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Cadbury research
1.
PRESENTER:- JITIN KUKREJA
MBA 2A
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1 litre 600
ml 300 ml 275 ` 155 ` 115 `
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People who are
using chocolate syrup N=50
43.
Various purpose of
usage of chocolate syrup N=49
44.
Acceptance level of
customers with regards to chocolate syrup N=50
45.
Factors influencing the
purchase decision of chocolate syrup Consumers N=50 Retailers N=35
46.
Consumers N=50
Retailers N=35
47.
Consumers N=50
Retailers N=35
48.
Consumers N=50
Retailers N=35
49.
Consumers N=50
Retailers N=35
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Consumers N=50
Retailers N=35
51.
Consumers N=50
Retailers N=35
52.
Consumers N=50
Retailers N=35
53.
Consumers N=50
Retailers N=35
54.
Consumers Retailers
55.
Pack that
people want of chocolate syrup to be in market by Cadbury N=50 Consumers
56.
Promotional offers
that attracts Consumers the most Promotional offer that will create market for chocolate syrup Consumers N=50 Retailers N=35
57.
Mode of advertisement
influence the good brand image of Chocolate syrup Consumers N=50 Retailers N=35
58.
Bottle which the
customers prefer Consumers N=50 Retailers N=35
59.
Reasonable price of
syrup according to customers Consumers N=50 Retailers N=35
60.
Bottles of chocolate
syrup of competitor sold in a week N=35
61.
Type of packing
bottle N=35
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64.
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