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Exploratory	
  Search:	
  
Beyond	
  the	
  Query-­‐Response	
  Paradigm

                           Ryen	
  W.	
  White	
  
                             Resa	
  A.	
  Roth

                                    	
  (        )	
  


                                                         0






⽥田                                      ⾏行行 ⾏行行       	
  
     ⾒見見   	
  
                         ⽇日    	
  

                                                             	
  
     ⼭山
                  	
  
                              ⼊入      	
  

                                                             1
⽥田                  ⼭山
     ⾒見見   	
            	
     ⽇日   	
  




                  Lookup

                                            2
        #
         #
                 #


                        #
             #
                     #



                             3
Query-Response                                      !
   




                 Document                         Information
Documents                                Query
                 Surrogates                          Need

                              Match
            Lookup-based IR model (Bates, 1999)

                                                                4
Query-Response
                        ⼭山
⽥田                              	
                                         ⼊入       	
  
                                               ⾏行行 ⾏行行   	
  
      ⾒見見   	
  

                   ⽇日    	
  
                                                                	
  




                                      !                                       !

                                      
                                       

     1                                    !                          !



                   Exploratory Search                                                      6
Exploratory Search

                          Exploratory Search

     Lookup               Learn            Investigate




   Known-Item Search


   Verification



                       Marchionini, 2006
                                                         7
Exploratory Search

                  ⾏行行             ⽂文
       ⾏行行          	
                 	
  
                                              	
   	
  
                                                          	
  
             ⽥田
                           	
  




                                                                 8
Exploratory Search

                  ⾏行行                    ⽂文
       ⾏行行          	
                        	
  
                                                     	
   	
  
                                                                 	
  
             ⽥田
                           	
  




                                  	
  




                                                                        9
Exploratory Search

                  ⾏行行                         ⽂文
       ⾏行行          	
                               	
  
                                                                  	
   	
  
                                                                               	
  
             ⽥田
                           	
  




                                  	
  

                                                            	
   	
  
                                                                        	
  

                  	
  
                                         ⽅方
                                              	
  




                                                                                      10
Exploratory Search

                  ⾏行行                              ⽂文
       ⾏行行          	
                                           	
  
                                                                              	
   	
  
                                                                                           	
  
             ⽥田
                                	
  




                                       	
  

                                                                        	
   	
  
                                                                                    	
  

                  	
  
                                              ⽅方
                                                   	
  



                           ⾼高
                                                          	
                                      11
Exploratory Search
                                                   	
   	
  
                ⾼高                                              	
  
                                            	
  



                	
  

                                     	
  
                                                      	
   	
  
                                                                   	
  

                              	
  



                                            	
  


                                                               	
   	
  
                                                                           	
  
          ⾏行行          	
  
                                                                                  12
Exploratory Search

                    ⾏行行                              ⽂文
       ⾏行行            	
                                           	
  
                                                                                	
   	
  
                                                                                             	
  
             ⽥田
                                  	
  




                                         	
  

                                                                          	
   	
  
                                                                                      	
  
                  ⽅方
                   	
  
                                                ⽅方
                                                     	
  



                             ⾼高
                                                            	
                                      13
Exploratory Search

               ⾏行行                       ⽂文
       ⾏行行       	
                                    	
  
                                                                    	
   	
  
                                                                                 	
  




                             	
  

                                                              	
   	
  
                                                                          	
  
             ⽅方
              	
  
                                    ⽅方
                                         	
  



                        ⾼高
                                                	
                                      14
Exploratory Search

                    ⾏行行                       ⽂文
       ⾏行行            	
                                    	
  
                                                                         	
   	
  
                                                                                      	
  
             ⽥田
                                  	
  




                                                                   	
   	
  
                                                                               	
  
                  ⽅方
                   	
  
                                         ⽅方
                                              	
  



                             ⾼高
                                                     	
                                      15
Exploratory Search
                                                   	
   	
  
                ⾼高                                              	
  
                                            	
  



