2010.11.30 제2차 지속가능한관광 정책포럼 자료집 4.지속가능한 관광의 한국사회 내 의미와 가능성(나효우/이사장/지속가능한관광 사회적기업네트워크) * 이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과회의로 기획되었습니다.

1. Sustainable Tourism in Korea:
Definition and Possibility
KAST (Korea Association
for Sustainable Tourism)

2. Travel Trend of Recent 20 Years
The First Generation The Second Generation
(2000-2009) The third Generation
(1989-1999)
Development of the Internet, (2010~ )
Beginning of overseas
abundant travel information,
Sustainable Tourism
travels, package tours individual backpacking
Travel culture in Korea has drastically changed since 1989, the year
after 88 Seoul Olympics, when overseas travel limitation was lifted.
In the 1990s, most of the travel patterns were group package.
Then, in 2000s individual backpacking became popular due to
development of the Internet and means of transportation.
Recently Korean travelers pay great attention to global climate
change, carbon offset, and sustainable tourism.

3. RESPONSIBLE TOURISM IN DESTINATIONS
According to the World Summit on Sustainable Development in
Johannesburg in 2002.
Having the following characteristics, Responsible Tourism:
1. minimizes negative economic, environmental, and social impacts;
2. generates greater economic benefits for local people and enhances
the well-being of host communities, improves working conditions and
access to the industry;
3. involves local people in decisions that affect their lives and life
chances;
4. makes positive contributions to the conservation of natural and
cultural heritage, to the maintenance of the world's diversity;

5. Sustainable Tourism in Korea
<Government>
-.Announced National Green <New Travel Trend>
Growth Strategy -Reaction to mass tourism
-.Targets world's 7th by 2020 and & raised awareness of
the 5th by 2050 environment preservation
-.Targets Green Developed -Rapid change in
Country in economy and all the international tourism trend
areas in society -New paradigm in tourism:
-.Announced 5-Year Plan for Diverse demands, various
Green Growth formats, nature-friendly,
-.Presidential Committee for Green cultural experience focused
Growth (For example, ecotourism,
-.Currently plans and runs projects nature tour, adventure tour,
for the purpose of; climate change culture tour, and theme
adaptation & independent energy tours)
resource, creation of growth -Different generations
motivation, improvement of life develop different travel
quality, and strengthening of types
national pride.

6. In the past, Korean travels used to be
led by travelers or travel agencies.
However, as public awareness of
environment and responsible travels
has been raised, travels are increasingly
focused on respecting local
environment and people.
Domestically Green Tourism around
agricultural regions is rising. And
Responsible Tourism(Fair-travel) or
Good Travel are becoming more and
more popular for international travels.
The number of travel agencies as social
enterprise specializing in sustainable
tourism is growing as well. Particularly
the community-based tourism, driven
by local people, is being introduced as
a way to consider local economy and
environment while increasing local
employment at the same time.

7. Travel Agents in Korea
For the past 20 years the number of Korean travelers has increased so rapidly
that now annually 13 million people travel abroad.
Asia, including China, Japan and Southeast Asian countries consists the 76%
of all the overseas travels. The number of travel agencies has grown rapidly
as well.
Now there are approximately five thousand travel agencies, among which
three thousand are dedicated to overseas travels.

8. Sustainable Tourism, however, has to compete against mega travel
agencies that lead low-cost shopping-driven tourism.
In addition, as a social enterprise it is very difficult for sustainable
travel agencies to develop travel products independently and without
any structural support from the government.
Various information networking is crucial as well in developing
sustainable travel products.

9. 1) Inbound Travels by Foreign Visitors
In 2008, 6.89 million people visited Korea. This translates into 8.6 billion
dollars (ten trillion Korean Won) in tourism income. Four countries out
of the 5 most visited are visitors from Asian countries (71.9% of total
visitors). Therefore, sustainable tourism needs to be developed
accordingly.
< Year 2008>
Ranking Country Visitors Proportion Remarks
1 Japan 2,378,102 34.5%
2 China 1,167,891 17.0%
(Grand total visitors from Asian
3 United States 610,083 8.9%
countries : 71.9%)
4 Taiwan 320,244 4.7%
5 Philippines 276,710 4.0%
Others 2,137,811 31.0% (Proportion if Asian Countries : 11.9%)
Total 6,890,841 100.0%

10. 2) Outbound Travels by Korean Nationals
In 2009, 13 million Koreans visited foreign countries and spent 13.7 billion
dollars (16 trillion Korean Won) overseas. The 76.4% of Korean travelers
visited Asian countries. Therefore, travel programs need to be developed
for them to better understand the cultures of Asian regions.
<Year 2008>
Ranks Country Numbers Proportion Remarks
1 China 3,670,805 30.6%
2 Japan 2,195,285 18.3%
(Grand total Visitors to Asian
3 Hong Kong 839,727 7.0%
Countries: 76.4%)
4 United Stats 719,766 6.0%
5 Thailand 683,777 5.7%
(Proportion of Asian Countries:
Others 3,886,734 32.4%
14.8%)
Total 11,996,094 100.0%

11. How to make
a Sustainable
Tourism
Traveler (여행자)
- Active participation to new
travel culture
Productive consumerism
(Ethical Spending)
Travel Agent (여행사)
- Development eco-friendly,
thoughtful, contributing
Travel Destination,
programs
Community (여행지)
- Diversified employment
- Community Based Tourism
through new travel models
- Building together socially
and economically alternative
community

12. Case Study : Good Travel Inc .,
-.Travelers and the local respect and care each others’ history, environment, culture and
economy “Responsible Travel”
-. Inspiration, Fun and Experience “Sharing and Learning Travel”
-. New relationship is cherished and lost-lasting “Sustainable Travel “

13. 1. Sightseeing is not enough! Experience the travel.
2. Sustainable, environment-friendly approach
3. Understand local economy, society, culture, and environment.
4. Make contributions to local economy.
5. Spontaneous and participatory contribution
6. Resist the same old style! See Differently.
7. Learn through travel. Learning programs.
8. Create a travel within. Building relations.
“The local and travelers take care each
other in Good Travel.
Both enjoy the travel through sharing
their experiences.”

15. KAST ( The Korea Association for Sustainable
Tourism) Activities
Eco-Travel Agency School
First Batch : Aug- Nov
Second Batch : Oct – Dec

16. KAST (The Korea Association for Sustainable Tourism)
Campaign
Campaign on Responsible tour (May)
Survey on Tourism (Aug)