Here are the slides from our webinar "How to Collect Feedback via Your Mobile Application" Just five years ago Apple started the mobile app era that has now become a $25 billion industry. In a saturated app marketplace - it is increasingly important to do your research and be able to provide a strong value to retain your mobile app users. If you have an existing mobile application or are planning to develop an app in the future, sign up for this webinar to help align your mobile marketing and app development strategy to rise above the competition. - The Future of Smartphones and Mobile Apps - How to Drive Engagement in Mobile Apps - How to Listen To Your Mobile App Users - What Data You Can Collect Through Apps - Case Studies and Conclusions - Live Q&A Session When browsing for apps, consumers want to know what's in it for them. With over 1,000,000 apps to choose from - why would they want to use yours? Like mentioned earlier, only 7% of businesses have apps on the market today. Of those businesses that have apps - many experience a pain point when it comes to getting more app downloads, finding active users that will spread the word vs. those who just flat out delete the app after just one use. Have you ever thought - maybe it's not them, maybe its the app? Your app is an opportunity to create long-term engagement from consumers to your brand. If you already have an existing mobile app, ask yourself the following 10 questions: Do you understand how and why users choose and use apps? Do you know who is using your app and what their general interests are? What unique value does your app provide for the user? Do you tailor your application features to its users? Do you collect any feedback from your mobile app? Does your app not only incorporate but encourage social sharing? Do you send push notifications through your app to its users? Do you conduct surveys through your mobile application? Do you offer incentives, prizes, giveaways, points or rewards to app users? What makes your app different and how are you going to publicize that information?

1. HOW TO COLLECT FEEDBACK VIA YOUR
MOBILE APPLICATION
November 7, 2013
Thursday, November 7, 13

2. AGENDA
1. Introduction
2. Consumers and Apps
3. Many Apps Fail...But Why?
4. App Feedback
5. Mobile Surveys
6. App Use Cases
7. Feedback & Questions
Thursday, November 7, 13

3. INTRODUCTION
Just five years ago, Apple launched the
“app craze” and announced apps as
the future of brand to consumer
communications. Today there are
1,000,000 and counting available apps
in the marketplace and it is a $26
billion industry.
Only 7% of businesses worldwide have mobile apps as of October 2013.
(eConsultancy)
Thursday, November 7, 13

4. APPS ARE THE FUTURE
“A mobile phone has sensors and
location and should deliver a type of
contextual experience that a desktop
application never could.”
Gigaom - Mobilize 2013
Thursday, November 7, 13

5. CONSUMERS AND APPS
Users spend, on average, 82% of
their mobile minutes with apps
and just 18% with web browsers.
Research shows consumers
download about 40 apps on their
smartphones, but actively use
about 15 (HBR).
Thursday, November 7, 13

6. APP RETENTION RATES
In fact, most apps have a retention rate of
31 percent after the first day, dropping to
15 percent after seven days. By the end of
the first month, the retention rate drops
to a staggering 6 percent of users
(TechCrunch).
Thursday, November 7, 13

7. MANY APPS FAIL...BUT WHY?
Organizations are new to
mobile - really new.
Getting an app into the app store
is seen as “something to do.”
Different departments have
different ideas as to what they
want the app to do. This jumble of
ideas and objectives creates a poor
vision of what the purpose of the
app is.
Thursday, November 7, 13

8. MANY APPS FAIL...BUT WHY? (CONTINUED)
A Disconnect Between
Marketing and Tech
Many third party developers and
agencies are hungry to take on
jobs that they build to a client’s
needs but have serious doubts
how useful the app will be.
Thursday, November 7, 13
36 percent of marketers said IT
deliverables fall short of the desired
outcome, and 46 percent of IT
executives said marketing does not
provide an adequate level of detail to
meet business requirements.
(eConsultancy)

9. MANY APPS FAIL...BUT WHY? (CONTINUED)
Undefined App Target Market
Most apps are built because the
creator thinks it’s a great idea, but
there has been no mobile market
research done. Most apps hit
development stage with almost zero
user research, no focus groups, and no
user feedback. (Curious Analytics)
Thursday, November 7, 13

10. THINGS LIKE THIS HAPPEN TOO OFTEN...
Spork (Same Concept as OpenTable)
A San Francisco Startup with a great idea before OpenTable became popular.
They couldn’t figure out how to make money from the concept and closed
in just one year.
January 2012: Started Development
May 2012: Launched App -100K+ Downloads
January 2013: Closed
Thursday, November 7, 13