                	
  

                                     	
  
                                                      	
   	
  
                                                                   	
  

                              	
  



                                            	
  


                                                               	
   	
  
                                                                           	
  
          ⾏行行          	
  
                                                                                  16
Exploratory Search

             Exploratory Search




         (                        )
                                      17
Definition of Exploratory Search

 Exploratory	
   search	
   can	
   be	
   used	
   to	
   describe	
   an	
   informa2on-­‐
 seeking	
   problem	
   context	
   that	
   is	
   open-­‐ended,	
   persistent,	
   and	
  
 mul2-­‐faceted;	
  and	
  to	
  describe	
  informaAon-­‐seeking	
  processes	
  
 that	
  are	
  opportunis2c,	
  itera2ve,	
  and	
  mul2-­‐tac2cal.	
  In	
  the	
  first	
  
 sense,	
   exploratory	
   search	
   is	
   commonly	
   used	
   in	
   scien2fic	
  
 discovery,	
   learning,	
   and	
   decision-­‐making	
   contexts.	
   In	
   the	
  
 second	
   sense,	
   exploratory	
   tacAcs	
   are	
   used	
   in	
   all	
   manner	
   of	
  
 informa2on	
   seeking	
   and	
   reflect	
   seeker	
   preferences	
   and	
  
 experience	
  as	
  much	
  as	
  the	
  goal




                                                                                                      18
Exploratory Search




                     19
Exploratory Search




  =                     
   =                    

                #                            #

                   
                               

                                 


                   #                   

                                     #



                                                         20
(   )   21
Iterative Search   Exploratory Search




                                        22
Exploratory Search       2

             Exploratory Browsing #
                     #
                             #
                             #

             Focused Searching #
                     #
                 #
      




                                       23
Exploratory Search Behavior




                              24
Exploratory Search



                                #
                             

                     !


                                        #
                                             !
                                     

                         !




                                                 25
Exploratory Search                       8


1.                               #

2.                                           #

3.                                               #

4.                                       #

5.                                   #

6.                   #

7.                       #

8.                           #



                                                 26
1.                             !

                                           #
     ->




             
            
                  !                !

             
            

                      
                

          !



                                               27
                                               #
                                            #
         http://flamenco.berkeley.edu/




                         Flamenco (Hearst   )
                                                    28
3.

                            



                                        #
                      (Preference #
                        (History)#
                 (Implicit behavior)#
               (Location)#
         (Temporal)#
                 (Situation)#



                                            29
4.

                            #
      

     http://blogopolis.jp/




                                 30
5.

                #
             #
         #
      




                     31
6.                             !

                                                        #
      
         http://research.microsoft.com/en-us/um/redmond/projects/searchtogether/




                         Search Together (Ringel     , 2007)

                                                                                   32
7.

    Exploratory Search               #
                                          

                              #


 
                                              #
                                  #
                          #
                  #



                                                  33
8.

    Exploratory Search                

                  #

 
                   #
                       #
                       #
                           #
               #
                               #
                                   #

                                           34
Exploratory Search

 Engagement and Enjoyment        Information Novelty




Task Success         Task Time         Learning and
                                        Cognition




                                                       35
Exploratory Search


 Precision
 Recall
                             Task Success
  Task Time                                   Cognition
                       Information Novelty
          Engagement       Learning          Enjoyment




                                                          36
Exploratory Search

       
                                                 #


                    !
                                     

                Exploratory Search                   #


      Exploratory Search                 

      “Enlightened Society”                  #



                                                         37

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Exploratory Search Beyond the Query-Response Paradigm

  • 1. Exploratory  Search:   Beyond  the  Query-­‐Response  Paradigm Ryen  W.  White   Resa  A.  Roth  ( )   0
  • 2. 
 ⽥田 ⾏行行 ⾏行行   ⾒見見   ⽇日     ⼭山   ⼊入   1
  • 3. ⽥田 ⼭山 ⾒見見     ⽇日   Lookup 2
  • 4.   #   #   #   #   #   # 3
  • 5. Query-Response !   Document Information Documents Query Surrogates Need Match Lookup-based IR model (Bates, 1999) 4
  • 6. Query-Response ⼭山 ⽥田   ⼊入   ⾏行行 ⾏行行   ⾒見見   ⽇日       !   !   
   
