1. Unlock the Power of Text: New Analysis Options via DiscoverText A presentation by Dr. Stu Shulman Texifter, LLC and Esther LaViellefrom Survey Analytics
10. Texifter products help index, search, filter and classify large amounts of text. Market research, eDiscovery & extraction of key insights Large & diverse enterprise data sets Social media search and archival services Peer group and crowd sourced collaboration Credential-based, cross-organizational work groups DiscoverText: http://discovertext.com About Texifter, LLC.
12. Hot Trends: DIY Text Analysis Forrester Research named text analytic technologies one of top 15 trends to watch the next 3 years! Used to: Mine, interpret & structure information to reveal hidden patterns & relationships. Reveal the voice of customers, conduct competitive intelligence, make operations improvements, & achieve better compliance or law enforcement. Techniques: Analytics and search: Analytics tools surface and visualize patterns Analytics and information retrieval: Content professionals use text analytic tools to identify duplicate, near-duplicate, similar or irrelevant content Social network analysis: focused on identifying and forecasting connections, relationships, and influence among individuals and groups. http://blogs.forrester.com/leslie_owens/10-12-20-text_analytics_a_key_trend_to_watch_over_the_next_three_years
13. Hot Trend: DIY Text Analysis Identify & categorize high-frequency words, themes or concepts Review recurring phrases & associations of words (build topic models) Present open-ended text findings via charts or tag clouds Code & analyze unstructured text data from: - Surveys - Social network sites or Twitter - Blogs - Anywhere really! Pros: -Cut down the costs of coding -Control your data Cons: Which one to choose? What is the learning curve?
14. 5 Steps: Getting Started with Text Analysis 1) Clean and organize the data (format, edit, spelling, etc.) 2) Translate survey data to uniform language (if needed) 3) Segment it by metadata properties and categories 4) Label & bookmark interesting items 5) Look for obvious patterns, for example frequency counts, tag clouds, repetition, idiosyncratic ideas, punctuation or grammar used for emphases.
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16. Unify Your Data Import & archive data from multiple sources into a single, searchable, unified repository
17. SurveyAnalytics & DiscoverText SurveyAnalytics is compatible with DiscoverText software Export an XML report & Login to http://discovertext.com/ to get started!
30. Find and Add Peers Securely segment your peers into project groups by agency, firm, department, location, or affiliation, while controlling their access via credentials
31. Code Datasets Annotation enhances your analysis by applying human interpretation to machine results
32. Explore Crowdsourcing “This is really the biggest paradigm shift in innovation since the Industrial Revolution” - MIT professor Eric von Hippel, specialist in innovation management
35. Q1, 2011 Sentiment Analysis Computer-assisted labeling of positive and negative sentiments in comments Topic Clustering Computer-assisted tagging and labeling of topics for comments and clustering Q2, 2011 Active Learning Our algorithms learn from your input! Over time, our natural language processing tools (such as sentiment and topic analysis) will get better with accumulated user feedback Coming Soon!
36. Q & A Session and Conclusion Esther LaVielle Esther.rmah@surveyanalytics.com http://www.surveyanalytics.com blog.surveyanalytics.com Dr. Stuart W. ShulmanFounder & CEOTexifter, LLC http://discovertext.comstu@texifter.com
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