Web Business Marketing

Web-based business marketing Latin delegation March 4, 2008 Brussels

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Why eMarketing? ,[object Object],[object Object],[object Object]

Introduction Has something changed?

Introduction The true nature of communication

Introduction The model has changed Source: We Media by Chris Willis and Shayne Bowman

Concepts Web presence has 4 layers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concepts Nodes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concepts Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concepts Tag cloud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concepts Syndication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concepts E-mail marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concepts Community websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 Web generations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 RSS – Really Simple Syndication

Web 20.0 RSS – Really Simple Syndication

Web 2.0 Why blogging (in business)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 Types of blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 Beyond blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New media Origin of knowledge on power quality Multiple response, in percentages n = 209

New media Email marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New media Web events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New media Webcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New media Minute lectures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New media Podcast/Vidcast ,[object Object],[object Object],"Consumers want to listen to what they want, when they want, on the device of their choosing." Forrester Research Vice President, Ted Schadler Copyright: conversation.be

The social web Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The social web Bookmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The dark side ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion Barriers to electronic marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion The 4 + 3 P’s of marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion Agendas of the conventional & e-marketeer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion Implications for marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion eTraining & eMarketing programme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Business Marketing

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Web Business Marketing