Ethics in Business Place, with a focus especially on Indian Information Technology Industry

1. Ethics
The big
deal
P.S. Pradeep

2. Agenda
Understanding Ethics
The need for Ethics
Finding Solutions

3. Intro…
1
Our Knowledge often misses the finer things
that matter

4. Professional ethics
Set of
rules
Everybody can have a set of rules and can
still be wrong
general
Behavio
r
Ethics vary with profession and it is
important to understand this difference
within a
professi
on
Example: Legal Ethics are different from
Journalistic Ethics, where a lawyer
cannot
by requirement keep a source secret a
Journalist is often necessitated to keep a
source secret
Professional Ethics
Understanding Ethics
2
Exploring the Need
Finding Solutions

5. Challenge: Behavior
Peers
Heredity
No one ultimately has the same
ingredients and therefore the same
behavior
Behavio
r
Experiences
Setting our Context
3
Teachers
Moreover, by every passing generation
all these ingredients change and
therefore behavior of individuals
change
Which brings us to the conclusion that
Ethics constantly change
V. Campbell & R.Bond 1982
Exploring the Need
Finding Solutions

6. Challenge: Profession
4
Every profession has its objective
But behind every objective is also a
driving force of any business: the
bottomline
How does one manage to reach
objectives with a healthy bottomline
and yet stay ethical?
Setting our Context
Exploring the Need
Finding Solutions

7. A Great Power
5
Franklin D.
Roosevelt
With great power comes great
responsibility: technology has that
great power
Stan Lee
Spider Man
Setting our Context
Exploring the Need
Finding Solutions

8. The need

9. 6
A Story
Setting our Context
Exploring the Need
Finding Solutions

10. Business Universe
7
Industry
Any business / industry has ethical
issues to consider at all these levels
Work
Employees
How does each of these impact ethical
standards of our final output?
Work force
Environment
Setting our Context
Exploring the Need
Finding Solutions

11. 8
Industry
The one major
regulators
Setting our Context
Exploring the Need
industry
Finding Solutions
with
no

12. Workforce
Apr 29 2008: 150-250 firms dedicated
to doll out fake certificates
Setting our Context
Exploring the Need
9
Sep 29 2013: 1,500 firms dedicated to
doll out fake certificates
Finding Solutions

13. Information itself…
30 market share for Hyundai
30%
Data
Context
Unit
By the time data starts to become information – each
entity of this information can be misrepresented or
misinterpreted – and technology makes it easier
Setting our Context
Exploring the Need
Finding Solutions
10

14. The Big Fat Lie
11
Remember the story that I told
you about the monkeys – it’s a
BIG LIE!!!
Setting our Context
Exploring the Need
Finding Solutions

15. Action Points

16. Moral Development
12
POST CONVENTIONAL
-Universal Ethical Principles
- Social Accord
CONVENTIONAL
-Authority and Social Order (Ages 16+)
- Inter-personal accord (Ages 8-16)
The most
appropria
te age to
learn
PRE – CONVENTIONAL
-Self – interest (Ages 6-10)
- Obedience and Punishment (Ages 1-5)
Lawrence Kohlberg’s stages of Moral Development
Setting our Context
Exploring the Need
Finding Solutions

17. Influential thoughts
Technology is just a tool. In terms of
getting the kids working together and
motivating them, the teacher is the
most important
Setting our Context
Exploring the Need
Finding Solutions
13

18. www.thesprintingmind.blogs
pot.in