กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต

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Suton Rojanusorn

กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต ผู้จัดทำ สุธน โรจน์อนุสรณ์ twitter.com/suton

Educación Empresariales Tecnología

NEW Publisher Company ? in the near Future.

Books and Printing Market Value in Thailand Value 18,800 Million Baht as of 2009 But it grow up only 1% (compare last year) We face the big question? “ Paper Business… going Died?” Not only THAILAND , ….. But the world effected .

Mr. Jeff L.Bewkes (Chairman of Time Warner Inc.) said The world 2 nd largest media & entertainment company (Behind Disney) “ We are bringing Information Technology to change our business both Generate revenue and Decreasing cost ”

How’s about Publishing Business can survive from this situation?

1. Sell & Distribute Books via “Shopping Mall” Kinokuniya Bookweb ,[object Object],[object Object]

Google Editions Google just opens the virtual book shopping by 2 business model ,[object Object],[object Object],2. Wholesale Google (55%) Publisher (45%)

2. Sell Book in digital format as E-Book Today it grow up in E-book reader devices Apple iPad, Amazon Kindle, Sony Reader, Barnes & Noble, Digital Reader Touch Edition, Bookeen Cybook Gen3, Irex Digital Reader (IDR), Elonex eBook, Fujitsu FLEPia, Plastic Logic eReader ….. etc.

Business Week Research Forcast “that’s coming E-book digital devices Book Business will grow it up again”. and become ….. RICH

3. Bring E-Marketing Tools to promote their Business World leaders publishers Going to Online

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กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต

1. NEW Publisher Company ? in the near Future.

2. Books and Printing Market Value in Thailand Value 18,800 Million Baht as of 2009 But it grow up only 1% (compare last year) We face the big question? “ Paper Business… going Died?” Not only THAILAND , ….. But the world effected .

3. Mr. Jeff L.Bewkes (Chairman of Time Warner Inc.) said The world 2 nd largest media & entertainment company (Behind Disney) “ We are bringing Information Technology to change our business both Generate revenue and Decreasing cost ”

4. How’s about Publishing Business can survive from this situation?

7. 2. Sell Book in digital format as E-Book Today it grow up in E-book reader devices Apple iPad, Amazon Kindle, Sony Reader, Barnes & Noble, Digital Reader Touch Edition, Bookeen Cybook Gen3, Irex Digital Reader (IDR), Elonex eBook, Fujitsu FLEPia, Plastic Logic eReader ….. etc.

8. Business Week Research Forcast “that’s coming E-book digital devices Book Business will grow it up again”. and become ….. RICH

9. 3. Bring E-Marketing Tools to promote their Business World leaders publishers Going to Online

กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต

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กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต