User experience practice is beyond the design practice. The objective of this presentation is to create public awareness on User Experience Practice

1. User Experience Discover | Design | Develop | Deliver Beyond DESIGN Giving a new direction to practice Sunil Kumar Das Sr. User Experience Analyst CHENNAI. INDIA ux defined

2. Disclaimer This presentation is purely non-commercial use. The objective of this presentation is to create public awareness on User Experience Practice. This presentation is meant to be a volunteer Knowledge Transfer program dedicated to the society by providing adequate evidence on practice methodology in Organizational level. All the images and visuals presented in this presentation are belongs to their original owner. I have emphasized on the practice level by adding the visuals to communicate precisely and sync the public attention. If found illegal or irrelevant please contact me at uxsunil@gmail.comso that I can remove the visuals from the presentation.

3. Objective VS Healthcare USER USER To understand… Primary Focus 1: User Interface – User Focus 2: Requirement Analysis 3: User Centered Design 4: Usability 5: Accessibility 6: Quality Control 1: Introduction – Definition 2: Practice Model 3: UX Inside – Collective Practice 4: Roles & Process - In and out 5: Controversies - UX vs UI 6: Individual milestones 7: Impact on ROI 8: UXD vs UID 9: Usability 10: People – UX practitioner 11: Stay Tuned… User Experience Discover | Design | Develop | Deliver Beyond design practice…

4. Intro… UX – Definition "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design. Courtesy: Nielsen Norman Group ( NN / g) Analysis | Research | Concept and Visualization | Design | Coordination | Quality | Promotion | Usability | Branding | Leadership User Experience Discover | Design | Develop | Deliver Beyond design practice…

5. Intro… UX – The Practice Structure User profiling Data collection Scenario / Storyboard Task analysis Workflow analysis Info Architecture Interaction Design Concepts Wireframe Prototype / POC Accessibility check Acceptance testing Requirement Analysis Release Scope Competitive analysis Geography validation UI / Pixel Design Design Document Design Sign-Off Traceability matrix Product release Dev co-ordination Design implements Usability Testing Pre-sales / Marketing Testing / Implement Development User Centric Design User Experience Discover | Design | Develop | Deliver Beyond design practice…

6. Intro… User Experience User Experience Discover | Design | Develop | Deliver Beyond design practice…

8. Collaborate work

9. Knowledge shareSuccess : “Together we can” User Experience Discover | Design | Develop | Deliver Beyond design practice…

10. UX Role Collective practice UX Practice Marketing and Pre-Sales Design Development Quality Control Deployment / Output User Experience Discover | Design | Develop | Deliver Beyond design practice…

11. UX User Interaction Knowledge Base Design Sign Off Interaction Design Info Architecture Data Visualization Internal Review Usability Testing Eye Tracking Internal Review Eye Tracking Standard Operating Procedure SOP User Experience Discover | Design | Develop | Deliver Beyond design practice…

12. Pre-Sales / Marketing Requirement Analysis Release Scope Competitive analysis Geography validation Requirement Gathering Dependency Domain Knowledge Multi-geography Workflow User profile Context understanding Ethnography <Context / Evaluation Questionnaire> Personal Interview Contextual Inquiry Surveys Observation and Video Taping Inform and/or Uninformed Healthcare Requirement Analysis Stakeholder Interview Joint Requirements Development (JRD) Brain Storm with associates / stakeholders Competitive Analysis Dependency Data collection Market Research Industry knowledge Knowledge of USP – Form factor Competitive solution analysis Research (Industry / Products / Solutions) Surveys Understanding USP Understanding Demand User Experience Discover | Design | Develop | Deliver Beyond design practice…

13. USER User Interaction UCD, REQUIREMENT, SIGN OFF DirectRemote Site visit Video conferencing Face 2 Face Web conference Environment study Limitation Behavioral study Limitation Healthcare Active User Passive User User, not the client SME, SO, Product Owner, Sol Architect Micro requirement High Level requirement Proficiency variants Not Recognized as they are IT Savvy Real time difficulties Offline <Difficulties may not addressed> Finding Problems Finding Solutions User Experience Discover | Design | Develop | Deliver Beyond design practice…

14. DESIGN Look – N – Feel Desire Anxiety Excitement Look Feel Use How would you experience it all without these form factors… User Experience Discover | Design | Develop | Deliver Beyond design practice…

15. DESIGN UCD - User Centered Design Analysis Phase Setting vision Usability goal and objective Conduct field study Competitive analysis User Profile Task Analysis User Scenario Design Phase Screen flow & Navigation model Design concept walkthrough Concept in Paper and Pencil Low-Fidelity prototype Usability Testing on LO-FI Hi-Fidelity detailed design Usability Testing on HI-FI Document Standards & Guideline Implementation Heuristic Evaluations Coordinating Dev Team Usability Testing Deployment User Feedback Field Study Traceability Matrix Key Influencing Factor Design For the User | Be Consistent | Maintain Simplicity | Use Natural Language | Provide Feedback | Easy Navigation | Present Info Clearly | Reduce Error User Experience Discover | Design | Develop | Deliver Beyond design practice…

