Getting traffic to your website, building social media, and things like that are tactical. It’s time to be strategic and plan for success. You want to sell your products and services to people.

1. first with SEO…
I experienced all the pitfalls in Content Marketing…
then website development
and social media marketing

2. I found that there is no ‘easy’ button or quick fix.

3. Do you have an ‘easy’ button or quick fix?
?

5. Having a Plan of Action and sticking to it is critical!

6. 5 Step
Here’s an easy,
follow the dot,
Strategic Content Marketing Plan

7. 1) Create ongoing Content
on your website

8. while keeping it fresh.
Write blog posts that your audience is interested in

9. You need to write content to build a following
and then continue to write content
to keep them engaged.

10. so that more and new people find your website
Content you are writing
is feeding the search engines

11. 2) Stay in touch with your
subscribers via email

12. forget about you!
Keep sending out emails so your subscribers don’t

13. Send out a snippet of your blog post via email that includes a Read More link taking them to your website.

14. they will hopefully look at your products and services!
That’s more traffic for you,
And while they are there,

15. 3) Post content on
other websites

16. But do it with caution
Read this post first
Occasional guest blog posting

17. Repurpose your written content…
…turn them into videos,
PPT and PDF.
Publish them in
Video & Document
Sharing Sites!

18. Few examples;
1)Original Version of this PDF here.
2)YouTube Video here.
3)Syndicated article in Yahoo Small Business
4)Syndicated article in Business 2 Community

19. 4) Be active in
Social Media

20. And I say, “Get over it.”
Many people who fall in the 40+ age range
don’t feel comfortable using social media.

22. 5) Network with people
Online and Offline

23. Promote others and vice versa
Network with people doing the same work you are

24. Then repeat Steps 1 – 5 on an ongoing basis

25. Document Presented by
SusanGilbert.com