11. FEEDBACK VS. ANALYTICS
App Analytics...
• The # of New and Returning Users
• Where Your App is Being Used
• How Much Time Users Spend in the App
• Devices Your App is Accessed From
• What Parts of the App Users Visit
Thursday, November 7, 13

12. FEEDBACK VS. ANALYTICS (CONTINUED)
App Feedback...
• Get to Know App Users
• Define User Preferences
• Create a Better User Experience
• Direct Future Development
• Deliver Targeted Content
Thursday, November 7, 13

13. LOCATION BASED FEEDBACK
More Accuracy
• Real-time data from real places
• Geofencing triggers
• Location tracking
Less Recall
Thursday, November 7, 13

14. SURVEY ANALYTICS OVERVIEW
A suite of interconnected and easy-to-use
information collection and analysis tools,
including online surveys, mobile data collection,
advanced analytics and data visualization.
PANEL
Thursday, November 7, 13

15. SOME OF OUR CLIENTS
Thursday, November 7, 13

16. PRODUCT OVERVIEW
The SurveySwipe SDK is an added module in
an existing mobile app. It allows your business
to collect feedback, conduct mobile surveys
and take advantage of all of the SurveySwipe
features in your existing app.
Available For iOS and Android
Thursday, November 7, 13

17. SOLUTIONS
•
•
Drive User Engagement
•
Location Based Feedback
•
Passive Data Collection
•
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Smartphone Surveys
Mobile Loyalty Programs

18. FEATURES
• 50+ Question Types
• User Profiles
• RSS News Feeds
• Geofencing
• Push Notifications
• Points and Rewards
•Passive Data Collection
Thursday, November 7, 13

19. CLOUD ENABLED ADMIN
Mobile surveys, push notifications,
geofence triggers, user profiles,
data segmentation and other
administrative functions are easily
accessible via the online platform
and information is updated in realtime.
Thursday, November 7, 13

20. APP USE CASE: OUTSMART FLU
OutSmart Flu is an app using the
SurveySwipe platform to track flu
activity in real-time at the University
of Wisconsin Madison.
They are using the app and a concept
of “crowdsourcing” to report and
share flu activity faster and more
accurately than Google or the CDC.
Featured In:
Thursday, November 7, 13

21. OUTSMART FLU (CONTINUED)
OutSmart Flu shares flu activity back
to users through the application with
the RSS News Feed feature that pulls
stories published to their website
straight to the app.
Students and faculty associated with
the campus can then take extra
precautions when flu activity is on the
rise.
Thursday, November 7, 13

22. OUTSMART FLU (CONTINUED)
App users are sent push notifications when
new surveys are available. For each survey
taken, they are rewarded points to be
entered into $500 raffles. They receive
additional points for referring friends to the
application.
This is done using the refer a friend feature.
Thursday, November 7, 13

23. APP USE CASE: OPINION IT
Opinion It is managed by
Mindsight out of Boulder, CO and
uses SurveySwipe to research user
opinions on products and services in
their Smartphone application.
Thursday, November 7, 13

24. OPINION IT (CONTINUED)
Using location tracking, profiling and
data segmentation features they can
deliver targeted content and specific
surveys to the right audiences in the
right places.
Thursday, November 7, 13

25. OPINION IT (CONTINUED)
Being a smaller company, Mindsight wanted
to fulfill user rewards hassle-free.
They use a seamless API integration offered
through Giftango that automatically fulfills
user rewards. Mindsight simply chooses the
rewards they want to be available and the
points requirements.
Thursday, November 7, 13

26. SDK IMPLEMENTATION
Chandika Bhandari - Previous Software Engineer Leader of
Microsoft/Bing has implemented the SDK for mobile
feedback capabilities for Ikkos, a neuroscience movement
training iOS app developed by his business Seattle App Lab.
"Many businesses struggle to retain app users, and do not
know who uses their app and why," says Bhandari.
"However, the SurveySwipe SDK changes all of that.”
Thursday, November 7, 13

27. SAVE DEVELOPMENT MONEY
Thursday, November 7, 13

28. QUESTIONS?
1(800) 326-5570
E-mail:
sales-team@surveyanalytics.com
Online Inquiries:
www.surveyanalytics.com/contact
Thursday, November 7, 13