one of America’s top three community banks by SNL Financial. Stop in at any of our 11 offices and enter to win a Garmin GPS Garmin GPS Find us and enter to win a GPS! in our “Find Us” drawing. Hurry . . . you must enter by November 19th. by November 19th. No purchase or account, is necessary to win. Drawing will be held on November 21, 2011. Drawing will be held on November 21, 2011. 9.625" x 7"
  • 31. Why the area’s best community bank is also its best kept secret. Did you know. . . Northern Bank & Trust Company was awarded a 4-Star rating by Bauer Financial? Member FDIC
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  • 35. Questions? Presented by Kristin Sundin Brandt Sundin Associates, Inc.