16. User profiling Scenario / Storyboard Task analysis Workflow analysis Info Architecture Interaction Design Design UCD User Research User Profiling <Category, Group> Personas <User Task, Competency Level, Proficiency, Disability> Scenario and Storyboard Case Study, Preparing Use Case Task Analysis Hierarchical Task Analysis Card sorting / Matrix Evaluation Design for User Consistent Simplicity Natural Language Feedback Navigation Presentation Error free Information Architecture Information Modeling Information flow Structure of system Interaction Design User and User User and System System and System User Experience Discover | Design | Develop | Deliver Beyond design practice…

17. Concepts Wireframe Prototype / POC Usability testing Accessibility check Clinical safety - UI Acceptance testing Design UCD Conceptualization Paper Sketch / Sticky’s / Whiteboard Brainstorming with peers Wireframe Skeleton design Tools: PowerPoint, Axure, Visio Prototyping / POC Lo-Fi | Hi-Fi or Functional Tools: Silverlight, Flash, HTML, PPT Design for User Consistent Simplicity Natural Language Feedback Navigation Presentation Error free Review & Feedback Usability Testing Heuristic Evaluation, Eye Tracking etc (Active User –vs- Passive User) Floor –vs- Remote Accessibility Testing Color, Fonts, Animation, Shortcut keys etc (Age / Sex / Disability etc) – Heuristic Evaluation Clinical Safety in UI User Experience Discover | Design | Develop | Deliver Beyond design practice…

18. Design UCD UI / Pixel Design Creativity UI / Pixel Design Design Document Design Sign-Off Colors, Skinning and Theme Icons and Controls UI Standards Derivative Corporate Branding Acceptance Test Design for User Consistent Simplicity Natural Language Feedback Navigation Presentation Error free Requirement -vs- Solutions Design Documents UI Detailed Design behavior (Format: MS Word / PowerPoint) Descriptive Control behavior in respective UI UI Design Guideline (Specific Package) Sign-Off UI Screen Handover (Output: XAML File / jpg File) UI Inclusion in FD UI Guideline document handover According to Jef Raskin in his book “The Humane Interface”, there are two laws of user interface design, based on the fictional laws of robotics created by Isaac Asimov: I Law: A computer shall not harm your work or, through inactivity, allow your work to come to harm. II Law: A computer shall not waste your time or require you to do more work than is strictly necessary User Experience Discover | Design | Develop | Deliver Beyond design practice…

19. Dev UI Development Dev co-ordination Design implements Development UI Development Tools: HTML, DHTML, CSS, JavaScript SilverLight, Expression Blend, XML C#, AJAX, J-Query, FLEX, Adobe Flash UI Framework Development UI Structure Development UI Controls and Artifacts Development Development Co-ordination Design for User Consistent Simplicity Natural Language Feedback Navigation Presentation Error free UI Design clarification Hi-Level design (XAML etc) support Development clarification Concept Design Support User Interface Validation and Support Design Implementation Traceability for design –vs- development Feature Testing User Experience Discover | Design | Develop | Deliver Beyond design practice…

20. Traceability matrix Product release Quality QC QC / Traceability Matrix Traceability of Requirements -vs- Product Usability by Heuristic Evaluation Accessibility Checking UI Standards Checking Design for User Consistent Simplicity Natural Language Feedback Navigation Presentation Error free Product Release UX QC Release sign-off User Experience Discover | Design | Develop | Deliver Beyond design practice…

21. Outcome UX practice stage Outcome Requirement Gathering Requirement Analysis Competitive Analysis Collecting practically feasible and useful needs Addressing each & every vital requirements Providing the USP value and giving uniqueness to the UI Pre - sales Knowledge Base User Research Scenario and Storyboard Task Analysis Information Architecture Understand different user, practice and category Arriving into workflow structure Deriving Task flow and Interaction model Complete skeletal modeling of UI & information structure Concept & Wireframes Prototype Usability Testing Confirming the concept, Validating concept & solution Confirming design, Navigation and UI (Hi-Fi: Look -N- Feel) Addressing usability issues Design Phase Pixel Design Guideline Documents Look -N- Feel, Actual Skin, Color, Theme etc Controls & Artifacts, Behavior, Screen content display etc. Deployment Development co-ordination Design implementation check Design Support (User Interface) Guideline documents support for development in SDLC Ensuring the UCD driven Design implemented in product Design Support & response to minimize Rework / Backlog Develop Design speaks, Usability experienced User Experience Discover | Design | Develop | Deliver Beyond design practice…