   1 !   ! Exploratory Search 6
  • 7. Exploratory Search Exploratory Search Lookup Learn Investigate Known-Item Search Verification Marchionini, 2006 7
  • 8. Exploratory Search ⾏行行 ⽂文 ⾏行行           ⽥田   8
  • 9. Exploratory Search ⾏行行 ⽂文 ⾏行行           ⽥田     9
  • 10. Exploratory Search ⾏行行 ⽂文 ⾏行行           ⽥田             ⽅方   10
  • 11. Exploratory Search ⾏行行 ⽂文 ⾏行行           ⽥田             ⽅方   ⾼高   11
  • 12. Exploratory Search     ⾼高                         ⾏行行   12
  • 13. Exploratory Search ⾏行行 ⽂文 ⾏行行           ⽥田           ⽅方   ⽅方   ⾼高   13
  • 14. Exploratory Search ⾏行行 ⽂文 ⾏行行                   ⽅方   ⽅方   ⾼高   14
  • 15. Exploratory Search ⾏行行 ⽂文 ⾏行行           ⽥田         ⽅方   ⽅方   ⾼高   15
  • 16. Exploratory Search     ⾼高                         ⾏行行   16
  • 17. Exploratory Search Exploratory Search ( ) 17
  • 18. Definition of Exploratory Search Exploratory   search   can   be   used   to   describe   an   informa2on-­‐ seeking   problem   context   that   is   open-­‐ended,   persistent,   and   mul2-­‐faceted;  and  to  describe  informaAon-­‐seeking  processes   that  are  opportunis2c,  itera2ve,  and  mul2-­‐tac2cal.  In  the  first   sense,   exploratory   search   is   commonly   used   in   scien2fic   discovery,   learning,   and   decision-­‐making   contexts.   In   the   second   sense,   exploratory   tacAcs   are   used   in   all   manner   of   informa2on   seeking   and   reflect   seeker   preferences   and   experience  as  much  as  the  goal 18
  • 20. Exploratory Search = 
 = 
 # #   
   
 
   #   
 # 20
  • 21. ( ) 21
  • 22. Iterative Search Exploratory Search 22
  • 23. Exploratory Search 2   Exploratory Browsing #   #   #   #   Focused Searching #   #   #   23
  • 25. Exploratory Search   #   
 !   #   !   
 ! 25
  • 26. Exploratory Search 8 1.  # 2.  # 3.  # 4.  # 5.  # 6.  # 7.  # 8.  # 26
  • 27. 1. ! # ->   
   ! !   
   
 
 ! 27
  • 28.   #   # http://flamenco.berkeley.edu/ Flamenco (Hearst ) 28
  • 29. 3. 
 #   (Preference #   (History)#   (Implicit behavior)#   (Location)#   (Temporal)#   (Situation)# 29
  • 30. 4.   #   http://blogopolis.jp/ 30
  • 31. 5.   #   #   #   31
  • 32. 6. !   #   http://research.microsoft.com/en-us/um/redmond/projects/searchtogether/ Search Together (Ringel , 2007) 32
  • 33. 7.   Exploratory Search #   
 #   #   #   #   # 33
  • 34. 8.   Exploratory Search 
 #   #   #   #   #   #   # # 34
  • 35. Exploratory Search Engagement and Enjoyment Information Novelty Task Success Task Time Learning and Cognition 35
  • 36. Exploratory Search Precision Recall Task Success Task Time Cognition Information Novelty Engagement Learning Enjoyment 36
  • 37. Exploratory Search     # !   
 Exploratory Search #   Exploratory Search 
 “Enlightened Society” # 37