1. Why
can’t brands get it

2. 8 /10
out of
times

3. A brand’s buyers know little "
nothing about that brand.
or
Jenni Romanuik, Byron Sharp: ‘Where knowledge of your brand resides’

4. 8 /10
out of
times

5. People say "
they don’t have a relationship with a brand.
Harvard Business Review

6. 8 /10
out of
times

7. Branded apps "
are downloaded less than 1,000 times.
Deloitte. July 2011

8. “
“Almost every app built for a brand on Facebook has
practically no usage... Heavy, ‘immersive’ experiences
are not how people engage and interact with brands...
Heavy weight experiences will fail because they don’t
map to real life.
“Paul Adams, Global Head of Brand Design at Facebook”

9. SO
the questions
is

10. What
should brand do to get it

11. 1
Solve "
ordinary, everyday life
Problems
To fit into a consumers
interaction with the world

12. 2
Stop utilizing "
and be of
Utility
A logical and coherent
strategy to upturn depth of
participation

13. 3
Don’t grab
attention "
grab their"
Interest
To overcome Indifference

14. SUSHOBHAN"
Head of Digital Strategy @ JWT"
CHOWDHURY
@SushChow
in.linkedin.com/in/sushobhanchowdhury