What's Your Story?
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Using organizational storytelling for greater reach and influence
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What's Your Story?
- 1. What’s Your Story? Defining and Communicating your unique tale for greater influence and reach Suzanne E. Henry May 2011
- 2. Once Upon A Time Have you ever grown tired of hearing, Let me tell you a story?
- 3. A Long History Modern storytellers are the descendants of an immense and ancient community of holy people, troubadours, bards, griots, cantadoras, cantors, traveling poets, bums, hags and crazy people. ~ Clarissa Pinkola Estes
- 4. Why Use Storytelling? Narratives: Get Attention Are Remembered Shape Beliefs Change Minds
- 5. EFFECTIVE Information when delivered in the form of a story transfers it from short term memory to long term memory Especially when it evokes the most powerful emotions (love/affinity, fear, sadness, happiness)
- 6. Common Worries If I talk about myself, I’ll be labeled a narcissist or worse, a marketer I will sound too emotional or unprofessional I can’t get my story into 5 sentences! My story’s not that great My story won’t sell
- 7. He/She who tells the best story wins
- 8. What is Organizational Storytelling? Not messaging Not discourse Not debate Not exposition Narrative that evokes emotion, connection, understanding and action
- 9. The Best Organizational NarrativesTake You on a Journey of Change Uncommon self-expression Authenticity Express a universal truth Give context to complexities Show a possibility Origin Contain players: hero, victim, villain Contain a turning point and resolution Make a human connection
- 10. What is Your Story?
- 11. Two Stages Define/discover Deliver
- 12. Define/Discover Who are you? What is it you are trying to accomplish? What prayer do you answer? What happened that launched you? What dragons or villains have you slain? What have you learned? How was (or is) your issue being resolved?
- 13. Know Your AudienceWhat makes your audience act? Information: They are moved by data? Do they just not know? Insight: Are they just looking for what to do? Imagination: Are they seeking to make something new happen? Illumination: Are they seeking to be changed at a deep level? From Transformational Speaking by Gail Larsen
- 14. The 5 Stages of a Hero’s Journey(Joseph Campbell) The “call” Venturing into the unknown The challenge “Slaying the Dragon” Homecoming/sharing the discovery & lessons
- 15. Delivering Identify your voice Choose your language Identify anecdotes and illustrations Format Choose channels
- 16. Your Voice What is the tone or voice of your organization? Who should give voice to your narrative? Who else can tell your story in your voice?
- 17. Your Language Power words Words to avoid Positive vs. negative Humor vs. straight
- 18. Anecdotes/Illustrations What has happened? (resolutions/events) What could have happened? (narrow miss) What will happen? (Armageddon) What did you make happen? (hero)
- 19. Format Engage their senses! Engage their emotions! Video Audio Illustrations/pictures Narrative
- 20. Choose Channels Media Blogging/social media Advertising Events Web site Speaking Direct mail
- 21. From Story to Storyteller Story library Origin story – Why are you here, what happened? Signature story – What is one anecdote that illustrates your mission? The participant story (i.e. donor) – What is the future we can co-create? What is/was the call to action? Signature statement
- 22. Exercise How did you start (origin)? What was a signature moment? Who has worked with you? What is your key point from the above?
- 23. Why was Solomon recognized as the wisest man in the world? Because he knew more stories (proverbs) than anyone else. Scratch the surface in a typical boardroom and we're all just cavemen with briefcases, hungry for a wise person to tell us stories. ~Alan Kay, Vice President Walt Disney
- 24. Additional Resources Books: Story by Robert McKee Transformational Speaking by Gail Larsen The Leader’s Guide to Storytelling by Stephen Denning Blogs http://tinyurl.com/FourLeafBlog http://www.ishmaelscorner.com/ LinkedIn Groups; Organizational Storytelling - http://tinyurl.com/craftingyourstory Storytelling for Business - http://tinyurl.com/storytellingforbusiness
- 25. Tell Me a Story! Suzanne E. Henry Four Leaf Public Relations LLC +1 434-972-7278 - office www.FourLeafPR.com Twitter: @SuzanneHenry Facebook:www.Facebook.com/FourLeafPR LinkedIn: www.linkedin.com/in/suzannehenry Business Storytelling Blog: http://tinyurl.com/FourLeafBlog
Notas del editor
- Now who wouldn’t want to be part of this crowd?
- Neuroscience Brain Rules by John Medina
- Everyone is afraid of telling a joke that noone laughs at.
- .
- Write it out – one pageCampbell's term monomyth, also referred to as the hero's journey, refers to a basic pattern found in many narratives from around the world. This widely distributed pattern was first fully described in The Hero with a Thousand Faces (1949).[19] An enthusiast of novelist James Joyce,[20] Campbell borrowed the term from Joyce's Finnegans Wake.[21] As a strong believer in the unity of human consciousness and its poetic expression through mythology, through the monomyth concept, Campbell expressed the idea that the whole of the human race could be seen as reciting a single story of great spiritual importance and in the preface to The Hero with a Thousand Faces he indicated it was his goal to demonstrate similarities between Eastern and Western religions.
- What will best serve your story?