Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service
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Featuring: Aly Khalifa, Founder, Lyf Shoes View the recording of this presentation in the SB Library: http://www.sustainablebrands.com/digital_learning/event_video/products_design/redesigning_new_paradigm_radical_integration_material_s
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Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service
- 3. Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service @alygkhalifa @LYFshoes lyfshoes.com Aly Khalifa
- 4. The inside of the shoe industry is not so pretty
- 7. Toluene, Benzene and other carcinogens
- 8. 4% of US Shoes are domestically made
- 11. => adds cost made on demand
- 15. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
- 16. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand disruptive innovation
- 29. The Sustainable Figure 8 sustainable materials & suppliers 100% recyclable components suppliers give 15% credit on all separated components BUY DISCOUNT satisfied customer with a shoe made with her & for her end-of-LYF return at store with 15% incentive to purchase new pair DISTRIBUTE CREDIT
- 30. capture data to make each shoe better
- 31. bring in your shoes and we’ll show you how you walked in them then we’ll adjust your fit OR for an upgrade: DIGITALLY MANUFACTURE IT now you’ve got custom REFINED shoes data capture installed into the next shoe and around we go! CLOSED CUSTOMER LOOP
- 32. Love Your Fit Love Your Fashion Love Your Footprint fashion wall fitting loungefeatured window ASSEMBLY TABLEcafe sizing samples ultimate retail experience = making
- 36. rewarding real customer choice
- 37. embracing the creative community
- 38. embracing the creative community
- 39. embracing the creative community
- 40. embracing the creative community
- 41. your dog on your dogs
- 42. they key to long-tail marketing is delaying assembly until the order is placed 20% of risk 80% of risk 80% of cost 20% of cost
- 43. Stunning Inventory Advantage $129 MSRP KORK-EASE YULI (Zappos) = $17,000 x 3 colors x 15 sizes $129 MSRP LYF Shoes Ballet = $6,000 x 3 colors x 15 sizes x 1 color x 15 sizes 2/3 inventory reduction = 200 ft3 = 600 ft3
- 44. retailer makes $67/pr (52% margin MAX) brand makes $20/pr (45% margin MAX) cheap materials nice materials $129$129 retailer makes $78/pair (60% margin) brand makes $35/pair (67% margin) lower FOB reduces multipliers brand distributes components retailer does limited assembly typical import Assembly at Retail is More Profitable Retailer distributor foreign labor
- 45. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
- 46. the cobbler
- 49. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
- 50. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand people planet profit
- 54. Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service @alygkhalifa @LYFshoes lyfshoes.com Aly Khalifa