The document summarizes research into quantifying the social value of football clubs. It finds that while clubs provide important social benefits, these are rarely measured or reported. Supporter-owned clubs tend to be more inclusive and have better community relationships. The research recommends that clubs adopt clear community objectives, report on social impacts, and that authorities recognize the added social value of broader ownership models.

1. Supporters Direct Conference 2010 Workshop The Social and Community Value of Football A Supporters Direct Research Project, by Substance Dr. Adam Brown

9. The Social Value to Fans

11. The Value to Local Communities

18. Substance 3 rd Floor Fourways House Hilton St Manchester M1 2EJ 0161 244 5418 www.substance.coop [email_address] http://valuefootball.substance.coop

19. The Social Value of Football - now we know how to measure it, the why, how and “yeah but...”s Adrian Ashton www.adrianashton.co.uk

25. The Social Value of Football - now we know how to measure it, the why, how and “yeah but...”s Adrian Ashton www.adrianashton.co.uk