Presentation on socially responsible investing, funds, screening, and taking social and environmental considerations into financial investments. By Paul Herman. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

1. Ratings and Rankings:
Solving Human Problems
for Profit
R. Paul Herman
CEO + Founder
HIP Investor

2. Do Good, Make Money, or Both?
HIP™:
Do Good Human Make $$$
Impact
+ Profit
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3. Individuals Want to Be HIP
EMPLOYEES CUSTOMERS INVESTORS
77% want to 65% want to 66% see “doing
“do good” at “do good” by good” as
work BUYING positive
indicator
84% of exec’s 49% DON’T
say “doing good buy if not good 19% REFUSE
AND maximum to invest if firms
profit” is 38% tell a not “doing
POSSIBLE friend good”
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4. Solving Four Core Human Problems
Leads to Sustainable, Profitable Growth
©2007 All rights reserved 4

5. How HIP Practices Deliver Profit
Five Core Areas Leading Examples Leading Firms
1. Vision 50% by 2015 AMD
Zero by 2020 Interface
2. Measures 10-point balanced scorecard PG&E, HP, McD’s
3. Financials $10B, $20B, $50B revenue GE
$400mm cost savings Interface
+2% more; 40% less energy Liberty Property
Solar tax credits Walgreens
4. Accountability Board committees; GE, Chevron
Performance targets for Intel Corp.
VPs, managers, staff Herman Miller
5. Decision Making Approval / integration of United Tech’s
new product designs Sun Microsystems
5 HIP management disciplines drive Human Impact
©2007 All rights reserved 5

6. HIP Companies Are Outperforming
GS Sustain
outperforms
+25%
beyond
MSCI World
in 22 months
©2007 All rights reserved 6

7. Always Ask: “HOW HIP IS IT?”
• What human problem
does this solve?
• How do you design for both
Human Impact + Profit?
• What management practices
are in place to be HIP?
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8. CIGARETTES: “HOW HIP IS IT?”
What human problem
• Reduce stress – emotionally
does this solve? • Lose weight – physically
• Socialize – new friends
How does it deliver
• Communities of interest (weight loss)
Human Impact + • Short-burst physical exercise (gyms)
Profit? • Online “venting” (see: the Internet)
• Vision: “Long life, not short tokes”
What HIP management • Accountability: Life expectancy goals
practices are in place?
• Decision-making: Kids as approvers?
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9. BIG OIL: “HOW HIP IS IT?”
What human problem
• Mobility – vehicle fuel
does this solve? • Productivity – lights, action!
• Safe delivery – health care
How does it deliver • Nature-based fuels (sugar)
Human Impact + • Renewable energy (wind)
Profit?
• Eco-plastics (green chemistry)
What HIP management • Vision: “100% renewable energy”
practices are in place? • Accountability: GreenHouse Gas
(GHG) targets for staff
• Decision-making: “Go/No Go”
criteria 9

10. Fast Company magazine’s
1st Annual HIP Scorecard
©2007 All rights reserved 10

11. Investing in
green energy
Health & safety
for ALL workers
Low diversity,
not open
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12. How Will You Be HIP?
©2007 All rights reserved 12

13. Do Good, Make Money, or Both?
HIP™:
Do Good Human Make $$$
Impact
+ Profit
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