Target the right customers, optimize your email marketing program is the best way to maximize ROI. Best email campaign won't be a success if your bounce rates are high. In this presentation slide, we will discuss tips to reduce bounce rate in email marketing.

2. Despite the rise in the popularity of social media with regards to e-Commerce, email
marketing is still one of the most powerful and simple marketing tools to drive more
sales in the business.
A high bounce rate is bad news for any email marketing campaign. Even the best
email campaign won't be a success if your bounce rates are high.

3. Good practice: Benchmark the deliverability rates and bounce rates
Things to be checked:
 the numbers of email sent
 the total numbers of email delivered
 the bounces
 email unsubscribe requests and complaints

4. Good practice: Clean your email list with email validation tools
 high bounce rate has a direct relationship with the number of invalid email
addresses
 verify whether the mailbox exists or not
Perform multiple check:
email syntax, MX record, MX server connection, email greylisting, free and disposable
filter, suppressed or role email checker, duplicate remover

5. Good practice: Validate during sign up
 instantly identifies whether an email address is valid and deliverable
 ensure you capture a working address which increase the data quality
Good practice: Opt-in or double opt-in process
 send new signups a confirmation email
 ensure high deliverability rate

6. Good practice: Interesting subject line and content
 choose informative subject headline
 make your content relevant and concise
 try responsive design to display nicely in devices of all sizes
 have a simple unsubscribe link at bottom of the email

7.  Create a small campaign just to target those who haven’t open your email in the
past 6 months
 If they are no longer interested in receiving your newsletter, don’t hesitate to
unsubscribe them
 Building better relationships and maintaining a healthy list is vital to preserve
your sender’s reputation