Nova Scotia Web Media Consultants Supernova Studios Presents our Social Media Tutorial-Part Two. Learn how to get started with social media.

1. An Introduction to Social Media
Concepts, Tools and Program
Building
Social Media 101

2. Getting Started
Your Social Media Tool Box

3. Stay Informed
Join our E-Club http://bit.ly/SNMe-club to receive our
monthly newsletter, with practical tips to increase
brand awareness and strategies for more engaging
relationships with your clients.
Visit and Like our Facebook page
http://on.fb.me/KFujSu Go ahead - post your Social
Media & WordPress questions and get answers in
real time.

4. It Starts With Passion
There’s no shortage of creative thinkers out there.
What’s a little harder to find are creative thinkers who
understand business. That’s where Supernova Media
Shines.
We are a full service web company. We provide our
customers with a uniform custom branded web
presence.
At Supernova Media we specialize in the speedy setup
of WordPress websites & blogs. All our websites are
mobile friendly, have onsite search engine optimization
and social media integration.

5. What Tools Should I Use?
There are no rules about which social media tools you should
use, or how many tools you should use. In fact, you can start out
using just one tool and build out slowly over time.
Here are some questions to help you select the most effective
social media tools for your business.
 Where do your customers hang out online? This might
take a bit of detective work. You can survey your customers
or routinely ask them where they are online. Go where your
customers are!
 Where are others in your industry? For example, if you
run a local pizza place, you’d look to see where Pizza Hut or
Domino’s are in social media. Are your customers already
trained to look for similar products and services on specific
tools? Take advantage of that!

6. What Tools Should I Use?
 Do you have a lot of information to share? A blog is the best
way to communicate long messages and many short messages.
Blogs also help your website turn up higher in search engine
results.
 Does your business routinely make videos of your products
and services? If you already have video, you can use YouTube
to share your videos with a larger audience. You can also share
videos on Facebook and your blog.
 Are you primarily B2B? Are your customer’s employees on
LinkedIn? If so, you might benefit from creating a company
profile on LinkedIn to make it easier for people to refer you to their
friends and the people they know who can purchase your
products and services.

7. What Tools Should I Use?
 Do you already have an active blog? Twitter is a
great tool for driving traffic to blog posts. Adding a
Twitter share widget to your blog makes it easy for your
blog visitors to share your posts with the people they
know online.
 Do you need local customers? Twitter allows you to
add people from your neighborhood to your online
community, and allows you to reach out to strangers.
It’s a powerful tool for local businesses (storefront and
service area businesses).
Connect with us on Twitter @ns360tours

8. A Company Blog
A blog is a place where you post articles about topics related to your
business. Many businesses include a blog area on their website. Visit
our blog and also check out our ‘Blogging 101’ presentation.
Your business uses a blog to share information with your customers
and other blog visitors.
How Blogging Works
① You write a an article (blog post) and publish it on your blog.
② People stop by your blog to read the article. Some people may
subscribe to your blog and receive new articles by email, RSS
feed, or on their Kindle.
③ People comment on your blog posts.

9. A Company Blog
Blog Benefits
Lifting The Hood
 A blog lets your business
A blog runs on special blogging
share information with your
software. The most common
customers.
blogging programs are
WordPress, Blogger, and Tumblr.
 Blog posts appear in search
engine results to help
Blogging software is free.
potential customers find your
However, your business may
business.
have expenses for hosting
(getting your blog online), a
 Blog post comments give
domain name (web
your online community a way
address), and customizing your
to share feedback and make
blog’s look with your logo and
comments on your business.
brand identity.

10. A Company Blog
Blogging software lets you write and publish articles on your website without any technical knowledge.
Writing a blog post is almost as easy as writing an email.
While writing blog posts is relatively easy, the process of setting up and maintaining your blog does require
some technical skills. You may need to hire help for this.
Blogging Resources
To learn more about blogging:
 Supernova Media’s Blogging 101 Tutorial
 Read blogs in your industry to see the variety of blog styles and information.
 To find blogs on any subject: AllTop and Technorati.
 ProBlogger’s Guide To Your First Week of Blogging
 Books: Blogging For Dummies,WordPress All‐In‐One For Dummies

11. Facebook
Facebook is a social networking site with over 650 million users and an
important tool for businesses to keep in touch with customers. Find us
on Facebook and check out our page.
How Facebook Works
① You create a business page.
② 2. People (and other businesses) like your Facebook page by
clicking the Like button.
③ 3. You post information on your page wall, and Facebook publishes
your post in the news feed of people (and businesses) who like
your page.
④ 4. People comment on your post or like your post.

12. Facebook
Facebook Benefits
 Facebook allows you to post information, a
link to your blog (or any other online
information),
 photographs, videos, and ask survey
questions.
 Facebook events allow you to invite people to
events at your business and manage the
guest list.
 Your Facebook page is public and appears in
Google search results.

13. Facebook
Lifting The Hood
Facebook is a free service that lets your business build an online
community of Facebook users. However, Facebook protects the
privacy of its users, so it never shares the contact information for the
people who like your business.
You can customize your Facebook page with a landing page that
promotes your specials, lets people sign up for your newsletter, and
other activities.
You must obey the Facebook terms of service or Facebook may
suspend your account.
Facebook pages do not work exactly like Facebook (personal) profiles
and have fewer features.

