These are slides from a Survey Analytics webinar that aired on August 29, 2013 on How to Collect Passive Data From Smartphone Users. Learn the many benefits and use cases of passive data collection. Did you know you can measure what apps your consumers have installed, what apps are running, data usage, battery life, wifi connections, general location, operating systems and more? Hear from Survey Analytics CEO Andrew Jeavons how this innovative form of mobile research is being applied in multiple industries including pharmaceutical, retail, gaming and travel/tourism. Webinar Overview: Passive data collection overview What variables can be captured from smartphones Use case scenarios in multiple industries What about security and privacy? Business value and decisions made from these metrics Implementation and reporting overview Presentation was followed by a great Q&A Session. Access the video replay at: http://news.surveyanalytics.com/passive-data-collection-webinar

1. HOWTO COLLECT PASSIVE DATA FROM
SMARTPHONE USERS
August 29th, 2013
Thursday, August 29, 13

2. AGENDA
•Passive Data Collection Overview
•Complexity of Mobile Devices
•What Information Can Be Collected
•Potential Use Cases
•Product Overview
•Privacy and Security
•Q&A
Thursday, August 29, 13

3. WHAT IS PASSIVE DATA COLLECTION?
Passive data collection is via a mobile
application that runs with the users
consent. It allows you to collect
information from smartphones on
how they are being used and from the
sensors that are in the smartphones.
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4. PASSIVE DATA COLLECTION (CONTINUED)
With passive data collection, you
can measure what apps your
consumers have installed, what
apps are running, data usage,
battery life, wifi connections,
location, operating system versions
and more.
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5. SMARTPHONE COMPLEXITY
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6. THE EVOLUTION OF MOBILE PHONES
From mobile phones to mobile computers:
Smartphones are increasingly becoming general purpose devices.Additional plug
in devices are allowing them to collect a wide range of data. Devices such as
Sensordrone (http://www.sensorcon.com/sensordrone/ ) allow a wide range of
data to be collected:
•Precision Gas Sensor
•Reducing Gas Sensor
•Oxidizing Gas Sensor
•Non-ContactThermometer
•Temperature Sensor
•Light Sensor
•Color Sensors
•Pressure
•Proximity
Thursday, August 29, 13

7. OPERATING SYSTEMS
The underlying systems that run
smartphones can be very different.
This means that the same information
may not be available on different
smartphones.
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8. PASSIVE DATA
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9. VARIABLES BY OPERATING SYSTEM
Accelerometer Yes Yes
GPS Yes Yes
App Census No Yes
App Usage Yes Yes
Battery Life Yes Yes
Memory Yes Yes
3G/4G and Wifi Yes Yes
Variable
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10. VARIABLES BY OPERATING SYSTEM
Decibel Level Yes Yes
Disk Space Yes Yes
Gyroscope Yes Yes
IP Address Yes Yes
Operating System Yes Yes
Retina Display Yes No
SSID Yes Yes
Variable
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11. SLEEP...
Measure the amount of
movement in someone’s sleep.
Apps are already available to
monitor your sleep via
smartphones.
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12. MOVEMENT...
You can also measure general
movement level. What subjects
report about their activity level
probably doesn’t match what they do.
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13. LOCATION...
The GPS variable captures
information and snapshots for
you to measure where
respondents are at anytime.
GPS can be used to trigger
passive data collection.
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14. RETAIL...
Measure what apps people
are running while in your
store or a specific
location. For instance are
respondents running
Facebook or Shop Savvy
when they go into the
mall.
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15. SURVEY ANALYTICS OVERVIEW
A suite of interconnected and easy-to-use
information collection and analysis tools,
including online surveys, mobile data collection,
advanced analytics and data visualization.
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16. SOME OF OUR CLIENTS
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17. SURVEYSWIPE AND LIFEMETRIX
It’s a connected world, and SurveySwipe
gives you a way to listen to your consumers
conveniently through their smartphones.
LifeMetrix gives you unprecedented view
into consumers mobile lives by collecting
passive data.
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18. PASSIVE DATA
Data is currently accessible as raw data
that can be downloaded as an .xls file
that you can analyze in Excel or other
statistical packages.
PASSIVE DATA
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19. PASSIVE DATAPASSIVE DATA
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20. PASSIVE DATAPASSIVE DATA
0"
5"
10"
15"
20"
25"
1"
60"
119"
178"
237"
296"
355"
414"
473"
532"
591"
650"
709"
768"
827"
886"
945"
1004"
1063"
1122"
1181"
1240"
1299"
1358"
1417"
1476"
1535"
1594"
1653"
1712"
1771"
1830"
1889"
1948"
2007"
2066"
2125"
2184"
2243"
Composite)
Composite"
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21. PASSIVE DATAAPP AUDITS/USAGE
Google Search
MTP Application
Chrome
Contacts
com.android.backupconfirm
MusicFX
Bubbles
Google Play Store
Google+
TalkBack
YouTube
RabbleClone
com.samsung.app.playreadyui
Yahoo! News
SurveyPocket
SurveySwipe
Dropbox
kernel_task
wifid
mDNSResponder
syslogd
locationd
itunesstored
Skype
Voxer
Instagram
SurveySwipe
Flipboard
Crazy Kangaroo
Facebook
skeeball2
Dropbox
Installed Running
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22. PASSIVE DATACHALLENGE OF PASSIVE DATA
There is a lot of it - collecting information across hundreds or
thousands of respondents can result in a very large data file.
Passive data is not traditional survey data - so reporting and analysis
tools used in survey research may not apply. We need to augment the
existing analytics with techniques such Time Series Analysis to detect
change in accelerometer data.We need to develop different reporting
abilities.
What does it mean? Drawing conclusions from passive data will often
require other information that has to be integrated with passive data.
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23. PRIVACY
After downloading and
opening Survey Swipe, users
are notified and opt in once
to allow passive data to be
collected from their device.
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24. PRIVACY
“Concepts of Privacy in a Post Human age.”
Sebastian Sethe, Journal of Personal Cyberconsciousness”
“Thus in the future, we will likely be discussing privacy intrusions involving senses and
types of information which we haven’t conceived of yet.”
More than 50% Millennials would give personal
information in exchange for an incentive.
70% of same Millennials believe their personal
data should be kept private.
- USC Annenberg Center for Digital Future 4/2013
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25. PRIVACY IS EVOLVING
Where are you:
Friends and Family
BUT: a large number of respondents have location services running.
There is a dissonance, the understanding of the technology is limited.
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26. SOFTWARE REQUIRED
With SurveySwipe, you can have your
own custom branded app to collect
feedback through both mobile surveys
and passive data.
If you have your own existing mobile
application, there is a Software
Development Kit (SDK) available for
seamless integration.
Thursday, August 29, 13

27. SMARTPHONES ARETHE FUTURE
Smartphones are becoming essential.
People buy things with smartphones.
People do price comparisons on smartphones.
People share what they are buying on smartphones.
Passive smartphone data allows us to see consumer smartphone behavior.
Thursday, August 29, 13

28. 1(800) 326-5570
E-mail:
sales-team@surveyanalytics.com
Online Inquiries:
www.surveyanalytics.com/contact
QUESTIONS?
Thursday, August 29, 13