Utilized with MKT597 Digital and Social Media Marketing at the University of Alabama. This presentation focuses on LinkedIn, Twitter, and online fact versus fiction. Case examples of RefactorU LinkedIn Company Profile and Global Foresight LinkedIn Group as well as Shake Shack's Twitter account are highlighted. An excellent TEDTalk by Markham Nolan explores the ideas around fact checking online resources and how this affects modern day online journalism and modern day social media references.
Interactive Powerpoint_How to Master effective communication
LinkedIn, Twitter, and Online Fact v Fiction
1. LinkedIn, Twitter, &
Online Fact v. Fiction
By: Susan Fant
www.susanfant.com / www.castlesandsllc.com
These Slides are for Educational Purposes Only
The University of Alabama Marketing Department MKT597: Digital & Social Media Marketing Fall Semester 2013
2. LinkedIn & Social Media
http://www.linkedin.com/today/post/article/20130204192726-2967511-great-video-for-
convincing-your-boss-to-care-about-social-media
14. Personal Vs. Company Twitter Profiles
• What are you doing? (Person – Person)
• What is the company doing? (Company –
Person)
• How do we respond to each other? (Person-
Person & Company-Person)