This webinar offers a broad range of ideas for content for social channels managed by educational institutions. The webinar offers specific suggestions for social content that supports marketing and communications goals in education. View the webinar recording here: http://www.mstoner.com/blog/content-and-writing/content-ideas-for-social-media-webinar-recording-now-available/

1. WHAT DO I SAY?
Content Ideas for Your
Social Media Channels
Susan T. Evans | Senior Strategist | @susantevans
mStoner
August 2012

2. HELLO!
Susan T. Evans
Senior Strategist
#SMcontentideas

3. “It’s been a long time comin’...”
1969

7. Twitter

8. Twitter

9. Twitter

10. LET’S GET STARTED!

12. Content is King.
On the Web? True.
On Social Media?
“...when it comes to promoting your school
on social media outlets like Facebook and
Twitter, content is not king, engagement is.”
Mark Rothbaum of Varsity Outreach
http://blog.varsityoutreach.com/2012/03/on-facebook-content-is-not-king.html

13. Excuse me?
Content creates
engagement,
right?
Content is
foundational,
right?

14. Make it a seminar,
not a lecture.
Mark Rothbaum of Varsity Outreach
http://blog.varsityoutreach.com/2012/03/on-facebook-content-is-not-king.html

15. Let’s take a vow to have
high standards for content.
Content is more than:
Likes
Retweets
Links
Rankings
Sterile Facts

16. And vow to use the right
tool for the right job.
From @ThreeShipsMedia

17. Where’s my source?

18. My stream of consciousness...

19. Round One
(the obvious)

20. Rinse, repeat.

21. Class of ****

22. Profile your people.

23. If a picture paints a
thousand words, then....

24. Campus Beauty

25. Lead them home!

26. Rah, rah, rah.

27. Athletics

28. Promote your experts.

29. You’re on a campus.

30. All kinds of events...

31. Let it rain.

32. Round Two
(assume the role)

33. Breaking News (you publish it)

34. Regular Features

35. Tuesday Trivia

36. Insider Info
@WMMascot

37. Said by a famously funny alum.
Jon Stewart ’84 College of William & Mary

38. Be sentimental.
“Congratulations, Class of 2012!
We send you off with much pride and
expectation. Go do great things!”
University of Miami

39. Round Three
(get out of your own way)

40. Fun or Wacky or Both

41. Albus, “It is quite windy today.”

42. The Neighborhood

43. Testing, testing, 1, 2, 3...

44. LIVE: events as they happen.

45. Wherever you go, there you are.
“Mobile is social media-ish.”
mStoner Blog: Mobile + Social = Social + Mobile
Is mobile web a social media tool?

46. What she said.
“No matter how many lab reports
or problem sets you complete,
you will be hard pressed to know
how to integrate a diverse set of
perspectives and information
without a liberal arts curriculum.”

47. Offer a service.
“Hey, does anybody know if
@college does minifridge rentals?”
“Anyone who doesn’t smoke,
drinks occasionally, and loves
kittens need a roommate?”

48. It’s all in who you know...

49. Ask me a question and
I’ll tell you no lies.

50. Vote for your favorite.

51. Spoiler:
F-bombs on the next slide.

52. A focus on content.

53. Emergency? Crisis?
Seattle University campus during the January snowstorm. Image by Chris Joseph Taylor.

54. Wrap Up.

55. The Dos
Keep it casual. Let the small stuff go.
Have a plan. Own your own mistakes.
Try new things. Listen and interact.
Adapt to change. Ask questions.

56. The Don’ts
Obvious promotion. Linking Facebook and
Twitter.
Silence.
Responding to trolls.
Stuffy or overly
professional.
All posts the same sort.

57. IF YOU WANT TO
LEARN MORE...

58. Check out the CASE blog.
http://case.typepad.com/case_social_media/

59. Join the network for
intergalactic edu knowledge.
http://eduniverse.org

60. THANKS!
Susan T. Evans
Senior Strategist
susan.evans@mstoner.com
@susantevans