If you are not familiar with Responsive Web Design (RWD), then you might just have overlooked the optimal solution for a gratifying web experience for your users. At this juncture, to say that RWD is the buzzword of online marketing would not be an overstatement. The reasons shall soon unfold once you get to know more about RWD and what it can do to give your business an edge over your competitors.
Read the full blog here: http://suyati.com/role-of-responsive-web-design-in-enhancing-your-business/
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How Responsive Web Design Enhances Your Business
1.
2. The term Responsive Web Design was coined by Ethan
Marcotte, an independent web designer, who also
wrote an article and a book in the same name.
RWD refers to the approach to create flexible and
intuitive web designs that respond and adapt to the
user’s preferences and environment based on screen
size, resolution, platform, and orientation.
What is Responsive Web Design?
3. It depends on deploying CSS and HTML to
create fluid grid, flexibleimages, and media
queries.
Let us have a sneak peek into the benefits
of having a responsive web design.
How RWD is done?
4. Synchronize with the dynamic
A responsive website effortlessly
tailors itself to whichever device it is
being viewed from by resizing,
hiding, shrinking, enlarging or
moving the content to cater the
needs of the user and his/her
device.
5. A Google research showed that nearly 75% of
American adults with smartphones prefer mobile-
friendly sites.
90.1% of the global online population is expected to
access the internet from their mobile by 2017.
A peek into the future
6. Progressive Enhancement (PE)
PE is the approach of
accommodating the least
capable platform and at
the same time providing
for the refinements and
add-ons in more powerful
platforms.
7. Seamless is the watchword
Switching over to RWD not only makes
your website accessible on all
devices irrespective of screen size and
resolution, but also allows easy reading
and simple navigation with minimal
scrolling and panning.
8. Benefits of RWD
Enables quick loading of website
Makes the website mobile and tablet-friendly
All devices show the same information
Responds effectively to any movement the user makes
Simplifies site maintenance in terms of cost and effort
9. Scaling and SEO
Websites can be viewed on any
device irrespective of the screen
size, resolution and OS
Having a single website for all
platforms can enable you to keep
easy track of your SEO visibility and
ranking.
13. Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified approach
to customer acquisition. This unified digital marketing approach requires system
integration between various CMS and CRM platforms, and a slew of eCommerce,
Marketing Automation, Social Media Listening, email and social marketing, and
customer service systems. Our specialized knowledge in Salesforce, open source
and .Net based systems enables us to build effective custom integrated solutions
for our clients.