22. UX -vs- UI UX UI Controversy UXD <> UID Design standpoint UID deals in Design & Creativity UI a subset of UX UX provide complete experience UX implies PRACTICE UI implies DESIGN & CREATIVITY Requirements validation Interaction Design User Psychology Usability Accessibility Environment ROI Benefits Practice experts Define Concepts Execute and Operate Interface Design Tool Expertise Creativity Look - N – Feel Standards derivative User Experience Discover | Design | Develop | Deliver Beyond design practice…

23. UXA -vs- BA Controversy UX Analyst <> Business Analyst Complete presentation User is the key Presentation Tier UI Design Guidelines Concept & Innovation Requirement Analysis Usability, Accessibility, Look-N-Feel Presentation Tier Ownership Functional Design System and integration N-Tier integration Functional Design Docs Features & Use Case Requirement Collection Concern about features Functional Design Ownership Product Owner / SME User Experience Discover | Design | Develop | Deliver Beyond design practice…

24. Usability The essence Usability Use standpoint Usability - Functionalities Usability is a parameter of UX Usability - A derivative of design UX resembles complete Usability implies usefulness Ease of use Consistency Understandability Learnability Efficiency Memorability Satisfaction Usability is a qualitative attribute that assesses how easy user interfaces are to use. Usability testing is the measurement of ease of use of a product or piece of software. In contrast, usability engineering (UE) is the research and design process that ensures a product with good usability. User Experience Discover | Design | Develop | Deliver Beyond design practice…

25. Usability Essence of product success Usability Usability practitioners work in product development, such as software products, consumer electronics, or in the creation of devices incorporating both hardware and software components. Their chief concern is the usability of that product. The goal of their work is to contribute to the design of a system that provides optimal human performance & ensures the best possible user experience. Usability professionals do not work in isolation – rather, they collaborate with people from many backgrounds. Usability Body Of Knowledge User Experience Discover | Design | Develop | Deliver Beyond design practice…

26. Milestone Set up your delivery schedule Discover Design Develop Deliver Technical Input and derivative KNOWLEDGE BASE Feedback Alternate Concept Rev UX Design Kick Start UX Data User Survey Alternate UX Concept Prototype Kick Start Wireframe Mock-Up UCD Process Review Sign Out Review 15/03/2010 10/03/2010 13/02/2010 18/02/2010 22/02/2010 25/02/2010 01/03/2010 14/02/2010 12/02/2010 01/02/2010 Concept Kick-up Demo Review Feedback Change Requests Review Final Start Date Project Assignment Concept 1,2,3,4 Concept 5,6 04/02/2010 13/02/2010 18/02/2010 12/02/2010 18/02/2010 12/02/2010 18/02/2010 Framework Level changes Concept 2 / Concept 5 new add Reviewer Reviewer 1 Reviewer 2 Reviewer 3 Reviewer 4 Stakeholder 1 Stakeholder 2 Stakeholder 3 Stakeholder 4 Stakeholder 5 Client 1 Client 2 Client 3 PROTOTYPE SL Code dev 1 SL Code dev 2 RIA Design 1 RIA Design 2 UX CONCEPT WIREFRAME UCD / DEMO UX Practitioner FUNCTIONAL SME SO BA Visual DESIGN Designer 1

28. Accessibility measure as a footage

29. Branding utilization improve corporate value

30. Look - N - Feel influence as a form factor

31. Reduce significant development time

32. Reduce product development iteration & rework

33. User’s / Client’s attraction towards usage

34. Beyond traditional approach which influence product designUser Experience Discover | Design | Develop | Deliver Beyond design practice…

36. Reduce healthcare disparities

37. Engage patients and their families

38. Improve population and public health

40. Strict and open standards: To ensure users and sellers of EHRs work towards the same goal

41. Certification of software: To provide assurance that the EHRs meet basic quality, safety, and efficiency standards Certify the qualification of Healthcare IT vendors (Usability etc…) User Experience Discover | Design | Develop | Deliver Beyond design practice…

42. People UX – Best practice Jacob Nielsen Usability consultant Nielsen Norman Group Don Norman Cognitive Design Practice Nielsen Norman Group Bruce T Tognazzini Design/ Usability Consultant Nielsen Norman Group Jared M. Spool UX Practitioner User Interface Engineering Eric Schaffer CEO / Founder HFI Inc Alan Cooper IXD Architect Cooper Position You Next… User Experience Discover | Design | Develop | Deliver Beyond design practice…

43. Companies UX – Best practice Research of the UX environment at the six major analyst firms Courtesy: Rosenfeld Media User Experience Discover | Design | Develop | Deliver Beyond design practice…

44. UX Analysis UX – Best practice Courtesy: Usability Professional Association User Experience Discover | Design | Develop | Deliver Beyond design practice…

45. Passion and commitment drives to do things. Thank you… Discover | Design | Develop | Deliver User Experience Feedback and suggestion to Beyond design practice… uxsunil@gmail.com Sunil Kumar Das Sr. User Experience Analyst