Here is a beautiful story of how effective stakeholder engagement, when to put to work behind a smartly-designed cause powered by radical transparency and widely-applicable traceability, can rally hundreds of organizations and thousands of consumers for incredible collective feats.

1. Shifting the Economy through Engagement,
Transparency and Traceability
¡ Michael Wilde, Communications & Sustainability
Manager, Eosta - Nature & More
Sustainable Brands
London Conference

2. Shifting the economy through
Engagement,Transparency &
Traceability

3. Topics
• Eosta
• Beyond Organic
• Transparency and Traceability though Nature & More
• Engagement through Campaigns

4. Eosta
• International Supplier en “Chain Manager” of fresh organic
(fair-trade) fruits and vegetables. From Apples to Zucchini
• Supplier of Supermarkets, Caterers, Discounters,
Wholesalers in Europe, Asia and North America
• 22 years old
• 80 employees

5. Beyond Organic !
The “modern day organic / critical
consumer” expects and demands more of
the organic product than current
legislation lays out . Basically when she
buys “organic’, she expects sustainable !
This consumer has a strong
awareness of sustainability issues
and a desire to see more action.
They want to be part of the
solution !

6. Grower Stamp

7. Traceability
The individual grower code gives the consumer access to the
informative website and allows the grower to “tell” his / her personal
sustainable story.

8. How does it work ?

10. Transparency
• Growers
• Products
• Projects & Campaigns
• Background Information
• Blog
• Facebook & Twitter
• Consumer Reactions
170,000 pages views

11. Transparency
• Grower Profile
• Personal Sustainability
Flower
• Grower Projects
• Photo’s (Dia Show)
• Video
• Interview
• 4 Languages
• Direct Link to Social Media

12. The Sustainability Flower
Goals
Meeting the needs of the concerned
consumer regarding sustainability
issues
Communicating what the Nature &
More growers currently doing and
planning to do
Making sustainability issues clear for
growers, customers and consumers.

13. The Flower Petals

14. ananas - kristien van heyst, Belgium Jan 16
we love your ananas , it's probably the best we ever tasted and also we like the possibility to
know more over the grower and the way your ananas is growing
feedback – Peter, Sweden Jan 18,
I really liked the ability to easily locate the producer of the product I just bought, very nice idea!
Thankyou
Delicious - Stina Sweden Jan 12,
Wonderful oranges, and fortunately one of them had a little sticker... I really like that I can so
easily get information about what I eat. One of these oranges every day will keep me going
through winter. Thank you
Cheers! - Anonymous User at Dec 06,
Just ate some of your delicious oranges and noticed the sticker which led me here. It's really
nice to make the connection with the origins of the food. We really do need some bright citrus
fruit up here during these dark months. :)
delicious mango on my pancake! - Yvonne, Groningen, Holland at Jul 17
Hi mr Zongo, your mango was delicious! My husband made pancakes and we had your
mangoes on pancakes, which was an excellent breakfast. Good luck with your farm in Burkino

15. Engagement through Nature & More Campaigns
Through the “Ye Da Wo Ase – Thank You” campaigns, Nature & More
growers are promoting and supporting long-term educational and welfare
projects on and around the farms. At lease one Eurocent for each kilogram of
the “campaign fruit” sold goes to the selected projects.

16. “Bees love
Organic!”
In a nut shell:
• Raise awareness about Colony
Collapse Disorder (CCD)
• Engage consumers by distributing
400,000 packets of organic „bee
friendly“ flower seeds
• Communicate how organic
farming is part of the solution

17. Nature & More Campaign: Great Initiatives!
“Great Projects deserve Great Organic Fruits & Vegetables
Not only Nature & More growers are making a positive
contribution to the local communities. Here in Europe many
people and organisations are also doing great things on a
voluntary basis.
Every month we donate free organic to a selected upcoming
project / event as part of the Great Initiatives Campaign

18. Next Campaign: Save our Soils in close cooperation with the FAO.

19. Soilmate
• Fresh organic product
• Bag of compost
• Seeds
• Information about soils
• Invitation to join the campaign

32. To conclude – 4 Tips
1. Be Transparent:
There is no Sustainability
without Transparency
2. To make your sustainable
message stick ensure you
engage the end consumer
3. Cooperate as much as
possible with NGO’s
4. Communicate from the
heart not just the head !

34. Thanks !