Sea Change Moments - Sustainable Brand Awakening and Authentic Identity

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Sustainable Brands

Stories of brands that have awakened to the potential of values-driven business

Empresariales Tecnología

Lauralee Alben
Alben Design LLC
Sea Change Design
Consortium

seachangedesign.com

Sea Change Brands
From Prosperity to the Profound

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Sea Change Brands

What is a sea change moment?

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Tell us your story…

What is a sea change moment
in your life?

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn
New Leaf Paper

New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn
New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

SM
Sea Change Design Process

Physical

Cognitive

Emotional

Spiritual

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn
New Leaf Paper

economical
aesthetic
quality

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn
New Leaf Paper

responsible
authentic
transparent

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn
New Leaf Paper

passionate
joyful
trustworthy

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn
New Leaf Paper

innovative
connective
meaningful
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn
New Leaf Paper

Sea change
moments

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky
KIND Snacks
PeaceWorks
OneVoice Movement

KIND Snacks

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky
KIND Snacks
PeaceWorks
OneVoice Movement

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky
KIND Snacks
PeaceWorks
OneVoice Movement

wholesome
profitable
catalytic

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky
KIND Snacks
PeaceWorks
OneVoice Movement

authentic
adaptable
transparent

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky
KIND Snacks
PeaceWorks
OneVoice Movement

passionate
empathetic
fun

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky
KIND Snacks
PeaceWorks
OneVoice Movement

World Economic Forum
Young Global Leader

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky
KIND Snacks
PeaceWorks
OneVoice Movement

Israel & Palestine to
Co-Host World Cup in 2018?

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky
KIND Snacks
PeaceWorks
OneVoice Movement

innovative
connective
meaningful
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky
KIND Snacks
PeaceWorks
OneVoice Movement

Sea change
moments

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Inside every moment is a
sea change waiting to happen.

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Is this your sea change moment?

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Dedication
We are grateful to:

Roman Lubetsky
who left us a legacy of
kindness

Last old-growth
Coast Redwoods

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

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Sea Change Moments - Sustainable Brand Awakening and Authentic Identity

1. Sea Change Brands From Prosperity to the Profound Lauralee Alben

2. Lauralee Alben Alben Design LLC Sea Change Design Consortium seachangedesign.com Sea Change Brands From Prosperity to the Profound ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

26. Daniel Lubetsky KIND Snacks Ingredients you can Brand name PeaceWorks see and pronounce . expresses principle of OneVoice Movement . handmade bar “holistic KINDness” . whole nuts . communicates mission- . pieces of fruit driven business . honey . nutrients Health checklist Clear wrapper . helps fight growing health . prevents oxidation epidemics . preserves delicious taste . gluten, wheat, dairy-free . expresses transparency . low glycemic index in business . non GMO ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

33. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement Israel & Palestine to Co-Host World Cup in 2018? ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

39. Dedication We are grateful to: Roman Lubetsky who left us a legacy of kindness Last old-growth Coast Redwoods ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Sea Change Moments - Sustainable Brand Awakening and Authentic Identity

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Sea Change Moments - Sustainable Brand Awakening and Authentic Identity