Social media platforms are opening up their platforms to third parties through APIs in order to increase services that are integrated with social media. Over 130 Facebook APIs enable sharing of user social activity data with third party services if allowed by the user. More than 10 million apps and websites have integrated with Facebook to save on development and operating costs, focus on core functions, and leverage social media for marketing.
23. Open platform policy of social media
Market Volume Outlook
Social media platform companies are sharpening their competitive edges through sharing their platform
with 3rd parties and increasing services integrated with their platform.
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66.
• Facebook provides over 130 Open Graph APIs which
enable users’ social activity data to be shared with 3rd
parties integrated with Facebook if it is allowed by the
users.
There are over 130 kinds of social
activity data shared by Open
Graph APIs of Facebook
67. Increase of services using social media platforms
Market Volume Outlook
Over 10 mil. of AppsWebsites developers apply member system of social media platform to their
services because it enables them to save cost of developing and operating services, to focus on
developing core functions, and to do marketing with using SNS.
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96.
Saving cost of developing
and operating services
Marketing through using
social media
Focusing on developing
core functions of service
Number of Apps
Websites integrated
with Facebook
Over 10 million
Benefits
171.
Rank.Cloud is a SaaS(Software-as-a-Service) for
enterprises.
Rank.Cloud is a web-based social customer
management service which collects and analyzes
social data of clients’ users in order to provide
information for managing customer relationship.
Rank.Cloud is a tool which enables developers integrated with social media to manage their social
users in easy way.
201.
Clients need only to input filtering conditions for extracting target customers. Then, Rank.Cloud
collects / analyzes / processes social data of clients’ users and provides information of target
customers wanted by clients from their users.
Collecting
social data
Analyzing
social data
Data
filtering
Information
212.
Rank.Cloud
Social data of
clients’ users
Input filtering conditions for
extracting target customers
Target Ad with
SNS / E-mail / SMS
Tailored InApp
message and events
“Big mouth”
relationship
management
Service
246.
Rank.Cloud is a solution which enables social big data to be immediately applied to clients’ practical
uses such as ①acquiring new customers, ②vitalizing the services, ③managing customer relationship,
④monitoring VOC.
Acquiring new
customers
Vitalizing the
services
Customer relationship
management
Voice of Customer
management
• Social data contains daily
life of customers.
• With monitoring their
social activities, their
daily life can be
connected to services.
• Clients can vitalize their
services with providing
tailored services from the
connection.
• Targeting potential
customers with over 25
filters for acquiring new
customers
• Advertising can be
implemented to the right
target users through
SNS Target Ad because
target information is
provided with SNS ID
• Influential power of “big
mouth” is higher than
any other people in SNS
which all users can be
connected each other.
• Rank.Cloud can identify
“big mouth” for clients
who they have to focus
on for managing their
service reputation.
• Clients can monitor the
real voice of their
customers in the daily
life.
• Clients can monitor the
VOC through filtering the
users’ SNS postings
with keywords related to
specific issues
247. Case Study of Rank.Cloud
Solution Case Study
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276.
Rank.Cloud enables clients to analyze their users’ social activities and to provide effective tailored
customer management. The effectiveness of Rank.Cloud has been proven by various cases.
A
559.
Rank.Cloud supports various social media platforms offering Oauth system and provides over 25
analysis filters for extracting target information. It can be also interlocked with clients’ system in various
way so that it can be integrated and operated easily.
JSON
File/URL Download
HTTP/FTP/DB
Connect
Supported
601.
Rank.Cloud is operated on cloud system of Amazon Web Service. Therefore, it provides clients with
stable and reasonable service which was credited by Amazon as an excellent case.
ü Immediately
701.
Rank.Cloud is easy to use because it can be started with inserting Oauth code into the clients’ service
program and clicking a few times. It also offers reasonable prices by the amount of usage.
Simple
729.
Pay As You Go
Subscription
• Payable for the amount of using social analysis
system
• Useful when number of analysis subject is small or
when analysis is not frequently needed
• Payable for fixed price monthly regardless of the
amount of using social analysis system
• Useful when number of analysis subject is large or
when high increase in sales is expected from
targeting ad
730. Company Introduction
Company Overview
RANKWAVE is a company specialized in social big data analysis founded by key people from Cyworld/
NateOn(Korean big social media services). RANKWAVE provides social big data solutions which all
enterprises must utilize for their success at the age of social media.
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943. People
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Company Overview
We are professionals in social media service and large size real-time communication data who have
over 10-year-experience and success experiences in this field. We have been working together in the
same organization for over 5 years so that we have nice team work
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1064. Technology
Company Overview
We have social big data analysis algorithms protected by patents. We also have our own social big data
platform credited by Amazon Web Service for an excellent system architecture.
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* http://www.slideshare.net/awskorea/rankwave
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