Presentation to the School of Exercise & Nutrition Sciences Careers Workshop September 5 2013 Deakin University

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CONSTRUCTING A PROFESSIONAL
ONLINE IDENTITY
(OR HOW TO GET A JOB)
SUSIE MACFARLANE
E-LEARNING EDUCATIONAL DEVELOPER
SCHOOL OF EXERCISE & NUTRITION SCIENCES
FACULTY OF HEALTH, DEAKIN UNIVERSITY
HDR Career Planning Workshop
School of Exercise & Nutrition Sciences
September 5 2013
#hdrchat
@susie_mac

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Please go to:
www.twitter.com/@susie_mac

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Represent yourself
Connect with others
Develop skills
Discover opportunities
Seek referees
Demonstrate capacity
Be trusted
Secure position
Build connections
Mentor others

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CONTENTS
 Digital identity
 Twitter
 LinkedIn
 ResearchGate
 Blogging

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DOES THE INTERNET THINK
YOU ARE EMPLOYABLE?

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Who are you online?
• Google search
• LinkedIn
• Facebook profile
• Twitter
• ResearchGate / Academia.edu

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“Impact”

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Twitter
• Launched in 2006
• Users send messages of up to 140 characters
• 500m users in 2012
- 340m tweets /day
- 1.6b search queries / day
• In the top 10 most visited websites

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Types of Tweets

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Digital identity

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Twitter advantages
Follow key researchers in my field
Follow key journals in my field
Follow important granting bodies who tweet important news
before it is disseminated
Set up a Twitter account for a SIG I run
Tweet papers to others who may be interested
Tweet live conference updates
Retweet to share interesting findings and events; also builds
networks
Support others starting in Twitter with mentions and RTs
Tks to @KylieBall

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Researcher #2 use of Twitter
• “From the choice of people and organisations I follow,
Twitter has now become a primary research gathering tool
for me.
• What has surprised me the most is the relationships you
can build through interactions with people, so Twitter is
now expanding my professional network.”

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Connecting

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Information sharing

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Collaboration + recognition

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Event promotion

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Research dissemination

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eMentoring

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Conference tweeting

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Job searching skills

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Job search

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Professional Learning Network
• Follow key researchers, mentors in your area
• Follow Journals and research centres
• Follow Hashtags
#hdrchat
#thesis whisperer
#researchwhisper
• Promote mentees
• Show thought leadership by curating lists,
asking questions, encouraging others

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Deakin resources: InterviewGold
Online training modules in interview techniques and practice
www.deakin.edu.au/current-students/services/careers/interview/interview-gold.php

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LinkedIn

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LinkedIn

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LinkedIn search

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LinkedIn
Profile
• Connect to others in your field to keep in touch
• Join relevant groups including Deakin Alumni
• Post changes to your employment status
• Post your publications, awards, achievements

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Researchgate
Dissemination
• Immediately share your papers,
conference presentations
• Publish results and ideas for feedback

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Researchgate
Dissemination
• Immediately share your papers,
conference presentations
• Publish results and ideas for feedback

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Researchgate
Discover
• Follow others’ research: findings + trends

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Researchgate
Collaboration and networking
• Verify skills - yours and endorse others
• Comment on others’ work
• Collaboration opportunities

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Researchgate

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Blogging
Blogging
• BLOGGER
• WORDPRESS
Websites
• WEEBLY
• WIX

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Meta profiles and big data…
#paranoia
(or #narcissism)

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Integrated social media strategy: Deakin Sensory
#advanced

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Integrated social media strategy: Deakin Nutrition

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The main thing…
Create and maintain your professional
digital presence
(it takes time)

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The main thing…
Listen, share, collaborate