1. Surefire Ways to Use MaxDiff to Design Products People Want to Buy

4. What is MaxDiff Analysis? : Chris Robson, PRC Getting Started: Building a MaxDiff Analysis Survey with SurveyAnalytics Reviewing MaxDiff Reporting Tools Q & A: Chris and Esther Conclusion Agenda

5. Getting Started: Building a MaxDiff Analysis Survey with Surveyanalytics

6. Preparing for MaxDiff Analysis: Determine the # of features/attributes you want to use: Airline Industry Example

7. Setting Up Max Difference Question: 1) Add Question Text & Features/Attributes

8. Max Difference Scale of Importance 2) Review and Change Settings

9. Max Difference Scale of Importance: 3) Preview

10. Max Difference Scale of Importance: 3) Review Data

11. Max Difference Scale of Importance: 4) Download Raw Data

12. Max Difference Scale of Importance Let's Go to a Live Survey! https://surveyanalytics.com/t/ADQIBZII6u

13. Max Difference Scale of Importance Future Enhancements

14. Future Enhancements of Max Difference Analysis: - Multiple Question MaxDiff Analysis -Share of Utilities Chart Export

15. Frequently Asked Questions Max Difference Analysis: Can I setup and experimental design - where the total items are larger than the items presented in a single screen? No - At this point, to keep things simple, we do not support multiple task models. The task count will always be 1. We realize this limits the number of items you test. We may change this in the future to support multiple tasks with a Max Diff question. What kind of a utility estimation model does the system use to calculate the share of preference? Logit.

17. Q & A and Conclusion Chris Robson, PRC Parametric Marketing LLC Phone: +1 360.696.2929 Email: info@paramktg.com Website: http://www.paramktg.com Esther LaVielle, Chief Education Director SurveyAnalytics Email: esther.rmah@surveyanalytics.com Website: http://www.surveyanalytics.com Blog: http://blog.surveyanalytics.com