CSR Communications/Good Business

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Susan McPherson

Simple steps to build your Corporate Responsibility Communications Program

Empresariales Economía y finanzas

Fenton’s Good Business Corporate Responsibility Communications Presented By: Susan McPherson December 2, 2010

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What is Good Business Communications? 12/03/10 Stakeholder engagement Corporate communications Cause marketing programs Sustainability reporting Content development Public-private partnerships Fenton progress, accelerated { >

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Evolution of Expectations and Engagement 12/03/10 DEFENSE & RESPONSE

Evolution of Expectations and Engagement 12/03/10 TACTICAL OFFENSE DEFENSE & RESPONSE

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Caution: Greenwashing ,[object Object],12/03/10

FTC Guidelines 12/03/10 FTC's draft guidelines inform companies to NOT make "unqualified general environmental benefit claims" -- such as calling their products "green." Under current rules, those broader claims are fine as long as the businesses can provide evidence that the product is better for the environment in specific ways. Proposed change is part of a long-pending revision to FTC's Green Guides, which would also set out the first federal ground rules for the marketing of carbon offsets and renewable energy credits.

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Running Head: DEVELOPING COMMUNICATIONS POLICY1 Developing Communication Policy 2 Developing Communications Policy Rufus Williams Argosy University September 12, 2018 An informative policy on marketing – more like a marketing plan, Rufus! This could be developed into an excellent communication policy, had you developed headings for each section noted in the rubric. By developing headings for each section of the rubric, you will not overlook an important section. I believe you misunderstood the assignment. You may revise your communication policy by following the rubric and develop headings based on the elements noted in the rubric and repost your paper to earn a passing grade. As we all know, communicating the policy is the key to compliance. All policies should be reviewed annually and employees should receive annual refresher training. Your discussion of your organization showed that you understand the importance marketing your company through social media – but the focus of your paper should be on communicating – a communication policy which is far more than marketing. You should develop a comprehensive communications policy that covers a variety of communication media, most of your focus was on social media and how to market your goods using social media. What other communication medias are available that you should discuss with your employees? You overlooked the importance of discussing organizational strategic changes, procedural changes, information important to organizational subgroups, confidential information, and unwelcome information, in your policy. You overlooked the importance of explaining the necessary approvals that are required. You explained the tools that you use in social media to market your goods, but I could not locate the communication tactics used in the organization. Remember, not only must changes be approved, but also all new policies must be approved by HR. You provided sources that were not found in your paper – remember all citations must be found in your reference list and all references must be found in your policy as in text citations – remember to fix this. Remember to use the course text book by Barrett to support your weekly research papers. She provides excellent communication ideas to use in your paper. Remember to end the research paper with a summary of key points. I especially appreciated the following from our readings: Many companies are now using text message, email, social media, video chat (Skype) and face-to-face meetings to communicate to their employees (Barrett, 2013). There are many types of personalities out there and everyone prefers a different type of communication outlet. I appreciated what others had to say about keeping records: Keep a conference journal. Record the date, time, reason, and key points discussed in the conference (Teich, Frankel, Kling, & Lee, 1999). Gervertz (2011) reminds us that monitoring employees’ social media is an effective way to ensure.

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1. Fenton’s Good Business Corporate Responsibility Communications Presented By: Susan McPherson December 2, 2010

3. Our Take 12/03/10

4. What is Good Business Communications? 12/03/10 Stakeholder engagement Corporate communications Cause marketing programs Sustainability reporting Content development Public-private partnerships Fenton progress, accelerated { >

6. CR Communications Impacts Bottomline 12/03/10 Nurtures and grows stakeholder trust Helps attract and retain talent Eases governmental and NGO interference Supports and enhances the brands Builds critical relationship capital Softens barriers to market entry Creates a framework for cross-brand alignment Enhances financial valuation

7. Evolution of Expectations and Engagement 12/03/10 DEFENSE & RESPONSE

8. Evolution of Expectations and Engagement 12/03/10 TACTICAL OFFENSE DEFENSE & RESPONSE

9. Evolution of Expectations and Engagement BRAND COMMITMENT 12/03/10 DEFENSE & RESPONSE TACTICAL OFFENSE

10. Evolution of Expectations and Engagement BRAND COMMITMENT 12/03/10 DEFENSE & RESPONSE TACTICAL OFFENSE BUSINESS STRATEGY

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22. FTC Guidelines 12/03/10 FTC's draft guidelines inform companies to NOT make "unqualified general environmental benefit claims" -- such as calling their products "green." Under current rules, those broader claims are fine as long as the businesses can provide evidence that the product is better for the environment in specific ways. Proposed change is part of a long-pending revision to FTC's Green Guides, which would also set out the first federal ground rules for the marketing of carbon offsets and renewable energy credits.

23. Thank You

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Discuss commissioning of study/index
This is often portrayed by changing the name or label of a product to evoke the natural environment or nature —for example, putting an image of a forest on a bottle containing harmful chemicals. Environmentalists often use greenwashing to describe the actions of energy companies, which are traditionally the largest polluters

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