This article explains why wine glasses are a must-have in marketing campaigns. 5 reasons are provided in favor of using wine glasses to highlight brands.

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Custom Wine Glasses – The Perfect Business Gifts
Statistics provided by the Wine Institute, California
sheds some interesting light on wine consumed in the
United States. Americans purchased a staggering 247
million wine cases in 2011, with an approximate retail
value of $32.5 billion. This represents a 5.3% jump
th
from 2010 – the 18 consecutive year featuring profits
over the previous year.
Even in times of economic uncertainty, Americans are increasingly finding value in purchasing
wine. Whether it's a fundraiser, a BBQ or a house party, wine serves its purpose as choice of
drink quite efficiently.
The fact is that Americans consider wine to be an affordable luxury. This is in stark contrast to
traditional wine-consuming countries where wine is consumed regularly with most meals. In
short, wine symbolizes an affluent lifestyle in America.
Now with wine assuming so much significance in the lives of Americans, do you think wine
glasses will be far behind? People love receiving quality wine glasses that they can use to serve
wine. This is why companies frequently give away quality wine glasses as business gifts .
We present 5 reasons why you should add custom wine glasses to your marketing campaign:

2. i. Restaurant Drinkware : If you own a restaurant and want to promote your brand in style,
you can do so with customized wine glasses imprinted with your logo. A wine glass adds
elegance to a dining table and it will be great to have your logo displayed on them.
ii. A must-have at social events : Parties and social get-togethers are incomplete without
quality wine glasses. Distribute customized wine glasses among your cherished customers and
employees. Let your brand shine when used to raise toasts.
iii. Elegant showpieces : Wine glasses have a certain dignity associated with them. They will
add class wherever they are displayed. Whether it's an office desk or kitchen, your logo will be
the center of attraction.
iv. Thoughtful gifts : Unlike pens or calendars that are given away by the dozens, wine
glasses add a unique touch to marketing campaigns. Recipients will appreciate these thoughtful
gifts.
v. Wedding favors : Wine glasses make excellent wedding favors. Give away wine glasses
imprinted with a thoughtful message - it's a great gift to ensure the recipient remembers your
brand and occasion.
Are you still undecided about whether to go for custom wine glasses or not? Well there is
one more compelling argument for using wine glasses as promo items – the PRICE! Wine
glasses come in a variety of prices. You can go for an inexpensive wine glass or one that is
priced quite higher. Whichever wine glass you chose, be prepared to reap the benefits of
enhanced visibility for your brand! These wine glasses will definitely take your brand places!
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