14. Facebook
Facebook Resources
To learn more about Facebook pages:
 Supernova Studios Facebook 101
 Create a personal Facebook profile and interact with other businesses.
 Facebook’s blog and help center
 Facebook blogs: All Facebook, Inside Facebook, and Mari Smith

15. Twitter
Twitter is a short message communication service. Many businesses
use Twitter to share information and links with their online community.
Twitter is available from computers, smart phones through Twitter
applications, and cell phones through text messages. Follow us on
Twitter @ns360tours and check out our ‘Twitter 101’ presentation.
How Twitter Works
① You send out a tweet, a message up to 140 characters long.
② Twitter publishes your tweet to everyone who follows you
(subscribes to your tweets).
③ People may reply to your tweet or retweet it to their followers
(republish your tweet).

16. Twitter
Twitter Benefits
 Your community immediately receives your messages.
 You can drive traffic to any web location (blog, website
page, video, photograph, etc.)
 Twitter is an easy way to collect input and feedback.
 People share messages they like with their online
community, giving your messages greater visibility.
Lifting The Hood
Twitter is unlike any other communication tool. Because of this, it
can take a little time to understand.
You follow Twitter users when you want to see their messages.
Other people follow you when they want to see your messages.

17. Twitter
People include links in their tweets using web address (URL) shortening services to save
space. You can reach out to strangers on Twitter, and you can locate Twitter users based on
their location (geography). There are many companies that create tools you can use with
Twitter to provide specialized features.
Twitter Resources
To learn more about Twitter:
 Supernova Studios Twitter 101
 Twitter blog and help center
 Twitter tools directory: OneForty
 Follow us on Twitter @ns360tours

18. LinkedIn
LinkedIn is a resume sharing site that allows people to collect recommendations and connect with
former colleagues and classmates. Many people use LinkedIn to find a new job or to get
recommendations for qualified candidates for job openings.
Connect with us on LinkedIn and check out or ’LinkedIn 101’ and
’LinkedIn 201’ presentations.
How LinkedIn Works
① Your business creates a business profile.
② Individual people create a LinkedIn profile based on their resumes.
① Each time someone adds your business to their LinkedIn profile, LinkedIn connects the person’s
profile with your business profile.
② People can follow news about your business on LinkedIn, generally about new people you hire.

19. LinkedIn
LinkedIn Benefits
 Your business profile can help you attract well qualified candidates for jobs.
 The groups feature allows professionals to discusses issues
and news in your industry. Your participation gives visibility
to your business.
 You can share blog posts, Twitter messages, presentation
slide decks and other materials within your community.
Lifting The Hood
Your company can create a business profile that automatically
creates a list of every LinkedIn user who ever worked at your
company.

20. LinkedIn
LinkedIn provides a wide range of services that allow you to promote events, share blog posts, share
slide presentations, and post questions for people in your industry. You can answer questions to raise
the visibility of your company.
LinkedIn offers free and paid membership levels.
LinkedIn Resources
To learn more about LinkedIn:
 Supernova Studios LinkedIn 101
 Post your resume, create your business profile,
and begin using the LinkedIn features.
 LinkedIn blog and learning center
 LinkedIn blog: Linked Into Business

21. YouTube
YouTube is a video sharing service. It contains videos
created by individual, businesses, and from television. Your
business can use YouTube to store and distribute videos
about your company, products, and services.
How YouTube Works
① Your business creates videos.
② You upload a video to your YouTube channel.
③ People subscribe to your channel. Or they do searches
and find your videos through search results.
④ People view your videos, comment on them, and share
them with their friends.

22. YouTube
YouTube Benefits
 YouTube is the largest video sharing service online. Posting a video on YouTube makes it readily available
for a much larger audience than any other video hosting location.
 Video lets your business how how easy it is to use your products and services.
 Video lets your business show its personality more than any other type of information.
Lifting The Hood
YouTube provides video hosting services for free. There are some restrictions on video length and commercial
use of the site. However, your business can create a YouTube channel for your business videos within these
restrictions.
 Connect with Supernova Studios on YouTube

23. YouTube
People do more searches on YouTube (for videos) more than they do on
Bing or Yahoo (for all types of information). If YouTube was a search
engine, it would be the second largest one behind Google.
YouTube translates your video to a nearly universal format that allows for
the widest possible viewing including Apple mobile devices (iPhone and
iPad). YouTube has smart phone applications that allow anyone to play
your videos on nearly any smart phone.
YouTube Resources
To learn more about YouTube:
 Create a personal YouTube account and use the service as a video
consumer.
 YouTube blog and help center

24. Our Services
Being Passionate comes easy when you
genuinely enjoy what you do. We offer an
array of services at Supernova Media but
here’s what we do best:
• Web Design & Hosting
• Consulting
• Branding
• Virtual Tours
We know that your success is our success.
Contact Us

25. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
Google+ : Nancy Bain Like Supernova Media on
Follow Nancy on Twitter Facebook
Visit her Website Find her on LinkedIn
Follow her Blog And visit her YouTube Channel