1. ELEMENTS OF DESIGN

2. What is clothing made up of?
Good fashion has a combination of the elements and principles of
design.

3. Elements of design are the
parts, They structure and carry
the work. The elements of
design are;
LINE
SHAPE
FORM OR OBJECT
COLOR
TEXTURE
SPACE
VALUE

4. Principles of design are concepts. They affect
content and message.
The principles of design are;
EMPHASISBALANCE
PROPORTION
RHYTHMHARMONY

5. LINE
Out of the 6 elements of design, line
is the strongest and most important
and dominant.
¥…. There can be no shape.
¥…. Without shape there can be no
form.
¥…. Without form there can be no
texture and there can be no pattern.
Without line;

6. TYPES OF LINE
Lines can be;
• Vertical
• Horizontal
• Diagonal
• Curved
• short or tall
• thick or thin
• can lead you
away, or move you
forward in an
image

7. VERTICAL LINE
Vertical lines tend
to convey
different moods,
ranging from
power and
strength, to
growth.

8. HORIZONTAL LINE
Represents calm,
peace and
relaxation.

9. DIRECTIONAL / JAGGED LINES
Jagged/ sharp
lines can be
perceived as
forceful,
chaotic, sharp,
and threatening

10. CURVED LINES
Represents
freedom, the
natural, having the
appearance of
softness and
creates a soothing
feeling

11. DIAGONAL LINES
Diagonal- Represents action,
activity, excitement and
movement

12. Thin lines
Thin lines can be
experienced by some as
unstable, and by others as
weak.
Vertical lines or stripping
make a person appear
thinner, and when you
are thin you look taller.
grey dress. Avoid wearing
baggy clothes.

13. Thick lines
Thick lines can be
experienced as rigid and
dependent, or can be
experienced as dominating
.

14. Vs.
STRUCTURAL
Structural –
lines required to maintain the structure of the garment;
for example, seams

15. Decorative
Decorative – lines created by the designer purely for decoration;
for example, a printed-on design

16. What lines appear in this
dress?

17. .
What is Line?
Refers to an elongated mark that
connects two or more points. Line
encloses and divides space, creating
shapes and forms. Seam lines divide
and enclose space on a garment.
Effects of line
Can create optical illusions
Show directions
Show movement
Show strength
A
B
C
D
http://couturecarrie.blogspot.in/2009/07/tuni
cdress.html

18. Straight Lines
Message
Forceful, Rigid, Strong, Hard, Formal,
Masculine, Crisp, Stiff, Severe
Illusion
Increases, emphasizes, reinforces body
lines and angles, counters curved lines and
rounded body areas
Placements
Closures, Necklines, Collars, Lapels,
Seamlines, Darts, Tucks, Pleats, Folds,
Stripes, Shapes, Silhouettes

19. Straight lines

20. Curved Lines
Message
Gentle, Romantic, Fragile, Soft, Casual,
Feminine, Graceful, Sensual

21. Curved Lines
Illusion
Holds attention longer, increases,
emphasizes, reinforces rounded soft-
body curves, counter straight lines and
angular body areas
Placements
Fabric pattern, necklines, collars,
yokelines, seamlines, bows, lapels,
sleeves, ruffles, skirts, gathers, trims,
buttons

22. CURVEDLINES

23. al, strong, dignified, stiff, business-
tately, conservative, grandious,
tic, efficient

24. ses, emphasizes, reinforces length,
, narrowness, thinness– slimming,
ers horizontal lines

25. nt
v-necklines, pointed collars, narrow
, narrow panels or gores, fabric
lengthwise grainline, vertical
s, darts, tucks, pleats, folds, crease,
s, row of buttons, pockets, ties,
es, long sleeves, high heels

26. Vertical lines

27. Horizontal
Message
Restful, stable, calm, relaxed, casual, quiet, serene, in repose,
lethargic
Illusion
Increases, emphasizes, reinforces width, bulk, shortness, counters
vertical lines, when placed high appears taller, when placed low
appears shorter
Placement
Necklines, flat collars, bow ties, yoke lines, horizontal stripes, belts,
cuffs, waistline, sashes, patch/flap pockets, wide-set double-
breasted closure, strap shoes, platform shoes, wide-brimmed hat

28. Horizontal lines

29. Diagonal
Message
Active, movement, instability, excitement, interesting, dramatic,
restless, sophisticated, in motion, vitality
Illusion
Increases, emphasizes, reinforces the direction of the dominant
angle, counters vertical and horizontal lines
Placement
V-shaped neckline, open collar, lapels, raglan sleeve seamlines,
French darts, closures, surplice closure, row of buttons, fabric inset,
diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line
skirt, flared skirt or pants, shoe laces crisscross straps

30. Diagonal lines

31. Portfolio Assignment
Create portfolio pages
For Straight Line, Curved Line, Diagonal Line etc.
Address the following in the paragraph:
What lines are found in the picture?
Where are the lines found?
Are the lines structural or decorative?
What is the illusion and message associated with the
described lines.

32. Curved line
sample
portfolio page

33. Diagonal Line
sample
portfolio page

34. Straight line
portfolio
sample page

35. Types
•Warm Colors
•Reds, oranges,
yellows
Color has an immediate and profound
effect on a design.
•Cool Colors
•Blues, purples,
greens
Color
Colors can affect how humans feel and
act.

36. Color

37. Area enclosed when both sides of a line meet. Shapes can be
geometric or organic.
The shape, outline, or configuration of anything.
Shape

38. Shape
Examples: Squares, Circles, Ellipses, Ovals,
Rectangles, Triangles

39. By incorporating the use of space in
your design, you can enlarge or
reduce the visual space
Space
Types of Spaces are
•Open, uncluttered spaces
•Cramped, busy
•Unused vs. good use of space

40. Texture The surface look or feel of something.

41. Texture
Rough surface
Absorbs more light and, therefore,
appears darker.
Smooth surface
Reflects more light and, therefore, is
a more intense color.

42. Smooth Texture

43. Rough Texture

44. Value
The relative lightness or darkness of
a color.
Methods
Shade
Degree of darkness of a color
Tint
A pale or faint variation of a color

45. Value

46. Thank you!!!!!