This document discusses distribution and supply chain management for biscuit manufacturing. It provides an overview of the biscuit industry in India and the 4 P's of marketing for biscuits - product types, pricing ranges, widespread placement, and ground-level promotion. Key aspects of biscuit supply chains addressed include ensuring the right inventory levels are in the right places, using integrated logistics, intensive distribution strategies, factors for selecting one or two-level distribution channels, and technology like ERP software. Suggestions are provided for biscuit manufacturers to take a 360-degree approach to optimizing their supply chains.